Buying Choices Research Articles

BRAND IMAGE, PRICE, AND PROMOTION: HOW DO THEY AFFECT SAMSUNG SMARTPHONE PURCHASE DECISIONS

This study seeks to analyze how brand image, price, and promotion impact the buying choices of SAMSUNG brand smartphones among students at the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. The target group for this research includes students enrolled in the Faculty of Economics and Business at Wijaya Kusuma University in Surabaya. The sample characteristics include FEB UWKS students who have purchased and used SAMSUNG brand smartphones. The number of respondents in the sample was 96. The findings from the analysis of multiple linear regression and hypothesis testing using t-tests reveal that factors such as brand image, price, and promotion have a strong and favorable impact on the purchasing choices of SAMSUNG brand smartphones among students studying at the Faculty of Economics and Business in Wijaya Kusuma University, Surabaya. To improve consumer purchasing decisions, companies are expected to: (1) Enhance brand image by building a reputable company, increasing consumer satisfaction, and improving product quality; (2) Set more affordable prices that align with quality and benefits and maintain competitiveness; and (3) Conduct promotions that: (a) Utilize various promotional media and (b) Convey clear, interesting, and easy-to-understand messages.

Exploring vehicle preference dynamics: Analyzing the influence of oil price volatility on consumer car purchase decisions - A comparative survey experiment

China's automobile market is continuously expanding, leading to ongoing growth in oil demand. Fluctuations in oil prices will inevitably impact the travel patterns and car purchasing behavior of automotive consumers. This paper analyzes the influence of gasoline price fluctuations on the travel patterns and car purchasing behaviors of auto consumers with varying incomes, employing a dynamic perspective. We conducted a questionnaire survey of auto consumers in four first-tier cities in China and performed a comparative analysis of questionnaire data from 2015 to 2022. The empirical findings are as follows: (1) Under conditions of elevated oil prices, fuel car consumers exhibit an increased susceptibility to oil price fluctuations, which may cause fuel car consumers to curtail their travel activities. (2) The 10 yuan/liter is the threshold for middle - and upper-income consumers to change their car buying or travel habits, which has not been affected by oil price fluctuations. (3) For the cohort considering electric vehicles, gasoline prices stand as the primary determinant influencing their car buying choices. The primary conclusions serve as significant references for the government to craft corresponding carbon emission reduction policies amidst fluctuating oil prices.

Pengaruh Gratis Ongkos Kirim, Diskon dan Online Customer Review Terhadap Keputusan Pembelian Konsumen Tiktok Shop

Development of Technology Over the past few years, technology has advanced rapidly and will continue to do so indefinitely. In Indonesia today, online shopping has emerged as a trend and option for acquiring a wide range of desired goods. This study aims to determine how free delivery, limits, and online customer surveys influence purchase decisions on the Tiktokshop Commercial center. Comparative causality is used in this study. This study uses a type of quantitative data because the presented data are related to numbers or scoring. Customers who use TikTok Shop are the focus of this study. Subsequently, the plan of this study utilizes a quantitative methodology, utilizes a coincidental examining technique, and afterward utilizes a non-likelihood testing strategy to make a populace and an example. The study reveals that TikTok Shop purchase decisions are influenced simultaneously by free shipping, discounts, and online customer reviews. The connection between free transportation, limits and online client audits is at the same time sure, intending that in the event that the general factors of free delivery, limits and picture are improved, the buy choice will increment.

The food you can trust: The moderating role of age in the relationship between consumer values and organic food trust

With no universal definition for organic or sustainability label claims on food products, it is challenging for shoppers to know which organic produce to trust. Therefore, a comprehensive understanding of consumer trust is critical and instrumental in encouraging sustainable buying choices. We operationalize consumer trust in organic food as encompassing cognitive particularized trust and affective anonymous trust. We test how the relationship between consumer values and trust varies in conjunction with previous organic food consumption experience and consumer age on a sample of 1011 Australian consumers. The findings reveal that values related to self-symbolism and self-transcendence are positively associated with trust, whereas values related to security and openness to change show no relationship with trust. Furthermore, it was found that consumer age strengthens the consumer values–trust link in the case of self-symbolic and security values.

