Changes In Consumer Behavior Research Articles

A Study on the Impact of Social Media Marketing on Consumer Purchasing Decisions — A Case Study of Douyin

The rapid development of social media has significantly changed consumer behavior patterns, making online shopping an indispensable part of life. This paper delves into the impact of social media marketing on consumer purchasing decisions against this backdrop. Taking Douyin as an example, the study reveals that content quality, online reviews, influencer charisma, and promotional activities are key influencing factors. The constructed consumer purchasing decision model for social media platforms shows that consumers are influenced by content quality in the awareness stage, by online reviews and influencer charisma in the interest stage, and by promotional activities in the purchase intention stage. The conclusion provides relevant suggestions from the perspectives of consumers and social media platforms, emphasizing that consumers should make careful decisions while platforms should enhance management and optimize marketing to address the opportunities and challenges posed by social media marketing.

The Impact of Population Aging on Economic Growth

Population ageing is a global phenomenon that is now affecting many countries. For China, the main cause of population ageing was the early baby boom, which, despite the Government's family planning policy, had had little effect. At the same time, advances in health care leading to longer life expectancy and declining birth rates have also exacerbated population ageing. Population aging also has economic implications, such as labor shortages, shifting consumption patterns, and increased government social welfare spending. This study examines the overall impact of population aging on economic growth with a focus on China. The introductory section explores the definition, status and development trends of China population aging and the world. The study then focuses on population aging in China, including the proportion of the elderly population, the rapid growth of population aging in China, and particular aspects of China's population aging pattern. The study highlights the significant economic impacts of aging, such as a declining labor force, rising social security costs, and changes in consumption behavior. By assessing these issues, the study attempts to make recommendations that are consistent with the current aging situation in China.

Analysis of Business Operation Mode and Marketing Strategy of British Mainstream Supermarket: Case study of Tesco

Jack Cohen founded Tesco in 1919 as a market stall. It is now the UK's largest supermarket chain and a global retail giant. Tesco has expanded its product line and added technologies during the past century to meet client needs. Tesco provides food, apparel, gadgets, and financial services to a large audience with a customer-focused and adaptive strategy. Operational efficiency benefits Tesco. It operates Tesco Extra hypermarkets, Tesco Express convenience stores, and its website. Tesco targets specific populations with different models, giving short shopping trips and wider store selections. To reduce costs and increase product availability, Tesco optimizes its supply chain. Early adoption of AI-driven inventory management and self-checkout technologies optimizes operations and improves shopping. Tesco's strategy includes marketing. Value, quality, and convenience have made Tesco a great brand. Customer loyalty is maintained with Clubcard's personalized discounts and awards depending on shopping habits. This increases repeat business and gives Tesco consumer data for marketing and stocking decisions. Tesco faces growing competition, changing consumer behavior toward online shopping, inflation, and supply chain disruptions. To compete, Tesco must innovate and adapt to customer expectations and market situations. Therefore, operational efficiency, customer-centric marketing, and sustainability drive Tesco's long-term success. In a changing retail market, it must be agile to expand and lead.

What factors influence consumers’ intention and food waste reduction perceptions in Indian restaurants?

PurposeFood waste persists as a critical subject within global academic debates, with consumption identified as the primary stage of loss across both affluent and developing nations. Anchored in the adapted theory of planned behavior, this study examines the multifaceted determinants shaping consumer tendencies to reduce food waste while also exploring the nuanced roles of religious adherence and culinary preferences in influencing both consumer intentions and perceptions toward waste reduction. By dissecting these dynamics, the research endeavors to unravel the complex interplay of psychological, cultural and contextual factors, thereby enriching theoretical discourse and presenting actionable insights for systemic change.Design/methodology/approachData from 476 participants were acquired through an online survey to rigorously interrogate the proposed model. Confirmatory factor analysis (CFA) ensured construct validity, while structural equation modeling (SEM), utilizing SPSS and AMOS, disentangled the intricate interdependencies among latent constructs within the hypothesized framework.FindingsThe analysis reveals that consumer attitudes (β = 0.37) serve as the most salient predictor of their intention to curb food waste, with subjective norms (β = 0.23) demonstrating a comparatively modest effect. Concerning perceptual influences, environmental concern (β = 0.24) significantly shapes consumers’ perceptions toward waste reduction, while food taste (β = 0.15) exhibits the weakest influence in guiding such perceptions.Originality/valueThis study presents groundbreaking insights into tackling food waste at the consumption stage, particularly in restaurant settings. By strategically targeting the underlying drivers of food waste through well-crafted awareness programs, it lays the foundation for transformative changes in consumption behaviors, advancing sustainability and significantly reducing environmental footprints.

