Business Identity Research Articles

DIGITAL PROMOTIONAL CONTENT DESIGN TRAINING WITH CANVA FOR MSME CIOMAS, BOGOR

This training activity aims to improve the ability of MSME actors in Ciomas to create attractive and professional digital promotional content through the Canva application. This application was chosen because of its ease of use by MSME actors who do not have in-depth technical skills in graphic design. During the training, participants are taught to create logos, business cards, as well as other promotional content that suits their business identity. This activity aims to overcome common problems faced by MSMEs, such as lack of knowledge about technology applications and difficulties in creating attractive content for product promotion. The training was conducted with a hands-on discussion and hands-on method, where participants used Canva on their respective devices to produce the desired design. The results of this activity showed that participants improved their ability to design digital promotional content, thereby helping them strengthen branding, expand market reach, and increase competitiveness in the digital era. This training was attended by 17 MSME actors in Ciomas consisting of food & beverage businesses.

Penerapan Analisis Logo dalam Perusahaan Batik Pesisir, Thamrin City

The purpose of this research is to provide information, present data, and promote businesses to the community in the Thamrin city area, Central Jakarta, and design a business identity to make the brand easily recognizable and distinguish it from competitors in a crowded market, as well as help the business develop. in accordance with the determined target market. The research method was carried out through various stages, namely data collection through websites, reference books, and interviews with the owner as the business owner. What this research aims to achieve is a promotional video and brand visual identity that is packaged with the aim of presenting a new approach that is unique and attractive to readers. The results of the video design show the journey of business development and can make this business known to the wider community.

Identity of the Family Business Company. How Do the Most Valuable Polish Family-Owned Companies Use Family Identity in Building the Image of a Family-Owned Company?

Theoretical background: In Poland, family-owned companies have been actively developing since the democratic transformation. Some of them have used market conditions, being mature and large entities, consciously building their corporate brand identities, and communicating their messages on their websites. A lot of them are faced with a strategic decision whether to build a brand based on the family-owned type of brand, as encouraged by associations, foundations as well, and the media, whose goal is to support and integrate family-owned companies. Purpose of the article: This article aims to explore the way in which the most valuable Polish family-owned companies that decided to be presented in the Forbes ranking in September 2023 communicate the identity of the family firm on their website and to fid out if there is any pattern or model of communication. Research methods: Fifty websites from 100 family businesses classifid in the Forbes magazine ranking of the most valuable Polish family-owned companies with revenues exceeding PLN 100 million, published in September 2023, were examined, diagnosing elements indicating the adoption of the brand identity of a family business. The criteria for building the family business brand for Polish companies were developed with the participation of 12 experts in the field of family business. Main findings: A model was constructed to identify the family identity of the brand of the family-owned company using family-owned websites. The results of the research indicate that the percentage of family-owned companies among the most precious family owned companies which are defied as family owned companies is higher than that indicated in the reports as of 2009 and 2017 for small and medium companies in Poland.

The Well-Being of Managers in the Context of the Identity Brand of the Family Company

Theoretical background: The article delves into the domain of qualitative research applied to investigating the well-being of managers within family businesses. It situates its discussion within the broader context of brand identity in such enterprises. Theoretical underpinnings include insights into the formation of well-being in family-run companies, highlighting the interconnectedness between managerial well-being and the identity of the family business. Purpose of the article: Primarily methodological in nature, the article aims to delineate a systematic approach to conducting qualitative research specifically tailored to exploring the well-being of managers within the context of family business brand identity. It seeks to elucidate the process of uncovering the intricate links between managerial well-being and the identity of family-owned businesses, thus contributing to the understanding of how well-being manifests in such organisational settings. Research methods: The article outlines an algorithmic framework designed to guide qualitative research endeavours focused on manager well-being within family businesses. It underscores the importance of employing both inductive and deductive approaches in qualitative research, as evidenced by a pretest conducted to discern their differential applications in this context. Main findings: The key findings of the article revolve around the proposed algorithm for conducting qualitative research on the well-being of managers with respect to the brand identity of the family business brand. The study underscores the importance of qualitative methods in unraveling the complexities of well-being in the unique context of family-run enterprises. By elucidating the interrelationships between managerial well-being and brand identity, the research contributes to a deeper understanding of the dynamics at play within family businesses and offers valuable insights for both scholars and practitioners in this field.

Pemahaman Tentang Pentingnya Legalitas Usaha pada UMKM Kecamatan Gayungan, Surabaya

Business legality is an important document that every business owner must possess. Business legality serves as the business identity that can provide protection from the government. With the ownership of business legality, business actors can benefit from the facilities provided by the government for businesses with legal status. However, many business owners still do not understand the importance of business legality, citing the complexity of the process as a reason. As a result, many of them do not have business legality. The aim of this activity is to provide understanding to MSMEs regarding the importance of business legality and to offer assistance to MSMEs in processing business legality in Gayungan District, Surabaya. The results achieved are evident from the increased knowledge, understanding, and willingness of MSME stakeholders in Gayungan District, Surabaya, to maintain the legitimacy of their businesses.

