Changing Consumer Demands Research Articles

Xiaomi: An Analysis of Market Strategy under the High Cost-Performance Ratio

Abstract: Xiaomi Corporation, which was established in 2010 in Beijing, is well-known for its smartphones along with other smart hardware as well as IoT devices. It is the second-largest manufacturer of smartphones in the world, behind Samsung, with a market share of about 12%, most of which run on the MIUI (now HyperOS) operating system. It mainly focuses on providing products that are of excellent quality and performance but still maintain affordability which attracts customers from around the world. This research delves into Xiaomi's adaptive marketing tactics as a reaction to evolving market dynamics and changing consumer demands, and examines Xiaomis market plan by looking at three clear instances. The first is how Xiaomi keeps its strong position in the smartphone market by bringing out improved models every year with a steady price tag. This helps to maintain their image of being very good value for money. Second, the choice of the company to put $300,000 for three years into remaking its logo with Japanese designer Kenya Hara. This highlights how redesigning has a strategic effect on brand image and worldwide identification. Thirdly, this study talks about Xiaomis start in the car industry when it introduced the first car model called Xiaomi SU7 in month April. It shows a major shift from making only smartphones to also producing electric cars.

Research on Innovation of Food Logistics Supply Chain Management

In the context of globalization and constantly changing consumer demand, the management of food logistics supply chains has become increasingly complex and important. This paper mainly studies the problems and innovative methods in food logistics supply chain management, aiming to improve the efficiency and adaptability of the supply chain by optimizing management strategies. This paper adopts literature analysis and case analysis methods to analyze in detail the problems of information asymmetry, cost control, transportation efficiency, and inventory management in the food logistics supply chain. It proposes innovative supplier management models, digital management, modern supply chain management concepts, inter chain cooperation, and risk management solutions. Research has found that adopting information-sharing mechanisms and advanced information technology, as well as strengthening collaboration among various links in the supply chain, can effectively improve management efficiency and reduce operating costs. This study provides some useful references for food logistics enterprises in practical operation, helping them improve service quality and reduce operating costs in a fiercely competitive market environment, enhance market competitiveness, ensure food safety and freshness, and meet the growing needs of consumers.

The influence of supply chain agility on FMCG SME marketing flexibility and customer satisfaction

In the fast-paced Fast-Moving Consumer Goods (FMCG) sector, small and medium-sized enterprises (SMEs) must adapt swiftly to changing market conditions and consumer demands to stay competitive. This review explores the influence of supply chain agility on marketing flexibility and customer satisfaction in FMCG SMEs. Supply chain agility, characterized by responsiveness, adaptability, and real-time decision-making, enables SMEs to respond quickly to market shifts, optimize operations, and deliver products efficiently. As a result, agile supply chains directly impact the marketing flexibility of SMEs by enabling faster product launches, customization, and rapid adjustments to promotional strategies based on market feedback. This also highlights how marketing flexibility, supported by agile supply chains, enhances customer satisfaction by meeting expectations related to product availability, quality, and service delivery. Agile supply chains allow FMCG SMEs to reduce stockouts, improve order fulfillment times, and adapt to customer preferences, creating a seamless experience that fosters brand loyalty. Furthermore, this review presents case studies of FMCG SMEs that have successfully implemented agile supply chains to boost marketing responsiveness and customer satisfaction, demonstrating real-world applications of these strategies. By examining the interrelationship between supply chain agility, marketing flexibility, and customer satisfaction, this review emphasizes the importance of an integrated approach to operations and marketing in FMCG SMEs. The findings suggest that investing in supply chain agility is critical for SMEs seeking to enhance their market adaptability and customer-centricity. The study concludes by offering recommendations for FMCG SMEs to develop agile supply chains that enable them to thrive in a competitive and ever-evolving marketplace, where customer satisfaction and rapid market response are key drivers of success. Keywords: Supply Chain, FMCG SME, Marketing Flexibility, Review.

