Data Privacy Challenges Research Articles

Evolving trends, limitations, and ethical considerations in AI-driven conversational interfaces: assessing ChatGPT's impact on healthcare, financial services, and educational sectors

ABSTRACT This study presents a comprehensive bibliometric analysis of ChatGPT's impact on three critical sectors: healthcare, financial services, and education, covering the period from 2022 to 2024. The research aimed to explore the evolving trends, limitations, and ethical considerations associated with the deployment of ChatGPT and similar AI-driven conversational interfaces. The findings reveal that while ChatGPT offers significant potential in enhancing efficiency and decision-making processes, it also faces substantial challenges in data privacy, integration with existing systems, and the need for improved emotional intelligence. The study highlights the inherent biases in AI models, raising concerns about the accuracy and fairness of AI-driven outputs. Ethical considerations, including data privacy, transparency, accountability, and equity in AI applications, are identified as crucial areas requiring urgent attention and development. Additionally, the research underscores the importance of developing robust regulatory frameworks and ethical guidelines to govern AI deployment in these sectors. Successful integration of ChatGPT and similar technologies depends on addressing these challenges and ethical considerations through collaborative efforts among AI developers, industry professionals, policymakers, and ethicists. Future research should focus on improving AI's data security, emotional intelligence, bias reduction, human-AI collaboration, and assessing long-term impacts across diverse settings.

Innovative Application of Big Data Technology in New Media Personalized Service

With the rapid development of big data technology, its application in the field of new media is becoming more and more extensive, especially in personalized service shows great potential. This paper discusses in depth the application, challenges and future development of big data technology in new media personalized service. The following conclusions are drawn: (1) Big data technology plays a key role in new media personalized service Big data technology can construct a refined user profile, realize personalized content recommendation, and improve user satisfaction and loyalty by collecting, analyzing and utilizing user behavioral data on new media platforms. (2) Big data technology faces multiple challenges in new media personalized services. Although big data technology shows great potential in new media personalized service, it still faces challenges in data privacy and security, data quality and accuracy, technology update and algorithm optimization, as well as regulatory compliance and ethics. (3) Innovative applications promote the development of big data technology in new media personalized services. With the continuous innovation and application of big data technology, new media personalized services are also developing and improving.

Consumer Behavior Analysis through Advanced-Data Techniques: A Review for Utilities in Retail Marketing

This review offers a comprehensive analysis of the use of cutting-edge data strategies, including Big Data analytics, Machine Learning (ML), and Artificial Intelligence (AI), etc. in understanding and predicting consumer behavior. The convergence of these technologies has enabled marketers to uncover more detailed knowledge about consumer preferences and enhance customer engagement & satisfaction. By reviewing various methodologies, this study showcases the ways in which these tools are leveraged for segment consumers, predict consumer buying habits, and optimize marketing strategies. Additionally, the paper explores the Social media data utilization in real-time consumer analytics, demonstrating their effectiveness in personalizing marketing efforts and improving customer experience. The challenges of data privacy, ethical considerations, and the necessity for more robust analytical tools are also discussed. The review concludes by identifying potential research paths that could drive forward the field of consumer behavior analysis in retail marketing. Key Words: Artificial Intelligence, Big Data, Consumer Behavior, Machine Learning, Retail Marketing.

From Barista to Bytes: How Starbucks Brewed a Digital Revolution

This study examines Starbucks' digital transformation journey, analyzing its strategies, implementation, and impact on performance and competitive positioning. Using a qualitative case study approach, the article explores how Starbucks leveraged an interconnected ecosystem of mobile applications, artificial intelligence, cloud computing, and data analytics to enhance customer engagement and optimize operations. The research investigates how these technologies synergistically contribute to Starbucks' "Digital Flywheel" framework, driving personalization, streamlining operations, and creating a seamless omnichannel experience. Drawing on company reports, academic literature, and industry analyses, this study provides a comprehensive view of Starbucks' digital initiatives and their collective impact. Findings reveal that Starbucks' success stems from a holistic approach to digital transformation, encompassing technological implementation, organizational restructuring, and cultural change. The study critically examines the effectiveness of the "Digital Flywheel" framework, comparing it with similar models in digital transformation literature. While highlighting the significant impact of these initiatives on Starbucks' financial performance, customer engagement, and operational efficiency, the research also explores challenges in data privacy, technology investment costs, and potential risks associated with digital transformation. The study provides a nuanced analysis of how Starbucks navigated these challenges, offering valuable insights for practitioners. This research contributes to the growing literature on digital transformation in retail, offering a balanced perspective on both the opportunities and challenges of digital innovation. By examining Starbucks' journey, the study critically assesses how traditional retailers can adapt to the digital age, while acknowledging the variability in outcomes across different sectors.

