Business Development Strategy Research Articles

An assessment of service quality in the hospitality industry

Purpose: This study examines the relationship between service quality and customer satisfaction in the hospitality industry using the Bolgatanga Municipality in the Upper East Region of Ghana as a case study.
 Design/Methodology/Approach: This study used a case study design and a quantitative approach. The study used both secondary and primary data. The secondary data was gathered from textbooks, reports and journal publications. The primary data were collected from a purposively selected sample of one hundred and fifty respondents using a structured closed-ended questionnaire. The respondents were customers of bars and restaurants in Bolgatanga municipality. Principal axial factor analysis was used to analyze the data to examine the relationship between service quality and customer satisfaction.
 Findings: The analysis revealed that almost 43% of the service quality gaps in the hospitality industry in Bolgatanga municipality are accounted for by the five service quality factors, namely tangibility, reliability, responsiveness, accuracy and empathy. The empirical evidence suggests a positive relationship between service quality and customer satisfaction.
 Conclusion: The results confirmed that all five service quality factors have a positive relationship with customer satisfaction. The research supports the call for service quality to be used as a strategy for sustainable business development.

Comparative Analysis of Financial Performance Before and After the Acquisition of the Acquisiting Company (Case Study of PT. Telkom Indonesia)

Acquisition is a type of business development strategy. Acquisitions affect the financial success of the company. An organization can determine the results of its operational activities through its financial results, which are presented in numerical figures. Key figures can be used to confirm financial results. This study measures and compares the financial performance from 2015-2018 and 2020-2023 before and after the acquisition of PT Telkom Indonesia (Persero) Tbk. Such research uses descriptive and comparative methods as well as quantitative methodology. Secondary data can be obtained from financial accounting (financial annual report). The current ratio and return on investment before and after the acquisition differed significantly according to the analysis and conclusions. There is no noticeable change in the ratio of debt to balance sheet volume and pre-sales to post-transaction sales.

BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN SUSU KAMBING (STUDI KASUS PADA KARYA ETAWA FARM BANYUWANGI)

The purpose of this study was to analyze the marketing mix and development strategy of goat milk at Karya Etawa Farm, Kalipuro District, Banyuwangi Regency. The research method is a case study using descriptive analysis data and SWOT analysis. Data were collected in April - July 2021. The results of the study showed that the marketing mix in Karya Etawa Farm includes (a) goat milk products produced have various flavors and good quality, (b) product prices follow competitors, (c) milk distribution is carried out either directly to consumers or through retailers, (d) promotional activities are carried out through face-to-face and sales promotions. The business development strategy can be carried out through (a) business owners utilizing and maintaining business locations to produce quality products and improve marketing networks, b) maintaining product quality by utilizing support and supervision from the government, (c) maintaining product quality and setting competitive market prices, (d) strengthening and expanding marketing network cooperation through resellers of goat milk products, (e) using more modern technology to produce quality products and raise interest in goat milk consumption. Keywords: marketing mix, goat milk, development strategies

Usulan Strategi Bisnis untuk Meningkatkan Keunggulan Kompetitif Usaha Pada Startup Prove Fragrance dengan Menggunakan Metode SWOT

This study delves into understanding the factors contributing to the sales decline experienced by the rebranded cosmetics startup "Prove." Employing qualitative research and fishbone diagram techniques, four primary root causes emerged: insufficient product information dissemination, limited product variety, underutilized digital marketing, and a lack of robust business development strategies. The proposed solution involves crafting a more effective business development strategy, recognizing that Prove lacked a well-defined approach to enhance its competitive advantage. The research emphasizes a SWOT analysis of Prove, focusing on its internal and external environment. The study, centered around Prove's Bandung office, involves the CEO and several employees as the unit of analysis. Collected through in-depth interviews, field observations, and documentation. The results highlight Prove's strengths in innovative product design and creative opportunities for partnerships and business expansion.

Pengembangan bisnis jasa “kaluna badminton club” menggunakan business model canvas

Pengembangan bisnis jasa “kaluna badminton club” menggunakan business model canvas

Effect of Family Management Style on Family Business Growth of UPI Tasikmalaya Students

Family businesses play an important role in a global economy that is full of challenges in achieving sustainable growth. One factor that continues to be studied in this context is the family management style that includes decision making, resource management, and business strategy development, so as to achieve sustainable growth. The purpose of this study was to determine the description of the influence of family management style and family business growth, and to determine the influence of family management style on family business growth. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data were obtained through questionnaires with a population of 200 students and 48 samples of students whose families own and run businesses. The object of this research is family companies owned by the families of Entrepreneurship Students of Universitas Pendidikan Indonesia. The results of this study indicate that there is an influence of management style on the growth of the family business of students of the Universitas Pendidikan Indonesia Kampus Tasikmalaya. The results of this study provide valuable knowledge on how families can improve their business growth through the right management style.

