Purchase Decision Process Research Articles

Pengaruh Citra Merek, Kesadaran Merek, dan Loyalitas Merek Terhadap Proses Keputusan Pembelian Kopi Janji Jiwa di Kota Bandung

In the current era, drinking coffee is a trend that is carried out by almost all groups, especially among young people. Coffee is part of the lifestyle of modern society so that coffee is a very popular drink in the world, including in Indonesia. Kopi Janji Jiwa is the most popular coffee shop in Indonesia by being ranked first out of seven other coffee shops. Janji Jiwa until now has more than 800 outlets spread across cities in Indonesia including in Bandung. The main objective of this study was to determine the effect of brand image, brand awareness, and brand loyalty on the buying decision process of Kopi Janji Jiwa in Bandung City. The type of research used in this study is a quantitative method. The sampling technique uses nonprobability sampling with purposive sampling in which the number of respondents is 385 people. In this study using multiple linear regression data analysis techniques were processed using IBM SPSS Version 26. Based on the results of the descriptive analysis, it shows that each variable in this study as a whole is in the good category. All of the independent variables are brand image, brand awareness, and brand loyalty and have a positive and significant influence on the dependent variable, namely the purchasing decision process.

The impact of marketing mix on the decision-making process to purchase PT MGD transportation services in Indonesia

This study aims to investigate the effect of marketing mix on the decision process to purchase transportation services at PT. MGD. This study uses product, price, place, and promotion as independent variables and the decision process variable to purchase PT. MGD's transportation services as the dependent variable. The authors expect that independent variables significantly influence the dependent variable. By using α of 5 percent, the study found that product and place significantly impacted the purchasing decision process of PT. MGD's transportation services. While α increased to 10%, all independent variables significantly impacted the dependent variable. Further research can utilize additional variables because the independent variables used in this study can only explain 53.10% of the purchasing decision process. Other variables explain 46.9 % of it.

The Influence of Green Marketing on Consumer Purchase Intention: a Systematic Review

Objective: This study sought to analyze the influence of green marketing on consumer purchase intentions. Methods: To this end, a systematic literature review was carried out on the SciELO and Google Scholar platforms, under the guidance of the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines. During the search, keywords were used in association with Boolean operators "AND" and "OR", in order to select only scientific articles in Portuguese, of Brazilian nationality and published between the years 2022 and 2023. Results: The studies analyzed offered an understanding of the influence of green marketing on consumer purchase intentions. It was found that, despite the growing recognition of environmental issues, the effective adoption of sustainable practices faces substantial challenges. In the purchasing decision process, the complexity of the green marketing landscape is evidenced by consumers' perception that green products are expensive and the lack of clear information. Resistance to paying more for sustainable products creates a financial challenge, limiting the widespread adoption of sustainable practices. The identified informational passivity highlights the need for more transparent and educational green marketing strategies. Conclusion: It can be concluded that the studies highlight the influence of green marketing on purchase intention, emphasizing the continued need for investment and research to optimize its effectiveness.

Faktor-Faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Kemasan Bermerek di Kota Bandung

Consumer behavior influences the purchase decision-making process. The consumer decision process in buying branded packaged cooking oil products will be decided by various things, including product attributes. The purpose of this study is to see how much influence product attributes (brand, product quality, and price) on consumer decisions in buying branded packaged cooking oil in Bandung City. This study uses a quantitative research design with survey methods conducted in three sub-districts, namely Buah Batu District, Babakan Ciparay District, and Bandung Kulon District. The analysis used is descriptive analysis and inferential analysis consisting of regression analysis, T test, and F test. The results showed that product attributes which include brand variables, product quality, and price were only product quality variables that had a negative effect or hypotheses were rejected against purchasing decisions, while brand and price variables had a positive effect. This shows that the majority of consumers making purchases do not make quality the main goal. Consumers make purchases as an obligation to meet basic needs.

