Business Communication Research Articles

ПСИХОЛОГІЧНІ ОСОБЛИВОСТІ КОМУНІКАТИВНОЇ КОМПЕТЕНТНОСТІ МАЙБУТНІХ ВЧИТЕЛІВ-ЛОГОПЕДІВ

The article analyzes the concept of "communicative competence." The components of communicative competence are examined, along with obstacles in interpersonal interactions, such as communicative barriers and individual psychological properties. The necessity of developing communicative competence in future speech therapists is emphasized. The study found that students majoring in "Special Education" exhibit average to low levels of communicative competence. Regarding the level of shyness, the obtained results shoved that 15% of respondents have a low level of shyness, 17.5% have an average level, 50% have a high level, and 17.5% have a very high level of shyness. Further, it was found that 3% of respondents do not experience any emotional barriers in interpersonal communication, 10% have some emotional difficulties in everyday communication, 55% experience emotions that somewhat complicate interactions with others, and 32% find that emotions hinder their ability to establish contacts The article also discusses the communicative challenges faced by future correctional teachers, which significantly impede their ability to communicate with children who have speech disorders. To address these issues, the article proposes incorporating more communicative disciplines into the training curriculum for correctional teachers, increasing students' theoretical understanding of communication issues with children with speech disorders, creating a methodological base, and preparing teachers to use interactive methods in lectures and seminars. Additionally, it suggests employing training methods to help students acquire practical skills in business and interpersonal communication.

Foreign Language Anxiety Phenomenon and Coping Strategies among Students in Business English Audio-Visual and Speaking Courses

As a course that emphasizes practical international business communication skills, Business English Audiovisual Speaking requires students not only to master language skills, but also to be able to apply them flexibly in a real business environment. However, this highly practical and professional requirement often causes students to encounter difficulties in language comprehension, expression and failure to keep up with the progress in the learning process, thus triggering foreign language anxiety. Such anxiety not only affects students' learning efficiency, but also may lead them to fear negative evaluations and even refuse to communicate in a second language when necessary. Based on the theory of foreign language anxiety, this study takes students majoring in Business English in College G as the research object and analyzes in depth the phenomenon of students' foreign language anxiety in Business English Audiovisual Speaking course. It is found that students generally have moderate to severe foreign language and listening anxiety in this course. To this end, targeted coping strategies were proposed, including students' self-regulation strategies and teachers' effective teaching methods. These strategies aim to help students alleviate their foreign language anxiety, thereby improving their language learning, and ultimately cultivating high-quality talents who are competent in the international business environment. Through this study, we hope to provide an empirical basis for the field of business English education and contribute to the reduction of students' foreign language anxiety and the improvement of teaching quality.

LEADERSHIP AND BUSINESS COMMUNICATIONS IN THE MINDS OF STRATEGIC MANAGEMENT

This article examines the key role of leadership in the formation and maintenance of effective business communications in organizations. The authors emphasize that in the conditions of constant changes in the business environment and growing competition, strategic management requires leaders not only to have managerial skills, but also to have high communication skills. The article analyzes how different leadership styles affect internal communication processes, determining how leaders can create an open and supportive communication environment. It emphasizes the importance of interaction between the leader and the team, as well as between management and external stakeholders such as customers, suppliers and partners. The authors also consider the challenges faced by leaders in the context of digitalization and globalization, and offer recommendations for developing communication skills. The article emphasizes the need to adapt communication strategies to changing market conditions, which allows organizations to be more flexible and competitive. In addition, the article provides examples of successful leadership practices that demonstrate how effective communication can be the key to the success of strategic initiatives. The authors argue that the integration of leadership and communications into an organization's strategy is a key factor in achieving long-term goals and improving the overall effectiveness of management processes. Contemporary challenges faced by leaders in the context of globalization and digital technologies, as well as their strategies for adapting to changes, are separately considered. The intercultural style of leadership in the context of any culture is considered, which provides an opportunity to analyze existing values ​​and approaches to leadership. It has been proven that further research is needed: cross-cultural barriers in communications; the influence of cultural norms on leadership styles; the role of emotional intelligence in leadership communications; strategies for adapting strategic management to different cultural contexts.

