This paper aims to investigate the electric vehicle (EV) charging network design and utilization management considering user-centric decisions. A hierarchical formulation is developed with the EV charging network design and demand-driven pricing scheme in the upper level and users’ charging decisions to minimize their own travel costs and charging expenses in the lower level. The model aims to minimize the facility deployment cost and maximize the charging income of the network operator while minimizing the user-centric costs. We have converted the proposed bi-level formulation into an equivalent single-level model using the lower-level objective function as complementary equations. Then, we have developed an iterative active-set based solution technique to determine the strategic decisions on charging network design. To partially overcome the computational burden, the arc travel times are estimated using a macroscopic fundamental diagram concept. The proposed integrated methodology is applied to a hypothetical and an empirical case study to evaluate its performance and solution quality. The numerical results indicate that the proposed algorithm can solve the problem efficiently and outperform a system-level bi-level optimization benchmark. Our experiments show a CPU time of <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex-math notation="LaTeX">$2.3~hr$ </tex-math></inline-formula> for the proposed approach compared to <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex-math notation="LaTeX">$173.1~hr$ </tex-math></inline-formula> of the benchmark. Finally, a series of sensitivity analyses has been conducted to study the impact of input parameters on the solutions and draw managerial insights.