Business Competitive Advantage Research Articles

Assessment of business competitive advantage in the government procurement market

The article presents an analysis of the company's competitiveness engaged in road construction works in the federal highways construction segment, including a company's market analysis with its dynamics and limitations, as well as a study of the market concentration level using the market concentration coefficient and the market concentration index, the competitor companies characteristics, used methods for assessing the competitiveness level (complex and differential methods) and the assessment results. The object of the study is the company stock corporation "Road-building company "AVTOBAN", which has been operating in the road construction market for more than 20 years in the federal highways construction segment and occupies one of the leading places in terms of performed labor volume. The study's purpose is to analyze the competitiveness of a company operating in the government procurement market in the road construction field, including market dynamics and characteristics, its limitations, and the concentration level. The authors have identified specific features and factors of the road construction market in Russia (the construction segment of federal highways) under the conditions of the government procurement system; based on the analysis results of the company competitiveness under study, conclusions were formulated on the current level of its competitiveness and the direction of its development. Research objectives: • to conduct a general analysis of the road construction market in Russia (segment of the construction of the federal highway); • identify specific features and factors of this market in the context of government procurement; • analyze the company competitiveness under study in this market using a comprehensive and differential assessment method and formulate the main conclusions on the current level of competitiveness and the direction of its development. The paper raises research questions such as: • what are the features of the road construction market in Russia (segment of the construction of federal roads), functioning in the government procurement system; • what are the specific features and factors of the road construction market in Russia (segment of the construction of federal highways) that affect the level of competitiveness of business conducted in the government procurement system.

Business Intelligence and Competitive Advantage of Hotels in Akwa Ibom State, Nigeria

This study was carried out to examine the influence of business intelligence on competitive advantage of hotels in Akwa Ibom State of Nigeria. The survey research design was used in the study. The study had a population of 1,806 and a sample size of 327 determined with Taro Yamane’s formula for sample size determination. The questionnaire was the primary instrument used in data collection. The instrument recorded 73.7% response rate. Data analysis was done with simple regression method. Results of data analysis indicated that data management system (Beta =1.252, t=3.547, p>0.05) has a insignificant influence on hotels competitive advantage in Akwa Ibom State. It also indicated that mobile devices (Beta= 1.095, t= 2.375, p<0.05) have a significant influence on hotels competitive advantage in Akwa Ibom State. It was concluded that business intelligence can lead to competitive advantage of hotels in Akwa Ibom State. It was recommended that hotels in Akwa Ibom State provide for a sound and reliable data management system that can facilitate its capacity to make prompt business decisions to aid its operations towards being ahead of others in their line of business. It was also recommended that hotels in Akwa Ibom State use applicable modern devices that can enhance its operations in delivering quality services to various customers in order to earn competitive advantage.

A corporate social responsibility implementation index for architectural design firms in Vietnam

ABSTRACT Corporate social responsibility (CSR) has become a popular concept in the construction industry because of the growing concerns over sustainable development. While architectural design firms (ADFs) hold an essential role in construction projects, there is a lack of studies examining CSR implementation (CSRI) in these organizations. This research aims to identify common CSR activities and to develop a CSRI index that enables practitioners to understand the importance of each CSR group. Through literature review and semi-structured interviews, critical CSR activities were first identified. Through factor analysis, 24 CSR activities were then organized into six groups. The fuzzy synthetic evaluation (FSE) technique was employed to value the importance of each group, which then be normalized to determine the CSRI index. The findings highlight that CSRI in Vietnamese ADFs is at a pretty high level. The clients’ interest CSR group ranks as the most critical position, followed by employees’ interest, community engagement, ethics, shareholders’ and partners’ interest, and environment preservation, respectively. This research is one of the first studies that examine and evaluate CSRI in ADFs. The CSRI index is a robust formulation that provides Vietnamese ADFs with a practical tool to allocate scarce organizational resources to gain competitive business advantages properly.

