Abstract
This looks at goals to discover the factors that affect patron buying selections for the Mahindra Scorpio SUV. A survey became carried out amongst a sample of potential shoppers and current owners of the Scorpio, and records were analyzed using descriptive and inferential records. The effects indicate that the most essential elements that impact buying choices are product capabilities, logo photo, price, and social effect. additionally, the observer located that the perceived greatness and reliability of the Scorpio are the largest elements that make contributions to brand loyalty among current proprietors. The findings of this examination have real implications for Mahindra & Mahindra, as they can use this data to higher apprehend the needs and possibilities of their target audience and tailor their advertising strategies for this reason.
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