Business English Talents Research Articles

On Construction of Chengdu Economic Zone Oriented Practical Teaching System in Business English Major---Taking Leshan Normal University as an Example

With the development of Chengdu Economic Zone, practical business English talents are badly needed. Thus, the training objective for business English majors in Leshan Normal University should be Chengdu Economic Zone oriented to cultivate professionals with both business skills and English competence who can fluently use English to cope with business affairs. However, through the surveys of companies and enterprises in the Zone as well as the graduates in the university, it is found that the business English professional graduates still fail to fully meet the demand of the companies. There are still some problems in the practical training system in the university, such as sufficient practical training bases, lack of teaching staff with bi-expertise, and imperfect management and evaluation system for the practical teaching. The paper aims to study the construction of practical teaching system in business English major which can not only ensure the cultivation of satisfactory practical business English talents but also improve the graduates’ competitiveness.

Exploring Business English Talent Training Model under the Background of the Belt and Road Initiative

After thirty years of rapid development, China has become the second largest economy in the world. In order to strengthen economic cooperation with countries along the Belt and Road and assume more responsibilities as a major power, China has put forward the Belt and Road Initiative, which puts great pressure on the demand for Business English talents in society. However, at present, there is a shortage of high-level Business English talents in China. The traditional Business English talent training model cannot meet the needs of the business industry, which results in the serious disconnection between the cultivation of business talents and the market demand. Under the background of the Belt and Road Initiative, how to cultivate Business English talents has become a strategic issue. This research firstly combs the research of Business English talent training objectives and training model from the perspective of ESP Needs Analysis Theory, and then discusses the drawbacks of the current Business English training model from such aspects as curriculum setting, teaching system, and evaluation system, and gives suggestions in order to explore an appropriate Business English training model that meets the needs of the Belt and Road Initiative.

Business English Teaching Strategies Based on Content and Language Integrated Learning Theory

With the development of economy, business English talents are increasingly being needed in China, but the effectiveness of the training of business English students is not optimistic. How to cultivate the combination of “business” and “English” talents is an urgent problem to be solved in the field of business English education. This paper proposes some strategies of business English teaching based on the theory of language and content integration: to promote English learning with professional subject knowledge; to create an authentic language environment to help students construct the meaning of knowledge; to introduce communicative approach and collaborative learning into the classroom; and to put emphasis on cultivating cross-cultural awareness of the students. This paper tries to conclude that business English teachers should recognize the distinctive features of business English teaching, integrate the language and content, and then adopt targeted teaching strategies so as to get the aims of better promoting the effectiveness of business English teaching and optimizing the training of business English talents.

Exploration of Cultivating Business English Talents of Maritime University—Taking Zhejiang Ocean University as an Example

With the construction of Zhoushan Free Trade Zone and settlement of Boeing project, internationalization has brought new opportunities to Zhoushan's foreign trade industries, vigorously promoted Zhoushan's marine economy into rapid development, and put forward higher request to the cultivation of Business English talents. But based on the current social reality, there exist few international Business English talents who both have the ability of language and operation. Zhoushan's marine industries' development is entering a new era of internationalization. If we can cultivate Business English talents who both have the ability of language and operation, we will be sure to break through the bottleneck of Zhoushan's marine industries towards the world. Based on current situation of Business English talents training, this thesis takes Zhejiang Ocean University as an example to make positive contribution to exploring innovative talents training modes of Business English major in maritime universities and promoting the development of Zhoushan's marine economy. This thesis can be divided into 3 parts. Part 1 introduces the background, significance and current situation on cultivating Business English talents of maritime universities. Part 2 is an experimental research on current situation of cultivating Business English talents in Zhejiang Ocean University. And some suggestions on cultivating Business English talents of maritime universities are mentioned in part 3.

The Teaching Reform of Business English Translation Based on Flipped Classroom Model

With increasing foreign business contacts in China, the demand for high quality and compound business English talents is increasing. However the cultivation of business English professionals in universities cannot meet the needs of the modern society. Especially the traditional teaching model of business English translation has been unable to adapt to the needs of the new era and a new teaching model is urgently needed. In recent years, the flipped classroom model has aroused wide attention in China’s education circle as an innovative teaching model. After analyzing the features of the flipped classroom model in business English translation teaching, the author tends to construct a new teaching model based on the notion of the flipped classroom so as to improve the effectiveness of business English translation teaching.

The Teaching Reform of Business English Translation Based on Flipped Classroom Model

With increasing foreign business contacts in China, the demand for high quality and compound business English talents is increasing. However the cultivation of business English professionals in universities cannot meet the needs of the modern society. Especially the traditional teaching model of business English translation has been unable to adapt to the needs of the new era and a new teaching model is urgently needed. In recent years, the flipped classroom model has aroused wide attention in China’s education circle as an innovative teaching model. After analyzing the features of the flipped classroom model in business English translation teaching, the author tends to construct a new teaching model based on the notion of the flipped classroom so as to improve the effectiveness of business English translation teaching.

The Research on the Cultivation of Business English Talents in China’s Colleges

With China’s opening to the world and the deepening reform of the economic system, import and export trade plays a very important role in the economic field. The foreign enterprises’ demands for professional talents of business English are increasing in a large scale. The cultivation of business English graduates with skills and capacities is greatly significant. Based on the investigation into the enterprises’ demands and the graduates’ pursuits, the problems of the teaching procedures in the college are figured out. The suggestive and feasible solutions are also provided, which may be referred to deepen the teaching reform of business English in colleges.

Survey on the Demand of ESP-Business English Talents of Export-Oriented Enterprises in Taian City

With the integration of China and WTO, the export-oriented economy in Taian city is gradually showing the booming trend. And the increase of the foreign-related enterprises also makes the increase of Business English talents. By conducting questionnaire and interview of the Export-oriented Enterprises in Taiancity, this paper analyzes the demand of Business English talents of export-oriented enterprises in Taian city. Results show that there are some differences between the demand of the enterprises and the present situation of the Business English talents. Then, this paper gives some suggestions and counter-measures for this situation.

Nonlinear Analysis of Mixed Signal Test Based on Graphic Program Design

In this paper, based on the parabolic interpolation function of nonlinear Lagrange, we establish the mathematical model of business translation graphical teaching method. In order to verify the availability and reliability of the model and algorithm, we test the performance of graphic business English translation platform. After testing the mixed signal of platform, the current with fault is lower than circuit without fault. The peak voltage of triangular wave is about-6V and 6V. According to the response curves of English translation circuit, different sequencers realize the parallel translation. It improves business English translation speed, and provides the technical reference for the innovation cultivation of business English talents.