Business Growth Strategy Research Articles

Business Growth Strategy of Personal Care Brand using VMOSA and Three Horizon Model (A Case of Evening)

Evening, a mindful living personal care brand, seeks to overcome challenges in product innovation following the success of their Aromatherapy Eye Pillow. Despite having a loyal customer base, recent introductions like Scented Candles and Soap Bar have failed to gain significant traction. To address concerns about the product life cycle and ensure sustained growth and profitability, Evening conducted research using various analytical tools including RBV, Value Chain, PESTLE, and Porter 5 Forces. The findings were analyzed through the VMOSA framework to develop a vision and mission statement, and the Three Horizon Model was utilized to align objectives, strategy, and action plans. This integration allows Evening to balance current operations with future growth, fostering innovation, resource optimization, and alignment with long-term objectives. Analysis of Evening’s current state indicates the need to explore new business opportunities as the current model becomes less effective. To attract customers seeking research-backed offerings and overcome competition in the oversaturated skincare industry, Evening must venture beyond small-batch products. The key areas for innovation identified are: 1) creating products and experiences catering to shared wellness activities and embracing slow beauty and slow living, 2) incorporating multisensory integration to enhance consumer well-being outcomes, and 3) embracing personalization and technology by leveraging AI-driven solutions. To implement this growth strategy, Evening should consider recruiting a business partner, collaborating with a marketing agency, and creating a portfolio of new business ideas.

Corporate Environmental, Social, and Governance (ESG) and SMEs' Value (a Lesson From Indonesian Public SMEs)

Corporate Environmental, Social, and Governance (ESG) has prominently emerged to address sustainability challenges. Despite the positive implications in the extant literature, corporate ESG performance was given less attention by small-medium enterprises (SMEs). Hence, this study aims to investigate corporate ESG performance in Indonesian public SMEs and its influence on firm value. The study was conducted on 17 non-financial SMEs consistently listed on IDX PEFINDO25 from 2016 to 2020. The study found a trend of the annual increase in corporate ESG performance of SMEs and disclosure. The detailed level of performance revealed governance performance was featured, followed by social and environmental performance. The regression analysis showed a significantly positive influence of corporate ESG on firm value. Following these positive influences, we suggest that SME managers amplify corporate ESG as a long-term business growth and value-creation strategy. In addition, investors are advised to consider SMEs with higher ESG performance as part of their investment portfolio. Keywords: corporate ESG, disclosure, firm value, SMEs, sustainability challenges

Effects of Merger and Acquisition on Employee Satisfaction in Nepalese Banking Sectors

Background: Mergers and acquisitions (M&A) are seen as effective strategies for business growth in the corporate sector. However, there are very little study on ‘merger and acquisition’ available in the context of Nepal. Objectives: This study examines the effects of mergers and acquisitions on employees’ satisfaction in Nepalese Banking sectors. Method: The study, which adopts the Job Characteristics Theory as its theoretical foundation, was conducted among employees from Nepalese banking sector that had undergone M&A. The study seeks cause and effects relationship amongst banking employees in Kathmandu valley due to merger and acquisition and adopts explanatory research design. Data were collected from 310 respondents and Structural Equation Modeling was used to analyze the data. Results: The findings demonstrate that merger and acquisition have an influence on employees’ satisfaction, with just one out of every four employees reporting high levels of satisfaction following M&A. The results exhibit that organizational climate, recognition and nature of work remain signifi cant to employees’ satisfaction and their motivation. Likewise, pay/remuneration is also statistically significant to employees’ motivation. Again, employees’ motivation also seems significant to employees’ satisfaction. Conclusion: Therefore, this study offers practical insights to human resource managers in strengthening human resources of the organization as perceived by employees after an M&A by considering the crucial role of employees in organizational performance.

Industry 4.0-based Technologies as a Tool for Implementation of Strategies for Diversified Growth

The fourth industrial revolution or Industry 4.0 is already a fact in the form of a set of high technologies in business organizations; of new business models aimed at digitalization; of national, European and global strategic initiatives aimed at promoting digitalization of business; as a phenomenon changing the ways of production, consumption, communication, and in the long term also of training and education. This industrial revolution is an important factor in the external business environment of modern business organizations, which can promote or limit their development. The technologies associated with it represent an important internal determinant of growth. In this regard, the present article examines the “Industry 4.0” phenomenon and its relationship with strategic business planning and the implementation of a specific type of business growth strategies. In conclusion, the article answers the question whether and how Industry 4.0-based technologies contribute to the implementation of the examined strategies for diversified growth in enterprises.

