Business Communication Research Articles

Pengaruh Komunikasi Produk Burgreens Terhadap Kepercayaan Konsumen di Jakarta Selatan

Business communication develops relational strategies to build the consumers’ trust. The lack of Vegetables and fruit consumption motivates Burgreens’ owner to create healthy fast food.Therefore,trust engages society to be involved in order to begin a healthy lifestyle. This research aimed to perceive the role of product communication in consumer trust throughout Burgreens’ case study. This research applies quantitative methods and purposive sampling techniques. The populations of this research are involving the consumers of Burgreens’ within the Google form online distribution and the data are analyzed by SPSS. In this research, product communication influences consumer trust

Industry-sensitive language modeling for business

We introduce BusinessBERT, a new industry-sensitive language model for business applications. The key novelty of our model lies in incorporating industry information to enhance decision-making in business-related natural language processing (NLP) tasks. BusinessBERT extends the Bidirectional Encoder Representations from Transformers (BERT) architecture by embedding industry information during pretraining through two innovative approaches that enable BusinessBert to capture industry-specific terminology: (1) BusinessBERT is trained on business communication corpora totaling 2.23 billion tokens consisting of company website content, MD&A statements and scientific papers in the business domain; (2) we employ industry classification as an additional pretraining objective. Our results suggest that BusinessBERT improves data-driven decision-making by providing superior performance on business-related NLP tasks. Our experiments cover 7 benchmark datasets that include text classification, named entity recognition, sentiment analysis, and question-answering tasks. Additionally, this paper reduces the complexity of using BusinessBERT for other NLP applications by making it freely available as a pretrained language model to the business community. The model, its pretraining corpora and corresponding code snippets are accessible via https://github.com/pnborchert/BusinessBERT.

English Language Training At PP. Raden Rahmad Sunan Ampel Jember

English training is a crucial component of education, and the need for English proficiency continues to grow in today's increasingly globalized world. As the lingua franca, English has become the language of business, academics, and international communication, making it an essential skill for individuals and businesses alike. English training is not just a subject to be learned, but a life skill that opens up numerous doors and opportunities for personal and professional development. In English training, students enhance their Part of Speech and Tenses knowledge, enabling them to effectively communicate in English. The importance of English training in education has been recognized at Raden Rahmad Sunan Ampel Jember, where this training was conducted from July 24th to 26th to help enhance students' language skills. Forty-seven students (21 male and 26 female) participated in the training. The five tutors leading the training provided the students with material handbooks as well after conducting a pre-and post-test to assess their language skills. The training was a success, with the results showing that the student's English skills were improved after the training. English training is a valuable investment in students' future and highlights the importance of language skills in today's world. As more and more people learn English, the demand for English skills and proficiency will continue to grow, making it an invaluable skill for individuals and businesses alike.

Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics

The current paper discusses the topic of business to consumer interaction in the post COVID era. It briefly reviews key literature on aspects related to business communication practices and trends, and analyses a corpus of customer reviews selected from leading online e-commerce sites to see how customers interact with service/product providers to express satisfaction and dissatisfaction. The analysis will try to identify how the language used reflects the relation between participants, their credibility or lack of credibility in front of each other, and whether such aspects may be said to influence online sales trends.

Quality of Instagram Vlapictura as Information Media

This study employs a quantitative descriptive method to assess the effectiveness of Instagram as a communication medium for Vlapictura, a service-oriented business. With a population of 3018 Instagram followers, 96 respondents were sampled using a questionnaire-based data collection technique. The research focuses on evaluating the quality of use, information, interaction, and overall impression of Vlapictura's Instagram presence. The findings reveal that Vlapictura excels in the quality of use and performs exceptionally well in terms of information, interaction, and overall impression. This study contributes valuable insights into the efficacy of Instagram for service businesses, emphasizing its role in enhancing communication and engagement. Highlights : Strategic Use of Instagram: The study emphasizes the strategic utilization of Instagram as a powerful communication medium for businesses in the service sector. Quality of Interaction: Findings underscore the importance of maintaining high-quality interaction on Instagram to enhance overall impressions and engage effectively with the audience. Efficacy of Social Media Marketing: The research provides valuable insights into the effectiveness of Instagram as a marketing tool, particularly for service-oriented businesses, shedding light on its impact on communication and customer engagement. Keywords: Instagram, Service Sector, Business Communication, Social Media Marketing, Quantitative Analysis

