Marketing strategies employed by herders in Piura, a coastal region in northern Peru, are discussed in conjunction with ecological and economic factors. Data from regional slaughterhouses help in analyzing decisions concerning livestock offtakes and in understanding the rationale behind them. Piura is characterized by sharp weather changes, amplified by the El Nino phenomenon. The variations in precipitation and forage availability strongly affect production, structure, and dynamics of the herds and are therefore a significant component in determining the actual marketing decision strategy. “Pure” herders adopt an “insurance” strategy emphasizing a build-up of herds during abundant years in order to compensate for considerable losses caused by frequent droughts. The use of stubble and concentrated feed in coping with droughts is restricted by economic and social factors. Agropastoralists are affected not only by ecological factors but also by labor availability, agricultural cash requirements, and household needs. As a result, these goat keepers practice a “capital-manipulation strategy” in which goats and kids are used as a form of capital. The paper provides an empirical representation of these two marketing strategies based on slaughterhouses' records and a complementary field survey.
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