Abstract
Rapid technological developments in the digital era have created new habits, such as moving all types of activities online. In this digital era, people are more interested in choosing fast and easy methods. Therefore, MSME players must act more quickly and efficiently to keep pace with current developments. Based on this, MSME actors must be responsive to changes. However, in reality, there are still many MSME entrepreneurs who still need help utilizing existing technology. This condition makes it difficult for MSMEs to compete with competitors. One strategy that can be implemented is to emphasize business identity, such as a name, logo, symbol, or a combination of these, which aims to identify a product or service and differentiate it from competitors. Based on the problems above, community service activities were carried out using implementation methods in the form of training, mentoring, and implementing business identity strategies. From the results of community service, the program ran smoothly and effectively because MSMEs gained knowledge and skills they had never obtained before.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