The Phygitalization of Moderne Languages Teaching in the Aftermath of COVID-19

Against numerous, more or less favourable backgrounds, education is among the many fields of activity always changing for progress, as it is designed so as to meet the needs of society. For some decades now, and even more to come, the main trigger for change has been technology. Being acknowledged for its immediate benefits, such as effort and time saving or enjoying the convenience of accessing wide-open resources, digital technology has considerably influenced all interested stakeholders’ perspective on education. This article aims to present the role that digital technology tools play, not only in addressing the teaching challenges inherent in the aftermath of the COVID-19, but also in engaging and empowering students attending the English for Economics and Business Communication seminar at the Bucharest University of Economic Studies (ASE Bucharest). Many of the approaches used in what was called hybrid, blended, asynchronous or semi-synchronous teaching and learning currently prove to be useful tools in bridging the digital world with the physical one, with the purpose of driving engagement, avoiding info dumping, diversifying assessment means, all in all providing interactive experiences for both teachers and learners.

Identifying Students’ English Language Needs: Digital Business Students' Perspectives

This study examined the English language needs of students studying digital business, aiming to clarify their difficulties and provide recommendations for educators and policymakers. English is essential for communication between multinational corporations, start-ups, and freelancers in the digital business sector, making collaboration, communication, and information sharing easier. Students from various linguistic backgrounds may struggle to assimilate to English language requirements for their academic and professional tasks. The lack of knowledge on the specific English language requirements of students studying digital business was the cause of the current research gap. This study reveals that digital business students prioritize speaking skills, particularly in phone conversations and meeting discussions, as they are crucial for real-time interactions in the digital business environment. Writing skills are deemed less important, with 15% deemed very important. This suggests a shift towards skills better suited for immediate, interpersonal exchanges. The students also rank the functions of English language proficiency most frequently employed in their daily tasks, such as answering meeting questions, participating in discussions, speaking to foreigners by phone, answering working interview questions, scheduling appointments, writing CVs and application letters, writing reports, and responding to emails. The most prominent issues identified were presenting project/term papers orally, executing simulation tasks, attending group talks, and accurately speaking words. Listening skills were also identified as significant, with 55% of respondents stating their difficulty in capturing lecture notes via listening. Reading and analytical skills were identified as the most challenging, with 55% identifying key parts in texts and 35% predicting new vocabulary interpretations from context. Writing skills were identified as the most challenging, with 40% stating their difficulty. These findings emphasized the need for tailored approaches to enhance academic success and prepare students for the dynamic communication demands of the digital business world.

PERSON IN THE ARTISTIC PICTURE OF THE MODERN WORLD: ARTIST, PICTURE, VIEWER

Abstract. The relevance of the research topic is determined by the significant changes that are taking place in contemporary artistic culture. They are connected, firstly, with the rapid development of information technologies, under the influence of which the format of representation of modern culture is changing, increasingly inclined to the digital form. Secondly, the changes in the processes of development of contemporary culture are connected with the processes of globalization, with the change in the development of humanity. The current viewer has become more educated, and new approaches to him are needed, taking into account the development of his intellectual level, spiritual and cultural needs. In addition, the financial condition of the viewer plays a significant role. The results of numerous surveys conducted in the last 45 years allow us to confidently say that performative arts, such as classical music, opera, live theater and ballet - as a rule, attract educated, wealthy audience, mostly women, and fine and applied arts - wealthy men. Third, the transformations of contemporary culture are, to a large extent, due to the transformation of mass-culture1 into a cultural form. This universality is determined by the fact that any cultural figure becomes in demand, recognizable and interesting to dealers, as well as buyers, only by being presented through mechanisms capable of actively influencing mass culture - such as advertising, fashion, PR - their influence can be clearly traced in classical art. Drawing parallels between the three components of the contemporary art world and identifying changes in their behavior, the author believes that communication in the art business - between the Artist, the Viewer (client) and the Picture - is now very important. All this leads to changes in the selection criteria for buying and selling art itself - "capital" comes first, as more and more works of art are bought by businesses. This is done both to increase business assets, including goodwill by creating a certain reputation, and to facilitate IPO.