The Beverage Industry is Evolving with a Focus on Functional Drinks, Eco - Friendly Packaging, and Technology - Driven Innovations to Meet Changing Consumer Demands

The Beverage Industry is Evolving with a Focus on Functional Drinks, Eco - Friendly Packaging, and Technology - Driven Innovations to Meet Changing Consumer Demands

Research on Business Model Transformation of Traditional Retail Enterprises under the Background of Digital Economy

With the rapid development of Internet technology, the global economy is gradually entering the digital era, and traditional industries are facing unprecedented challenges and opportunities. The retail industry, as an important part of it, is experiencing the change from traditional business a model to digital transformation to adapt to the changing market environment and consumer demand. This paper discusses the path of business model transformation of traditional retail enterprises in the context of digital economy, emphasizes the necessity and urgency of business model transformation, and points out that the only way for enterprises to maintain competitiveness and achieve sustainable development in the fierce market competition is through digital transformation. The path of transformation practice includes the dimensions of online-offline integration, digital supply chain management, data-driven precision marketing, and innovative payment and settlement methods. By combining specific cases in the Philippine market, practical transformation strategies and theoretical guidance are provided for traditional retail enterprises to help them realize a new round of growth in the era of digital economy.

Improvement of little millet (Panicum sumatrense) using novel omics platform and genetic resource integration.

This article explores possible future initiatives, such as the development of targeted breeding and integrated omics approach to boost little millet production, nutritional value, and environmental adaptation. Little millet (P. sumatrense) is a staple grain in many parts of Asia and Africa owing to its abundance in vitamins and minerals and its ability to withstand harsh agro-ecological conditions. Enhancing little millet using natural resources and novel crop improvement strategy is an effective way of boosting nutritional and food security. To understand the genetic makeup of the crop and figure out important characteristics linked to nutritional value, biotic and abiotic resistance, and production, researchers in this field are currently resorting on genomic technology. These realizations have expedited the crop's response to shifting environmental conditions by enabling the production of superior cultivarsthrough targeted breeding. Going forward, further improvements in breeding techniques and genetics may boost the resilience, nutritional content, and production of little millet, which would benefit growers and consumers alike. The research and development on littlemillet improvement using novel omics platform and the integration of genetic resources are summarized in this review paper. Improved cultivars of littlemillet that satisfy changing farmer and consumer demands have already been developed through the use of these novel breeding strategies. This article also explores possible future initiatives, such as the development of targeted breeding, genomics, and sustainable agriculture methods. The potential for these measures to boost littlemillet's overall production, nutritional value, and climate adaptation will be extremely helpful in addressing nutritional security.

Skill development for the future supply chain workforce: Identifying key areas

This review paper examines skill development for the future supply chain workforce, emphasizing the importance of identifying key areas and implementing effective strategies. The evolving supply chain landscape, influenced by technological advancements, globalization, and changing consumer demands, necessitates a proactive approach to talent development. Key skill areas identified include technical skills (e.g., data analytics, automation proficiency), soft skills (e.g., adaptability, critical thinking), and domain-specific knowledge (e.g., sustainability practices, regulatory compliance). Strategies for skill development encompass experiential learning, online platforms, and collaborative partnerships. The paper highlights the role of employers, educational institutions, and policymakers in promoting continuous learning and upskilling. A forward-looking outlook predicts further evolution in supply chain roles, emphasizing the need for a competent and agile workforce. Stakeholders are urged to prioritize investment in skill development initiatives to ensure industry competitiveness and resilience. Keywords: Skill Development, Supply Chain Workforce, Future Trends, Technical Skills, Soft Skills, Domain-Specific Knowledge.

