1. Disciplinary approaches to food studiesSocial studies investigating food and eating issues date back a long time and have a specific tradition within the anthropological literature. To mention only two examples: Garrick Mallery's paper, Maimers and meals (1888), appeared in Volume 1, No. 3, of the American Anthropologist; William Robertson Smith's Lectures on the Religion of the Semites (1889) contains an important chapter on food. According to Mintz and Du Bois (2002) the study of food and eating has been important in order to improve scientific understanding of significant broad societal processes such as political-economic value-creation, symbolic value-creation, and the social construction of memory.While the anthropological literature provides valuable accounts of the human diversity when it comes to food, socio-economic studies are highlighting the selective enhancement of the efficiency and predictability dimensions of modern approaches to industrial food, its commodification and distribution: Fast-food restaurant rank very high in the dimension of predictability. In order to help ensure consistency, the fast-food restaurant offers only a limited menu. Predictable end products are made possible by the use of similar raw materials, technologies, and preparation and serving techniques. Not only the food is predictable; the physical structures, the logo, the 'ambience', and even the personnel are as (Ritzer, 2008).Food production and consumption has been affected and it has affected the globalization of the economic relations (Gallino, 2009) that took place in the past five decades, raising issues of economic, social and environmental justice: Who grows food-and how much; who eats it-and at what cost-are questions that will determine social and political relationships not only inside the boundaries of individual nations but also between countries at the international level (George, 1979: 4). Consumer choices concerning eating and food might have a tremendous impact upon local, national and international policies. Worldwide, food demand is shifting from basic commodities (i.e. cereals and rice) to products with a higher value added, (i.e. meat, fish, fruit, vegetables, fats and oils). The increase in the demand for dairy and meat is leading to a surge in the demand for and prices of cereals, as well as in the demand for land. Meat production is particularly demanding in terms of energy, cereal and water. Today, nearly half of the world's cereals are being used for animal feed. Results from the International Model for Policy Analysis of Agricultural Commodities and Trade (IMPACT)1 illustrate the potential beneficial worldwide effect of diets in high-income countries that would shiftaway from meat- and cerealfeed- intensive goods - thereby relieving pressures on targeted markets - but shifting toward other goods as substitutes, which introduces price pressure elsewhere. On the whole, the benefits of releasing grains from livestock production systems by reducing the demand for meat would have a much greater effect on decreasing malnutrition than increasing the consumption of healthy foods like nutrientladen pulses, fruits, and vegetables might have.Sociological studies have often included issues of food and eating within broader social frameworks although more recently scholars and international reviews have come to devote a specific focus to food and social issues. Recent examples include McMillan and Coveney (2010), and the 2010 Special Issue of the Journal of Sociology on the Sociology of Food and Eating introduced and edited by Ward, Coveney, and Henderson (2010).Ward, Coveney, and Henderson (2010) identify globalization as a factor in rising food costs and food insecurity. Growing demand fuelled by rising populations (Stoeckel, 2008) and increased consumer expectations and consumer demands (ODI, 2008); alongside diminishing food supplies attributed to poor harvests in export countries (ODI, 2008), increasing farming production costs (Stoeckel, 2008) and the use of crops to produce biofuels (Dornboech and Steenblik, 2007) have all contributed to rising food costs. …
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