On the Analysis of Live Streaming E-commerce Industry

This paper mainly introduces the challenges and opportunities faced by the live streaming e-commerce industry and its future development trends. The article first points out the difficulties that live streaming e-commerce faces in technology implementation, competition with traditional e-commerce, and customer acquisition and retention. Then, the article analyzes the growth opportunities in the industry, including expanding into new markets, enriching product offerings, integrating with other online services, and optimizing positioning using data analysis. The article also emphasizes future market trends such as global expansion, social media integration, personalized recommendations, and augmented reality technology, while cautioning against potential disruptors such as regulatory changes, technological advances, consumer behavior changes, and economic recession. Finally, the article proposes strategic recommendations to promote sustainable growth, such as diversification, technology investment, establishing partnerships, and implementing sustainable initiatives, and concludes that despite the challenges, the live streaming e-commerce industry still has great growth potential, and the key lies in remaining flexible and adaptable to market changes.

Analysis of Consumption Behavior and Purchasing Power of Society in the Digital Era

This research aims to analyze consumption behavior and purchasing power of society in the digital era, focusing on the use of e-commerce platforms and digital payment methods. The study employs a purposive sampling method to select 150 respondents aged 18 and older, who have internet access and have transacted through digital platforms. Data collection involved online questionnaires and structured interviews. Correlation and regression analyses were conducted to evaluate relationships between digital transaction frequency and the purchasing power level. The results demonstrate a significant positive relationship between the frequency of digital transactions and the buying power level with a correlation coefficient of 0.65 (p 0.01). The findings reflect the changes in consumption behavior during the COVID-19 pandemic, where society increasingly relies on technology to meet their daily needs. This research is expected to serve as a reference for local governments in formulating more effective fiscal policies, particularly in managing Regional Original Income (PAD) to promote sustainable economic development and enhance the quality of life in Bandungan District.

COVID-19, food insecurity and panic buying behavior: Evidence from rural Bangladesh

AbstractThe uncertainties, such as the pandemic (COVID-19), natural calamities, and war, disrupt agricultural production and supply chains, leading to concerns about food access in developing countries. Therefore, this study uses panel data collected through three survey rounds in June and September 2020 and January 2021 to analyze changes in household food expenditure and consumption behaviors and to investigate the association between household characteristics and food insecurity. The results show that households with diverse income sources, including multiple farm products, non-farm businesses, and remittances from absent members, are less likely to reduce food consumption quality and quantity, and be in the lower tail of food expenditure distribution. -However, households in the upper tail of the food expenditure distribution aggressively stock up on food in the second quarter of the year, fearing that lockdown measures would interrupt the food supply. These households tend to have an urban way of living characterized by salaried jobs, small family size, high educational attainment, and proximity to the capital city. The levels of food expenditure remain high even after the lifting of lockdown and movement restrictions, and the reason might be possible uncertainty about crop harvests, despite the eventual good harvests in the year. Overall, these findings suggest that diversification of income sources for rural households in developing countries can help households cope with disruptions to food production and supply chains. The findings also suggest that policies to ensure food access during the pandemic should target households with limited income sources and those in the lower tail of the food expenditure distribution.

Dynamic effects of internal and external policy uncertainty on consumption: exploring with the perspective of trade shares

PurposeMacroeconomic policy shocks have consistently provoked debate across global economies, given their significant effect on economic growth, particularly by affecting markets and employment through changes in consumer behavior. Policymakers need proper abatement measures for both internal and external uncertainties.Design/methodology/approachThe present study aims to analyze the impacts of internal and external policy uncertainty on consumption in 22 countries with their trading shares with each other from 2010q1 to 2021q4. In this regard, for external policy shocks the study constructed an index for each country based on their bilateral trade shares a weighted average of internal policy uncertainty.FindingsBy applying the panel ARDL, a U-shaped relationship between consumption and policy shocks is observed. Further, for the county wise assessment of internal and external policy uncertainty on domestic consumption is assessed and it has shown to be negative in most of countries. Gross effects are also revealed where internal policy shocks have more influence than external policy shocks as countries can diversify external risks from their trade portfolio. Other determinates of consumption like income and exchange rate have positive effects, while interest rate and inflation have negative influences.Originality/valueThe outcomes provide internal and external policy insights for consumption stabilization.