The Impact of Social Media Advertising on Consumer Purchase Decisions

Social media has risen as an effective stage for promoting, impacting shopper behaviors and buying choices universally. This considers points to investigate the effect of social media publicizing on customer buy choices, analyzing the components through which social media campaigns influence buyer inclinations, demeanors, and eventually, buying behavior. The investigation utilizes a mixed-methods approach, combining quantitative investigation of buyer studies with subjective examination of social media advertisement substance and engagement measurements. Key components such as advertisement significance, validity, personalization, and social impact are explored to get their part in forming customer discernments and choices. Discoveries uncover that compelling social media promotion altogether impacts buyer buy choices by making mindfulness, improving brand engagement, building belief, and leveraging social supports. Besides, the study reveals the significance of focused on publicizing techniques, intuitive substance, and consumer-generated input in driving positive customer reactions and cultivating brand devotion. The suggestions of these discoveries amplify to marketers, sponsors, and businesses looking for to optimize their social media promoting techniques to viably reach and lock in their target group of onlookers, improve brand discernment, and drive change rates. Future investigate headings are proposed to dig deeper into particular industry settings, buyer sections, and developing social media patterns to improve our understanding of the energetic exchange between social media promotion and customer behavior.

The Effect of E-WOM (Electronic - Word of Mouth) Lifestyle on Purchasing Decisions with Brand Image as a Mediating Variable

This research aims to explore how electronic word of mouth (E-WOM) and lifestyle impact buying choices, with brand image playing a role as a mediator. The study surveyed 140 individuals residing in Ciayumajakuning, selected using a purposive sampling method, and employed quantitative analysis. The target population comprised the Ciayumajakuning community who had purchased official Shopee compass shoes. The findings show that E-WOM and lifestyle significantly influence brand image and purchasing decisions. Additionally, brand image was identified as a mediator between E-WOM, lifestyle, and purchasing decisions. This investigation enhances comprehension of the factors influencing purchasing decisions regarding compass shoe products on Shopee's official platform, thus contributing significantly to understanding the interplay among E-WOM, lifestyle, brand image, and purchasing decisions in the context of compass shoes.

Putting Customers First: Understanding How People Buy

In business, making customers happy is super important. This abstract talks about why it's crucial for companies to focus on what customers want. It looks at how people decide to buy things, different types of buying behaviors, and why it matters for businesses to know all this. It also checks out what influences people's buying choices and how companies can divide up the market to understand customers better. Plus, it explores how shopping online versus in stores affects what people buy. By studying research, surveys, personal stories, and feedback, this abstract gives businesses useful tips to keep customers happy and stay ahead in the market.

Social Media Promotions and Reviews Drive Online Shopping in Indonesia

This study investigates the effects of social media promotions, prices, and product reviews on purchasing decisions for online shopping through Shopee in Sidoarjo. Using a quantitative approach, data from 96 respondents was collected via a Google Forms questionnaire. Analysis through SPSS version 26 revealed that social media promotions and product reviews significantly influence purchasing decisions, while price does not. These findings suggest that Shopee should focus on enhancing social media promotions and product reviews to boost consumer interest. Future research should explore additional factors to provide a more comprehensive understanding of online purchasing decisions. Highlight: Social media promotions significantly influence purchasing decisions on Shopee. Product reviews have a notable impact on consumer buying choices. Price does not significantly affect purchasing decisions for Shopee users. Keywoard: Social media promotions, Product reviews, Online shopping, Purchasing decisions, Shopee

Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta)

The study's goal is to examine the effects of corporate social responsibility (CSR), social media marketing (SMM), store ambience, and perceived value on shoppers' decisions at Pamella Satu Yogyakarta. The article analyzes the influence of many external variables, including CSR, SMM, store environment, perceived value, and final purchase decision. Ninety shoppers of Yogyakarta's Pamella Satu Supermarket participated in the study. A random sample approach was used in the distribution of the questionnaire. This study used multiple regression, testing of hypotheses, and checks for data quality as well as tests based on classical assumptions. Corporate social responsibility (CSR) was shown to have a significant beneficial impact on customer buying choices, whereas the effects of social media marketing (SMM) was found to be negative and insignificant. Third, the ambience of a business has a negligible and negative effect on clients' ultimate purchases. The extent to which consumers perceive value influences their purchases is substantial.