Personalized federated learning for buildings energy consumption forecasting

Buildings' energy consumption forecasting is critical for energy saving and building maintenance. However, most studies only focus on centralized learning of one dataset, which ignores the data privacy and data shortage issue. Meanwhile, the difference in energy data distributions from many buildings causes difficulties in training a good machine learning model. Although these two challenges of data privacy and data heterogeneity could be resolved through personalized federated learning algorithms to some degree, there is still a lack of investigation into applying these algorithms to building energy data analytics. Besides using existing personalized federated learning algorithms, we design a new deep learning model through a mixture of experts to support personalization for heterogeneous data distribution. This new design is the first trial to tackle the data heterogeneity through ensemble architecture in federated load forecasting. Extensive experiments are conducted to evaluate the effectiveness of our proposed model with different training algorithms. The results show that our proposed method outperforms other state-of-the-art models in energy forecasting accuracies by 10% to 40% across the buildings' energy data from university campuses.

Information security in remote work: Strategies and challenges in a post-pandemic world

The increasing prevalence of remote work, accelerated by the COVID-19 pandemic, has brought significant information security challenges to organizations. While remote work offers numerous benefits such as flexibility and increased productivity, it also introduces unique risks, particularly in safeguarding sensitive data. The absence of traditional office security measures and reliance on potentially insecure home and public networks heighten these risks. Organizations must implement robust strategies, including the use of Virtual Private Networks (VPNs) and multi-factor authentication (MFA), to ensure secure communications and access to corporate systems. Additionally, the protection of devices used in remote work is critical, necessitating clear security policies, regular updates, and employee training on recognizing threats like phishing and malware. Studies by Kolomoets (2022) and Alsayfi and Alsirhani (2023) highlight the importance of addressing the increased risks associated with remote work, particularly the potential for data breaches due to the lack of direct access to comprehensive security controls. These studies recommend best practices such as secure password management and regular employee training to mitigate these threats. Tanriverdi and Metin (2021) emphasize the need for renewed focus on security awareness and behavior as remote work becomes the norm. Furthermore, Rakha (2023) explores the legal implications and best practices for maintaining cybersecurity in remote settings, while Livshitz (2022) focuses on data privacy challenges, providing insights into regulatory compliance and security audits. In conclusion, safeguarding information security in remote work environments requires a holistic approach that integrates technology, continuous education, and stringent security policies. Organizations must prioritize these efforts to protect sensitive data and maintain privacy in an increasingly remote workforce.

Intelligent Health Monitoring Device Data Analysis: From Data Collection to Health Insights

The integration of smart wearable and home health monitoring devices marks a new epoch in health management, offering deep insights through real-time data. This study seeks to convert this collected health data into actionable personalized assessments and recommendations, enhancing health management efficacy. Utilizing literature review, case analysis, and data analysis, the research initially describes smart devices’ capabilities and data gathering techniques. It then concentrates on data processing methodologies, statistical analysis, and machine learning, examining the translation of these into usable health insights. The study reveals that smart devices offer continuous health data, enabling the identification of individual trends and risks through data analysis. Personalized assessments can boost engagement and adherence to health plans. Yet, it acknowledges challenges in data privacy, technological synthesis, and user adoption, proposing solutions like fortified security, interface optimization, and enhanced analytical accuracy. In conclusion, the research highlights the potential of data analysis in advancing personalized health management and recommends future explorations, such as refining algorithms, bolstering privacy safeguards, and setting regulatory benchmarks.

Real-Time Surveillance with AI: A Comprehensive Approach to Security and Monitoring

The last ten years have been quite phenomenal for artificial intelligence and computer vision. For the past few years, it was unstoppable, with outstanding breakthroughs that moved towards advanced real-time surveillance systems-that wholesome approach to real-time surveillance through the power of AI in technological advancement for accuracy, scalability, and responsiveness. The system integrates facial recognition, object detection, and anomaly detection algorithms to give a very stable, adaptive response to the various facets of surveillance needs, such as public safety, institutional monitoring, and private security. Through deep learning models extracted from comprehensive datasets, the system is able to identify known individuals in real time and trace the movements and unusual behaviors of these people. A discussion of challenges in data privacy, computational efficiency, and false positives goes hand in hand with an in-depth analysis of system architecture, which includes thorough hardware and software configuration descriptions. The experimental results show the potential of the system in real-world environments as an alternate scalable solution for future security infrastructures.

