ABSTRACTA novel liquid crystalline (LC) homologous series of azoesters with a laterally substituted methoxy group RO-C6H4-COO-C6H3-(-OCH3)-N═N-C6H4-COO-C4H9(n) has been synthesized and studied with a view to understanding the effect of molecular structure on thermotropic mesomorphism. The novel homologous series consists of thirteen homologues (C1–C18). The C1–C5 homologues are nonliquid crystals. The C6 and C7 homologues are only enantiotropically nematogenic and the rest of the mesomorphic homologues (C8–C18) are enantiotropically smectogenic and nematogenic. Transition temperatures and the textures of the mesophases were determined using an optical polarizing microscope (POM) equipped with a heating stage. The novel azoester homologues were characterised and confirmed using their analytical, spectral and thermometric data. Transition curves Cr-M/I, Sm-N and N-I behaved in normal manner without (Sm-N) and with (N-I) exhibition of odd-even effect respectively in a phase diagram. Thermal stabilities for smectic and nematic are 100.0°C and 127.7°C whose, mesomorphic phase length vary from 13.0°C to 24.0°C and 11.0°C to 33.0°C, respectively. The mesomorpism is compared with other known series.