Analisis Kemudahan Pembayaran, Tingkat Resiko dan Trust terhadap Keputusan Pembelian Menggunakan Fitur Shopee PayLater: Studi Kasus Pengguna Shopee Masyarakat Surakarta

The aim of this study is to investigate how the convenience of payment impacts buying choices when utilizing the Shopee PayLater option, to assess how the level of risk influences purchasing decisions with the Shopee PayLater feature, and to examine the impact of trust on buying decisions facilitated by the Shopee PayLater functionality. Shopee users in Surakarta, Central Java, were studied. This research approach employs a quantitative research design. all customers who have and have used Shopee PayLater in the Surakarta district of Central Java. The sample size for this study is 100 people. Purposive sampling is used in the sampling procedure. Data is gathered through the utilization of a survey, and the analysis involves employing traditional assumption testing, multiple linear regression, t-tests, and the determination coefficient test. The results reveal that the convenience of payment has a noteworthy and positive impact on buying choices carried out using the Shopee PayLater option. Similarly, the degree of risk exhibits a significant and favorable influence on purchasing decisions made through the Shopee PayLater feature. Furthermore, trust also demonstrates a substantial and beneficial effect on purchasing decisions facilitated by the Shopee PayLater functionality. The findings of multiple linear regression analysis show that Trust is the most important variable.

Exploring the Influence of Social Media Marketing on Generation Z’s Purchase Decision in Tamil Nadu

This study analyzes the impact of virtual amusement publicizing on the purchase decisions Old enough Z in Tamil Nadu. As cutting edge local people, Age Z is significantly powerful by means of online amusement stages, which essentially impacts their buyer conduct. The exploration centers around understanding how online entertainment promoting methodologies, for example, powerhouse supports, designated ads, and intuitive substance, shape the purchasing decisions of this segment. A blended strategy approach was utilized, joining quantitative overviews and subjective meetings to assemble extensive information. The review incorporated an example of 500 respondents matured 18-24, while inside and out interviews were led with 20 members to acquire further experiences. Discoveries uncover that web-based entertainment promoting assumes a pivotal part in the buying choices of Age Z in Tamil Nadu. Key elements affecting these choices remember trust for virtual entertainment powerhouses, saw genuineness of the substance, and the intuitive idea of web-based entertainment crusades. Also, the review features the significance of customized advertising and companion suggestions in driving buy conduct. The exploration presumes that organizations focusing on Age Z ought to use web-based entertainment stages actually, zeroing in on genuineness, commitment, and personalization to impact buy choices. These bits of knowledge can assist advertisers with growing more viable systems to associate with and convert this well informed customer bunch.

Exploring the concept of brand sustainability: comprehending its importance and implications

This study investigates the evolving role of sustainability as a catalyst for consumer behavior. This article aims to provide a clear comprehending of the concept of sustainability, elucidate its practical applications, and explore how these principles can be effectively integrated into both traditional business models and the realm of e-commerce. It underscores how sustainable initiatives are influencing immediate buying choices and molding brand perceptions, consequently affecting long-term performance. Drawing upon authoritative sources like the United Nations, IBM, World Economic Forum, and the Boston Consulting Group, it furnishes a holistic grasp of brand sustainability and its wide-ranging consequences. The study discerns sustainability as an increasingly influential factor in consumer decision-making, molding instantaneous purchasing judgments and brand outlooks, with far-reaching effects on overall business success. The results of the research reveal that sustainability manifests uniquely for each brand, offering numerous avenues for conventional businesses and e-commerse to incorporate sustainability into their strategic frameworks. Brands responding agilely to sustainability will likely see better financial results. By investing strategically, disseminating initiatives effectively, and measuring their impact, sustainability can become a potent source of lasting competitive advantage.

THE INFLUENCE OF HALAL LOGO COSMETIC PRODUCTS ON PURCHASING DECISIONS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

The reason for this study was to determine the impact of halal marks on superficial item-buying choices for all UNISKA Muhammad Arsyad Al Banjari understudies. This exploration was directed at the UNISKA Muhammad Arsyad Al Banjari grounds in Banjarbaru. In this review, the subject of exploration was UNISKA understudy Muhammad Arsyad Al Banjari, while the object of examination was the impact of halal marks on surface-level item buy choices for all UNISKA Muhammad Arsyad Al Banjari understudies. This kind of examination is a quantitative exploration because the consequences of the information got are an assortment of numbers, utilizing a straightforward direct relapse investigation strategy. This exploration was directed on UNISKA understudy Muhammad Arsyad Al Banjari with a complete example of 97 female students. The consequences of this study show that the Halal Mark fundamentally affects buying choices. This should be visible from the huge Halal Logo of 0.000, which implies more modest than the degree of importance utilized, which is 0.05, and can likewise be seen from the account of 12.220, which implies the t count is more prominent than the t table of 1.985.

