Enterprise Brand Marketing Strategy under the Background of Artificial Intelligence

Abstract

In the 21st century, social changes and development are rapid, all of which are closely related to science and technology, and are gradually integrated into all aspects of society. Since 1956 in the last century, artificial intelligence technology has developed rapidly. Today, artificial intelligence has spread to all aspects of economy, society, the rule of law and the humanities, and has had a profound impact on mankind. Since the reform and opening up, my country's small and medium-sized enterprises have developed rapidly. They have now become an important part of our country's market economy. Small and medium-sized enterprises play an important role in absorbing labor and employment, and in activating the market economy to meet social needs. This article chooses the corporate brand marketing strategy as the research topic. First, according to the current industry and market environment, the implementation of artificial intelligence in the marketing industry and the future development trend are explained. The company’s brand marketing strategy is analyzed through artificial intelligence; secondly, combined with the development status of artificial intelligence and application cases in commercial marketing, it analyzes technical capabilities, application scenarios, implementation results, and existing problems and other internal resource elements. The advantages and disadvantages, opportunities and challenges of artificial intelligence development in brand marketing at this stage, and highlight the insufficient investment cost, lack of core technology and insufficient corporate brand marketing talents; finally, based on the overall diagnosis of artificial intelligence development, the enterprise development is proposed strategy. The strategic positioning and gradual strategic goals of the brand's future marketing development, and proposed safeguard measures.