Regulation of e-commerce in a globalising world: challenges and opportunities

Introduction: the rapid pace of technological development and the growing influence of the Internet on commercial relations require constant upgrading of the legal framework to protect consumers, ensure a competitive environment for business and combat cybercrime. Therefore, to effectively use the opportunities offered by e-commerce, adequate regulation is required to ensure a balance between the interests of businesses, consumers and the state. Objectives: the study aims to analyse the problems of e-commerce regulation in the context of globalisation, identify key challenges and opportunities, and determine mechanisms to improve their effectiveness. Method: the paper examines the theoretical aspects of e-commerce and its role in the digital economy by analysing the literature. Additionally, generalisation and systematisation methods were applied to summarise information on the importance of e-commerce in business processes. The statistical data analysis assessed the development dynamics of the global and Ukrainian e-commerce markets. Furthermore, a comparative analysis was conducted to identify this sector's global trends and develop corresponding development strategies. Results: the study indicates that e-commerce plays a crucial role in the success of companies on a global scale. This distribution channel enables businesses to expand their global presence and enhance competitiveness. The study indicates that e-commerce plays a crucial role in the success of companies on a global scale. Conclusions: e-commerce has become a crucial aspect of global retail, enabling consumers to shop digitally anywhere. The Ukrainian e-commerce market is rapidly evolving, adapting to technological advancements and changing consumer demands

Internet of Things-Based Robust Green Smart Grid

Renewable energy sources play a critical role in all governments’ and organizations’ energy management and sustainability plans. The solar cell represents one such renewable energy resource, generating power in a population-free circumference. Integrating these renewable sources with the smart grids leads to the generation of green smart grids. Smart grids are critical for modernizing electricity distribution by using new communication technologies that improve power system efficiency, reliability, and sustainability. Smart grids assist in balancing supply and demand by allowing for real-time monitoring and administration, as well as accommodating renewable energy sources and reducing outages. However, their execution presents considerable problems. High upfront expenditures and the need for substantial and reliable infrastructure changes present challenges. Despite these challenges, shifting to green smart grids is critical for a resilient and adaptable energy future that can fulfill changing consumer demands and environmental aims. To this end, this work considers developing a reliable Internet of Things (IoT)-based green smart grid. The proposed green grid integrates traditional grids with solar energy and provides a control unit between the generation and consumption parts of the grid. The work deploys intelligent IoT units to control energy demands and manage energy consumption effectively. The proposed framework deploys the paradigm of distributed edge computing in four levels to provide efficient data offloading and power management. The developed green grid outperformed traditional grids in terms of its reliability and energy efficiency. The proposed green grid reduces energy consumption over the distribution area by an average of 24.3% compared to traditional grids.

Hyundai's Modular MBSE Approach to ‘Purpose Built Vehicle’ Architecture Development

AbstractThis paper discusses an ongoing effort at Hyundai to develop a model‐based systems engineering (MBSE) methodology for cross‐domain vehicle architecture development that is practical at the enterprise level. Our approach follows a modular modeling process that complements MBSE. In the age of smart mobility, automobile systems are indeed interdependent elements of a system of systems (SoS). Connectedness favors numerous mobility features that emerge due to the interfaces among these constituent systems. Managing emergent product line variations, changing consumer demands coupled with faster market response require manufacturers to modularize their architecture development processes. This can help scale MBSE across vehicle programs. This study proposes a modular system architecture approach for developing Hyundai's purpose‐built vehicle (PBV) concept that maintains a link to the legacy vehicle breakdown structures already in use. Using the Arcadia method, the ‘to‐be’ developed electric vehicle is expressed as a hierarchical functional partitioning of the subsystem modules. A physical architecture is defined as a solution to the functional partitioning based on an existing vehicle breakdown in a combined ‘top‐down/bottom‐up’ workflow thus capturing a realistic system decomposition. In the SoS hierarchy, the PBV is at the top level and is partitioned into multiple levels of nested subsystem architectures owned and developed by designated module teams in a distributed modeling environment. Results of the preliminary architecture modularization effort indicate significant potential for benefits over classical architecture modeling such as iterative knowledge capture, enhanced reusability across projects, products and programs, and distributed vehicle performance development across the extended MBSE enterprise, which includes the tier 1/2 suppliers.