Internal communication from a happiness management perspective: state-of-the-art and theoretical construction of a guide for its development

ObjectiveThis study aims to conduct a literature review and meta-analysis on the use of Happiness Management strategies in internal communication. The objective was to extract theoretical constructs of dimensions and indicators for the development of a guide for its application, validated by a panel of experts.MethodsA systematic literature review and meta-analysis was performed under the protocol of the PRISMA Extension Guide of articles indexed in the Scopus database (2019–2024). The total number of extracted documents (n = 479) was screened based on the inclusion criteria, and the sample was delimited by 49 studies. Subsequently, after reading and analyzing the research, the dimensions and indicators of internal communication from a Happiness Management perspective were clustered. This guide was submitted to a panel of 13 experts who determined the reliability and validity of the construct and content using the Content Validity Index (CVI).ResultsThe dimensions and indicators emerging from the literature were validated with an average (X¯\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$\\overline{\\mathrm X}$$\\end{document}) of 3.36/4, achieving a level of inter-judge agreement (CVI) of 0.86, an excellent agreement of 86%, and an average score of 2.90/4 (high). The guide was composed of 9 dimensions of internal communication: Attitudes of the leader, employer or supervisor, Climate and communication policies, Feedback and recognition, Organizational environment and structures, Peer and informal communication, Organizational culture and business perspective, Employee-organization relationship, Communication media and platforms, and Employee attitudes, which brought together 103 variables. These dimensions were then reorganized into the three macro-dimensions of the Happiness Management philosophy: (1) active construction of a healthy work environment and well-being, (2) formation of employees’ positive personality, and (3) active emotional experience during the working day to build the internal communication development guide from the Happiness Management perspective.ConclusionsIntegrating Happiness Management into internal communication can significantly enhance employee well-being and organizational effectiveness. The validated framework provides a detailed guide for aligning internal communication strategies with the Happiness Management principles.

Innovations as a driver for the development of the region’s investment attractiveness: incentive tools and methods

The article considers innovations that are the flagship of the development of investment potential of Russian regions and regional economic systems as the main element of investment attractiveness of the regions. The conducted research examines the basic tools and methods for the formation of an effective assessment system for innovative regional development as the level of the investment attractiveness of Russian subjects and Russian regional systems within the framework of Russian and foreign practice and experience. Definition and evaluation of such an indicator as the level of development of the digital environment of business communications, stimulating the effectiveness of innovative activities of business entities, have been identified as the main approaches (or methods) in studying this problem. The conducted research has a significant impact on the further study of directions for the development of a mechanism for effective assessment of the innovative potential and innovative development of the region, which serves as the basis for increasing the investment attractiveness of the Russian regions. The application and use of various assessments, diagnostics and their implementation in considering the innovative potential and innovative development of the region are to analyse the prospects for its formation. The obtained results of the research can be used in assessing these two phenomena to increase the investment attractiveness of the Russian regions.

«Языковая личность» - понятие и роль в современном мире

Relevance: In recent years, the Russian Federation has paid close attention to the official activities of employees of the internal affairs bodies from authorities, public organizations and institutions, and the population. First of all, we are talking about the observance by the employees of the internal affairs bodies of the norms of morality and ethics, rules of conduct in everyday life and speech culture. State policy determines the main areas of activity of the internal affairs bodies of the Russian Federation. Thus, in the decisions of the Ministry of Internal Affairs of the Russian Federation it has been repeatedly noted that the successful solution of the tasks facing the internal affairs bodies largely depends on the level of training of the personnel. Fostering high civic, professional, psychological and moral qualities in employees, as well as the formation of a high professional culture, one of the key competencies of which is proficiency in language as a means of communication, strengthening the authority of the internal affairs bodies in society, increasing the prestige of the service are priority goals in the activities of the police and are regulated by the order of the Ministry of Internal Affairs of Russia dated December 25, 2020 No. 900 "Issues of organizing moral and psychological support for the activities of the internal affairs bodies of the Russian Federation". Therefore, the problem of general language processes occurring in the internal affairs bodies of the Russian Federation at present leads to the need to study the features of communication underlying official activity, and therefore to its creator - the "linguistic personality". Statement of the problem: The article considers the issues of state support for traditional values ​​in the Russian Federation, the need to protect the norms of the Russian literary language, the role of language in human life. What are the features of the "linguistic personality"? One of the important conditions for the formation of a person's pedagogical culture is the study of pedagogical thought that has gone through a centuries-old historical path. The article considers the main and most significant stages in the development of the education system in the world, as well as domestic pedagogy, the founder of which is K.D. Ushinsky. Purpose of the study: clarification of the definition of "linguistic personality" based on the presented basic concepts of "linguistic personality" formed in world linguistics. Research methods: analysis of modern scientific definitions of the concepts of "personality", "linguistic personality", generalization of the results obtained. Results and key findings: the conducted research allowed us to formulate and propose the author's definition of the concept of "linguistic personality", which is proposed to be understood as a bearer of cultural and linguistic values, endowed with will and aspirations, moods and assessments, and also fully using language in business communication, professional activities and in everyday life.