Lobbying and Negotiation Techniques to Enhance Business Communication Skills through Virtual Reality Training: A Preliminary Study

Lobbying and negotiation skills are some of the required skills to succeed in business and social life. Conventional universities may develop their students’ skills through real-life scenarios while this could be challenging for open and distance universities which students are scattered around the world. Virtual Reality is an alternative technology that allows students to experience real-life scenarios in a simulated environment. This research aims to develop website-based Virtual Reality training to enhance learning in the business communication subject, with a specific focus on lobbying and negotiation techniques in distance education. This research adopts the Borg & Gall Research & Development (R&D) Method for educational research. This paper focuses on the preliminary stage which gathered the data required to construct a high-quality mood board and flowchart aligned with stakeholder needs to produce high-quality virtual reality training to enhance negotiation skills. Primary data is gathered through Focus Group Discussions involving students, tutors, and business communication practitioners. Additionally, secondary data is derived from extensive literature and document reviews, including relevant studies and documents. The result shows that informants are passionate about the idea of using virtual reality to enhance negotiation skills. Options of background, gender, and situation settings as well as interchangeable roleplay are preferred in boosting the motivation and enhancing the practical knowledge of negotiation skills.

Impact of Technological Advertisement in Today’s Business Communication

Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviours within a society and the overall behaviours of a business. Marketers must understand the impact ethics have on marketing communications and develop strategies accordingly.

Design of a business didactic unit for “Tierno Encanto” Association to promote communicative skills, Guanacaste, Costa Rica 2021

Community associations in Costa Rica engage in projects requiring members to communicate in a lingua franca to effectively lead and negotiate with foreign investors contributing to social welfare initiatives. Consequently, the implementation of comprehensive training programs focusing on English language proficiency for this sector is imperative. This study aims to evaluate the design of an English didactic unit emphasizing Business speaking skills for the "Tierno Encanto" Association in Guanacaste, 2021. Qualitative data collection methods, including needs tests, Likert scales, and focus groups, are employed to triangulate the data, ensuring convergence and integration of qualitative findings. The results indicate that despite possessing limited instrumental language proficiency, the participants recognize the necessity to enhance and acquire English language skills, particularly in the context of business, to improve their job prospects and professional competencies within the region. This evaluation serves as a foundation for developing tailored English language training programs that address the specific needs and goals of community associations in Costa Rica, empowering members to effectively engage in business communication and maximize the benefits of collaborations with foreign investors.

Stakeholder engagement: the role of facilitators and gender in ‘opening up’ conversations and enabling participation

ABSTRACT A successful global transition to net-zero emissions requires complex transformational change involving stakeholders from across society. Traditionally, stakeholder engagement has been debated predominantly from a pragmatic, functionalist and instrumental perspective. Recent approaches in business communication, sustainability, energy and environmental management show that meaningful and ‘sustainable’ stakeholder engagement is helpful in maintaining an organisation’s social licence to operate. We problematise the notion of participation in deliberative processes and analyse whether the outcomes of an online Australian citizens’ panel are truly representative of all participants or whether specific cultural and demographic factors, particularly gender, influence participation, potentially shaping the outcome. The study shows how gender need to be considered and managed as part of a legitimate deliberation process. Applying Gastil’s input-process-outcome model as a framework, we examine the engagement achieved through deliberations conducted on Zoom. We focus on gender as a variable and the role of the facilitator in managing participation. The results suggest that participants’ contributions to discussions vary based on gender of both participants and facilitators. Based on findings, the challenges of achieving equality in participatory processes are identified. The facilitator’s role is re-defined as a curator of the stakeholder engagement processes, complementing existing theory on stakeholder participation and engagement.

