Research Article| October 08 2013 New directions in understanding household water demand: a practices perspective Martin Pullinger; Martin Pullinger 1School of GeoSciences, University of Edinburgh, Drummond Library, Drummond Street, Edinburgh, EH8 9XP, UK E-mail: martin.pullinger@ed.ac.uk Search for other works by this author on: This Site PubMed Google Scholar Ben Anderson; Ben Anderson 2Faculty of Engineering and the Environment, Sustainable Energy Research Group, University of Southampton, Highfield, Southampton, SQ17 1BJ, UK Search for other works by this author on: This Site PubMed Google Scholar Alison Leigh Browne; Alison Leigh Browne 3Sustainable Consumption Institute, The University of Manchester c/o School of Psychology, Coupland 1, Oxford Road, Manchester, M13 9PL, UK Search for other works by this author on: This Site PubMed Google Scholar Will Medd Will Medd 4Lancaster Environment Centre, Lancaster University, Lancaster, LA1 4YQ, UK Search for other works by this author on: This Site PubMed Google Scholar Journal of Water Supply: Research and Technology-Aqua (2013) 62 (8): 496–506. https://doi.org/10.2166/aqua.2013.048 Article history Received: March 08 2013 Accepted: August 05 2013 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Share Icon Share MailTo Twitter LinkedIn Tools Icon Tools Cite Icon Cite Permissions Search Site Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAll JournalsThis Journal Search Advanced Search Citation Martin Pullinger, Ben Anderson, Alison Leigh Browne, Will Medd; New directions in understanding household water demand: a practices perspective. Journal of Water Supply: Research and Technology-Aqua 1 December 2013; 62 (8): 496–506. doi: https://doi.org/10.2166/aqua.2013.048 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex Understanding the nature of current household water use is important for forecasting future demand and for designing effective water efficiency interventions. This paper argues that to develop this understanding further it is necessary to shift away from the current focus on sociodemographic characteristics as predictors of litres used towards the everyday practices of household members through which water is consumed, i.e. routine and often habitual activities such as watering the garden, showering and clothes washing. It presents selected results from a survey of water using practices undertaken in southern England in 2011, focusing on garden watering as an example which demonstrates some of the added understanding that such a ‘practices approach’ brings to how water is being used. These serve to illustrate that how individuals water the garden varies, often with little relationship to their sociodemographic characteristics. Further results demonstrate too that how individuals perform different practices varies with little relationship between the practices, so that even a set of households with similar levels of daily per capita water use can be using it in widely different ways. We end with some examples of how this understanding could help in demand forecasting and in designing more effective approaches to interventions. everyday practice, household water use, practice theory, water demand forecasting, water demand interventions This content is only available as a PDF. © IWA Publishing 2013 You do not currently have access to this content.