Strategi Bisnis Dalam Menentukan Kinerja Keuangan Perusahaan Properti Di Indonesia

The purpose of this research is to look at the effects of business risk (DOL), growth strategy (SG) and capital structure (DER) on the performance of manufacturing companies in the property sub-sector listed on the Indonesia Stock Exchange in 2016-2020. This study uses a quantitative approach, with a population of 28 property sub-sector companies that are still listed on the Indonesia Stock Exchange for the period 2016 to 2020 and a sample of 22 companies where the sampling technique uses purposive sampling. The data analysis technique used is panel data regression analysis with the help of the Eviews 9 program. The results show that partially capital structure (DER) has no effect on company performance, business risk variable (DOL) has a positive and significant effect on company performance and for strategy variables growth (SG) partially has a positive and significant effect on company performance. Simultaneously business risk (DOL), growth strategy (SG) and capital structure (DER) have a positive and significant effect on company performance in the 2016-2020 period.

Analysis of the capitalization level in the management of an agricultural enterprise

The article considers the need for changes to the management requirements of an agricultural enterprise, namely, developing a business growth strategy, improving reputation through the submission of transparent international reporting, which will increase the investment attractiveness of agricultural enterprises in Ukraine. The article raises the problem of undervaluation of assets in the financial statements of agrarian enterprises and suggests directions for its solution. In particular, attention was paid to one of the implementation stages of the concept of accounting support for the potential capitalization of agrarian entrepreneurship subjects, which involves the analysis of the capitalization level in the management of an agrarian enterprise. As a result of the imperfection and unsettledness of the assessment of asset capitalization, the lack of preparation of the management apparatus for the introduction of international reporting requirements, it is proposed to use the capitalization ratio, and its calculation based on accounting data and the market value of capital can be considered an indicator of the level of the shadow economics, which meets the modern investment requests in management of agricultural enterprises. The procedure for calculating the capitalization ratio, as a ratio of the fair valuation of assets to their balance sheet value, is substantiated, the results of its approval among agricultural enterprises are disclosed, and a forecast of the growth of the value of assets in the agricultural sector of the economy based on the implementation of the author's development in this field is provided. It is expected that effective communications and documentary confirmation of the capitalization level of enterprises will contribute to proper accounting and analytical provision and qualitative formation of information when preparing reports as a component of management at agricultural enterprises. The proposed new approaches to the accounting and analytical support of the activities of agricultural enterprises can be considered as an information driver of the sustainable development of agricultural enterprises, which, in combination with the digitalization of management systems and taking into account the requirements of the system of international reporting standards of sustainable development, will improve the quality potential of the management system. Keywords: enterprise management, accounting, reporting, control, analysis, capitalization, assets, management accounting, information technologies.

USING SOCIAL MEDIA ANALYTICS IN THE BANKING INDUSTRY TO DRIVE BUSINESS ADVANTAGE

This paper highlights the opportunities that social media can offer banks and explores the ways that “banks can leverage this medium to enhance customer engagement” [8]. The widespread use of social media in business has redefined the way enterprises approach customer engagement and business growth strategies. With social media becoming a mainstream form of communication, people are providing detailed information about themselves, their preferred products and services, their daily activities, and other important aspects of their personality. This information has the power not only to influence their personal network, but also to help “companies understand consumer preferences and customize their product and service offerings accordingly. In a market characterized by economic” uncertainty “and increased competition, an undivided focus on customer acquisition and retention has become the primary objective of the banking and financial services industry. Banks compete to reach out to potential customers with personalized service offerings and products that cater to individual customer preferences and investment behaviors. However, acquiring information on target customers, their choices and financial preferences is a challenging task given the enormous amount of data that must be gathered, processed, analyzed and interpreted accurately to drive effective business decisions. This is where social analytics come in. Social analytics involve aggregating unstructured data from social networks and analyzing” [15] it objectively to help enterprises make effective business decisions, create better channels of communication with their customers and other key stakeholders, increase cross-selling opportunities, provide an enhanced customer experience, and offer targeted solutions. This paper explores the power of social media and how it can be used by banks “to gain an advantage over their competitors by providing” [16] improved products and services, thereby making the customer experience easy and responsive.