학교 에듀테크 구매 의사결정 페르소나 및 여정 지도 개발

Objectives This study aims to explore ways to support evidence-based and rational decision-making in EdTech purchases within the context of public education in South Korea. This will be achieved by analyzing the deci-sion-making experiences of teachers involved in EdTech procurement in the field of public education. Methods To understand the educators' experiences related to EdTech purchase decision-making, this study con-ducted in-depth interviews with seven primary and secondary school teachers involved in their schools’ EdTech procurement processes. For the interview, participant selection was carried out using purposeful sampling. Based on the results of the interview, this study developed personas and journey maps, aligning them with the stages of the consumer behavior model proposed by Blackwell, Miniard, and Engel(2006). Additionally, a validity assess-ment was conducted with three experts to validate the developed personas and journey maps. Results This study examined the EdTech purchase decision-making process within the consumer behavior framework, as Blackwell, Miniard, and Engel(2006) proposed. This study identified four distinct educator persona types and created persona-based EdTech purchase decision journey maps. Conclusions According to the research findings, the EdTech purchase decision-making process in school settings can be categorized into bottom-top and top-bottom motivation based on the recognition of need, and it varies even among schools within the same grade level. This result indicates the need for a systematic data-based, or generalized decision-making framework within school environments. Based on these findings, this study dis-cusses the importance of fostering a culture of open EdTech utilization and the necessity of related policies and practical support to promote evidence-based EdTech decision-making.

The Role of In-Store Consumer Movements in Purchase Decision

Customer contact centres are one of the types of businesses that support digital operations, where goods and services are offered as a bundle of products. Through these centres, consumers can both access sub-services related to telecommunication services and purchase the technologies that will enable this access. The fact that the telecommunications sector has become a locomotive sector in many countries worldwide makes it necessary to understand customers' behaviour. At this point, it is also essential to investigate how they behave in contact centres, which are part of the holistic channel. This study examines the behaviour of store customers who visit contact centres using non-computational methods. The study also compares the observed behaviours according to demographic data and tries to understand the dynamics of the purchase decision process. In this way, the effects of shoppers' profile characteristics, in-store movements and store structure on the termination status and duration of shopping were revealed. While differences were detected according to gender, no significant differences were found according to age in the findings. Similarly, the importance of consumers' in-store movements for sales was presented. It is thought that the results obtained in the research will contribute to both customer contact centres and future research, especially the local authorities of the company where the store data is received.

Analisis Dinamika Proses Antara Le Minerale Dan Aqua Dalam Industri Air Mineral

This research aims to analyze the impact of the high demand for quality water by the community on the popularity of Bottled Drinking Water (BDW). The primary focus involves considerations of product innovation, market expansion, and consumer preferences for naturally sourced products. Additionally, the study will assess the consequences of high BDW consumption, particularly from specific brands, on plastic waste issues. Solutions in the form of green consumer behavior will also be examined as a step to address the negative environmental impact, especially in Indonesia, which faces limitations in plastic waste management. In tackling the complexity of these challenges, this research investigates the consumer purchasing decision process related to BDW, identifies factors influencing the community's need for quality water, and evaluates innovations in BDW products to meet consumer demands for instant and high-quality water. By detailing the research findings, the ultimate goal is to formulate recommendations to enhance the sustainability of BDW, including concrete steps in plastic waste management and increasing awareness of environmental issues.

How Important Is Word of Mouth? Development, Validation, and Application of a Scale

Companies spend large amounts of money to induce word of mouth (WOM) and spread it among consumers. This research introduces the concept of “WOM relevance,” which measures the importance of WOM for consumers’ purchase-decision process in a specific category. It uses three studies to develop and validate a parsimonious scale to measure WOM relevance at the consumer level across various product categories and different types of WOM, and applies the scale in an additional set of five studies. Specifically, this research disentangles the consumer-level and category components of WOM relevance; shows that the consumer-level variation is (much) larger than the category-level variation; and provides insights into differences in WOM relevance across categories, consumers, and WOM types. It also empirically shows that electronic WOM relevance relates to consumers’ search behavior and consideration-set formation in an online-shopping environment. Furthermore, it demonstrates that the proposed scale predicts choices as well as a more sophisticated choice model does. Finally, this research shows that WOM relevance influences not only consumers’ own purchase-decision process but also their intentions to retransmit others’ WOM messages.

