Business English Majors Research Articles

Research on the Cultivation of Business English Talents for the Regional Digital Economic Development

With the rapid development of the digital economy, the demand for language talents has increased significantly, especially for Business English majors. However, the traditional talent cultivation model has failed to keep up with the needs of regional digital economic development. This research aims to explore a suitable path for cultivating language talents to empower regional digital economic development through language services. Firstly, the current state of regional digital economic development and the demand for language talents are analysed. It is found that there is a mismatch between talent supply and demand, which hinders the development of regional digital economic industries. Next, the research reviews the existing talent cultivation models and identifies their limitations. The traditional language education focuses on language proficiency without addressing the specific needs of the digital economy. Lastly, the research provides suggestions for improving the talent cultivation system, including curriculum reform, industry-academia collaboration, and internships in language service companies. The research proposes an innovative cultivation path for business English talents, which combines language proficiency, digital skills, and industry-specific knowledge, aiming to meet the needs of the rapidly evolving digital economy.

Using Artificial Intelligence Technology to Improve Business English Language Teaching Effectiveness

Abstract The wave of artificial intelligence and digital technology advances educational intelligence and has a profound impact on English teaching. Taking business English students in a university as an example, the study combines structural equation modeling to explore the main factors affecting students’ behavioral intention to use artificial intelligence technology to assist business English learning. Based on this basis, it analyzes the current situation of business English teaching mode and proposes a business English teaching mode based on artificial intelligence technology. Teaching experiments were conducted in two parallel classes of business English majors in a university, and questionnaires were designed to measure and compare the students’ business English proficiency levels to further verify the effectiveness of the proposed business English teaching model with artificial intelligence. The results show that the factors directly influencing students’ behavioral intention to use AI technology-assisted learning are performance expectation, effort expectation, facilitation, and attitude (p < 0.05). The business English proficiency of the students who practiced the AI teaching model improved by 4.39% and 5.47% compared with the students in the pre-experimental and traditional models. Specifically, there was a significant difference in language comprehension, language evaluation, and language use. This paper’s research results validate the enhancement impact of artificial intelligence technology on business English language teaching and enhance the theoretical research on business English language teaching.

商务英语专业跨境电商类财经素养教育研究

Currently, financial literacy education in our country is receiving increasing attention, and its importance is widely recognized. As the main place to carry out financial literacy education, schools play an important role in cultivating students' financial literacy. Taking Hezhou University as an example, this article conducts a questionnaire survey on the cross-border e-commerce financial literacy education of business English major students based on the ‘China Financial Literacy Education Standard Framework’, focusing on the crossborder e-commerce financial knowledge, financial skills and financial literacy of students. values. The study found that the target students have a vague concept of financial literacy and do not attach much importance to it. Students are exposed to a low proportion of finance-related content in cross-border e-commerce courses. Students’ crossborder e-commerce financial knowledge, skills, and values need to be strengthened. Starting from the requirements for the high-quality development of higher education in China, and drawing on the experience of domestic and foreign financial literacy education, it is proposed to create a dual channel for ‘teachers and students’ to popularize cross-border e-commerce financial literacy values, and to build an ideological and political embedding of ‘professional courses + financial literacy elements’ model, relying on the second classroom and school-enterprise practice to strengthen the application of cross-border e-commerce financial skills and other suggestions and countermeasures, providing certain reference suggestions for the training of business English majors in local universities and the reform of new liberal arts teaching.

Study on the Reading Classroom of Business English Majors in the Mixed Teaching Mode of Online and Offline

The mixed teaching mode combi ning online teaching and offline teaching has been gradually applied to various fields of education in our country. Therefore, based on the mixed teaching mode of online and offline, this paper takes the reading classroom for business English majors as the research object, analyzes the current situation of reading classroom for business English majors in China, and explores the new paradigm, new situation and new path brought to reading classroom for business English majors under the background of mixed teaching. This paper focuses on the importance of combining tradition and modernity, and the unity of teachers and students in the classroom teaching mode of business English major reading, so as to provide a more perfect teaching mode and method for business English reading classroom in China.