Strategi Pengembangan Usaha UMKM Kuliner Di Kota Pekanbaru

The purpose of this research is to analyze and explain the business development strategies of culinary MSMEs in Pekanbaru City. The method used in this research is to use a qualitative descriptive method that describes the reality of culinary businesses with a focus on development strategies. Data collection tools by prioritizing interviews, observation and documentation. After collecting field data, the authors will distinguish primary and secondary data. The data analysis technique used is the author collects data, which is then thoroughly analyzed and concluded to find out the strategies used in the development of Pekanbaru City Culinary MSMEs. The results of the study found that the need for strategies for Pekanbaru City Culinary MSMEs to identify strengths, weaknesses, opportunities and challenges related to capital, business innovation, utilization of social media and so on. in the future, more attention needs to be paid from related agencies so that Pekanbaru City MSMEs continue to exist such as capital, product innovation to social media utilization.. 
 Keywords: Strategy, Business Development, UMKM, Culinary

Navigating the Digital Consumer Mind: Understanding the Psychological Aspects of E-commerce Success

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

Pengabdian dan Pengembangan Inovasi Pelaku Usaha Mikro Kecil dan Menengah di Daerah Kecamatan Jetis Pingit Kota Yogyakarta

This treatment was carried out in the Jetis Pingit sub-district, Yogyakarta City. Micro, small and medium enterprises (MSMEs) are a reliable part of the economy and their existence is highly regarded. MSMEs make a sufficient contribution to the Indonesian economy, especially in Jetis Pingit District, Yogyakarta City, which can absorb labor and reduce labor in the Pingit area. The existence of MSMEs can play an important role in the Indonesian economy, because they make a significant contribution, especially in the formation of gross domestic product and employment energy absorption. There are many problems faced by MSMEs in the continuity of their business, especially from understanding MSME development strategies. This service aims to identify MSME players in creating their own business development strategies and further develop their businesses more advanced. In this strategy, can MSME players carry out this strategy better in developing MSMEs? The method used in this service is the question and answer method or direct interview. The results of this implementation can be expected for MSME actors to be able to carry out good strategies in developing MSEs. In developing products for MSMEs in Jetis Kampung Pingit that are advanced and beneficial for all, the activities carried out in Kampung Pingit are held smoothly and very well. In product development for MSMEs in Jetis Kampung Pingit.

Системная модель конструирования стратегии развития газодобывающего бизнеса на отдаленных территориях

The article proposes the author’s system model of designing the development strategy of gas production busi-ness in the Arctic territories, which is based on a step-by-step algorithm of actions in the competitive conditions of the core business (pipeline gas) and options for additional diversification by using of alternative approaches of gas production selling. Necessity of regulation of core business development on the basis of the proposed management toolkit of development strategizing is substantiated. Proposals for integrating business projects into the strategy of business development in remote areas are formulated. The aim of the study is to clarify the methodological provisions of strategizing the development of gas production business in remote areas. Scien-tific innovation is refinement of staged algorithm to improve processes of strategy development for gas produc-tion business and updating of strategies according to design stages and support relevance of approaches to influence on business objects under conditions of economic instability. The research methodology is based on the deductive-inductive approach using the methods of system analysis, cause-and-effect relationships, and structuring.

Development strategy of candlenut oil business toward a new paradigm for the utilization of non-timber forest products

In an effort to realize productive and sustainable forest management in a unified and comprehensive forestry development unit so that the economic (Sustainable Production), social (Sustainable Social and economic) and environmental (Ecological Sustainable) benefits for all parties based on the identification of the potential superiority of regional commodities, Forest Management Unit (KPH) has compiled a business development plan to improve the economic community in and around the forest, through the development of various productive businesses utilizing timber and non-timber forest products (NTFPs). Therefore, it is necessary to develop a business strategy to overcome the weaknesses and threats by utilizing internal and external strengths and opportunities in efforts to develop sustainable rural agro-industry. The study was conducted at a pilot location of the KPH Kulawi candlenut oil processing business, Central Sulawesi Province. Communication and observation techniques were carried out using a questionnaire through individual interviews and group interviews. While the business development strategy is carried out through focus group discussions (FGDs) involving stakeholders, namely the KPH, raw material producing farmers, processing farmers, target village governments, local governments, the business world and academics with a total of 15 respondents. Based on the SWOT Matrix, The choice of strategies that can be applied are resource optimization, increasing product quality at competitive prices, increasing managerial skills and HR skills and efficiency in production costs. While policies that can support business development include easy access to capital, facilitating export bureaucracy mechanisms and the existence of business associations as a source of market and price information.