Official-business communication in modern church discourse

In the article, the author examines an important aspect of linguistic and cultural dynamics, namely, the functioning of names, genres (types) of official and business communication in the church discourse, which testifies to the processes of interaction between linguistic and non-linguistic factors. The specifics of genre names used in documents of official and business communication of church discourse are analyzed. Significant emphasis is placed on the interaction of cultural, social, and linguistic factors in shaping the terminological field of religious discourse. Attention is focused on understanding the concept of «discourse» and its role in shaping the modern cognitive paradigm of the humanities. The interpretation of religious discourse in philosophical, religious studies, sociological, or linguistic research is explored. Specifics of using professional vocabulary and terms are indicated. The names of religious documents are presented, which form the appropriate terminological system of official and business communication of religious discourse and are a part of religious discourse in general. Signs of official and business communication in religious discourse are presented. The list of documents in which official and business communication is implemented in religious discourse in accordance with the church hierarchy is provided: starting from documents issued by the head of the church — the Metropolitan, ending with documents of the diocesan administrations and religious community (parish). The main types of official and business discourse are identified. It is noted that official and business communication in religious discourse covers documented acts of church activities between organizations. Keywords: genres (types) of documents, official business communication, church discourse, linguistic and cultural dynamics.

Удосконалення бізнес-комунікацій кредитно-фінансових установ

The aim of the article is the theoretical substantiation and development of measures to improve the business communications of a credit and financial institution. The paper examines the state of information support and strategic orientation of business communications, marketing orientation of a credit and financial institution; an analysis of the results of business communications management is carried out; an integrated approach to the communication policy of a credit and financial institution has been proposed. The study considers such features of development as the complexity of problems and the need to study them in unity; increasing the complexity of objects of interaction, the dynamism of situations; the need to forecast future needs for information and communication. The article proposes measures for managing business communications using an integrated approach, which makes it possible to fully take into account the expectations of different groups of the public in order to obtain competitive image-based advantages. The use of business communication tools allows the company to manage its reputation (among potential and real customers, partners and investors), prevent crisis situations or help in their elimination, achieve strategic business goals, solve marketing problems, and optimize relations within the team itself. Management of business communications should be comprehensive, take into account the expectations of different groups of the public in order to obtain competitive image advantages of domestic enterprises, including in the international market. The study identifies the features of the banking services market that affect the process of managing business communications of modern banks, and finds that the stage of assessing the situation is a key one in the overall process of managing business communications. The place of business communications in the marketing activities of modern enterprises is determined. It has been defined that the marketing goals of enterprise have a significant impact on the management of business communications, determining their strategic orientation. Four main stages of the business communications management process have been allocated: evaluation of the situation, planning and programming, action and communication, and program evaluation. It is determined that the stage of assessment is a key, because an objective assessment of the environment in which the enterprise operates, as well as its strengths and weaknesses, is the foundation for other areas of the process of solving problems facing the company. The features of the market of banking services, influencing the management of business communications of modern enterprises, are considered: the use of individual communication channels for each target audience; positioning of the enterprise, not the product; the preference for personal contacts over mass ones; the ratio of business communication tools used depends on the goals and capabilities of the enterprise. The use of these results in the practical activities of banks will increase the efficiency of their marketing activities and competitiveness.

Professional and Business Communication: Personal Strategies for the Post-Digital World, Edited by Hartley et al. (2023), Routledge, ISBN 9781032268002

In light of the rapid technological advancements and their undeniable role in professional and business communication, Peter Hartley, Helena Knapton, and Susie Marriott took a step towards developing the third edition of ‘Professional and Business Communication’, encompassing 16 chapters on the complexities of professional communication with a focus on adapting to external influences in the constantly-changing business world. Its main themes revolve around communication in organizational settings, the impact of technology, different modes of communication, dealing with workplace change, and planning for professional development in the future. While the book may have minor imperfections, an analysis of its content proves how perfectly it fulfills its intended aims with regard to learning applicability and practicality for its target audience. The overall multifaceted approach towards communication, considering its dynamic nature, is the next issue highlighted in the present review.