The influence of customer trust and artificial intelligence on customer engagement and loyalty - The case of the home-sharing industry.

Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper examines how customer trust in home-sharing hosts and platforms affects customer relationships, manifested in customer engagement and loyalty. As artificial intelligence (AI) is extensively utilized within home-sharing platforms to facilitate business operations and enhance the customer experience, this study also examines the influence of AI on customer trust and other related outcomes. The research was undertaken in China, with respondents who had used home-sharing platforms. Results from structural equation modeling show that customer trust had a significant positive relationship with customer engagement and loyalty. Customer engagement mediates the relationship between trust and loyalty, while AI may have a negative moderating effect between host trust and customer engagement and customer engagement and loyalty. The paper contributes to marketing, sharing economy and AI research. The work has implications for practitioners offering suggestions to develop marketing strategies for business growth and sustainability.

Analysis of Growth Strategies on Performance of Leather Industry, Kenya

The growth of the leather industry can help Kenya become industrialized. The leather industry contributes to economic growth through employment generation. However, data from the Kenya Association of Manufacturers demonstrate that more animals are slaughtered, but we still import more leather products. Little or no value addition is made on the hides and skins, and thus insignificant exports are done. This inspired the current study that sought to examine the influence of growth strategies on performance of the leather industry in Kenya. The study was literature-based. The study results showed that mergers & acquisition strategy, penetration strategy, diversification strategy, pricing strategy and differentiation strategy have a significant impact on performance. It was revealed that government regulation has a moderating effect on the relationship between business growth strategies and performance. The development of growth strategies such as mergers & acquisition strategy, penetration strategy, diversification strategy, pricing strategy and differentiation strategy can enhance the performance of the leather industry in Kenya. Growth strategies include methods that a firm uses to achieve its goals for expansion. The growth strategies play a central role in the expansion of a firm and enables to increase market shares and develop new markets and products. Based on the findings, the study recommended that firms in the leather industry need to consider embracing the growth strategies since it was found they have an impact on performance. The growth strategies such as mergers & acquisition strategy, penetration strategy, diversification strategy, pricing strategy and differentiation strategy can be embraced. The study also recommended that the companies should open new branches in new geographical areas to reach new customers. The companies need to assess how to retain the existing customers by developing new distribution channels. The firms in the leather industry should make the prices of the products more competitive in the market. The government should develop policies and frameworks that will support the firms in the leather industry. There is a need to have subsidies, incentives and a price ceiling that will support the growth of the firms in the leather industry. Keywords: Mergers & acquisition strategy, penetration strategy, diversification strategy, pricing strategy, differentiation strategy, performance, leather industry, Kenya

Influence of Product Innovation Strategy on Performance of Large Manufacturing Firms in China

Product innovation is a business growth strategy that aims to create new value by improving existing products and developing new ones. Thus, the study sought to examine the influence of product innovation strategy on the performance of large manufacturing firms in China. The study used a descriptive research design. The targeted population included selected large manufacturing firms in Beijing. The observation unit entailed the managers and those employees in the middle management level, such as supervisors. The collection of the data was done using the questionnaires. Th study findings showed that product innovation strategy is positively and significantly related to performance (β=0.684, p=0.004). It was found that product innovation strategy explains 15.74% of the variations in the performance of manufacturing firms in China. The research concluded a positive relationship exists between product innovation strategy and performance. In ensuring product innovation, the firm enhances the quality of manufacturing in the elements of the existing products. The company likewise develops fresh items with components that vary completely from the existing ones. The study recommended that firms develop an environment that cultivates product innovation. Companies should continually encourage product innovation as this technique provides a framework for developing new products or improving existing items' performance, cost or quality. Manufacturing firms need to execute policies that urge a process innovation culture. Firms devoted to constant innovation and change need to establish a set of standards and processes. The aspect of product innovation should be put as one of the enabling strategies that could drive the performance of the companies and increase their competitive advantage, thus higher performance. Keywords: Product innovation strategy, performance, large manufacturing firms, China