Rhetorical Strategies in Selected Nigerian Print Media Advertisements

The study “Rhetorical strategies in selected Nigerian print media advertisements” sought to investigate the interconnectedness between rhetoric and advertising. Privileging Aristote’s theory of rhetoric (1991), Halliday’s (2014) Systemic Functional Linguistics (SFL) and van Dijk’s (1993) Socio-Cognitive Approach (SCA) as theoretical frameworks, the study which adopted a descriptive qualitative case study research design and a purposive data collection method carried out a linguistic stylistic analysis as well as a critical discourse analysis of the selected data. The findings from the linguistic stylistic analysis showed that advertisers deploy various attractive and attention-seeking rhetorical strategies at the different levels of linguistic analysis in order to grab the interest and attention of the listener, while the critical discourse analysis revealed that the rhetorical strategies are employed as persuasive devices to cause a change in the buying choices and behaviour of customers. The critical discourse analysis further revealed that the advertisements aside selling a product also communicate socio-cultural values and ideologies. The study concluded amongst other things that rhetoric is a significant component of advertising and that the rhetorical strategies prevalent in the linguistic analysis of the advertisements function as persuasive elements that inform about the availability of goods and services as well as function in transmitting the socio-cultural values and ideologies of the environment in which they are created.

Using Workshops to Engage Key Stage Three Children in Disposing Food Packaging Sustainably.

Sustainable approaches are generally on the rise; yet clear and accessible information relating to appropriate food packaging disposal is typically lacking. Children need to learn sustainable behaviour from an early age; therefore, targeted education is considered a viable option to inform future generations on sustainable food packaging behaviour. This paper explores children's behaviour, preferences and knowledge towards food packaging and the role of workshop-based activities in modulating everyday sustainable food packaging behaviour. Two hundred and thirty children (11-14 years old) partook in food packaging workshops involving interactive activities. Children's most common food packaging issues related to cost, excessive packaging, confusion, motivations, no clear labels, bins being full and no nearby bins. Metal, glass and mixed materials were associated with disposal-related challenges, whereas drinks and fresh produce impacted buying choices from a food packaging perspective. Overall, quiz performance was positive: children were able to identify correctly various food packaging symbols and disposal practices for different food items. In addition, the workshops had a significant impact on learning something new and changing future behaviour. Accordingly, workshops provided an effective approach to engage children in sustainable food packaging behaviour. Future work should focus on strategies to motivate this generation via digital tools to encourage appropriate food packaging behaviour.

Pengaruh Brand Image Dan Brand Ambassador Terhadap Keputusan Pembelian Sabun Muka Garnier Pada Mahasiswa di Surabaya

The reason of this ponder was to discover out how brand picture and brand envoys impact the choice to buy Garnier facial cleanser for understudies in Surabaya. This investigate strategy is quantitative by taking a test of 110 respondents. The populace in this think about were understudies in Surabaya. Whereas the test in this ponder was taken by nonprobability testing strategy with accidental examining strategy. The test comprised of respondents who had acquired Garnier facial cleanser. The information utilized in this consider are essential information and auxiliary information. The investigation procedure utilized in this inquire about is (PLS) with legitimacy test, unwavering quality test and speculation test. The comes about of this think about demonstrate that brand picture incorporates a noteworthy (positive) impact on buy choice. Brand envoy has no noteworthy (positive) impact on acquiring choices.
 
