Innovative Application of Big Data Technology in New Media Personalized Service

Abstract

With the rapid development of big data technology, its application in the field of new media is becoming more and more extensive, especially in personalized service shows great potential. This paper discusses in depth the application, challenges and future development of big data technology in new media personalized service. The following conclusions are drawn: (1) Big data technology plays a key role in new media personalized service Big data technology can construct a refined user profile, realize personalized content recommendation, and improve user satisfaction and loyalty by collecting, analyzing and utilizing user behavioral data on new media platforms. (2) Big data technology faces multiple challenges in new media personalized services. Although big data technology shows great potential in new media personalized service, it still faces challenges in data privacy and security, data quality and accuracy, technology update and algorithm optimization, as well as regulatory compliance and ethics. (3) Innovative applications promote the development of big data technology in new media personalized services. With the continuous innovation and application of big data technology, new media personalized services are also developing and improving.