Content and Bibliometric Analysis of Education as a Competitive Advantage of Business

This article aims to ground education as a competitive advantage of business based on content and bibliometric analysis. The paper examines the relationship between education level and business quality and leadership. It is highlighted that matching the level of education with business needs can ensure a higher level of labour productivity and better company results. The higher the level of education, the more an employee can benefit the company by working more efficiently and working with more ideas and innovations. The article also considers the importance of continuous learning and skill development for increasing business competitiveness and leadership in the modern world. For reaching the research goal, the methodology of data collection, content analysis, and synthesis from various sources, as well as bibliometric analysis of scientific publications indexed by the Scopus database using Bibliometrix and VosViewer software and R Studio programming language, was used. Over the past few years, the impact of education on business has received significant interest in the scientific community, as evidenced by the growing number of publishing articles indexed by the Scopus database. Four research clusters covered 10,914 keywords, and 95,636 connections in this context were formed. Multiple Correspondence Analysis allows the discovery of underlying structures in a set of categorical data (niche topics; developing topics; declining themes; most common topics and main topics). The research also covers case studies of companies that invest in training their employees to study the impact of such investments on business efficiency and competitiveness and analyses the opinions of business and education experts to assess the impact of education on business and the economy. The results of the conducted analysis confirm that investing in education is useful for business, contributes to the attraction of highly qualified employees, increases the level of productivity and competitiveness, and is also a guarantee of ensuring the successful functioning of the company in unpredictable conditions.

СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ БІЗНЕСУ: ДОБРОВІЛЬНА ІНІЦІАТИВА ЧИ ОБОВ’ЯЗОК

The article clarifies the factors that contributed to the emergence of the concept of social responsibility of business, in particular, the growing influence of business on society, the strengthening of society's demands, the deterioration of the ecological situation, the growth of social inequality, the development of legislation and regulation. Various points of view of scientists on the interpretation of the definition of "social responsibility" from the standpoint of voluntary participation of business in this process are outlined. The reasons why many enterprises are in no hurry to implement the concept of social responsibility of business have been clarified. A comparative table of voluntary or mandatory social responsibility of business is built according to the following criteria: initiative, motivation, degree of flexibility, control, sanctions for non-compliance, and examples are also given. It was determined that voluntary social responsibility is the initiative of enterprises that go beyond legal requirements. They are aimed at improving the quality of life in society, protecting the environment and improving the well-being of employees. Mandatory social responsibility is the actions of enterprises that are prescribed by law or other regulatory acts. They are the minimum standard of business behavior and are aimed at protecting human rights, occupational safety, and environmental protection. The advantages and disadvantages of voluntary and mandatory social responsibility of business are substantiated. Arguments in favor of voluntary social responsibility of business (competitive advantage, brand reputation, employee motivation, innovation) and arguments in favor of mandatory social responsibility of business (impact on society, social justice, long-term sustainability, regulatory pressure) are identified. It has been proven that the social responsibility of business should be formed through a combination of voluntary initiatives and mandatory elements that meet legal requirements.

Niche marketing and operational performance in the Nigerian manufacturing industry: a study of Nestle Nigeria Plc. Lagos

This study examined niche marketing and organisational performance in the Nigerian manufacturing industry with a focus on Nestle Nigeria Plc. Lagos. To achieve this goal, four research questions were answered and four hypotheses were tested. The cross-sectional survey research design was adopted. The population of the consisted of one hundred and twenty-five (125) staff comprising 45 senior staff and 80 middle levels at marketing department of the company. The stratified random sampling technique was employed in the selection of the sample size. A structured questionnaire was designed by the researcher which was administered to the respondents for the collection of data. Frequency counts and percentages were used to analyze both the demographic data and research questions while regression correlation was used to test the hypotheses at 0.05level of significance. The findings of the study showed that application of niche marketing is valuable in achieving Nestle marketing objectives, serves as form of strategy to achieve sustainable growth, has significant impact on customers’ patronage of Nestle products and improve sales performance of Nestle Nigeria Plc products. Based on the findings, the study concluded that niche marketing is a potent strategy for improving sales performance of business organisations. On the basis of the findings, the study recommends the adoption of niche strategy as a potent strategy for effective cost control to support an underserved population so as to enhance business performance and competitive advantage.

Intelligent Solutions in the Management of Marketing

Marketing is among the sectors in which digitization and the application of intelligent tools based on artificial intelligence is at a high level. It is a known fact that in the short term, the widespread penetration of AI in the marketing of any business organization will be a guarantor of competitive advantage. The purpose of this paper is to outline the main directions for the development of intelligent marketing. To establish the path to intelligent marketing strategies and outline the directions of business organizations, to achieve high flexibility and adaptability to market requirements. Through analysis and synthesis of intelligent marketing innovations, the paper proposes a roadmap for implementing intelligent marketing (AIM) solutions suitable for individual types of business organizations. The conclusions drawn illustrate the competitive advantages for businesses based on intelligent marketing strategies.