Technological adoption in building surveying: exploring the impacting factors and strategies for enhancing utilisation

PurposeEmbracing digitisation within the building surveying profession will enhance its practices and, of course, improve productivity. However, the level of digitisation within the building surveying profession is very low. Thus, this study aims to identify factors impacting technology adoption within the building surveying professions and provide practical ways of improving the adoption of technology.Design/methodology/approachThis study employed a convergent mixed-methods approach to identify digital technologies applicable to building surveying professions. The study also investigates factors influencing technological adoptions and provides ways of improving their adoption. The data collected were analysed using thematic analysis and ordinary least squares regression.FindingsThe study found that business communication platforms and smartphone applications are frequently used, while digital survey equipment and in-house developed applications are less commonly utilised by building surveyors. The influencing factors identified are economy, technical knowledge, culture, efficiency and regulatory factors. The study recommends increased education and training for building surveyors, promotional opportunities from manufacturers and government intervention in the form of subsidies or tax breaks to promote further digitisation within the building surveying profession.Originality/valueThis study provides valuable insight into strategies for the digitalisation of the building surveying profession. Application of the findings would promote further utilisation of digital technologies.

Учебник РКИ делового (профессионального) общения: принципы моделирования

In the conditions of the new government demand for training foreign specialists of various profiles in Russian higher education, the task of optimising the existing educational paradigm in the field of teaching Russian as a foreign language for special purposes is actualised, the most important link of which is the methodological goal set for the formation of the learners' (foreign or Russian universities’ students) ability to overcome the ideological threshold in professional interethnic (intercultural) communication. The analysis of research and methodological literature gives grounds to assert that Russian linguodidactics is ready to ensure the convergence of the pedagogical process, in which formal language teaching, professional training and education in line with the Russian culture and value paradigm can be presented syncretically within the framework of problem-based and / or interactive approaches in one (unified) teaching tool — a textbook / workbook / training manual / training course / educational-methodical complex. As one of the possible strategies for a comprehensive solution to the problem of compliance of educational resources with the latest social challenges, the potential of a new method of creating teaching tools — the method of casual illustrated narrative (CIN), which provides synergetic presentation of the language and culture of business (professional) communication in the framework of the scenario form and thus determines the possibility of building a model of the space-time continuum of professional communication, is substantiated. As a proof of the success and practical significance of the proposed strategy — the SIN method — we present the online course "Russian for Life and Work" developed in 2024 for migrant workers from CIS countries (SPbU, Uzbek national version), the results of the approbation of which led the Russian government to instruct a number of Russian universities to create additional national versions.

Business Communication Strategy of Tanah Abang Traders Facing the Flow of Live Streaming Commerce (LSC)

Tanah Abang, as one of the largest shopping malls in Indonesia, is facing significant changes in consumer behavior, which is increasingly turning from traditional buying to live-streaming commerce platforms. This research is intended to explore and analyze the business communication strategies implemented by merchants in Tanah Abang in response to the growing trend of live-streaming commerce (LSC). This research uses a case study approach to traders in Tanah Abang and analyzes how they adjust their business communication strategies in line with technological developments and the live-streaming commerce phenomenon. This research methodology uses a descriptive qualitative design, with data collection through in-depth interviews with traders, direct observation at the trading location, and content analysis presented by traders on social media. The results of this study provide valuable insights into business communication strategies suitable for live-streaming commerce, including the use of social media, product promotion, customer interaction, and other tactics. The findings of this study have important implications for merchants in Tanah Abang and similar businesses in various countries that are facing changes in the world of commerce due to the impact of technology and changes in consumer behavior. In addition, this study contributes to the literature on business communication strategies in the context of e-commerce and the rapidly growing live-streaming commerce.

A Profession of Accessible Conversations: Convo Communications

In this article, I study how a Deaf-owned company, Convo Communications, builds on accessibility as the baseline from which members contribute to more inclusive workspaces through innovative technologies and communication practices. I analyze the company’s website, blog posts, and videos to demonstrate how this organization embodies the value of accessible communication and a collective vision, how the members design more accessible ways to connect and use their expertise to educate other businesses and professionals, and the organizational commitment to communication diversity and accessible conversations. The findings lead to implications for even more inclusive business and professional communication practices.