Research on the Construction of Technology-rich Classroom Learning Environment to Develop English Language Learning and Higher-order Thinking

Background and Aim: Applying emerging technologies to explore new learning ecology has become the focus of current education reform. Foreign language majors in China were once criticized for their lack of critical thinking abilities. This paper aims to construct a technology-rich classroom learning environment and explore its impact on participants’ English learning and higher-order thinking. Materials and Methods: This research is a quasi-experimental research design using a quantitative research approach. English language teaching experiment was conducted on 60 samples selected by using the purposive sampling method. Participants were university second-year business English majors, and their English listening, speaking and higher-order thinking skills were pre- and post-tested. Data were collected through tests and quantitative questionnaires. Descriptive statistics and paired-sample T-tests on the hypothesis were conducted by using the statistical software Jamovi. Results: Participants showed a high evaluation of the constructed technology-rich classroom learning environment. Their English listening skills and speaking competency have been efficiently improved, especially listening comprehension, speaking content, and language use. Their higher-order thinking was also improved, especially their analytical ability and cognitive maturity. Meanwhile, participants demonstrated a high level of cognitive engagement and learning satisfaction. Conclusion: This study proposed a model for technology-rich learning environment design, as well as a constructivist instructional design model, revealing the mechanism of technology promoting learning and providing relevant methods. The study also demonstrated that the simultaneous development of foreign language learning and higher-order thinking could be achieved in a technology-rich environment. This paper also puts forward suggestions for further enriching instructional design and technology-rich learning environment design.

Analysis of Pragmatic Failure in Cross-Cultural Communication

In this work, focusing on pragmatic failure in cross-cultural communication, taking 5 business English majors as respondents, and using a case study of five mock questions for cross-cultural communication scenarios, to explore the pragmatic failure between these respondents. Pragmatic failure can be divided into pragmalinguistic faliure and sociopragmatic failure. Although respondents master the basic knowledge of cross-cultural, it’s inevitable for them to use the Chinese way of thinking when interacting with foreigners, so that they are prone to have pragmatic failures. To avoid business English majors having the pragmatic failure in cross-cultural communication and improve their cross-cultural pragmatic competence, it needs both students and teachers endeavor to do.

Research and Practice of Professional Quality Cultivation of Technical Talents at Undergraduate Level of Business English Major Based on Modern Apprenticeship System

The modern apprenticeship system for business English majors is an important mode of talent training, and has played a key role in the undergraduate level talent training. The business English teaching mode of the modern apprenticeship system is in a rapid development stage. The teaching needs to carry out the training and discussion of technical talents, and understand the close relationship between vocational education and students' future career. We should strengthen the strategy and implementation focus of business English talents training under the background of modern apprenticeship, understand the current difficulties of technical talents training, and carry out profound discussion and analysis from students' knowledge, ability, theory, practice and other aspects, so as to truly find a path suitable for the reform of business English teaching.

Exploring the Impact of Peer Review on Argumentative Writing for Chinese ESL Class--A Case Study of Business English Majors in Guangzhou Xinhua University

Exploring the Impact of Peer Review on Argumentative Writing for Chinese ESL Class--A Case Study of Business English Majors in Guangzhou Xinhua University

Case Teaching and Cultivation of Copyright Literacy in Copyright Course for Business English Majors in the School of Foreign Languages

Case Teaching and Cultivation of Copyright Literacy in Copyright Course for Business English Majors in the School of Foreign Languages

A Study of Listening Skills Learning for Business English Majors Upgraded from Junior College under a Full English Mode of Teaching

A Study of Listening Skills Learning for Business English Majors Upgraded from Junior College under a Full English Mode of Teaching

Research on the Teaching Reform of Translation Online Course for Business English Majors in Application-oriented Universities -- A Case Study of S University

With the advent of the information age, online education has developed rapidly. The teaching reform of translation online course for business English majors in application-oriented universities is an important means to cultivate high-quality application-oriented talents. In view of this need, this study has explored the teaching reform of translation online course for business English majors in application-oriented universities from the aspects of curriculum orientation and planning, teacher team construction, curriculum resources, teaching and management as well as teaching effect. Therefore, this study aims to improve the training quality of application-oriented talents, innovate the talent training mode and form teaching characteristics.