Strategi Pertumbuhan Usaha Cafe Titik Nol

To develop a business or business to be successful, it depends on how to run the business according to the rules and pay attention to the changes that occur. Zero point cafe is a self-owned business, not a child of an entrepreneur or a branch of a medium or large business. Zero point cafe is managed by one of Hasanuddin University's undergraduate program students named Ajrullah Sumaji, this cafe is located on Jln Statistik, Tamalanrea Indah, Makassar City.This study aims to determine the business growth strategy and the factors that influence the Café Point Zero business. To achieve this goal, the researchers used data collection techniques through individual interviews. The data obtained from the research results are processed using qualitative descriptive data to find out what strategies are carried out or used by Point Zero Café in increasing its business growth and what factors influence the business growth strategy of Point Zero Café..The results showed that (1) the Point Zero café business growth strategy was carried out by making more use of social media as a tool to promote the cafe, fostering existing relationships with cafe employees to enliven or find regular cafe customers, providing the best service to all consumers, take advantage of technological developments in running a business. always trying to improve facilities to improve customer convenience, trying to maintain a consistent taste of the products sold. (2) the factors that influence the growth strategy of the Zero Point Café Business, namely internal factors and external factors. Internal factors include strengths and weaknesses. The strengths of Point Zero Café are the café's image, the strategic location of the café, the quality of the products offered, adequate advice and infrastructure, having regular customers, and perfecting innovative and creative products. Meanwhile, the weakness of this café is the lack of promotional activities, marketing network, and limited marketing personnel. External factors include opportunities and threats. Opportunities owned by the Cafe include (1) Hasanuddin University student growth rate (2) An increasing sales trend. While the threat for Point Zero Café is during the current covid 19 pandemic, of course this cafe is not operating properly.

MULTI-COUNTRY DEMAND FORECASTING FOR A COMPANY IN THE CONSTRUCTION SECTOR, BASED ON EXTERNAL MACROECONOMIC VARIABLES EXTRACTED FROM OPEN DATA SOURCES

Demand forecasting is a very important feature in companies since it provides valuable information for taking decisions about planning, pricing and business growth strategies. In this paper, multi-country demand forecasting for a company of the construction industry is carried out. In the case study, we analyze different external variables from open data sources of each country in order to reduce uncertainty in demand forecasting. The analysis is carried out with different univariate and multivariate methods. The results show how the consideration of external variables improves the forecasts. Finally, forecasts of different kinds of demand are evaluated using Syntetos, Boylan and Croston classification methodology. Key words: Demand forecasting, forecast models, multivariate methods, accuracy indicators

Where Do We Go From Here? The Survival and Recovery of Black-Owned Businesses Post-COVID-19.

Given the direct relationship between business ownership and economic vibrancy within communities of color, this research explores a tailored approach for addressing persistent race-based economic disparities inhibiting business ownership in communities of color. While significant evidence exists regarding the need for access to capital, education, and the market to improve the sustainability of businesses of color, this research demonstrates the need for an additional component (the “Fourth Dimension”) to spur the development of thriving, socially oriented Black-owned business communities. We envision the “Fourth Dimension” comprising a collaborative, community-oriented social growth strategy for small Black-owned businesses implemented through enhanced and deliberate cooperative, community-supported market engagement.

The Effects of Patents on the Relationship between R&D Activities and Business Management Performance: Focus on South Korean Venture Companies

Today, innovation is achieved by challenging the existing paradigm through cross-field collaboration, and R&D innovation plays a particularly crucial role. This study analyzed the effects of R&D innovation activities on business management performance in South Korea and examined the role that patents play in various R&D innovation activities. Panel regression and moderating effect analyses were conducted on small- and medium-sized venture enterprises that undertook new technology projects over five years (2015–2019). The results showed that R&D innovation activities had a significantly positive effect on both revenue, an indicator of business growth, and operating profit, an indicator of profitability. This implies that such activities play a positive role in management activities. Thus, enterprises should consider R&D innovation activities from a business growth strategy perspective. Additionally, the analysis showed that a firm’s capacity to hold patents on R&D innovation activities has a positive moderating effect on business management performance. This study is significant, as it reveals the cause-and-effect relationship between R&D innovation actives and business management performance as well as the role of various types of innovation. The results could help enterprises to seamlessly implement innovation activities in the future.