Increasing the Potential of MSMEs through Increasing Capabilities in Building Business Identity

The aim of this service activity is to help MSMEs in preparing a good and professional company profile so that MSMEs can increase their competitiveness in the current era of globalization. The problem faced by partners is a lack of knowledge and skills in creating a good and professional company profile. The method used in this activity is in the form of training which is divided into 3 stages, namely preparation, delivery of material and training and discussion. The material presented in this activity is the concept of a company profile, the function of a company profile and how to prepare a company profile. The results of the training activities carried out show that there has been an increase in the knowledge and skills of MSME managers in developing MSMEs.

Analisis Faktor-Faktor Yang Mempengaruhi Suksesi Keberhasilan Bisnis Keluarga

Family businesses are controlled by family members through blood ties or marriage and reflect characteristics such as family commitment, learning environment, reliability, spiritual strength, and dual leadership. Sustainability in family businesses is considered a core goal of business, but challenges arise from internal conflicts, generational differences, and adaptation to non-traditional methods. Heritage values and family traditions play an important role in in decision making. Factors such as inheritance for generations, risk management, and organizational culture also affect family business identity and performance. A literature review discusses preparation, family relationships, and planning as important factors in family business succession.

PERANCANGAN LOGO DAN BRANDING UNTUK MENINGKATKAN DAYA TARIK DAN NILAI JUAL UMKM DI DESA SIRNAJAYA

Numerous MSMEs are developing and creating in Bekasi, such as in Serangbaru, particularly in Sirnajaya village, one of the regions in West Java area with geographical conditions that have very huge potential within the areas of agriculture and industry. Observations were carried out amid this socialization to discover out how innovation is creating in Sirnajaya village. In any case, numerous MSMEs in Sirnajaya village tend to have a advertise reach that's still nearby since they don't however have business identity and items that can be recognized by the more extensive community. Logos and branding are characters that can be utilized as apparatuses to recognize items and businesses, but to utilize logos and bundling you must pay attention to the components in realistic plan so that you simply can create a symbol with appealing branding. The significance of a symbol for MSMEs is one of the critical things for a company or your commerce. Having a symbol can reflect the personality of the company itself so that it is superior known to numerous individuals, in this manner building a brand is critical in beginning a trade.

Angkut.in: The Future of Trucking by Digital Product Design Journey

Jepara Regency in Central Java, Indonesia, is renowned as the "World Carving Center" due to its flourishing furniture carving industry. Despite successfully exporting carvings globally, the distribution process encounters challenges with conventional methods, primarily due to a limited truck fleet exacerbated by the post-pandemic situation. This study aims to scrutinize the effectiveness of "Angkut.in" as an innovative solution for overcoming hurdles in heavy goods distribution, particularly furniture. Utilizing Design Thinking, the research incorporates an analysis of the application of the Technology Acceptance Model (TAM) and digital marketing strategies within the "Angkut.in" application design. Employing a Supply Chain Management (SCM) approach, the research assesses the application's impact on local innovation growth, operational efficiency, and the competitiveness of the furniture industry. Market analysis indicates a focus on the online furniture entrepreneur segment. The marketing strategy involves real-time tracking services, live price checking, and user-friendly application interfaces. The business model adopts a Business-to-Business (B2B) approach, emphasizing transportation services for large goods businesses. The business identity design encompasses color selection, typography, and graphic elements that mirror the innovative and reliable nature of goods delivery services. Risk analysis covers technological factors, market competition, loss of goods, data security, capital limitations, regulatory changes, market acceptance, and force majeure. Angkut.In is categorized as a low-risk business according to the risk analysis matrix. The prototype validation by UKM Partners yielded a score of 8.5 out of 10, indicating maturity and compliance with most evaluation criteria. The provided fix notes will guide further development steps before the official launch.

Aestheticizing authenticity: entrepreneurial practices of business owners in Seoul’s gentrifying neighbourhood

ABSTRACT This study advances our understanding of the gentrification aesthetic by focusing on the organizational identity and entrepreneurial practices of gentrifying business owners that directly influence the neighbourhood’s visual environment. Drawing on in-depth interviews with business owners in Yeonnam, a gentrifying neighbourhood in Seoul, South Korea, this paper unveils two main findings. First, gentrifying business owners rely on authenticity narratives to articulate their organizational identity. Second, business owners’ understanding of business identity shapes their decisions regarding neighbourhood selection and store designs. Their decisions collectively impact the neighbourhood’s commercial aesthetics and identity.

