SummaryStakeholder preferences for the conservation of cacao agroforests are scarcely known. Here, a revealed preference model was used to estimate the value that smallholders place on the conservation of their cacao agroforests in coastal Ecuador. Variables in the model included plot-level data (the gender of those who owned and managed the plot, profit, land title and years of ownership) and household demographic data (ages, educational levels and wealth indicators). Households were willing to give up some profit to conserve agroforests especially if they had managed the plot longer. Furthermore, when women were included in the management of a plot, the household was more likely to conserve the cacao agroforest, but the gender of the person who owns the plot had no effect on the probability of conserving the agroforest. These findings provide further evidence of the gender differences in preferences for agroforests and that more inclusive land-use decisions may lead to the use of more sustainable farming practices. They also demonstrate that policies that encourage inclusive land ownership do not necessarily ensure equal gender participation in plot decision-making and management.