Application of EMI in International Business Law Course in EFL Setting

International Business Law is a fundamental course for Business English majors. It is suitable for adapting EMI (English as a Medium of Instruction) teaching mode according to its nature, talent training goal and teaching contents. This paper focuses on the implementing EMI in International Business Law course for business English majors of Baoding university and conducts questionnaires and an interview to collect data to summarize and analyze some experience so as to provide some useful references for peer universities.

The effects of providing peer feedback on learners' genre awareness in English as a foreign language business letter writing.

Despite the important role of the genre awareness in facilitating the effective communication in the global business context and the need to teach and practice writing for various social purposes, there was scant classroom-based research on effects of providing peer feedback on EFL learners' genre awareness in business writing for fulfilling the particular communicative purpose. This study examined whether student reviewers could improve their genre awareness in business letter writing by providing peer feedback to other students' writings at varying levels. Sixty business English majors, taking the business writing course for 1 year under the tutelage of the same instructor, participated in the current study. They were randomly assigned to the experimental group who reviewed the students' drafts at different levels (high, medium and low) and gave written comments and the control group who received no treatment but did self-revision. Both groups followed the genre-specific evaluation criteria during peer feedback and self-revision. Repeated-measures ANOVA on the two groups' writing performances at different timepoints (pretest, immediate posttest, transfer posttest and delayed transfer posttest) demonstrated that the participants in the experimental group had better performance than those in the control group at the transfer posttest as well as the delayed transfer posttest. Moreover, providing weakness comments on both the low-quality and the medium-quality drafts had significant effects on their own writing quality at the subsequent tests, whereas providing strength feedback on the high-quality drafts had statistically significant impacts on their own writing quality at the immediate posttest and the delayed transfer posttest. However, multiple linear regression analyses demonstrated that only offering weakness comments to the medium-quality drafts could effectively predict the reviewers' overall writing quality in the immediate posttest, the transfer posttest, and the delayed transfer posttest. Tentative research and pedagogical implications of the findings were discussed.

Exploration and Practice of Business English Majors to Help Tea Export Trade in the Context of “One Belt, One Road"

Under the background of "One Belt, One Road", business English is playing an increasingly important role in tea export trade, which is not only helpful to boost tea export trade, but also good for promoting tea culture exchange and greatly enhancing cultural confidence. However, the organic integration of business English and tea export trade still has some urgent problems that need to be solved. In the future tea export trade, we can help tea enterprises and boost tea export trade by attaching importance to the status of business English professionals in the construction of tea enterprises, strengthening cooperation between schools and enterprises, and letting tea culture enter the classroom.

The Quality Evaluation of Business English Classroom Teaching Using Improved DA-BP Algorithm

With the international development of China’s economy, there is an increasing demand for complex talents who are proficient in English and familiar with business operation and management of enterprises. However, it is worth exploring how to explore a proven teaching quality monitoring model for business English (BE) majors. The evaluation system of business English classroom teaching quality should not focus on the effect of teachers’ “teaching,” but on students’ “learning” experience and the effect of “learning.” English teaching should take into account the actual situation of students, especially that some students have a poor English foundation and insufficient understanding of English learning. They can improve their English cultural literacy and enhance their intercultural communication skills from learning English. Therefore, when evaluating teaching quality, indicators such as teaching methods and learning strategies should be introduced and emphasis should be placed on motivating students’ learning attitudes, emotions, awareness, and experiences to promote cooperative inquiry learning. In this paper, we propose an improved DA-BP algorithm to measure the teaching quality of BE, which has achieved good evaluation results with an accuracy rate of 93%, enriched the content of business English classroom teaching and cultivated more comprehensive and better composite talents for the society.

Analysis on the Embodiment of OBE in Cultivation of Business English Majors

OBE concept is highly accepted in talent cultivation today. It attaches great importance to learning results, and its "four points" are highly matched with cultivation of application-oriented specialty. As such a specialty, Business English major stresses that its talent training specifications must meet the needs of learners and employers, and clearly stipulate the learning achievements of the major. Therefore, in the process of talent cultivation there are also “four points” that must be considered and realized to strictly implement and achieve "maximum ability", including how to define the learning outcomes of business English majors, why to define them in this way, and what ways to effectively help students achieve these learning outcomes and evaluate the learning outcomes that students have achieved.

