Intelligent Solutions in the Management of Marketing

Abstract

Marketing is among the sectors in which digitization and the application of intelligent tools based on artificial intelligence is at a high level. It is a known fact that in the short term, the widespread penetration of AI in the marketing of any business organization will be a guarantor of competitive advantage. The purpose of this paper is to outline the main directions for the development of intelligent marketing. To establish the path to intelligent marketing strategies and outline the directions of business organizations, to achieve high flexibility and adaptability to market requirements. Through analysis and synthesis of intelligent marketing innovations, the paper proposes a roadmap for implementing intelligent marketing (AIM) solutions suitable for individual types of business organizations. The conclusions drawn illustrate the competitive advantages for businesses based on intelligent marketing strategies.