THE ROLE OF LOCATION MEDIATION ON PURCHASE INTEREST TOWARDS CONSUMER PURCHASE DECISION IN RETAIL INDUSTRY

Not all purchase interest will lead to a purchasing decision, one of the keys to success in the retail industry is through the role of location (captive market). This study aimed to explore the role of location (captive market) in mediating the linkage between purchase interest and purchase decision of minimarket consumers in Kediri City. The current study uses quantitative methods by collecting data accidentally through surveys of Indomaret and Alfamart minimarkets consumers in Kediri City. Using Hair et al.'s theory, the sample was determined to be 150 respondents. All data obtained were analyzed using path analysis via the SPSS and AMOS applications. The study results indicate that the role of location (captive market) is able to mediate the linkage between purchase interest and consumer purchase decision. Partially, purchase interest and location have a positive and significant impact on consumer purchase decision. Thus, these results enhance the understanding that location (captive market) plays an important role for purchase interest in the consumer purchase decision process, particularly in the context of the retail industry.

Prevention and long-term outcomes of naturally occurring canine heartworm infection in primary care settings.

This study had two objectives: first, to examine the association between the history of heartworm preventive purchase compliance and the risk of positive heartworm tests, and second to preliminarily investigate the long-term cardiac outcomes of heartworm disease in dogs that had undergone successful adulticidal therapy. A retrospective cohort study design was used for both analyses, using anonymous transaction data from Covetrus (retrospective analysis 1) and anonymized medical records from Banfield Pet Hospital (retrospective analysis 2), both including canine patients across the USA. The first analysis examined the relative risk (RR) of a positive heartworm test in dogs with lapses in heartworm preventive purchase history compared to dogs that had no history of a preventive purchase six to 24 months prior to the test. In the second analysis, a long-term evaluation of structured diagnostic codes pertaining to cardiac diseases and risk assessment of outcomes was performed in dogs that had previously been successfully treated for heartworm disease compared to dogs that never had a positive heartworm test. 83,478 unique patients were included in the first analysis. Compared to 32,413 dogs with no history of a heartworm preventive purchase, 44,410 dogs with lapses in monthly preventive purchases had a reduced risk of testing positive for heartworm disease (RR = 0.36, p < 0.0001). Dogs (n = 6,655) with lapses in injectable heartworm preventive administration had a decreased risk of a positive test versus dogs with no preventive purchases (RR = 0.15, p < 0.0001), as well as versus dogs with lapses in monthly heartworm preventive purchases (RR = 0.28, p = 0.0024). In the second analysis, 6,138 patients treated for heartworm infection were found to have significantly (p < 0.001) elevated risks of right heart failure (RR = 3.59), left heart failure (RR = 1.83), or cardiomyopathy (RR = 2.79) compared to 4,022,752 patients that never had a positive heartworm test. This study highlights the importance of compliance with heartworm preventive guidelines, to reduce the risk of heartworm disease in dogs, which is not only a potentially life-threatening condition in the short-term but also associated with long-term negative cardiac outcomes.

The Impact of Consumer Perception on Buying: Decision Process of Environment-friendly Tupperware Products in Makassar City

This study aims to identify the impact of consumer perception on the buying decision process of environmenta-friendly Tupperware products in Makassar City. The research type is descriptive qualitative research to explain facts in the field. The data collection techniques include observations, interviews, and documentation. The data are analyzed in three steps. The first step is data reduction focusing on the selection, simplification, abstraction, and transformation of raw data from the field records. The second stage is data presentation by compiling information into statements that allow conclusion drawing. The third stage is conclusion drawing based on data reduction and presentation. The research results indicate that consumer perception has a positive impact on the buying decision process of environment-friendly Tupperware products in Makassar City. This can be seen from the selective perception process, which is a part of consumer perception that consists of exposure, attention, comprehension, and retention steps, suggesting that most informants follow these steps in the buying decision process of the desired Tupperware products.&#x0D; Keywords: perception, consumer, buying decision

The Impact of E-Commerce on Consumer Behaviour: A Comparative Analysis of Traditional and Online Shopping Patterns

This study investigates the influence of e-commerce on consumer behavior by conducting a comparative analysis of traditional and online shopping patterns. With the rapid growth of online retail platforms, understanding how consumers' shopping behaviors differ between traditional brick-and-mortar stores and online platforms is crucial for businesses and policymakers alike. Using a combination of qualitative and quantitative methods, including surveys, interviews, and data analysis, this research examines various aspects of consumer behavior, such as purchase decision-making processes, product preferences, and satisfaction levels, across different shopping environments.