 Keywords: Brand Image Brand Ambassador, Purchase Decision

The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era

Objectives: People's consumption habits have changed because of the pandemic which has been ongoing for about a year. The government's execution of the PSBB strategy has had a significant negative impact on local economic activity, particularly the food industry. Regional food and souvenirs are among the most potential industries that may grow following the COVID-19 pandemic. people visit one of these places since it has its own distinctive qualities and to remember, people bring home some souvenirs. The goal of this study is to determine whether consumer satisfaction can affect buying choices following the Covid-19 epidemic. Methodology: The study's quantitative approach makes use of purposive sampling of 100 participants and structural equation modeling (SEM) analysis methods with SmartPLS 3.0 software.Finding: The findings of the study indicate that product quality, brand image, and sales promotion significantly impact purchasing decisions. This suggests that these factors play a crucial role in shaping consumer choices. Additionally, the study reveals that purchasing decisions significantly influence consumer satisfaction. The level of consumer satisfaction with a product positively correlates with the likelihood of choosing to buy Tebing Tinggi's souvenir items. These findings highlight the importance of consumer happiness in influencing buying decisions, particularly in the post-Covid-19 epidemic environment. Conclusion: This study demonstrates that consumer satisfaction can indeed affect buying choices following the Covid-19 epidemic. The results emphasize the significance of product quality, brand image, and sales promotion in shaping purchasing decisions. Moreover, the study underscores the importance of consumer satisfaction as a determinant of buying behavior. These findings have implications for businesses operating in the post-pandemic environment, highlighting the need to prioritize factors that contribute to consumer happiness in order to drive sales and improve overall customer satisfaction.

A Study on Effect of Packaging on Consumer Buying Choice of FMCG Consumer Goods

This study examines The Effect of Packaging on Consumer Buying Choice of FMCG Consumer Goods. In the highly competitive Fast-Moving Consumer Goods (FMCG) industry, packaging plays a crucial role in influencing consumer buying decisions. This study aims to examine the effect of packaging on consumer choices in the FMCG sector and uncover the key factors that drive consumer preferences. The research employs a mixed-methods approach, combining both qualitative and quantitative data collection methods. In the qualitative phase, in-depth interviews and focus group discussions will be conducted to explore consumer perceptions and attitudes towards packaging in FMCG products. The quantitative phase involves a large-scale survey administered to a diverse sample of FMCG consumers. The survey will capture data on demographic characteristics, brand awareness, packaging design elements, and purchase intentions. The findings from this study will provide valuable insights into the significance of packaging in the FMCG industry and its impact on consumer behaviour. It is expected that packaging design elements such as colour, shape, typography, and material will emerge as influential factors affecting consumer preferences. Furthermore, the study will shed light on the role of brand awareness and the interaction between brand image and packaging in consumer decision-making. The implications of this study are twofold. First, it will contribute to the theoretical understanding of the role of packaging in the FMCG industry, providing a foundation for future studies in consumer behaviour and marketing. Second, the findings will have practical implications for FMCG companies, enabling them to optimize their packaging strategies to better align with consumer preferences and gain a competitive edge in the market

Impact Of Pester Power and Cultural Factor on Parental Buying Decision: Changing Food Preferences in Pakistan

This study's four primary aims are as follows. First, it examines the impact of children's pester power on parental buying behavior, especially regarding fast food demands. Fast food is becoming more popular, especially in advertisements targeting younger people. Second, it looks at cultural variables, especially in the Asian setting, and how parents make fast-food purchasing choices. Third, it examines parents' socioeconomic status, influencing their purchasing decisions. Finally, the shop atmosphere may impact parents' buying behavior (s). A causal link between the independent and dependent variables was established by an exploratory investigation. This study was cross-sectional and usually related to numerical data belonging to variables (independent, dependent) and target groups. The data were gathered via a poll of parents of school-aged children (aged 12 to 18 years). PROCESS macro was used to test the hypothesized framework. The findings demonstrated a sound and robust association between pestering power and parental purchase decisions, both directly and in an in-store setting. Similar to this, there is a strong and positive correlation between cultural traits and parental buying choices, both directly and indirectly via the in-store environment.

A Study on Customer Satisfaction towards Mahindra Scorpio

This looks at goals to discover the factors that affect patron buying selections for the Mahindra Scorpio SUV. A survey became carried out amongst a sample of potential shoppers and current owners of the Scorpio, and records were analyzed using descriptive and inferential records. The effects indicate that the most essential elements that impact buying choices are product capabilities, logo photo, price, and social effect. additionally, the observer located that the perceived greatness and reliability of the Scorpio are the largest elements that make contributions to brand loyalty among current proprietors. The findings of this examination have real implications for Mahindra & Mahindra, as they can use this data to higher apprehend the needs and possibilities of their target audience and tailor their advertising strategies for this reason.