One of the greatest impacts of Braverman’s Labour and Monopoly Capital is the discovery of a ‘control imperative’ within the capitalist production process. Whereas his equation of capitalist domination and Taylorism has been heavily criticized early on, the capabilities of the expanded use of digital technologies at the workplace have raised the question of whether a Taylorist mode of control is on the advance once again. The article challenges this perspective by addressing managerial problems that go beyond the problem to transform labour power into actual labour. Taking up Sohn-Rethel’s theory of ‘dual economics’, we argue that the necessity to reconcile contradictory requirements of the ‘economics of the market’ and the ‘economics of production’ poses an equally crucial challenge for management. Whereas that ‘problem of reconciliation’ remained latent in the Fordist era, tensions between the two logics of economics have now increasingly become a problem to solve within the course of controlling the labour process. Drawing on our own research on ‘the inner marketization of the firm’ over the last 15 years, we discuss ‘indirect control’ as a mode of control that precisely addresses the problem of reconciliation and considers recent changes in the course of digitalization. On the basis of our empirical findings, we describe the contradictory forms of activating and restricting subjectivity in the digital workplace and its implications for the legitimation of managerial power and capitalist domination.
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