The Circular Economy and Elements of Consumer Behaviour using the SPSS Method

Consumer behaviour encompasses a myriad of factors that influence individuals, groups or companies their requirements and fulfilment of preferences materials, services or acquisition of experiences, using and relating to disposal how decisions are made. This multifaceted phenomenon is shaped by various elements, including psychological factors like perception, motivation, and attitudes. Additionally, socio-economic factors, Income, Education and Social status etc. purchasing power and in determining options play a significant role. Cultural influences, including values, norms, and traditions, further impact consumer choices. Moreover, technological advancements and the rise of digital platforms have transformed how consumers gather information and interact with products. Understanding these elements is crucial for businesses aiming to tailor their marketing strategies effectively and create products or services that resonate with their target audience. Research on consumer behaviours is of paramount significance in both academia and practical business applications. This understanding is instrumental for businesses in crafting effective marketing strategies, developing products that resonate with their target audience, and maintaining competitive advantages. The market involves categorizing and dividing consumers based on various criteria. This process helps businesses comprehend consumer behaviours, enabling them to efficiently target specific groups distinct groups with similar preferences and behaviours, companies can tailor their products, services, and marketing strategies to target specific segments, thereby increasing the likelihood of success. Product Development and Innovation Consumer behaviour research assists in determining optimal Pricing strategies. Consumers how they perceive value and price and between quality how to trade that they undertake understanding, consumers as per expectations Set prices allowing businesses. Consumer behaviour research market segment niche plays a role, businesses Specific consumer groups Identify and target Allows you to keep tailored offerings. Moreover, it provides insights into consumer preferences, enabling businesses to adapt to changing market trends and consumer demands. This research is invaluable for mitigating risks associated with consumer reactions to changes in products, pricing, or marketing tactics. Ultimately, a deep understanding of consumer behaviour is an essential tool for businesses seeking to thrive and innovate in today's dynamic and competitive business landscape. Emotions and Mood, Time and Convenience, Technology and Digital Influence, Social Media and Online Communities, Cultural Shifts and Trends, Privacy Concerns and Data Security and Crisis and External Events. the Cronbach's Alpha Reliability result. The overall Cronbach's Alpha value for the model is .744 which indicates 74% reliability. From the literature review, the above 50% Cronbach's Alpha value model can be considered for analysis.

The chemical and microbiological safety of emerging alternative protein sources and derived analogues: A review.

Climate change and changing consumer demand are the main factors driving the protein transition. This shift toward more sustainable protein sources as alternatives to animal proteins is also reflected in the rapid upscaling of meat and dairy food analogues. Such changes could challenge food safety, as new food sources could result in new and unexpected food safety risks for consumers. This review analyzed the current knowledge on chemical and microbiological contamination of emerging alternative protein sources of plant origin, including soil-based (faba bean, mung bean, lentils, black gram, cowpea, quinoa, hemp, and leaf proteins) and aquatic-based (microalgae and duckweeds) proteins. Moreover, findings on commercial analogues from known alternative protein sources were included. Overall, the main focus of the investigations is on the European context. The review aimed to enable foresight approaches to food safety concerning the protein transition. The results indicated the occurrence of multiple chemical and microbiological hazards either in the raw materials that are the protein sources and eventually in the analogues. Moreover, current European legislation on maximum limits does not address most of the "contaminant-food" pairs identified, and no legislative framework has been developed for analogues. Results of this study provide stakeholders with a more comprehensive understanding of the chemical and microbiological safety of alternative protein sources and derived analogues to enable a holistic and safe approach to the protein transition.

RISK ASSESSMENT IN FINANCIAL DECISION MAKING ANALYSIS ON FISHERMAN PERSPECTIVE IN COASTAL REGION: A CASE STUDY

Assessing financial decision-making from a fisherman's perspective in coastal regions involves considering a range of risks. Market volatility, driven by fluctuations in fish prices and changing consumer demands, poses immediate challenges. Environmental factors, such as climate change and natural disasters, can disrupt fishing conditions, impacting yields. Regulatory uncertainties, including shifts in fishing quotas and environmental compliance standards, add complexities. Technological advancements may necessitate investments, while limited access to credit and interest rate fluctuations present financial risks. Study is done with secondary data such as case studies, literature reviews, books, blogs and internet sources. Findings show that it is reasonable to expect that conflicts in fisheries management will increase with time as human population grows and seafood demand increases. KEYWORDS: Risk Assessment, Financial Decision Making, Fisherman, Population, Coastal Region.