CUSTOMER SATISFACTION IN CLAIM SETTLEMENTS IN A NON-LIFE INSURANCE CORPORATION IN THE PHILIPPINES

Delivering high quality service is a winning strategy in every business. However, many struggle to improve their services. Quality service is essential for a competitive business advantage as it sustains customers. This study aimed to determine the customer satisfaction in claim settlements in a non-life insurance corporation. Specifically, it seeks to answer the factors affecting the company in terms of insurance line, years as policyholder, reliability, assurance, tangibility, empathy, and responsiveness or RATER Metrics and to develop an action plan on how insurance company can increase customer satisfaction in terms of claim settlement. A total of fifty (50) insured members from head office and branches were the participants of this quantitative study. Descriptive method was used to achieve its objectives which primarily focuses on determining the customer satisfaction in claim settlements. The survey questionnaire was the main research instrument used. The following conclusion were drawn: 1) Most of the participants/policyholders belonged to the age group of 31-40, male, married, college graduate, filed motor claim and insured member for more than 6 years. 2) The results showed that the participants were somewhat satisfied in terms of empathy; satisfied in tangibility and responsiveness; very satisfied in reliability and assurance. 3) There is no significant difference between the extent of customer satisfaction when grouped according to gender, civil status, educational attainment, insurance line and years as an insured. On the other hand, there is a seen significance on the assessments when the participants are grouped according to age with p-value of 0.002. The study recommends annual training for employees, agents, and insurance brokers to disseminate the proper procedures in processing claims to insured members to improve positive claims experience. Adapt to the new normal and identify, formulate, and implement appropriate strategies.

CUSTOMER SATISFACTION IN CLAIM SETTLEMENTS IN A NON-LIFE INSURANCE CORPORATION IN THE PHILIPPINES

Delivering high quality service is a winning strategy in every business. However, many struggle to improve their services. Quality service is essential for a competitive business advantage as it sustains customers. This study aimed to determine the customer satisfaction in claim settlements in a non-life insurance corporation. Specifically, it seeks to answer the factors affecting the company in terms of insurance line, years as policyholder, reliability, assurance, tangibility, empathy, and responsiveness or RATER Metrics and to develop an action plan on how insurance company can increase customer satisfaction in terms of claim settlement. A total of fifty (50) insured members from head office and branches were the participants of this quantitative study. Descriptive method was used to achieve its objectives which primarily focuses on determining the customer satisfaction in claim settlements. The survey questionnaire was the main research instrument used. The following conclusion were drawn: 1) Most of the participants/policyholders belonged to the age group of 31-40, male, married, college graduate, filed motor claim and insured member for more than 6 years. 2) The results showed that the participants were somewhat satisfied in terms of empathy; satisfied in tangibility and responsiveness; very satisfied in reliability and assurance. 3) There is no significant difference between the extent of customer satisfaction when grouped according to gender, civil status, educational attainment, insurance line and years as an insured. On the other hand, there is a seen significance on the assessments when the participants are grouped according to age with p-value of 0.002. The study recommends annual training for employees, agents, and insurance brokers to disseminate the proper procedures in processing claims to insured members to improve positive claims experience. Adapt to the new normal and identify, formulate, and implement appropriate strategies.

Stochastic differential game strategies in the presence of reinsurance and dividend payout

<p style='text-indent:20px;'>This paper presents and examines a problem in which two insurance companies apply non-proportional reinsurance to control risk. Additionally, each firm pays out dividends. The situation is modelled as a zero-sum stochastic differential game between the two companies. The goal of one company is to maintain business competitive advantage over the other by sustaining or increasing the difference between the respective liquid reserves of the two companies while the second company aims to minimise that difference. A verification theorem is formulated, proved and subsequently employed to derive the saddle point components. For the case of the payoff with a non-zero running cost function, we are able to solve explicitly the differential game. Numerical simulations are presented to illustrate the results as well as the economic interpretation.</p>

Company's Temporary Competitive Advantage: Failure in Implementing Marketing Strategy (Case Study on Uber Company in Indonesia)

Intense market competition and changes that occur in the market make marketers have to implement an appropriate strategy to survive and keep up with market changes and even appear as a company that has a competitive advantage and becomes a market leader. A company will run well if it implements the right strategy and pays attention to the environmental conditions and culture of the country where it will run its business. Therefore this study aims to analyze the temporary competitive advantage of Uber ridesharing companies in Indonesia. This research uses a qualitative approach with descriptive methods. The results showed that companies cannot maintain their business competitive advantage due to management incompetence, lack of experience, failure to develop strategic management, uncontrolled growth, lack of understanding of the core business and lack of reliability in capital management. According to the author, Uber's failure to maintain its competitive advantage is due to prices that are too high, more and more competitors and poor information technology infrastructure in Indonesia.