AliAmvra—Enhancing Customer Experience through the Application of Machine Learning Techniques for Survey Data Assessment and Analysis

AliAmvra is a project developed to explore and promote high-quality catches of the Amvrakikos Gulf (GP) to Artas’ wider regions. In addition, this project aimed to implement an integrated plan of action to form a business identity with high added value and achieve integrated business services adapted to the special characteristics of the area. The action plan for this project was to actively search for new markets, create a collective identity for the products, promote their quality and added value, engage in gastronomes and tasting exhibitions, dissemination and publicity actions, as well as enhance the quality of the products and markets based on the customer needs. The primary focus of this study is to observe and analyze the data retrieved from various tasting exhibitions of the AliAmvra project, with a target goal of improving customer experience and product quality. An extensive analysis was conducted for this study by collecting data through surveys that took place in the gastronomes of the AliAmvra project. Our objective was to conduct two types of reviews, one focused in data analysis and the other on evaluating model-driven algorithms. Each review utilized a survey with an individual structure, with each one serving a different purpose. In addition, our model review focused its attention on developing a robust recommendation system with said data. The algorithms we evaluated were MLP (multi-layered perceptron), RBF (radial basis function), GenClass, NNC (neural network construction), and FC (feature construction), which were used for the implementation of the recommendation system. As our final verdict, we determined that FC (feature construction) performed best, presenting the lowest classification rate of 24.87%, whilst the algorithm that performed the worst on average was RBF (radial basis function). Our final objective was to showcase and expand the work put into the AliAmvra project through this analysis.

Redesain Logo UMKM Ken Jaya Food

UMKM Ken Jaya Food is a business that produces shredded, meatballs and nuggets using tuna as the basic ingredient. Located in Kolo Village which is famous for its abundant tuna fish. This UMKM also helps many local fishermen by buying fishermen's catches. However, this UMKM does not yet have a unique and attractive logo design as a business identity that is easily recognized by consumers. The logo design of UMKM Ken Jaya Food is still a simple logo. Therefore, it is necessary to redesign the logo for UMKM Ken Jaya Food. The method we use is a qualitative method through interviews with business owners and observations of business premises. This research has several stages to go through so that it can produce a visual identity in the form of a logo.

The Changing Fortunes of the Economic Society of Australia over the Twentieth Century

As it nears its centenary in 2025, the Economic Society of Australia finds itself not as comfortably ensconced as its overseas counterparts. Established to promote economics education, the Society was, in its formative years, largely run by university economists and business identities. As a professional grouping, the Society appealed to economists from all walks of life and commanded that status until at least the 1980s. One of the challenges facing the Society was the readability of the Society’s flagship, the Economic Record, for its membership. Another challenge was whether the Society took a proportionate share of the large numbers studying economics at university. Today the internationalisation of the academic economics profession poses a significant challenge to the Society.

Pendampingan UMKM melalui pengembangan identitas usaha dalam meningkatkan keterampilan menggunakan aplikasi Canva

Rapid technological developments in the digital era have created new habits, such as moving all types of activities online. In this digital era, people are more interested in choosing fast and easy methods. Therefore, MSME players must act more quickly and efficiently to keep pace with current developments. Based on this, MSME actors must be responsive to changes. However, in reality, there are still many MSME entrepreneurs who still need help utilizing existing technology. This condition makes it difficult for MSMEs to compete with competitors. One strategy that can be implemented is to emphasize business identity, such as a name, logo, symbol, or a combination of these, which aims to identify a product or service and differentiate it from competitors. Based on the problems above, community service activities were carried out using implementation methods in the form of training, mentoring, and implementing business identity strategies. From the results of community service, the program ran smoothly and effectively because MSMEs gained knowledge and skills they had never obtained before.

Bilingual store names: A contact-linguistic landscape spectacle in Denpasar

Drawing upon data from first-hand fieldwork, this study explores the mixing of two different codes that have been recently found to be used as store names in Denpasar, the capital city of the Bali Province, Indonesia. It is aimed at describing the contact-linguistic landscape phenomenon and revealing how local store owners address multilingualism as a response to the increasingly heterogeneous and linguistically hybrid society. The research reviewed related theoretical literatures, applied observation, did some interviews with note takings, from which the data suggest the reason or motivation behind the case. In the study the spotted signages combining Balinese and English words are theoretically resemble intra-lexical code-mixing. The bilingual construction took place because each language is believed to have its own important role: the use of the local tongue reflects motivation to maintain and promote the Balinese cultural and linguistic identity, whereas, the use of English suggests expectation of projecting image of “world class” business therefore has been believed to be a tool of attracting shoppers. Despite the gradual decreasing of its native users over the generation, the option to combining Balinese and English as a business identity in public place mirrors the rising language loyalty among some of the locals that may echo the resistance towards its fatal linguistic loss in the short future.

