Abstract
This study investigates the influence of e-commerce on consumer behavior by conducting a comparative analysis of traditional and online shopping patterns. With the rapid growth of online retail platforms, understanding how consumers' shopping behaviors differ between traditional brick-and-mortar stores and online platforms is crucial for businesses and policymakers alike. Using a combination of qualitative and quantitative methods, including surveys, interviews, and data analysis, this research examines various aspects of consumer behavior, such as purchase decision-making processes, product preferences, and satisfaction levels, across different shopping environments.
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