The intensification of the growth of industrial production of building materials causes an urgent need for economical use of material and fuel and energy resources, especially in such an energy-and resource-intensive industry as the production of construction ceramics. To improve the physical and mechanical properties of building ceramics, to reduce energy consumption during drying, as well as to increase the strength indicators, pilot tests of the influence of bentonite clay w for obtaining face wall ceramics were carried out. The regularities of the structure and phase formation of the ceramic composition depending on the firing temperature have been established. Modification of the raw mixture with bentonite clay to assess the increase in strength by 20-30% with a general decrease in the firing temperature by 100-120 ° C.