Peningkatan kualitas pengusaha ultra mikro melalui pelatihan Canva di Kabupaten Ngawi

Design creativity plays a vital role in the success of ultra-micro businesses. One of them is success in creating a design that suits the business and attracts buyers' interest. One example of a tool for creating designs is using the Canva application. The problem encountered by ultra-micro entrepreneurs in the Ngawi area is that they need to gain skills to provide product information for their business. Therefore, training and assistance are needed to use the Canva application to develop their business. The objectives of this service activity are: (1) increasing the graphic design skills of ultra-micro business actors in the success of their business and (2) increasing consumer interest with the availability of business identities through attractive designs. The methods used in carrying out this activity are initial observation, delivery of material, and practical implementation of Canva. The result of this activity was the implementation of training on using the Canva application with 10 participants who could take part in the training until the end of the event. The participants learned about using the Canva application to improve the quality of ultramicro entrepreneurs and the design skills of business actors.

Penambahan Nilai Ekonomi Jajanan Tradisional Umkm “Bu Sie” Melalui Logo Produk Untuk Menunjang Sustainable Income

The logo is related to the product brand which can be a competitive advantage for MSMEs. A logo can become a business identity and visual attraction for traditional snack MSME products. The aim of this activity is to strengthen business identity through logo design training and obtain sustainable results. The method for implementing this service is socialization and design practice tutorials for Mrs. Sie's traditional snack business. The results of this service activity are giving product logos to Bu Sie's traditional snacks, increasing sales turnover, strengthening business identity and also as promotional media. MSMEs receive education about logo design and how to make them using tools commonly used in printing, thereby facilitating the production process while reducing the cost of printing logo stickers.

Look in to look out: strategy and family business identity during COVID-19

COVID-19 challenges the value systems of family firms and urges them to adapt their behaviors, affecting their identities. This study aims to explore how and why family businesses strategically respond to challenges to their identity during COVID-19. Based on a qualitative case study of six German family firms, we propose a process model of family business identity variations during COVID-19 with three propositions, highlighting the interplay between strategy and identity. Counterintuitively, we found that an exogenous shock like COVID-19 can have a positive effect on family business identity, leading to identity clarification or consolidation. We contribute to the growing stream of research investigating the impact of COVID-19 on SMEs, as well as research on family business identity heterogeneity and organizational identity literature by illustrating the interplay between strategy and identity.

Elevating the Tradition of Women Making Grilled Chili Paste as a Commercial Product to Increase Supplementary Income

The women's community involved in SMEs (Small and Medium-sized Enterprises) in Benjor Village is a phenomenon of housewives seeking livelihoods not only out of necessity but also due to willingness, ability, and available job opportunities, as well as access to these opportunities. Such a tradition is one of the many economic activities that communities can engage in by harnessing resources that rely on ideas and knowledge as the primary factors in their economic activities. Sambal Bakar (grilled chili sauce) is a flagship product in one of the regions in Malang Regency that utilizes agricultural raw materials to create a creative culinary product, predominantly made by women. However, it has not been managed properly according to the target market with a profit-oriented approach. The objective of this community service activity is to enhance the skills of the community, especially women, in (1) commercial production of Sambal Bakar and branding of the product based on quality standards, including brand naming and product distinctiveness, and (2) utilizing social media. The method employed in this activity includes needs assessment, implementation, and mentoring/recommendations. Data analysis follows the simultaneous 6P stages technique by Winarno & Robfiah, which comprises approach, exploration, deepening, matching, interpretation, and presentation. The results of the activity indicate that the women's community is skilled in producing the distinctive "Pawon Benjor" Sambal Bakar. Furthermore, the branding of the Sambal Bakar product as a business identity that sets it apart from competitors is achieved through brand naming and the creative and innovative distinctiveness of the product, such as using pottery for grilling. Additionally, Instagram social media is utilized in business development.

Strategi Pemasaran UMKM

The objective of this research is to identify marketing strategies that align with the strengths and weaknesses of SMEs (Tuwu Mori) in view of existing opportunities and threats. This research employs an exploratory research design. The research is conducted at Tuwu Mori SMEs in Bima City. Data analysis in this research involves three simultaneous activities: (1) data condensation; (2) data display; and (3) drawing conclusions/verification. The research results indicate that the main strengths of Tuwu Mori SMEs lie in unique, high-quality, and child-friendly products, as well as product variety. Meanwhile, the main weaknesses include suboptimal distribution channels, low utilization of online marketplaces, minimal business management capabilities, and unclear business identity. Key opportunity factors include government stimuli, ease of access to online business, and an open market share. On the other hand, the main threats hindering progress are numerous competitors and rapidly changing market preferences. The process of matching the strengths and weaknesses of the company with opportunities and threats leads to the creation of four recommended strategies: integration, branding, enhanced managerial capabilities, and optimization of digital marketing.