Aqueous phase reforming (APR) of methanol is a potential pathway for the effective hydrogen production under relatively mild conditions. The Pt/CeO2 and a series of Pt-MOx/CeO2 (M = Fe, Cr, Mg, Mn) catalysts were prepared by sequential impregnation method and their APR reaction performances were studied. The catalyst properties including valence state of the promoters, the amount of oxygen vacancies, the metal distributions, the adsorption properties of CO and the acidity/basicity of catalysts were characterized and analyzed by XPS, XRD, TEM, CO-TPD, NH3-TPD, CO2-TPD, etc. It was found that the addition of MOx weakened the Pt-CeO2 interaction and promoted the generation of Ptδ+ species with lower valence state, which contribute to the C–H bond cleavage and facilitate methanol conversion. The highest hydrogen production (164.78 mmol) and relatively low CO and CH4 selectivities were obtained over the Pt-MgO/CeO2, while the highest CH4 selectivity was obtained over the Pt-CrOx/CeO2 (2.21%). Over the Pt/CeO2 and Pt-MOx/CeO2 (M = Fe, Cr, Mg, Mn) catalysts, CO2/CH4 ratio correlated well with the catalyst basicity, indicating that the basicity promotes the dissociation adsorption of H2O as well as the water-gas shift (WGS) reaction activity and decreases the methanation activity.