From Incipience to Status Quo: Development from Theatre to Streaming

This paper highlights the profound impact of streaming platforms on the profitability and distribution of mainstream films. Through digital innovations that have since transformed the entertainment industry, consumers have turned to video streaming services such as YouTube and Netflix, advancing accessible and affordable content instead of traditional theatrical releases. This transition, fueled by changes in consumer behaviour and accelerated by the COVID-19 pandemic, has reshaped the film industry’s financial and cultural basis, with streaming platforms offering a viable and often preferable alternative to cinemas. Using a mixed-methods approach, the study analyses historical box office trends and industry professionals’ opinions to investigate the rise of streaming and the oscillating state of theatres. While box office revenues remain volatile, especially for mid-budget and independent films, streaming continues to grow: hitting a projected global market value over $184.3 billion by 2027. Insights from this research are crucial for future filmmakers, industry professionals, business leaders, and entrepreneurs to navigate the rapidly changing landscape of film distribution.

Ribbit Autonomous Drone Network in E-commerce: Statistical Modeling and Optimization

This study delves into the integration of the Ribbit Autonomous Drone Network within the e-commerce sector, aiming to assess its potential through statistical modeling and optimization. The Ribbit network, with its fleet of drones, promises to revolutionize last-mile delivery by offering faster, more efficient, and environmentally friendly solutions compared to traditional ground transportation. The abstract summarizes the study's objectives, challenges, and findings, emphasizing the significance of addressing operational constraints and optimizing drone operations for e-commerce logistics. The study identifies key challenges such as the variability in package dimensions and weights, the need for real-time tracking, and the dynamic nature of e-commerce demand, which includes seasonal fluctuations. It also highlights the importance of regulatory compliance, energy efficiency, and public acceptance in the successful deployment of autonomous drone networks. Data collection and preprocessing are crucial steps in the model development process, ensuring that the dataset accurately reflects the operational realities and can be effectively used for analysis. The study employs statistical modeling to predict delivery times, energy consumption, and cost efficiency, providing actionable insights for strategic decision-making. It also evaluates the economic and environmental impact of the Ribbit network, suggesting that with the right technological and operational strategies, it can meet the high demands of e-commerce while reducing carbon emissions and operational costs. The analysis reveals that the Ribbit network can handle peak demand periods and adapt to changing consumer behaviors, offering a scalable and sustainable solution for e-commerce logistics.

Determinants Shaping Coffee Consumption Culture among Banking Professionals in Kathmandu Valley

The lifestyle of Nepali consumers, particularly in Kathmandu, is shifting due to the influence of globalization and Western culture. This study explores the emerging coffee culture, primarily among bankers in Kathmandu Valley, where coffee consumption is rising despite Nepal's traditional preference for tea. The research aims to identify the factors driving this trend, such as Western influence and changing consumer behavior and examines the attitudes of bank employees toward coffee. The study provides insights that will help marketers and the coffee industry strategize for future growth and offers a foundation for further research on coffee consumption in among various emerging cultures, Coffee drinking is one of the emerging cultures among Nepali consumers. These days, White Mochas, Cappuccinos, Lattes, Cafe Mocha, Americano, and Espressos are on everybody lips, literally and figuratively. Traditionally, Nepalese are more tea-people than coffee-people. There are tea stalls in virtually every nook and corner of the country and it is still the favorite national drink for the rich as well as the poor. But over the last couple of years, the habit of coffee consumption has shot up dramatically, particularly in Kathmandu and other urban centers, with youngsters of the MTV generation and foreign-returned professionals as the primary consumers.

5 PENDAPAT AHLI TENTANG E-COMMERCE

This article presents an analysis of five expert opinions regarding e-commerce, which is an important phenomenon in the current development of the digital economy. By gathering perspectives from experts in the fields of economics, information technology, and consumer behavior, this research aims to provide a comprehensive picture of the impacts and challenges facing e-commerce. Expert opinions cover aspects such as technological innovation, changes in consumer behavior, transaction security, as well as social and economic impacts. The research results show that although e-commerce offers great opportunities for business growth and economic inclusion, challenges such as data security and regulation still need to be addressed. It is hoped that these findings can become a reference for policy makers and industry players in developing better strategies in the digital era.

