This study describes a cobalt catalyst supported on highly porous cerium oxide beads (CeO2-XAD) prepared via the one-step hard template method (using resin Amberlite® XAD7HP as a template) for catalytic steam reforming of ethanol (SRE) for hydrogen production. For comparative purposes, Co catalyst supported on a commercial CeO2 is discussed (Co/CeO2-COM). Comprehensive studies, including TEM, XPS and H2-TPR analysis, reveal that the bare CeO2-XAD consists of tiny particles with highly damaged surfaces, which contain various forms of oxygen. The hierarchical structure of the support beads, fixed after calcination, ensures high mesoporosity favouring the formation of small, evenly dispersed Co3O4 crystallites on CeO2-XAD (∼3 times smaller than in Co/CeO2-COM), which then, after reduction, transformed into fine, homogenously dispersed Co particles that strongly interact with the support. Consequently, the Co catalyst supported on CeO2-XAD exhibits high catalytic activity in SRE (much higher than Co/CeO2-COM). Although both catalysts deactivate during SRE due to carbon deposition the process is less severe for the catalyst with smaller Co crystallites and nanostructured support. This study reveals the huge role played by the appropriate morphology and nanostructure of the catalyst support in SRE since they affect not only the ethanol conversion efficiency but also increase the selectivity of the process and thus limit the deactivation of the catalyst.