Corporate social responsibility (CSR) has gained unprecedented prominence in academic and business spheres alike (Kotler and Lee 2005; McWilliams et al. 2006); more than ever before, it is necessary for organizations to define their roles in society and apply social, environmental, ethical, and responsible standards to their businesses (Lichtenstein et al. 2004; Lindgreen et al. 2009). Beyond the moral arguments and value-based debates that characterize the complex landscapes of CSR-related concepts and ideas (Garriga and Mele 2004), corporate commitment to socially responsible management practices is associated with a conviction that the failure to meet basic social rules or expectations pertaining to the way organizations behave can result in perceptions of those organizations as illegitimate (Campbell 2007; Sethi 1975). Increased engagement in CSR-related policies and initiatives, and associated communication efforts, provide a way for organizations to circumvent situations and practices that might be perceived as unethical or unsustainable or that ‘‘alienate the organization from the rest of society, resulting in reduced reputation, increased costs, and decreasing shareholder value through erosion of its license to operate’’ (Hill 2001, p. 32). In such a context, a clear question arises: How can organizations in ‘‘controversial industry sectors,’’ which often are marked by social taboos, moral debates, and political pressures, maintain reasonable, socially responsible standards? For industry sectors typically characterized as ‘‘sinful’’ (e.g., tobacco, gambling, weapons, alcohol, adult entertainment), as well as for those that inherently entail persistent or emerging environmental, social, or ethical issues (e.g., nuclear, oil, cement, biotech), this special issue aims to provide some answers and define ways they can adopt CSR-related policies and practices to meet their public legitimacy requirements. In their seminal work in this area, Wilson and West (1981, p. 92) describe controversial industry sectors as those related to ‘‘products, services or concepts that for reasons of delicacy, decency, morality, or even fear elicit reactions of distaste, disgust, offence or outrage when mentioned or when openly presented.’’ Although attitudes to such industry sectors vary by culture (Waller et al. 2005), they and their products or services often come under close scrutiny by external actors who view them as morally corrupt (de Colle and York 2008), unethical (Byrne 2010), offensive (Fam and Waller 2003), or exemplary of aberrant behavior (Budden and Griffin 1996)—perhaps regardless of their actual or latent harm to society, the environment, or individuals (Demont et al. 2004; Kindt 2006; Pratten 2007). Many such industry sectors affect more vulnerable groups in society and local communities disproportionately (Bristow 2007; Cook et al. 2003; Nikiforuk 2008) yet remain legal, provide tax revenues for governments, and meet consumer demands. A. Lindgreen (&) M. Yani-De-Soriano Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff CF10 3EU, UK e-mail: lindgreena@cardiff.ac.uk
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