Product Marketing Strategies and Consumer Purchase Intentions: A Case of Sports Betting Companies in Nairobi City County, Kenya

Consumer behaviour within the betting company is changing at a faster rate evidenced in purchase and consumption pattern. Additionally, internet and globalization have expanded opportunities to the bettors making organizations to expand their marketing beyond their geographic locations in search of consumers. Despite the growth of betting companies, research has been centered on risky behaviour and disorders in gambling with less research on the bettors’ purchase intentions. The purpose of this study was to determine the effect of product marketing strategies on consumer purchase intention, case of Sports Betting Firms in Nairobi City County. Theories of reasoned action, social learning and social marketing guided the research. Descriptive research design was used with a target population of 204 employees of 12 betting firms in Nairobi City County. Yamane sampling formula was used to generate 135 respondents where systematic random sampling assisted with identification of respondents. Semi-structured face to face questionnaire enabled data collection. Pilot study was done in Kiambu County, while content and expert validity assisted in determining the instruments’ validity. Cronbach alpha was used to achieve study’s reliability. Descriptive and inferential statistics were considered in analysing quantitative data while content analysis supported the analysis of qualitative data. Ethical considerations such as confidentiality, voluntary participation and data protection was upheld. The findings showed that product strategy had positive and strong relationship with purchase intention. Product strategy also demonstrated positive and significant effect to purchase intention. It was concluded that product positively affect purchase intention. The study recommended investment in image building to enhance consumer trust in sports betting firms, provision of products and services in line with changing consumer behavior and system improvement to enhance accessibility of betting firms’ products and services. This will lead to positive consumer behavior thereby result to improved purchase intention.

Examining Customer Adoption and Usage of Plastic Money in Kathmandu Valley

Background: Plastic money and virtual wallets are becoming increasingly popular due to their adaptability and convenience. Plastic money is becoming accepted everywhere as the world becomes more globalized with changing consumer behavior Objectives: This purpose of the study is to investigate the overall perception of plastic money among customers in Kathmandu Valley. It seeks to uncover the factors influencing users’ attitudes, pinpoint the challenges encountered by plastic money users, and evaluate managerial strategies for enhancing the utilization of plastic money. Methods: This study employs an explanatory research design. It considers customers using plastic money in Kathmandu Valley as the population and selects a sample of 404 using the convenience sampling method to analyze customer acceptance and use of plastic money. The questionnaire is self-administered and adapted from various sources. The data is analyzed both using MS-Excel and SmartPLS 4.0. Results: Findings show that behavioral intention, which in turn strongly predicts how people would utilize plastic money, is significantly influenced by effort anticipation, social influence, and habit. It is discovered that hedonic drive and perceived expectation are not very good indicators of behavioral intention. Conclusion: Effort expectancy, social influence and habit needs to be managed to enhance the people’s behavioral intention which will have impact on use behavior of plastic money. Some of the challenges while using plastic money are lack of availability of technology, lack of knowledge and expertise which can be minimized by increasing availability of technology and clear information.

MARKETING STRATEGIES IN INCREASING SALES AT NUSANTARA BOOKSTORE IN THE DIGITAL ERA

This study explores the challenges faced by Toko Buku Nusantara in the digital era. Technology has transformed how consumers shop and access information, requiring traditional bookstores to find innovative ways to stay relevant and competitive. The research employs a literature study method to analyze changes in marketing strategies in response to digital challenges, highlighting the importance of understanding the ever-changing consumer preferences. Innovative and creative marketing strategies are necessary to address changes in consumer behavior, industry dynamics, and technological advancements. The study found that Toko Buku Nusantara experienced a decline in sales from 2018 to 2023 due to consumers becoming more critical and savvy in price comparison. Intense competition with book producers and publishers, along with changes in government policies, pose additional challenges. It is recommended that Toko Buku Nusantara utilize online marketplaces and social media platforms to expand market reach and enhance customer loyalty. Digital transformation also demands a culture of innovation and collaboration with external parties. Future business success not only depends on technology but also on the ability to innovate, adapt, and understand market dynamics. With the right strategies, Toko Buku Nusantara can strengthen its market position, ensure business sustainability, and remain competitive in the ever-evolving digital era

Features of building a successful logistics business in the USA

The very intensive development of e-commerce and changing consumer behavior in the United States have provoked an unprecedented increase in freight traffic. This trend is increasing every year. Existing logistics models sometimes demonstrate the inability to effectively cope with the increased workload, which necessitates a rethink of traditional approaches to business organization in the area under consideration.There is no common position in the scientific community regarding optimal scaling strategies for logistics companies in the context of digital transformations. A number of researchers advocate the priority of technological modernization, while others focus on strengthening regional partner networks. The indicated contradiction is aggravated by the lack of knowledge of synergetic effects when integrating various options for action.The purpose of the study is to identify key success factors in building and scaling a logistics business in the United States through the prism of technological transformation of the industry and changes in market conditions.It is noted that companies integrating elements of classical logistics with digital platform solutions demonstrate an increase in the profitability of operations. At the same time, the critical success factor is not the volume of investments in technological modernization, but the ability to create effective synergy between various parts of the entrepreneurial model. The author’s view on the options for the development and scaling of logistics entrepreneurship in the United States is proposed.The article is of value to the heads of logistics companies, investors considering the possibility of entering this sector in the United States, as well as researchers dealing with the digital transformation of the analyzed industry.