Pemanfaatan E-Commerce Dalam Pengembangan Usaha Bawang Goreng Di Desa Oloboju Kabupaten Sigi

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

Confirmatory Factor Analysis Applied to the Business Model of the Artisan Sector, case of Tenango de Doria, Hidalgo, Mexico

Purpose: The purpose of this study is to examine the applicability and effectiveness of the Canvas Model in the artisan sector, specifically focusing on microenterprises in Tenango de Doria, Hidalgo, Mexico. The goal is to understand how the various components of the Canvas Model influence the success of local handicrafts, identifying key factors for their development and sustainability. Theoretical Framework: The study is based on the theoretical foundations of the Canvas Model, which includes nine key elements crucial for business success. Recent literature highlights the need for tailored business strategies in artisan sectors, recognizing the unique challenges and opportunities they present. Design/Methodology/Approach: A cross-sectional and correlational quantitative research design is adopted. Surveys are conducted with 401 potential customers of "Tenango" handicrafts, followed by a confirmatory factor analysis to evaluate the nine key elements of the Canvas Model. Findings: The findings underscore the importance of 'sales', 'distribution channels', and 'innovation' in the Canvas Model within the artisan sector, while 'key partners' emerge as less significant. These findings suggest the need to adapt the Canvas Model to the artisanal context, focusing on effective sales and distribution strategies and strengthening the unique value proposition of the crafts. Research, Practical & Social Implications: This pioneering study provides a solid foundation for future research in the artisan sector and offers valuable insights for the development of business strategies. The findings have significant implications not only for the artisans of Tenango de Doria but also for other artisan contexts, potentially guiding the development and sustainability of micro-enterprises in various cultures and regions. Originality/Value: The study marks a novel approach by applying a quantitative analysis to assess the Canvas Model in the artisan sector, highlighting the complexities of formulating a successful business model in this field and contributing valuable perceptions for its development and sustainability.

Analysis of Business Development Strategies in Coffee Shop Business With QSPM Method Warkop Bekape Case Study

Warkop Bekape is a coffee shop located in Kemiling district Bandar Lampung, whose sales have experienced ups and downs due to the existence of similar businesses, has resulted in a decrease in incoming customers. The aim of this research is to determine the characteristics of business actors and the business profile of Warkop Bekape; to find out the business development strategy that will be used in the Warkop Bekape business. This research is a qualitative descriptive study with a sample of 10 people using interview techniques. Based on the research results, there are 12 internal and external factors with an IFE calculation of 3.552 and an EFE of 3.658. Based on the SWOT Matrix, the alternative strategy S – O 1 is to increase promotion through social media by creating appropriate content so that it attracts consumers, the alternative strategy S – O 2 is to collaborate with influencers, the alternative strategy W – O 1 is to add product variety steps, strategy alternative W – O 2 holds events to introduce products to consumers, alternative strategy S – T 1 develops new products and improves product quality, alternative strategy S – T 2 adds payment options, and alternative strategy W – T 1 expands the place, alternative strategy W – T 2 implements a pricing strategy, alternative strategy W – T 3 adds a new menu. Alternative strategies based on the QSPM ranking are adding new menus, holding events to introduce consumers to products, implementing pricing strategies, increasing promotions via social media by creating appropriate content to attract consumers, developing new products and improving product quality.

Revealing the power play: Unraveling the dynamic environment's influence on intangible resources and sustainable competitive advantage

Purpose – The objective of this study is to examine the impact of the dynamic environment on the relationship between intangible resources and sustainable competitive advantage in large and medium-sized manufacturing firms operating across various sectors.Design/methodology/approach – The research sample was selected using cluster random sampling, which is based on company size, namely large and medium-sized companies only, totalling 257 companies as the unit of analysis. A questionnaire was utilized to collect data. While the study employed residual technique and the Hayes (2012) method for variable assessment, the primary method used was a causal analysis.Findings – The findings indicate that the dynamic environment does not act as a moderating variable, implying that the sustainability of the organization is unaffected by the firm’s dynamic environment.Research limitations/implications – Research findings can play a pivotal role in corporate strategy, enabling companies to reach a sustainable competitive advantage by closely monitoring environmental changes. Practical implications – This research can assist companies in developing business strategies that are more adaptive to environmental changes, enabling them to actively monitor and identify emerging opportunities and threats. By doing so, companies can take appropriate steps to maintain their competitive advantage.Originality/value – Previous researchers have rarely conducted this research, primarily due to a lack of understanding on how to effectively connect dynamic environments with intangible resources in order to achieve sustainable competitive advantage.

