商务英语专业跨境电商类财经素养教育研究

Abstract

Currently, financial literacy education in our country is receiving increasing attention, and its importance is widely recognized. As the main place to carry out financial literacy education, schools play an important role in cultivating students' financial literacy. Taking Hezhou University as an example, this article conducts a questionnaire survey on the cross-border e-commerce financial literacy education of business English major students based on the ‘China Financial Literacy Education Standard Framework’, focusing on the crossborder e-commerce financial knowledge, financial skills and financial literacy of students. values. The study found that the target students have a vague concept of financial literacy and do not attach much importance to it. Students are exposed to a low proportion of finance-related content in cross-border e-commerce courses. Students’ crossborder e-commerce financial knowledge, skills, and values need to be strengthened. Starting from the requirements for the high-quality development of higher education in China, and drawing on the experience of domestic and foreign financial literacy education, it is proposed to create a dual channel for ‘teachers and students’ to popularize cross-border e-commerce financial literacy values, and to build an ideological and political embedding of ‘professional courses + financial literacy elements’ model, relying on the second classroom and school-enterprise practice to strengthen the application of cross-border e-commerce financial skills and other suggestions and countermeasures, providing certain reference suggestions for the training of business English majors in local universities and the reform of new liberal arts teaching.