Tinjauan Pengaruh Strategi Penetapan Harga pada Pembelian Barang Melalui Bisnis Digital

The study tested the price influence of the purchasing strategy of consumer goods. Also what was studied in this study was the influence of the internet (online presence) on informed purchasing decisions. The research is meant to answer the question of how much the price of a competitor affects the purchase of a product, how customers understand the concept of pricing based on the company's value, and how much online prices inform customer purchasing decisions. This paper is descriptive and historical and relies heavily on secondary sources of information. The findings from the data obtained suggest that consumers have a perception of value reflected in the price of the company's products. It also shows that the price of the competitor affects the purchase of the company's products and the online price informs and influences the purchase decision. This study contributes to knowledge on a range of issues related to price strategy and purchase decision-making processes. This research recommends that companies should focus on communicating customer value through price, companies should also pay attention to competitor prices and check how price affects their product purchase.

Navigating the Digital Landscape: Impact of Instagram Influencers’ Credibility on Consumer Behaviour Among Gen Z and Millennials

Amidst the online advertising revolution, Instagram influencers have risen to power, exercising remarkable authority in shaping consumer behaviour in the digital media landscape. This article aims to provide an impact of Instagram influencers’ credibility on three different forms of consumer behaviour i.e., purchase intention, purchase decision process, and impulse buying. The investigation extends to evaluate the comparison of Generation Z and Millennials in terms of their perceived Instagram influencers’ credibility and consumer behaviour. Furthermore, it seeks to develop an understanding of the role of homophily as a mediator between influencers’ credibility and consumer behaviour. In this study, authors use the Model of Credibility proposed by Ohanian (1990) and the Purchase Decision Process suggested by John Dewey (1910) to gain deeper insights on how digital media is redefining the buying patterns of consumers. For this purpose, the authors employ survey analysis and collect the data from 350 Instagram users through purposive sampling across Pakistan. The finding of this study suggests that Instagram influencers’ credibility has significant positive impact on the consumer behaviour of Gen Z and Millennials. Gen Z is more likely to perceive Instagram influencers as credible and possesses stronger desire to shop or make impulsive buying decisions than Millennials. Moreover, the results elucidate that homophily partially mediates between Instagram influencers’ credibility and consumer behaviour. Furthermore, this study reveals that socioeconomic status and qualification level of the Millennials and Gen Z play a significant role to shape their consumer behaviour and perceived influencers’ credibility. This study contributes to the existing body of knowledge by shedding light on the changing dynamics of digital advertising within the context of online influencers.

'Digitising health protection schemes in Ghana': An enquiry into factors associated with the use of a mobile phone-based health insurance contribution payment system among tertiary students.

In 2018, Ghana's National Health Insurance Scheme (NHIS) introduced a mobile money payment system for membership renewal and premium payments to enhance enrolment and retention rates. However, the adoption of such innovations depends on various factors, including personal traits and public perceptions. This study aims to explore the determinants of NHIS membership renewal and premium payment via the mobile renewal system. Conducted at Kwame Nkrumah University of Science and Technology (KNUST) in Kumasi, Ghana, the study used a survey design to gather data from 951 KNUST students. Employing logistic regression analysis, the study identified key factors influencing the use of the NHIS mobile renewal service. The findings revealed that individuals aged 19-21, 25-27 or above 27, without mobile money accounts, and those with no history of online purchases were less likely to adopt the mobile renewal system (P < .05). Conversely, those perceiving the system as useful and easy to use were more likely to utilise it for NHIS membership renewal (P < .05). In conclusion, policymakers should prioritise system quality, accessibility, perceived ease of use, and usefulness to facilitate the adoption and usage of the NHIS mobile payment system. These findings contribute valuable insights for enhancing the effectiveness of health insurance innovations.