Erialsr makeup artist service business development strategy

Erialsr makeup artist service business development strategy

STRATEGI PENGEMBANGAN BISNIS INDUTRI KREATIF SKALA KECIL MELALUI PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS PADA PLATFORM OTT SINEASMOV)

This research investigates small-scale creative industry business development strategies, particularly focusing on the OTT platform SineasMov. It observes the growth of the independent film industry in Indonesia and identifies challenges in distributing independent films and the lack of income for independent filmmakers. PT. Sineas Kreatif Indonesia innovates by creating the OTT Platform named SineasMov as a solution to these issues. SineasMov offers TVOD and AVOD services while focusing on networking and events. Through the Business Model Canvas (BMC) analysis, this study clarifies the key elements in SineasMov's business model, highlighting the need for the right business concept to support the company's growth. This research remaps the SineasMov BMC to suggest further development strategies, including enhancing customer segmentation, improving value propositions, diversifying revenue streams, optimizing resources, and strategic partnerships. From the SWOT analysis and the Four Action Framework, a new BMC formulation is proposed to strengthen SineasMov's position in the Indonesian independent film industry market.
 
 Key words: Independent Film, Business Model Canvas, OTT Platform.

Agrotourism Business Development Strategy “Eptilu” in Garut Regency

Agrotourism is one of the most popular tourism concepts in Indonesia. During the pandemic, many agrotourism closed permanently due to government regulations such as PSBB and PPKM that prohibit community activities outside their house. This regulation is strictly enforced as on the efforts to cut off the chain of transmission of Covid-19 itself. This study aims to help formulate business strategies that can be implemented in Eptilu Agrotourism as an effort to improve business and also gain a wide market share. Data was obtained from observations, direct interviews and questionnaires. The number of internal respondents for Eptilu Agrotourism was 10 people, while the number of respondents to analyze the level of visitor satisfaction was 78 visitor respondents. This research method uses qualitative and quantitative methods with various analytical tools such as internal analysis using IFE matrix, external analysis using EFE matrix and IPA, IE matrix, SWOT matrix, and QSPM matrix. The results showed that nine strategy proposals were obtained and sorted by priority. The main priority strategy that emerged was related to human resource development in Eptilu Agrotourism. Keywords: agrotourism, business strategy, new normal, pandemic, qspm

Exploring Tourism Business Potential: The Role of Gastronomy in Destination Attraction

The tourism business not only provides goods and services to meet the needs of tourists, but also plays an important role in the overall implementation of the tourism sector. As a comprehensive sector, tourism promises to increase income and foreign exchange pragmatically, while contributing significantly to people's welfare. The main objective is to understand the role of gastronomy in the decision-making of tourists and analyze its impact on local economic growth. With the growing trend of "culinary tourism," this research will provide insight into how tourism destinations can develop business strategies that focus on culinary experiences to increase tourist visits. The results of the study obtained 5 marketing mixes that can become gastronomic tourism attractions.

Proposed Business Strategy Development (Case: Paradigma Creatives)

The Fourth Industrial Revolution also calls for a new way of formulating policy and regulation. IT will massively expand consumer choice, lower costs and raise quality, all of which will be equally hard to value. The Creative Economy is not unaffected by the 4th Industrial Revolution. Several aspects from the revolution may pose an existential challenge to some segments of creative activities. Indonesia is one of the developing countries that is vulnerable to be impacted by the change occurring in the industry. Creative economy initiated by local citizens and government in Indonesia aimed to increase human-well being. They present new strategies to enlarge income, create new fields of work, and also increase added value for the people. Creative industries has been developed in Indonesia since 2009 marked by the Presidential Instruction number 6 of 2009. Based on 2013’s Indonesian Statistic Board, the industry has grown by 5,76% and contributed to Indonesia’s gross domestic product (GDP) by 7% or equals to $US 46,930 billion. Paradigma Creative themselves didn’t really have any competitive advantage among the rivalry in the industry. Value offered to the market is roughly similar with the point of what competitor has offered. Without the uniqueness and the differentiation that applied to the company, Paradigma would lose their selling point to be received in the customer top of mind. Using the internal and external analysis, this study proposes the assessment of the current company condition and then constructs the best possible solution by converting it into TOWS Matrix.