The structure and mechanism of the formation of sites which initiate ethylene polymerization in the atomically dispersed Phillips catalyst (Cr/SiO2) are two of the great unsolved mysteries of heterogeneous catalysis. After CO or C2H4 reduction of silica-supported CrVI ions to CrII ions in the precatalyst, exposure to ethylene results in the formation of organoCrIII sites that are capable of initiating polymerization without recourse to an external alkylating cocatalyst. In this work, a Phillips catalyst prepared, via sol–gel chemistry, as a mesoporous, optically transparent monolith was reduced with CO to the spectroscopically determined CrII end point. Ethylene causes rapid reoxidation of these CrII sites to CrIII, even at low temperatures. Solid-state 13C CP-MAS NMR, IR, and Raman spectroscopies reveal that the resulting sites contain a vinyl ligand, described as (≡SiO)2CrIII–CH═CH2 although likely with a higher coordination number, which are capable of initiating polymerization. The formation of these ...