Leveraging AI automated emergency response with natural language processing: Enhancing real-time decision making and communication

Artificial Intelligence (AI) and Natural Language Processing (NLP) technologies play an essential role in the ongoing development and advancements of emergency response systems. This paper explores the new opportunities and possibilities offered by the incorporation of AI-driven automated emergency response systems, and the benefits of using NLP to increase the efficiency of human language processing and communication in real time. Using case studies and applications, we analyse how integrating AI and NLP technologies can reduce response times, improve situational awareness and coordination between emergency services. We then explore how AI-driven models can be used to predict natural disasters, optimise emergency vehicle routes and identify areas of need in real time through the analysis of social media and emergency communications via NLP. However, we also discuss the issues that come with implementing these technologies, such as data-privacy challenges, technical limitations and the need for sustained retraining of AI systems. The conclusions of this research indicate that continued collaboration between stakeholders is necessary to overcome these barriers, and that substantial innovation is needed to maximise the potential of AI and NLP technologies in emergency management.

An analysis of risk control in the financial sector using big data technology

The rapid development of information technology has ushered in a new era of big data in the financial industry, which has provided financial institutions with a plethora of novel tools for risk management, while also playing a pivotal role in the industry's risk control landscape. This paper analyzes the public data of existing financial institutions, combines relevant literature, and employs big data technology to assess and identify risks, which aims to explore how big data technology can improve the risk management ability of the financial industry. In addition, the paper examines the challenges and problems faced by big data technology in the application of financial risk control, including data privacy and security, technology costs, and the demand for specialized talents. The research demonstrates that big data technology improves the speed and accuracy of risk identification, but also points out the challenges of data privacy and security management. Future risk control models need to better integrate big data analytics with traditional risk management methods, thus promoting the further development and application of big data technology in the field of risk control.

Federated Learning for Edge Computing in REST APIs: Investigate the Feasibility of Employing Federated Learning Techniques to Train Machine Learning Models Directly on Edge Devices Interacting with REST APIs, Minimizing Data Transfer and Enhancing Privacy

This research explores the feasibility of using federated learning techniques to train machine learning models directly on edge devices interacting through REST APIs. This article designs an architecture that facilitates federated learning using REST APIs for communication between a central server and edge nodes. The architecture ensures efficient model distribution, update aggregation, and iterative global model refinement. This research implements this system in a simulated environment to evaluate its performance. Initial results show that federated learning significantly reduces data transfer and enhances privacy without compromising model accuracy. The REST API-based communication model effectively coordinates updates between the central server and edge devices, and privacy-preserving techniques maintain data security throughout the process. This study confirms that federated learning is a viable solution for edge computing, addressing key challenges in data privacy and communication efficiency, and opens pathways for scalable and effective distributed learning systems in real-world IoT applications. Federated learning offers a decentralized alternative, enabling local model training on edge devices with only model updates shared with a central server. This approach minimizes data transfer and enhances privacy.

Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

This study provides a comprehensive review of the influence of voice-activated technologies, particularly voice assistants, on consumer behavior and brand loyalty in the United States. The primary objective is to understand how these emerging technologies are reshaping shopping habits and the dynamics of brand-consumer interactions. The methodology encompasses a thorough analysis of peer-reviewed academic journals, industry reports, and case studies, supplemented by secondary sources such as market analyses and news articles. Key findings reveal that voice assistants have induced a significant paradigm shift in consumer behavior, characterized by changes in purchasing patterns, decision-making processes, and brand interactions. The convenience and personalized experience offered by these technologies have led to increased impulse buying and brand experimentation. However, this shift is accompanied by challenges in data privacy and security. The study also highlights the rapid evolution of voice-activated consumer engagement, with advancements in AI and machine learning enhancing personalization and efficiency. Strategically, the study recommends that brands and retailers invest in voice search optimization, develop secure data practices, and collaborate with technology developers to create engaging consumer experiences. The study concludes that while voice assistants present substantial opportunities for enhanced consumer engagement, they also pose challenges that require careful navigation, particularly in maintaining consumer trust and ethical standards. Future research directions include exploring the long-term effects of voice-activated shopping on consumer loyalty and the impact of demographic factors on the adoption of voice assistants. Keywords: Voice Assistants, Consumer Behavior, Brand Loyalty, Voice-Activated Technologies.