The Impact of Cultural Dimensions on Business Communication between East and West Companies—A Case Study of Maya and North American Development Teams

The Impact of Cultural Dimensions on Business Communication between East and West Companies—A Case Study of Maya and North American Development Teams

The Data Analysis on Business Communication and Entrepreneurial Competency in Influencing Business Performance

MSMEs (Micro, Small,and Medium Enterprises) have great potential in the local economy and can be a solution to reduce the unemployment rate by absorbing more workers. One business sector that has received great attention is the culinary sector. MSMEs in the culinary segment have great potential to contribute to the local and national economy.The unsatisfactory performance of MSMEs in Indonesia is caused by a lack of quality human resources (HR) or a lack of expertise in entrepreneurship. This can be seen from the lack of progress in the knowledge of MSME players in aspects of management, organization, information and communication technology, marketing, and other skills that are essential in running a business.This research aimsto obtain, know, study,and analyze the variables that will be mapped into the entrepreneurial model and their influence on businessperformance. The research method approach used is a Systematic Literature Review (SLR) which is carried out by identifying relevant research, assessing its quality, and scientifically summarizing the results of previous research.The results of research discussions found variables that would become entrepreneurial models in improving businessperformance. This research uses a human resource management approach, especiallyregarding factors that influence businessperformance. In this research, three variables were found to be used as research objects, namely two independent variablesand one dependent variable.The novelty of the resulting research is creating an entrepreneurship model consisting of communication and entrepreneurial competence and their influence on business performance.

Entrepreneurial innovations in business communication: a systematic review of 6G and future research agenda

Entrepreneurial innovations in business communication: a systematic review of 6G and future research agenda

Investigating English Language Difficulties Faced by EFL University Students among Fourth-Year BA English Major

This study investigated the current difficulty levels encountered by EFL university students among fourth-year BA English majors in fundamental areas of English language skills: reading, writing, listening, and speaking. A quantitative research design was employed, and the study utilized a purposive sampling method to select participants among fourth-year BA English majors from the Faculty of Liberal Arts. A self-made questionnaire was administered to assess students’ perceived challenges, scoring average difficulty ratings of 3.32 for general English skills, with specific averages of 3.16 for writing, 3.20 for listening, 3.22 for speaking, and 3.18 for reading. The results indicated that students experience concerning difficulties, particularly in writing and speaking, where a significant number reported anxiety and a lack of confidence in their communicative abilities. Additionally, challenges in listening comprehension, especially concerning diverse accents, were highlighted, emphasizing the need for targeted pedagogical interventions in these areas. Furthermore, grammar and vocabulary were identified as critical domains requiring additional instructional emphasis. To address these challenges, the study proposes several essential steps within the English as a Foreign Language (EFL) framework. It aims to expand further enhancement of the curriculum through the integration of practical courses that emphasize real-world communication, such as business communication and public speaking. In addition, it suggests increasing interactive classroom activities to mitigate anxiety and uplift student confidence, while recommending the incorporation of new opportunities to facilitate the application of language skills in authentic and even more realistic contexts.

Переклад як інструмент комунікації фахівців з міжнародних економічних відносин

The communication skills of specialists in international economic relations determine the ease of overcoming linguistic and cultural boundaries in today’s globalized world. As businesses expand into international markets, the demand for professionals with a high level of language competence, including translation and interpretation skills, is high. The article substantiates that translation competence is an integral part of the professional competence of applicants for economic direction, since integration processes and international cooperation increase the requirements for foreign language proficiency not only in the interpersonal sphere, but also in the economic, especially in the field of international business. In the course of the study, the main key challenges and barriers to effective communication in international business are identified and characterized, namely: cultural differences, language barriers, non-verbal communication signals, technological challenges, time zone differences, cross-cultural misunderstandings, translation and interpretation. Emphasis is placed on translation and interpretation, as it is an important tool for facilitating communication between speakers of different languages. Correct translation and interpretation requires not only knowledge of the language, but also cultural competence, understanding of the context and knowledge of the subject. The authors identify the main areas of application of translation and interpretation in international business, including: legal and regulatory documents; financial reports and market analysis results; marketing and promotional materials for international markets; translation of technical specifications, instructions and documentation for products; diplomatic negotiations, international conferences and diplomatic correspondence on economic issues. Thus, translation is an effective tool for effective communication, cooperation and negotiations in international economic relations. By overcoming language barriers, fostering intercultural understanding, and the exchange of information and ideas, translation plays a vital role in promoting economic cooperation, trade liberalization, and sustainable development on a global scale.