Design of a business didactic unit for “Tierno Encanto” Association to promote communicative skills, Guanacaste, Costa Rica 2021

Abstract

Community associations in Costa Rica engage in projects requiring members to communicate in a lingua franca to effectively lead and negotiate with foreign investors contributing to social welfare initiatives. Consequently, the implementation of comprehensive training programs focusing on English language proficiency for this sector is imperative. This study aims to evaluate the design of an English didactic unit emphasizing Business speaking skills for the "Tierno Encanto" Association in Guanacaste, 2021. Qualitative data collection methods, including needs tests, Likert scales, and focus groups, are employed to triangulate the data, ensuring convergence and integration of qualitative findings. The results indicate that despite possessing limited instrumental language proficiency, the participants recognize the necessity to enhance and acquire English language skills, particularly in the context of business, to improve their job prospects and professional competencies within the region. This evaluation serves as a foundation for developing tailored English language training programs that address the specific needs and goals of community associations in Costa Rica, empowering members to effectively engage in business communication and maximize the benefits of collaborations with foreign investors.