Business Agility and Competitive Advantage of SMEs in Makassar City, Indonesia

Corporate agility will encourage companies and economic enterprises to respond quickly to the dynamics of internal and external changes in the company. This study aims to analyze the effects of business innovation, CSR implementation, and digital transformation in improving business agility, with competitive advantage as a mediating variable. This study uses a quantitative approach with a survey method. Data were obtained through questionnaires distributed to 100 business units and SMEs as respondents in Makassar City. The results show that competitive advantage, digital transformation, and business innovation have a significant effect on business agility with a coefficient of determination of 72.4%, while CSR implementation and digital transformation have a negative correlation with SME business agility. Digital transformation, CSR implementation, and business innovation affect competitive advantage with a value of 53.9%, while digital transformation, CSR implementation, and business innovation affect business agility through corporate image. This study recommends the use of digital transformation and business innovation for small and medium enterprises (SMEs) to respond and adapt with business agility in Makassar City, Indonesia.

Health service - A click away

This case study examines digital health service provider Doctorola’s business strategy, competitive advantage, and challenges. The case is developed primarily on secondary sources, e.g., journal articles, newspapers, and authentic websites. The case presents the journey of the first online-based doctor appointment business - Doctorola, and its subsequent development as a full-fledged e-health service delivery provider. The case finds that Doctorola has designed effective service system to deliver patient centric services and captures a significant market share. This case shows its’ service evolution and illustrates the challenges it would face in the market to sustain in digital health market.

Innovative practices in the hospitality industry - a literature review

The purpose of this research is to provide guidance for future research that may be related to the concept of innovation specifically within the hospitality industry, which is quite imperative when recent researches are being analyzed further and looked on in a deeper scope. Literature reviews examined in this study had a different drive. The main purpose was to analyze factors that influence business models in the hospitality industry, to provide fusion potential on collaborative innovation in tourism and hospitality and to determine dimensions for sustainable oriented hospitality innovation. This literature review seeks to inspect the existing literature published in the period 2012-2022 by using Emerald Insight and ProQuest database with the following keywords: “innovation” and “hospitality” concerning their a) research focus, b) methodology used, c) sample, d) results. All papers that matched the research requirements and time frame are presented. The two databases were carefully examined for the purpose of this study. This systematic and detailed literature review could be a useful base for future researches and service innovation as a key of business success and competitive advantage for the hospitality industry. One of the most significant findings is the relative lack of empirical researches conducted on the sample of restaurants.

Functional characteristics of restaurant business management in an innovative economy

Innovation is one of the important sources of competitive advantage for the restaurant business in the era of the latest technologies and means of communication. In the innovative economy, the sphere of the restaurant business is transformed into a completely new one, changing its own technological, process, operational basis. The purpose of the article is to generalize the functional characteristics of restaurant business management in the conditions of the innovative economy, to identify their specific effects on the development of the restaurant business. The following research methods were used in the article: the method of analysis, generalization and synthesis, a systematic approach to systematize the functional characteristics of restaurant business management. It has been established that the innovative economy is characterized by qualitative changes, which should include technical and technical progress, the introduction of innovation, etc. Under such conditions, the effective and efficient management of the restaurant business should take place thanks to the implementation of functional characteristics. The latter combine the purpose of the restaurant business, principles and standards of its management process, , restaurant business development objectives, restaurant business guidelines, functions and tools of the restaurant business management system, influencing factors and laws of economic influence on the development, the means of the restaurant business operation business. The main task to combine all characteristics and use them in the course of restaurant business management. Elaboration of these important problems requires further empirical research, which will provide a basis for diagnosing the current situation and preparing an innovative strategy for the development of the restaurant business, taking into account the peculiarities of the functioning of the innovative economy.

Role of organisational culture in attaining organisational competitiveness

In the few decades, a significant development in the competitiveness of professionals in all industries has been observed. In the pursuit of service excellence, improved efficiency, profitability, and competition between companies have a significant impact on the members of the organization to instill a sense of competitiveness. The challenge of remaining competitive, highly innovative and responsive to dynamic customer needs has led companies to pay particular attention to culture as a key foundation for their survival and sustainability. Therefore, leading companies pay special attention to culture as a source of competitive advantage and as a basis for employee attitudes towards innovation, leadership, management and overall performance. For these companies, culture is seen as the root for gaining competitive business advantage and the stepping stone for meeting increasing dynamic market demands both locally and globally. Organizational culture gives organizations identity and personality and is considered an asset that cannot be imitated by competitors. It is the culture that provides the fundamental framework that governs operations, systems and management practices. This paper explains how organizational culture plays an important role in achieving organizational competitiveness. This paper is based on empirical literature and scientific evidence, the paper examines cultural elements that are crucial for the competitiveness of organizations. The model emphasizes the need to identify relevant resources and competencies and integrate them into organizational culture practices in order to achieve the desired level of competitiveness.