Determinants of the Entrepreneurial Influence on Academic Entrepreneurship—Lessons Learned from Higher Education Students in Portugal

Academic entrepreneurship is becoming increasingly important to the field of research as well as to policy makers due to its ability to contribute to the economic, technological, and social development of regions and countries. This research aims to evaluate the determinants that influence the interest of Portuguese higher education students (HEI’s) to become entrepreneurs. The methodology used is quantitative and uses structural model equations. The results obtained demonstrate that the student’s perception of business skills, business growth skills, strategy, and successful business are key factors that students take into account in their entrepreneurial orientation. The research contributes to this theory by adding new knowledge to the literature on the perception of the HEI’s students to become entrepreneurs, specifically the students of Portuguese universities. In practical terms, the contributions offered within this research are based on suggestions for the third mission of universities, explicitly knowledge transfer to the community, business groups, and policy makers, as well as the creation of the essentials within university boundaries to promote entrepreneurship amongst its students. The research is original and innovative, as no research on this field with all the aggregated elements under study has been previously performed in Portugal. Furthermore, the obtained results can translate into ideas that potentially create jobs.

Digitalization and strategic flexibility – a recipe for business growth

PurposeThis paper examines how digitalization can affect three aspects of firm growth. The specific objectives are as follows: (1) to increase understanding of how digitalization affects pre-factors for growth, (2) to examine how digitalization transforms the growth process, especially growth strategies and (3) to examine how digitalization is apparent in the outcome of growth.Design/methodology/approachWe explore six Finnish growth companies in order to understand the relationship between digitalization and growth. We used qualitative data collection and the Digimat measurement test for analyzing patterns, themes and best practices to generate a deeper understanding of the impact of digital technologies on business growth and growth strategies in these companies.FindingsWe propose that business growth includes three aspects of growth: pre-factors of growth, growth as a process and growth as an outcome. Digitalization may affect all of these aspects and strategic flexibility can affect business growth. Digitalization and strategic flexibility are intertwined; strategic flexibility enables the application of new technology, and digitalization enables flexibility.Practical implicationsBuilding on the results of the case studies, this research identifies relationships between digitalization, business growth and strategic flexibility.Originality/valueThis paper contributes to the growing literature on digitalization, providing new insight into its relation to business growth.

The sustainability quotient: a trader’s trade-offs

Learning outcomes The learning outcomes of this case will help the participants to assess values, motivations and interpersonal relations that exist and evolve in a family firm; analyze individual-level strategies in absence of business growth strategy and succession plan; expose trade-offs associated with natural inheritance or merit-based succession; reveal alternate strategies of coping with conflicts in multi-generation multi-family firms. Case overview/synopsis This case focuses on leadership, succession and conflicts at Dalal Group, a 50 years old textile yarn trading family-run business. The trading business has 10 members across three generations working in it. The business is making profits but the growth of the business is not synchronous to the number of family members working in it. As revenues are stable and buyers’ network is not growing, an internal tussle has begun among the members to preserve business resources available to them. The founder, who is also the Managing Director of the Group, is about to retire in a couple of years but there is no clear successor to his position. In the absence of a business growth plan and uncertainty about the next leader, members are clueless about their own future and that is affecting their interpersonal relations at work. This has triggered the need for decision and action by the founder, failing which the business might disintegrate. The case author has used personal interview methods and secondary sources like annual reports and manuals of the company to collect data and information. Complexity academic level Senior Undergraduates, MBA (Entrepreneurship and Family Business), MBA. Supplementary materials Teaching notes are available for educators only. Subject code CSS 6: Human resource management.