Introduction Special Issue BPCQ “AI in Business Communication”

Introduction Special Issue <i>BPCQ</i> “AI in Business Communication”

Application of Cryptography and Steganography Techniques to Improving the Security of Text Messages with RC4 Algorithm and MSB Method

This study discusses the application of cryptography and steganography techniques to improve the security of text messages using the Rivest Code 4 (RC4) algorithm and the Most Significant Bit (MSB) method. In the ever-growing digital era, data security is a top priority due to the increasing threat of cybercrime that can harm many parties. RC4 is a cryptography algorithm known for its encryption and decryption speed, while the MSB method is an effective steganography technique for hiding information in digital images. This study aims to develop an application that is able to encrypt text messages with the RC4 algorithm and hide them in digital images using the MSB method. With this combination, data is not only encrypted but also hidden, thus providing two layers of security to protect information from unauthorized access. The results of the study show that the combination of RC4 cryptography and MSB steganography techniques successfully improves data security well. The developed application is able to protect sensitive information from the risk of data theft and cyber attacks. In addition, this technique is also easy to implement and can be applied in various sectors, such as banking, health, and business communications, to protect sensitive data from unauthorized access. Keywords: Cryptography, Steganography, Most Significant Bit (MSB)

Comparison of Deep Learning and Machine Learning Model for Phishing Email Classification

Email is a medium in business communication that people use everyday and not only holds sensitive information but also identity for the user and organization. The uniqueness of information contained make phishing detection and remedy cannot be applied generally. Existing method applied in common on security software such as blacklisting keyword or email address is not enough to outpace evolving phishing method. Nowadays the implementation of machine learning and deep learning grow rapidly fast and the method used by machine learning and deep learning that can learn pattern of inputs and natural language processing making classification to detect email phishing promising, this study present proposed method of phishing mail classification by comparing the use of machine learning and deep learning model, The algorithm used in this paper are recurrent convolutional neural network and random forest with tf-idf and fasttext word embedding. The Dataset contain phishing and legitimate of an email gathered from a trading company in Indonesia. The dataset will be split into 70% for training and 30% for testing. As a result of this comparison, the random forest model with tf-idf word embedding achieve highest accuracy of 100% for the dataset used and the highest accuracy for recurrent convolutional neural network model with fasttext is 98.21%.

A Study on the E-C Translation of Daily Chemical Advertisements from the Perspective of Communicative Translation Theory

Advertising can not only build the image of a brand, but also increase the visibility of the product. Today, as the global economy becomes more and more interconnected, more and more products are pouring into the international market, in which advertising translation plays an irreplaceable role. Due to the differences between Chinese and Western cultures, this paper mainly studies from the perspective of communicative translation theory, and selects naturalization strategies as theoretical guidance, including paraphrasing, additive translation, transcreation, imitation translation and retranslation methods to conduct research on the Chinese translation of advertising slogans for daily chemical products. It is found that when translating daily chemical product advertisements, translators should not only follow the three principles of advertising slogan translation, but also flexibly adopt different translation methods for different texts, so as to continuously increase the cultural value and commercial value of daily chemical product advertising. The purpose of this paper is to provide inspiration for the translation of advertising slogans in the future, and to better promote cross-cultural business communication.

ADVERGAMING MARKETING – A NEW AND EFFECTIVE BRAND COMMUNICATION TOOL

Currently, there are many effective marketing communication tools, such as social media marketing, email marketing, video marketing, content marketing, and influencer collaborations. However, the recent boom in the online gaming market has created a significant opportunity for marketers to implement marketing communication activities through online games (commonly called Advergaming Marketing or simply Advergaming, hereinafter abbreviated as Advergaming). Advergaming is a process that combines advertising and gaming, merging marketing communication with games as forms of both entertainment and culture. To effectively leverage the benefits of Advergaming, theoretical issues such as its definition, business benefits, methods, and application in brand communication must be clarified. Using appropriate scientific research methods, such as desk research and theoretical development, the author will clarify theoretical issues related to branding and brand communication through online games. Key points for applying Advergaming to brand communication in businesses today will also be proposed.

Management of radio-frequency interferences for space traffic management: Current regulations, operations practice, technology mitigation solutions and future trends

Radio-Frequency Interference (RFI) has a large impact on the business of commercial satellites communications and will have an increasingly important role in the next years and decades due to the spread of the launched spacecraft population.This paper presents the current state-of-the-art for Space Traffic Management -related RFI from a regulatory point of view, with regards to preventing and correcting harmful interference, linked to the International Telecommunication Union, and from a technical point of view, with technical procedures, workflows and innovative technology solutions for preventing and mitigating RFI. Finally, emerging technology trends and future directions are presented.