Sentimental Analysis on Quick Commerce Platform Based on Customer Reviews in Google Play Store

Quick commerce, commonly referred to as q-commerce, is a distinctive and developing business model in which the time between placing an order and receiving it is less than with e-commerce. This study aims to analyse the customer emotions using sentiment analysis among quick commerce users. The study found six major sentiments of the customers, they are constraining, litigious, negative, positive, superfluous, uncertainty. Data for this study has been extracted from google play store with the help of web scrapping, reviews of 3027 were gathered for this study. The results of this study demonstrate the value of review for analytics and demonstrate the power of sentiment analysis in deriving business value and competitive advantage.

PENGARUH STRATEGI BISNIS DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PADA USAHA KECIL MENENGAH SONGKOK “UDENG BALI” GENTENG BANYUWANGI

The tight competition in the business world, makes SMEs must have a business strategy and competitive advantage, both in knowledge and enterpeneurship ability, the creation of a sustained competitive advantage will create superior marketing performance acceptable to consumers. This study examines the influence of business strategy and competitive advantage on the marketing performance of MSMEs songkok "udeng Bali" in Genteng Banyuwangi district. With quantitative research methods, through an explanatory research approach, with the type of survey research research, the determination of sapel with Non Probability Sampling as for the most suitable is saturated sampling of 20 MSMEs, data analysis using t test (partial), F test (simultaneous) and R2 test using SPSS analysis tool. The results showed that the business strategy (X1) had a significant effect on the marketing performance of SME Songkok "Udeng Bali" Banyuwangi Tile, where the value (Standardized Coefficients) was positive at 0.480 with a Sig. of 0.009 ≤ 0.05. The competitive advantage (X2) is significant to the marketing performance of SME Songkok "Udeng Bali" Genteng Banyuwangi, where the value (Standardized Coefficients) is positive 0.480 with Sig. of 0.009 ≤ 0.05. Business strategy (X1) and competitive advantage (X2) have a significant effect on the marketing performance of SME Songkok "Udeng Bali" Banyuwangi Tile, with a calculated F value of ≥ F table of 17,879 ≥ 3.55 with Sig. By 0.000 ≤ 0.05.

The Influence of a Student-Led Advertising Agency Service-Learning Project on SMME Client Satisfaction: An Expectancy–Disconfirmation Paradigm

The success of small, medium, and micro enterprises (SMMEs) is especially important for increasing employment and economic growth that is sustainable in developing nations. SMMEs are reported to be more successful if they use particular business management strategies compared with those that do not implement such strategies. Service-learning projects (S-LPs), in the form of student-led advertising agencies (SLAAs), can assist SMME clients (community partners) with customer research, knowledge transfer and skills training, advertising, and marketing and business services, as well as provide students with practical experience. However, most research is directed at the student benefits, and few empirical studies investigate the advantages for the clients. Therefore, the main objective of this inquiry was to examine SMMEs’ satisfaction in terms of the perceived influence of a SLAA S-LP on lasting impact and business performance. A total of 107 SMME clients were surveyed via a structured questionnaire. The findings indicated that the SLAA S-LP had a significant positive influence on the lasting impact, and business efficiency, brand awareness, competitive advantage, employee motivation, customer loyalty, new customers, and sales of the participating SMMEs. Therefore, the SLAAs provided the SMMEs with low-cost marketing and advertising options that improved the performance of their businesses.

Roles of trade logistics to the development of international trade: A perspective of Nigeria

Background: Trade logistics service delivery is a key aspect in a country’s economic success in both national and international trade activities. It is critical in attaining competitive advantages for businesses actively involved in international trade. The improvement of services, infrastructure and logistics has helped to reduce delays and cost in cross-border goods transactions, resulting in a considerable growth in international trade.Objective: The study investigates the contribution of trade logistics service delivery to the growth of international trade. Overall improvement of logistics services could be a significant step towards long-term facilitation of trade.Methods: Respondents were given questionnaires using a simple random selection technique. Structural equation modelling was then used to examine the structural relationships among variables that had been assessed.Findings: The results reveal that the delivery of trade logistics services has a substantial impact on trade development. Improving the logistics industry also allows for increased trade volume.Conclusion: It was suggested that governments, specifically middle-income nations, explore trade performance measurements in order to better enhance the exports and imports processes as well as to efficiently and effectively boost trade through the optimisation of the supply chain management.