This study aimed to increase children's liking for fruits and vegetables by offering repeated opportunities to taste less liked items at lunch in the school cafeteria. A total of 379 first, third, and fifth grade students (51% boys; 32% first graders and 32% third graders) attending low-income elementary schools in southeastern Louisiana participated. Children were given a taste of four vegetables (bell peppers, carrots, peas, tomatoes) or four fruits (apricots, cantaloupe, peaches, pears) on a rotating schedule for 8 weeks and asked to self-report their liking for each item on a questionnaire. Two additional follow-up tastings (2 weeks each) were offered at 4 months and 10 months after the 8-week intervention. Liking scores for all 8 items tasted were improved at the end of the 8-week intervention and were maintained at the later two follow-up assessments. An average of 5 tastes of vegetables and 2 tastes of fruits were required to observe a change in liking scores. At the end of the intervention, first graders liked carrots and the four fruits better than third and fifth graders. No differences were observed for liking of bell peppers, peas and tomatoes between grades. Repeated taste exposure to less liked fruits and vegetables is a promising strategy to promote liking of these items by elementary school-age children. Funding: USDA grant #2009-35200-05287. Grant Funding Source: USDA