Letters of Historians of the 2nd Half of the 20th Century as a Channel of Scholarly and Business Communications (Based on Letters from Siberia to the Capital)

The article analyzes the letters of specialists in Russian history of the 17th – 19th centuries who sent correspondences to their colleagues in Moscow. The reason these letters are being analyzed is because, due to the distance and communication methods available at the time, correspondence was the main way for Siberian scholars to communicate with the representatives of the important scientific centers, to stay updated on the latest research trends and discoveries. During this era, authors were comparatively unrestricted in their statements, and their internal and external interactions were diverse and significant. Historians from Siberia and Moscow used to correspond on scientific and organizational matters through letters. The topics of discussions included participation in scientific conferences, invitations, opportunities for business trips, publications, cooperation, and reviews. The scholars shared their professional thoughts, ideas, and plans, characterized the sources they found and analyzed, expressed hypotheses and explained preliminary conclusions, reported the outcomes of research, and sometimes talked about the progress in their research projects and the development in their understanding of scientific problems. The letters often described events in the scientific careers of the authors. The content and emotional tone of the correspondence were significantly influenced by the author's character and relationship with the addressee. The letters often contained information of both scientific and personal nature. Sometimes, Siberian scientists requested assistance and help from their colleagues from the capital. The article concludes that letters were a reliable and effective communication channel among the professional community of historians. They were used to convey scientific, business, and occasionally personal information. The recipients of these letters were typically scholars from Moscow who were older in age and higher in status. As a reference group, they played a significant role in determining the specifics of the letters addressed to them.

Enhanced Dual-Layer Video Steganographic Approach: Enhancing Security and Imperceptibility

In a digital age where the role of digital information is continually expanding, the imperative to ensure secure communication and data protection has intensified. Steganography, a field that conceals sensitive information within apparently innocuous carriers like multimedia files, holds promise for achieving this goal. Recent times have seen a growing interest in video-based steganography, driven by the proliferation of videos online. However, a review has unveiled a noteworthy gap in efforts to increase the safety of video steganography employing the popular Least Significant Bit (LSB) process. LSB steganography is at risk to exploits that could jeopardize the confidentiality of the concealed message. In this research, we present a video steganographic solution achieved through the integration of advanced encryption algorithms and a dual approach involving randomized frame selection using the Fisher-Yates method and pixel selection utilizing the 8-directional technique. Additionally, we have devised an upgraded imperceptible video steganographic approach in the spatial domain, capitalizing on an XOR-based LSB substitution embedding approach. The outcomes underscore the effectiveness of our proposed methodology, revealing significant imperceptibility when compared to recent solutions, thereby reinforcing data security against unauthorized access. This comprehensive solution holds wide-ranging applications across various domains, providing heightened security and confidentiality for sensitive information. Notable applications include secure communications within intelligence agencies, safeguarding patient data in medical sciences, ensuring privacy in video surveillance, fortifying video transmission against errors and data breaches, securing business communications, preventing data leakage, and enhancing rights management for digital content.

Optimizing Routing Protocol Design for Long-Range Distributed Multi-Hop Networks

The advancement of communication technologies has facilitated the deployment of numerous sensors, terminal human–machine interfaces, and smart devices in various complex environments for data collection and analysis, providing automated and intelligent services. The increasing urgency of monitoring demands in complex environments necessitates low-cost and efficient network deployment solutions to support various monitoring tasks. Distributed networks offer high stability, reliability, and economic feasibility. Among various Low-Power Wide-Area Network (LPWAN) technologies, Long Range (LoRa) has emerged as the preferred choice due to its openness and flexibility. However, traditional LoRa networks face challenges such as limited coverage range and poor scalability, emphasizing the need for research into distributed routing strategies tailored for LoRa networks. This paper proposes the Optimizing Link-State Routing Based on Load Balancing (LB-OLSR) protocol as an ideal approach for constructing LoRa distributed multi-hop networks. The protocol considers the selection of Multipoint Relay (MPR) nodes to reduce unnecessary network overhead. In addition, route planning integrates factors such as business communication latency, link reliability, node occupancy rate, and node load rate to construct an optimization model and optimize the route establishment decision criteria through a load-balancing approach. The simulation results demonstrate that the improved routing protocol exhibits superior performance in node load balancing, average node load duration, and average business latency.

“Possibly Include Maybe a Fact. . .Perhaps”: Language in Business Communication Students’ Peer Feedback

What characterizes the language choices of untrained student peer reviewers? Undergraduate students ( N = 83) were randomly assigned to provide peer feedback on persuasive presentation manuscripts to three peers from their same and/or different course section. A total of 233 peer reviews were analyzed in terms of politeness, quality, and valence. Content and statistical analyses revealed similar politeness levels and quality regardless of the assessors’ identified gender or section of the assessee. However, students produced significantly more positively valenced reviews for same-section classmates, suggesting that students soften feedback through warmer language for peers with whom they have frequent interaction.