Institutional pressure and responsible innovation: how big data analytics adoption drives manufacturing SMEs toward competitiveness

Purpose This study aims to examine the influence of regulatory framework (RF), market dynamism (MDY), competitive intensity (CIN) and environmental public concern (EPC) on responsible innovation (RI) in the manufacturing SMEs of a developing country. Furthermore, the study examines the influence of RI on sustainable competitive advantage (SCA). Moreover, big data adoption (BDA) is used as a moderator between RI and SCA. Design/methodology/approach The study’s hypotheses are evaluated using the structural equation modeling methodology. The study collected data from a sample of 487 owners/managers of manufacturing SMEs using simple random sampling technique. Findings The results explain that RF, MDY, CIN and EPC significantly determine RI. Moreover, RI significantly determines SCA. Besides, BDA significantly moderates between RI and SCA. Research limitations/implications For manufacturing SMEs to obtain SCA, RI is essential, and BDA is crucial to meet changing consumer demands for environmentally friendly products. With more environment-friendly initiatives, the natural environment will become more sustainable. Moreover, this research offers a comprehensive perspective to the public regarding the extent to which manufacturing enterprises are adopting RI and BDA. Originality/value The majority of earlier research on RI and BDA has been carried out in the context of large businesses. Institutional theory was used to look into the drivers of RI. Furthermore, BDA is used as moderating variable between RI and SCA.

Application of Harvard Analytical Framework to O2O Platforms of Generation Z: Take Meituan as an Example

The development of O2O platforms has led to changes in people's lifestyles, in which Generation Z is gradually becoming the main consumer in the market, which has a profound impact on O2O platforms. Given the advantages of the Harvard analytical framework, this paper aims to explore the application of the Harvard analytical framework in the O2O platform of Generation Z, taking Meituan, a leading O2O company in China, as an example. Using the Harvard analytical framework, this paper analyzes Meituan's financial data from four aspects: strategy, accounting, finance, and prospect, identifies problems, and gives corresponding optimization suggestions. The analysis finds that Meituan has problems such as business homogenization, limited profitability of the existing business, negative net profit, declining inventory turnover, increasing competitors, and changing consumer demand. In this regard, recommendations were made to launch new products and services, explore new business areas, optimize marketing and R&D expenditures, optimize inventory management, and gain a deeper understanding of the needs of Generation Z consumers.

An Empirical Analysis Of Critical Factors For E Commerce Application In Banking Industry

The foundation of contemporary business transactions, e-commerce, is fundamentally changing banking services across the globe. It is important because it offers unmatched ease, broadens the market, improves operational effectiveness, encourages financial inclusion, and spurs innovation in the banking industry. Financial institutions must comprehend the key elements driving e-commerce success in order to stay competitive and satisfy changing consumer demands. In order to optimize e-commerce applications in the banking industry, this empirical analysis focuses on key drivers such as security measures, user experience, interaction with financial systems, scalability and flexibility, and leadership. 240 participants who were actively utilizing the e-commerce platform in the banking sector provided information for an empirical examination of the important factors for e-commerce applications in the industry. The results showed that the independent variables account for about 45% of the variability in the dependent variable. Overall, this empirical analysis highlights the need of addressing these crucial elements to improve customer happiness and competitiveness and offers insightful information on the complex structure of e-commerce applications in the banking sector.

Sejahtera Ulu al-albab with 5S at Senyum Printing Enterprise

Senyum Printing Enterprise, under the leadership of Encik Asri, exemplifies the transformative power of the 5S methodology in lean management. Over two decades, Senyum evolved from traditional offset printing to adopting a digital-focused approach, adapting to changing technologies and consumer demands. Encik Asri's leadership effectively embraced the 5S principles (Sort, Set in Order, Shine, Standardize, Sustain), fostering an environment of efficiency, quality, and continuous improvement. This case study explores how Senyum balanced traditional and digital printing methods, adopted eco-friendly practices, confronted online competition, and diversified its services. Encik Asri's approach not only ensured business resilience during economic fluctuations but also instilled a culture of 'sejahtera ulu al-albab'—a state of well-being and wisdom—reflecting a holistic approach to business and personal growth.