Integration of Machine Learning Algorithms with Cloud Computing for Real-Time Data Analysis

As part of this study though, real-time data analysis is examined by exploring the combination of machine learning algorithms with cloud computing. It does so by defining optimization problems and solutions, as well as outlining optimization goals and directions for development. The efficiency of real time data processing ability is also amplified with the use of an amalgamation of machine learning and cloud computing though traditional systems are often associated with high failure rates and high costs of maintenance. Enhanced indexing, systematic control of information storage and retrieval, query optimization are the main benefits obtainable from this. This is because despite the challenges such as limited resources, integration has never been a problem even with challenges of data privacy. Peculiar trends such as Explainable AI, Automated ML, and Continuous Intelligence present the ability to substantially enhance operational proficiency and decision-making.

Performance Evaluation of Genetic Algorithm-Driven Blockchain Encryption for EHR Management and Validation

In the realm of electronic health record (EHR) management, ensuring robust security and validation mechanisms is paramount due to the sensitive nature of healthcare data. This research focuses on the performance evaluation of a genetic algorithm-driven blockchain encryption approach for enhancing EHR security and validation. The proposed method leverages genetic algorithms to optimize encryption parameters within a blockchain framework, aiming to safeguard patient privacy and prevent unauthorized access. By integrating advanced cryptographic techniques like Elliptic Curve Cryptography (ECC) and Keyed-Hash Message Authentication Code (HMAC)-based authentication, along with machine learning for data classification. The evaluation of the approach holds significant promise in advancing secure EHR management practices, addressing critical challenges in data privacy and integrity within healthcare environments. Finally, as a result, this study presents a comparative analysis of cryptographic systems genetic algorithm-driven blockchain encryption (GADBE)+ECC and GADBE+ Advanced Encryption Standard (AES), focusing on the scaling of encryption and decryption times relative to key sizes and data volumes. Results show that both systems exhibit increasing times with larger key sizes and data sizes. ECC consistently demonstrates superior speed over AES, with decryption times ranging from 0.4 to 3.5 seconds for key sizes from 128 to 512 bits, indicating potential performance advantages of ECC in cryptographic applications.

AI-driven Solutions for Cloud Compliance Challenges

The integration of artificial intelligence (AI) in cloud compliance management has emerged as a transformative approach to address complex regulatory challenges in contemporary IT environments. This research paper explores the role of AI-driven solutions in enhancing cloud compliance, focusing on key applications, benefits, challenges, and future trends. The paper begins by examining the automation of compliance reporting and documentation through AI technologies, highlighting significant improvements in accuracy, efficiency, and cost-effectiveness. Real-world case studies from leading organizations such as J.P. Morgan Chase & Co., Mayo Clinic, and Microsoft Corporation illustrate the practical implementation and impact of AI in various sectors, including finance, healthcare, and technology. Ethical and legal implications associated with AI in cloud compliance are discussed, emphasizing the importance of transparency, fairness, and regulatory adherence. Emerging trends such as Explainable AI (XAI), AI governance, and continuous compliance monitoring are identified as critical factors shaping the future of AI-driven cloud compliance. The paper concludes by addressing anticipated challenges in data privacy, algorithmic bias, and regulatory complexity, underscoring the need for collaborative efforts among stakeholders to foster responsible AI deployment in compliance operations.

Integration of artificial intelligence in histopathological and radiological image analysis

Aim: This review explores the integration of artificial intelligence (AI) in both histopathological and radiological image analysis, focusing on its potential to enhance diagnostic workflows and patient outcomes. Methods: We examined recent advancements in AI technologies, particularly deep learning and computational pathology (CPath), highlighting methodologies such as multiple instance learning (MIL) and graph neural networks (GNNs) for analyzing whole slide images (WSIs) and radiological imaging techniques like MRI and CT scans. The review also discusses challenges in data privacy, ethical concerns, and regulatory needs. Results: AI-driven tools have demonstrated improved accuracy in detecting diseases such as cancers by automating image analysis and enhancing image quality. Techniques like virtual staining and segmentation facilitate the quantification of morphological traits, enabling better prognostic predictions. Radiological imaging techniques integrated with AI provide crucial complementary information on anatomical abnormalities and disease progression. Despite these advancements, challenges like the need for substantial human annotation and computational resources persist. Conclusion: The future of AI in histopathology and radiology looks promising, with ongoing innovations poised to refine diagnostic capabilities and foster personalized medicine. Addressing ethical and practical concerns will be critical for the responsible implementation of AI technologies in clinical settings.