The impact of gender on consumer buying decision process towards online shopping: a study of Thai consumers

The impact of gender on consumer buying decision process towards online shopping: a study of Thai consumers

Determining the Decision-Making Style of Online Buyers (Case Study: Kowsar Isfahan Store)

Objective: This study aimed to evaluate the decision-making styles of Sproles and Kendall among online buyers of the Kowsar Isfahan store. The main question of this research was to determine the priority and importance of Sproles and Kendall decision-making styles among the online buyers of this store. Methodology: The primary tool for data collection was electronic questionnaires on the internet with 35 items, designed and distributed based on a 7-point Likert scale, and data were collected accordingly. The statistical sample of this research included 251 individuals from the statistical community. In the data analysis phase, confirmatory factor analysis was used to extract latent variables. Findings: According to the results of this research, the online buying decision process involves six styles: perfectionism and sensitivity to quality, sensitivity to brand name, sensitivity to fashion, hedonism, confusion due to many options, and habitualness. Conclusion: Among these styles, the decision-making style of perfectionism and sensitivity to quality was the dominant decision-making style of online buyers at the Kowsar Isfahan store.

Bio-foods through the prism of generations

One of the main problems faced by marketers in recent years is the study of food needs and their degree of satisfaction in different generations: the baby boomers, generations X, Y and Z. The four generations that make up a significant portion of today's workforce, their incomes and purchasing power pose different questions for marketers, so how to communicate with each of them to make marketing strategy effective. There is a noticeable gap in beliefs, consumer demands and lifestyles among their representatives. There are a number of studies that show and prove that the leading factors influencing the purchase decision process are different across generations. This paper explores and analyses the main factors influencing consumer choice and purchase of bio food products. It seeks to answer the question, which attributes of a bio food product are leading and provoking the implementation of its purchase? The study focuses on the factors that influenced the consumption behavior of the generational sample studied: education, income, price of the product, for whom the product is purchased. Beyond the suggested factors, other factors of a subjective and objective nature, as well as an imposed healthy, lifestyle are applicable over the consumer’s influence, behavior and choices of bio-foods.

Impact of Social Media on Purchase Decisions: A Case Study of Pokhara Valley

Background: In the modern digital landscape, the consumer purchase decision process has been transformed by the influence of social media. This evolution has also led to a paradigm shift in marketing strategies. Objectives: This research aimed to assess the impact of social media influencers on purchase decisions with special reference to Pokhara Valley. Methods: This study was conducted in the Pokhara Valley of Nepal, involving 250 respondents. The research utilized a quantitative approach with a descriptive research design. Primary data was collected through a self-administered survey questionnaire. Data analysis involved descriptive statistics and Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine the impact of independent variables on the dependent variable. The study took place in 2023, spanning three months from January to April. Results: The results revealed that online communities have a positive and significant impact on purchase decisions (β = 0.202, p = 0.006). Similarly, perceived usefulness (β = 0.172, p = 0.019), ratings and reviews (β = 0.234, p = 0.002), and trust (β = 0.140, p = 0.035) significantly influence purchase decisions in a positive manner. However, recommendations and referrals do not have a significant impact on purchase decisions. Conclusion: This study concluded that individuals who actively participate in online communities, perceive social media as useful for product information and purchasing, rely on ratings and reviews, and place trust in the platform are more likely to make purchase decisions based on their online experiences. Understanding these factors and their implications can guide businesses and marketers in tailoring their strategies to effectively engage with consumers and drive purchasing behaviour.

Understanding reference points to make purchase decisions: overview, phases, and time-features

The examination of reference hasn’t been examined thoroughly from the domain of consumer decision-making process, as in the literature; there is a lack of research to examine the use of reference points in a wider variety of attributes, targeted to specific decision-making sequences. As such, the current research introduces a new approach on trying to examine the effects of reference points (RPs) on consumer buying decision process that rely on three time frame dimensions, ex-ante, ex-interium and ex-post. The methodology that has been adopted is a case study analysis following the principles of Bayesian analysis that tries to bring out the effects of reference points in the consumer purchasing decision process. The findings show that consumers' preferences for reference points are established and structured throughout the entire buying decision process, and can be modified based on potential signals and biased approaches. We are prompted to examine the crafting of RPs beyond their physical or tangible attributes due to these implications. Knowledge of the consumers’ assessment, about the use of the triangle framework of reference points, could be effectively used by different policy makers, in order to promote and guide consumers in a more efficient way. As a result, there are now many possibilities for casual modeling practice in the future.