Mutual Promotion between Language Skills and Critical Thinking Training in Business English Skill-based Courses

Critical thinking is commonly acknowledged as one of the primal abilities in a Business English graduates. The problem of “deficient critical thinking ability” in foreign language majors has long plagued professionals in college foreign language teaching. Skill-based language courses that constitute the majority of the English curriculum are the root. However, Business English major can effectively overcome the problem because of its advantages in integrating language-skill training into business-knowledge learning. Teachers of Business English skill courses should convert teaching philosophy and methods, and transform the skill-based courses into knowledge- and critical-thinking-oriented training courses. This will ultimately help realize mutual promotion of language capacities and critical thinking ability in Business English majors.

Research Progress and Trend of Business English Writing Instruction in China (2002-2021): A Bibliometric Analysis

Using the visual analysis instrument of China National Knowledge Infrastructure (CNKI) and CiteSpace, this study makes a bibliometric analysis and visual presentation of the literatures on Business English Writing Instruction in China during the last two decades (2002-2021). The examination of the number of published articles, authors and institutions, highly referenced papers, and keywords reveals that: (1) the number of published articles increases with the constant development of the business English major. It steadily reduced after reaching its peak but remained at a high level. (2) The distribution characteristics of authors and institutions are similar, which means that no single author or institution has an absolute edge in terms of the quantity of papers. (3) Although majority of the highly cited literatures are from CSSCI, the overall quality of the 433 articles chosen is not very high. (4) The research hotspots are mostly concerned with teaching content and methods, teaching mode and design, and Business English writing education in higher vocational colleges. (5) The research development process is generally divided into three stages: early investigation, prosperity and development, and sustainable development. Continuing research into Business English Writing Instruction will require that researchers conduct follow-up studies, increase quantitative analysis, and broaden the scope of research samples in order to better serve Business English majors in China as well as improve the quality of business English writing research in China.

Extracurricular Reading of Business English Majors in South China University of Technology: A Survey-Based Comparative Analysis

The extracurricular reading situation of Chinese college students has always been unsatisfactory. However, extracurricular reading is one of the important ways to improve the quality of talent cultivation, especially conducive to the implementation of "whole-person" education in Chinese colleges and universities. Therefore, extracurricular reading situation of college students deserves attention. However, no relevant research has been carried out in the past two years, and up to now, there is not yet any research on the extracurricular reading status of business English majors. Through offline questionnaire survey and interview, one third (i.e.72) of students majoring in business English in South China University of Technology were surveyed, and 20 students were interviewed. At the same time, 836 undergraduates of all majors in South China University of Technology were surveyed and 120 were interviewed. By comparing the status of extracurricular reading of business English majors and all majors in South China University of Technology, it is found that business English majors and all majors in the university face the same problem and thus with similar characteristics in extracurricular reading, that is, they both bear heavy academic burdens, most of their extracurricular time is taken up by their professional study, and much of their remaining spare time is also used to surf internet for news or for entertainment. As a result, although they have extracurricular reading enthusiasm and ability, they have less extracurricular reading time, small amount of reading, and fragmented reading. Most students are dissatisfied with their extracurricular reading, but are unable to change. This reveals that for students in South China University of Technology, whether they are liberal arts students such as business English majors or students of other majors, same measures should be taken to improve extracurricular reading of all undergraduate students of the university. This research is the first study conducted by Chinese scholar on the extracurricular reading of business English majors, and it is also the first time to compare the extracurricular reading of business English majors and all majors in the university. The findings may have implications for other science and technology research universities in China in improving extracurricular reading of business English majors and all other majors.

Practical Teaching of Business English Majors Based on Intelligent Machine Teaching.

In order to improve the effect of business English teaching, this paper combines intelligent digital methods to intelligently process images of online business English teaching. Under the condition of weak feedback, the self-mixing interference signal has a sinusoidal shape, and the calculated envelope phase jump is small. Moreover, under moderate feedback conditions, the self-mixing interference signal is in the form of a sawtooth wave. The principle based on phase unwrapping is adopted, which solves the situation of finding the displacement very well. The experimental research shows that the practical teaching system for business English majors based on intelligent machine teaching proposed in this paper has good effects and can play an important role in business English teaching.