Navigating the Complexities of Global Marketing

Global marketing is crucial due to the growing interconnectedness of global markets, increased competition, and limited local market size. Businesses must expand their reach beyond their domestic borders to increase profitability. The complexities of global markets are essential as globalisation, digital technology, changing consumer behaviours, and new market dynamics transform the landscape. Multinational companies must understand key strategies to address emerging challenges and trends in reaching out across borders. This understanding is crucial for businesses to navigate the complexities of global marketing. This paper aims to provide insights for practitioners and researchers seeking to understand global marketing strategies, the challenges faced by marketers, and insights into future trends.

Online Shopping Addiction dalam Perspektif Islam Maslahah

The rapid development of information technology has changed consumer behavior, especially when it comes to online shopping. Ease of access to information and transactions via the internet has created a new phenomenon, namely online shopping addiction (OSA). OSA is defined as the tendency to shop excessively and compulsively over the internet, which can cause economic, social, and emotional problems. Research shows a positive correlation between internet addiction and online shopping addiction. Although online shopping provides convenience, it can also have negative impacts such as compulsive buying and financial problems. OSA can be measured along six dimensions: salience, mood modification, tolerance, withdrawal, conflict, and relapse. Individual coping skills play an important role in overcoming compulsive shopping tendencies. Individuals with good active coping skills tend to be better able to manage situational demands and have a lower risk of developing addictive behaviors such as OSA. Understanding OSA and the factors that influence it is important for developing effective prevention and intervention strategies in overcoming the problem of online shopping addiction in this digital era.

What factors influence consumer attitudes towards alternative proteins?

Achieving the sustainability of protein is central to creating a sustainable food system. Current meat consumption patterns require a paradigm shift, as the status quo is unsustainable. However, at present, consumer participation in this shift is limited necessitating a change in consumer behaviour. This review seeks to understand consumer willingness to consume alternative proteins (cultured meat, edible insects, plant and fermentation-based proteins) and the factors influencing their decisions, considering variations across protein categories and cultural backgrounds. Understanding these factors is vital for designing interventions that effectively enhance acceptance levels. Consumer behaviour is complex, influenced by a spectrum of personal and societal factors, which must be interpreted within the specific context of the target society or demographic segment.

Economic analysis of airline pricing: retrospective analysis and current state

The article provides an in-depth analysis of airline ticket pricing, tracing its historical evolution and exploring current trends. The article provides a detailed description of the structure and components of airline ticket pricing, as well as the impact of factors on this process. The research examines the development of airline pricing from the early 20th century, when aviation was a luxury reserved for the wealthy, to its current state as a competitive and affordable industry. Key historical milestones are discussed, including the introduction of computerised reservation systems in the 1960s, the US Airline Deregulation Act of 1978, and the emergence of low-cost airlines in the 1980s and 1990s. These developments have led to fundamental shifts in the pricing of airline tickets, which made it possible to transform the aviation landscape by reducing fares and expanding access to air travel. At the same time, the article discusses economic and technological factors that influence airfare changes, such as deregulation, fuel costs, global crises and consumer demand. The article analyses dynamic pricing strategies supported by sophisticated modern airline pricing algorithms, which allow carriers to adjust fares in real time in line with market conditions. The study also highlights important events that have influenced pricing trends, such as the 2008 financial crisis and the COVID-19 pandemic, showing how airlines have quickly adapted to economic shocks by adjusting their pricing structures. In addition, the study delves into the speed and frequency of price fluctuations, highlighting airlines' responses to real-time data and global changes. The implications of these price dynamics are assessed, identifying their impact on industry profitability, passenger accessibility and other economic consequences. Airlines benefit from revenue optimisation through dynamic pricing, while passengers face challenges in navigating variable fares. Thus, the results of the study, namely the economic analysis of airline pricing, provide an opportunity to identify the complex interaction of factors that shape airline prices. The results highlight how technological advances, competitive pressures and changes in consumer behaviour continue to redefine the airline market, offering valuable insights into the factors driving the evolution of airline affordability.