A REVIEW ON ROLE OF ARTIFICIAL INTELLIGENCE: IN DIAGNOSIS OF DISEASE AND DRUG MANAGEMENT

Artificial Intelligence (AI) revolutionizes healthcare through advanced algorithms, analyzing patient data for precise disease diagnosis and optimized drug management. Despite challenges in data privacy and ethical deployment, AIs transformative potential holds promise for improved patient care. Collaboration and innovation will drive the future of AI in healthcare, shaping a dynamic landscape. KEYWORDS: Disease Diagnosis, Drug Management, Machine Learning, Personalized Medicine

The HIBAD Experience: Using Digital Health Technologies in the GDPR Era

Conducting clinical research presents multiple challenges in data privacy, safeguarding patients’ rights and freedom, and data and sample management. These challenges intensify when the research involves genetic information, biobanks or big health database and, more recently, digital technologies, such as machine learning (ML) and artificial intelligence (AI).This article discusses how some of these issues will be addressed in “HUB Regionale Integrato Biobanca Analisi Dati e Utilizzo Sperimentale” (HIBAD), a project that aims to create an infrastructure to support different clinical research projects through digital health tools.The core of the HIBAD project will be a Regional Biological Resource Center (CRRB), consisting of a biobank and an integrated database of shared clinical records, to combine information from multiple sources, such as electronic clinical records, images, genomics, wearable devices, biological samples. This massive collection of data and samples will be used as a basis for real-world evidence studies, in-silico clinical trials, new clinical trials, and further classification of data through AI and ML techniques. The project also foresees a dedicated digital infrastructure consisting of standardized protocols, procedures, global informed consent and ethics support to ensure respect for ethics, and privacy and regulatory requirements, which would potentially help the creation of high-quality data for valuable research studies.Public Interest Summary Clinical research is extremely important for discovering new treatments for diseases but can be rather complex, especially considering the existence of multiple rules to follow. The project “HUB Regionale Integrato Biobanca Analisi Dati e Utilizzo Sperimentale” (HIBAD) aims to simplify some of the challenges of modern clinical research and to help researchers conducting clinical trials. First of all, we aim to create a big database where data coming from different sources (e.g. patient's health records, analysis of biological samples, genetic results) will be available to physicians for further analysis, even through the newest digital technology tools, such as artificial intelligence and machine learning. Moreover, we will create an infrastructure that supports researchers in respecting clinical research rules, ensuring that the clinical trials are properly conducted, and participants' rights and well-being are respected. The results of the research are sound and reliable.

Federated Learning and Blockchain-Enabled Fog-IoT Platform for Wearables in Predictive Healthcare

Over the years, the popularity and usage of wearable Internet of Things (IoT) devices in several healthcare services are increased. Among the services that benefit from the usage of such devices is predictive analysis, which can improve early diagnosis in e-health. However, due to the limitations of wearable IoT devices, challenges in data privacy, service integrity, and network structure adaptability arose. To address these concerns, we propose a platform using federated learning and private blockchain technology within a fog-IoT network. These technologies have privacy-preserving features securing data within the network. We utilized the fog-IoT network’s distributive structure to create an adaptive network for wearable IoT devices. We designed a testbed to examine the proposed platform’s ability to preserve the integrity of a classifier. According to experimental results, the introduced implementation can effectively preserve a patient’s privacy and a predictive service’s integrity. We further investigated the contributions of other technologies to the security and adaptability of the IoT network. Overall, we proved the feasibility of our platform in addressing significant security and privacy challenges of wearable IoT devices in predictive healthcare through analysis, simulation, and experimentation.

Techniques and protocols for enhancing data privacy in cloud computing: A review

The emergence of cloud computing has enabled millions of devices across the globe to communicate and exchange massive amounts of data that is classified as private with each other. Given that these devices and platforms are scattered in different geographical areas, communicating with IoTs all the time, the issue of data security, in particular, assurance of data privacy has arisen. Several attempts in mitigating this issue has been by both academic and industry researchers in terms of technology, practices and protocols but it still remains a serious challenge even as cloud computing forges into the future. As a result, both individuals and organizations whose private data are held in the cloud are getting jittery due to the frequent data compromise or exposure in the cloud servers. This paper reviews the various challenges in data privacy and the mechanisms and techniques proposed by various researchers in bid to mitigate them and create a trustworthy cloud environment. It undertakes a comparative research analysis of the existing research work on data privacy protection techniques that have been proposed and implemented in the cloud computing environment.