Netflix in India: expanding to success

Learning outcomes After completing the case, students should be able to understand: the importance and uniqueness of the individual market and developing a suitable marketing strategy. The concept of value creation and learn the importance of developing the right value proposition to compete and succeed in a market. The target audience and how to create the right marketing mix. Competition in a digital landscape and the importance of developing an appropriate strategy to counter its rivals and position the brand effectively. Case overview/synopsis During his visit to India in December 2019, Netflix’s founder and chief executive officer Reed Hastings talked about a series of steps the company had taken in the recent past to successfully face stiff competition and move towards achieving its stated target of 100 million viewers. These steps involved significant changes in their marketing mix such as reworking their pricing, developing a rich portfolio of Indian content and building various partnerships. Since Netflix’s launch in India (December 2016), it faced fierce competition from players such as Hotstar and Amazon Prime, both of whom had developed a rich portfolio of Indian content and adopted a very aggressive pricing strategy thus, making these changes essential. At the time of their launch, Netflix had set a very ambitious target of gaining 100 million viewers within five years (by 2021) while adopting a premium pricing strategy and positioning themselves uniquely based on their international content. They quickly learned that they would have to reevaluate their approach if they wanted to achieve their target on time. The changes announced by Hastings were an effort in that direction. The moot question was whether these steps would help Netflix India reach its goal. This challenge was further compounded by an almost 40% hike in data tariffs by three major wireless carriers considering most Indians watched over-the-top media content on their mobile phones. Complexity academic level The case is designed for undergraduates, as well as for fundamental marketing courses in the Master of Business Administration and other graduate level programmes. It can be taught in the Principles of Marketing, Marketing Strategy and International Marketing courses. It is ideal for topics such as understanding the operation of a digital business in a new market, customer value creation and value drivers, brand and brand positioning, product promotion, strategies for business growth and expansion, fighting competition in a digital landscape. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Retail Suburbanization, Modernization, and Growth in Sydney during Australia’s Postwar Boom

This article uses Sydney as a case study to examine the process of retail decentralization during Australia’s postwar boom, showing how the form and function of capital city retailing changed completely in just a couple of decades. Suburban migration, the emergence of mobile car-driving consumers, socially constructed gender roles, the ongoing importance of public transport networks, planning regimes that sought to concentrate development in designated zones, and business growth strategies that deployed retail formats developed in America all played a role in shaping the form and function of Australian retailing during the postwar boom. In the process, the retail geographies of Australia’s capital cities were transformed from highly centralized distribution structures dominated by the urban core, to decentralized landscapes of retail clusters featuring modern retail forms like the supermarket and shopping center that would come to define Australian retailing for the remainder of the century.

Panasonic life solutions: anchoring its future growth strategy

Learning outcomes The learning outcomes of this paper is as follows: to explain the importance of rationalizing business operations to achieve efficiencies. To explain the importance of constantly re-inventing the product portfolio and the business for the survival and growth of the business. To discuss the use of product-market expansion strategies as used by businesses for growth and sustainability. To evaluate the internal challenges faced by a company as they adopt business strategies for business growth. To discuss a firm’s strategy to exploit significant opportunities in an evolving business environment. Case overview/synopsis Panasonic Life Solutions India Limited (PLSIND) an electrical products company with operations in India – an emerging market has set a Vision 2022 to achieve INR 69.21bn revenue target by the year 2022. PLSIND is marketed through the distributor business to consumer sales channel. To achieve the new growth targets, it was imperative for them to expand the product portfolio and explore marketing through the new business to business (B2B) and business to government (B2G) sales channels. Dinesh Aggarwal the Joint Managing Director of PLSIND was tasked with this responsibility. Both propositions depicted attractive business potential but at the same time came with additional risks of a longer sales/revenue cycle. PLSIND to a certain extent had ventured into new business projects with the launch of home automation, solar solutions for industries and smart street lighting business projects. In 2019, they also made a modest beginning by achieving revenues of INR 3.4bnn (constituting 10% of their aggregate revenues of INR 34bn) from B2B/B2G sales channels. Aggarwal believed that this was a good beginning. However, to achieve 2022 growth targets, they had to aggressively move forward with the new business strategy. Aggarwal had to work with the management team to gain acceptance and then to manage these additional risks for growth that came with this new business strategy. How could he win the confidence of the management team? How could he best reorganize the business teams and processes internally to enhance the required operational efficiencies for business growth? Complexity academic level This case is designed for business students at the MBA or executive MBA level courses. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.