Artificial intelligence based supply chain management strategy during COVID-19 situation

ABSTRACT The COVID-19 pandemic has brought about unprecedented challenges, such as constantly changing consumer demands and disruptions in the supply chain. This study aims to reduce the cost of inventory units in the COVID-19 scenario by using a mathematical model to develop fundamental inventory control formulations. However, conventional analytical methods often struggle to identify and analyse the complex patterns and rapidly shifting trends that characterise COVID-19. To address this issue, this study employs ANN techniques to determine the total variable cost of essential items in the COVID-19 scenario, using current demand, discount rate, and advanced payments as input variables. The study creates an optimal ANN model for real-life situations by combining different solvers and activation functions. Among the various combinations, the study observes that the combination of the relu activation function and lbfgs solvers offers the lowest RMSE value of 0.03382 and the highest R2 value of 0.9858 for the optimum total variable cost. The study affirms that ANN techniques excel in analyzing the EPQ model during COVID-19 by managing complexity, adapting to changes, and assessing diverse data. This real-time analysis aids supply chains, ensuring timely key item availability in high-demand or disruptive scenarios.

Customer Feedback and Service Quality in the Akwa Ibom State Hospitality Sector

This study looks into the dynamic link that exists between service quality and customer feedback in the developing Nigerian state of Akwa Ibom. The study attempts to clarify the critical role that customer feedback plays in establishing service standards and is based on the growing importance of service quality in today's global hospitality market. By means of an exhaustive analysis of several aspects of customer feedback, including online reviews, referral rates, repeat customer behaviour, and complaint frequency, the research aims to identify their respective influences on the perceived quality of service. This study's theoretical foundations include Oliver's Expectation-Confirmation Theory and the SERVQUAL model. In the end, these frameworks impact customers' views of service quality by providing a theoretical basis to understand the intricate relationship between their experiences, expectations, and satisfaction levels. The present inquiry is grounded in empirical research from a variety of hospitality environments, which demonstrates the significance of customer feedback and its complex influence on service quality. One hundred customers who have used hospitality services in Akwa Ibom State are the subjects of this study, which employs a survey research design. Analyzing the data through regression analysis yields some interesting results. Greater complaint frequency and some elements of online evaluations show negative correlations; however higher recommendation rates are positively correlated with perceived service quality. It is noteworthy that the perception of service quality is not much affected by the behaviour of repeat customers. The results of this study have important ramifications for the hospitality industry in Akwa Ibom. These include the necessity of efficient complaint handling procedures, proactive tactics to encourage positive word-of-mouth, and a sensible use of online reviews. In order to connect service delivery with changing consumer demands and promote sustainable growth and development within the local hospitality industry, it proposes a paradigm change towards continuous improvement, tailored experiences, and proactive response tactics.

Exploring Current Trends and Strategies in Online Marketing for National Beauty Brands: A Case Study of Perfect Diary

Focusing on The Perfect Diary, this article discusses the rise of national beauty brands and delves into the significance of online end-to-end marketing. The context of the article highlights the rise of national brands globally and emphasises the growth of the Chinese beauty industry. The Perfect Diary is used as a case study because of its historical importance and online marketing success. The development of national beauty brands reflects the rise of the Chinese economy and the evolution of consumer preferences. The analysis includes the evolution of online marketing. Perfect Diary’s strategy and the role of online marketing in the beauty industry. Challenges include increased market competition, changing consumer demands, and the evolution of the online marketing environment. Perfect Diary’s strategy includes innovative marketing on emerging platforms, interaction experiences, and enhanced brand storytelling. The analysis also emphasizes the importance of adapting to the dynamic digital landscape, where Perfect Diary must continually assess and integrate new technologies and trends in social media and e-commerce to maintain a competitive edge in the rapidly evolving beauty industry. In conclusion, Perfect Diary’s success is due to its adaptability, innovation and consumer-centric approach. The article recommends that domestic beauty brands continue to innovate, enhance their brand culture, adopt a diversified marketing strategy and develop a long-term growth plan in order to thrive in a dynamic market.