Business Communication Classroom Research Articles

Preparing Students for Communicating in Business: A Framework for Informing Literacy Practices

Preparing students to communicate in business has often been an overlooked area within literacy studies. With current calls by Cardon et al. (2024) to focus on core competencies in the business communication classroom with the emergence of generative AI, it is more important than ever to remember Berkenkotter and Huckin’s (1994) explanation that students will always learn in a form of “situated cognition embedded in disciplinary activities” (p. 3). This project, as a result, provides a framework to explore student experiences with business communication before students arrive on a college campus to better inform higher education stakeholders.

Building Critical AI Literacy in the Business Communication Classroom

The public release of ChatGPT in 2022 ushered in a new era, affirming the present reality of AI-assisted writing and the critical role business instructors play in preparing students. This study presents the results of a pedagogical experiment. Specifically, it evaluates strategies for integrating and teaching about AI in the business communication classroom, focusing on the impact of generative AI on students’ understanding of business writing principles and how different levels of engagement with AI influence students’ critical AI literacy and attitudes toward AI-assisted writing in the workplace.

The Importance of Topoi in the Business and Professional Communication Classroom

This essay discusses the need and the value of explicitly integrating rhetoric within the business classroom setting; introduces basic rhetorical structures that enhance the workplace skill set; identifies the significance of topoi in the business and professional communication classroom pedagogy; and provides an example of the practical application of using topoi as a pedagogical construct in the business and professional communication classroom.

The Importance of Instructor Affirming Messages in Business Communication Students’ Writing Apprehension

Through the guidance of social presence theory, this study sought to understand how instructors’ affirming messages and social presence behaviors affect students’ writing apprehension in online business communication courses. The data were consistent with two models, both of which indicate that instructor affirming messages indirectly affect students’ writing apprehension in the business communication classroom. Both models also indicate that students’ burnout mediates that indirect effect. The results show how important it is for instructors to take the time to leave affirming message feedback when teaching business communication online.

Adapting Western-Based Management and Business Communication Courses to Global Environments: Expatriate Professor Perspectives

Objectives: The present study examines an under-researched issue – the transferability and adaptations of Western-based (mainly US) business and management communication courses to the global environments. This paper investigates whether and how the Western expatriate professors adapted their US-delivered modes to accommodate the global communication environments regarding language, culture, and contexts. Methods: The present study is exploratory research using qualitative methodology. Ten expert Western professors who taught in Hong Kong, Japan, Mainland China, India, United Arab Emirates, Egypt, and Singapore were invited to participate in the research. The data were gathered through a triangulation method, including objectifying interviewing and the written responses to open-ended questions. Results: The findings demonstrate that the instructional material and teaching style used in the US or UK could serve as the framework for Asian and Middle Eastern teaching but that adaptations need to be made for language, culture, and context differences in and among Asian and Middle Eastern countries. Notably, the English competency of the students determines the quantity of teaching material that could be presented. Conclusions: Findings suggest that multifaceted adaptations, including language, culture, and context factors, are critical to the success of transforming US-based business and management courses to the global business communication environment. The paper concludes by identifying five emerging themes in an expanding business communication theory and an internationalized business communication classroom genre. Implications and suggestions for future research are also provided.

Students' Perceptions of Professional Short-Messaging Education in Undergraduate Courses

The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it in a business communication class. Thus, this study highlights a need for education on short messaging in the business communication classroom to increase student experience, and thus, their confidence in writing these messages.

Critical Approaches to Sustainability in the Business Communication Classroom: A Developmental Perspective

Business communication faculty who invite students to critically engage with issues of sustainability must consider students’ developmental readiness to do so, as these invitations can often seem uninvited. To promote students’ readiness for critical inquiry, faculty should adopt a developmental approach that attends to both cognitive and emotional aspects of learning. This article outlines three ways to frame critical discussions of sustainability: as a new conception of wealth, as a cultural way of knowing, and as an intergenerational social contract. To help faculty develop students’ capacity to engage critically, this article includes guided questions to support critical inquiry and a supplemental reading list.

Artificial Intelligence in Business Communication: The Changing Landscape of Research and Teaching

The rapid, widespread implementation of artificial intelligence technologies in workplaces has implications for business communication. In this article, the authors describe current capabilities, challenges, and concepts related to the adoption and use of artificial intelligence (AI) technologies in business communication. Understanding the abilities and inabilities of AI technologies is critical to using these technologies ethically. The authors offer a proposed research agenda for researchers in business communication concerning topics of implementation, lexicography and grammar, collaboration, design, trust, bias, managerial concerns, tool assessment, and demographics. The authors conclude with some ideas regarding how to teach about AI in the business communication classroom.

Creating Authentic Learning Experiences in the Business and Professional Communication Classroom

Creating Authentic Learning Experiences in the Business and Professional Communication Classroom

Book Review: Rhetorical Theory and Praxis in the Business Communication Classroom by Getchell, K. M., & Lentz, P. J. (Eds.).

Book Review: <i>Rhetorical Theory and Praxis in the Business Communication Classroom</i> by Getchell, K. M., &amp; Lentz, P. J. (Eds.).

The Need for Cross-Cultural Communication Instruction in U.S. Business Communication Courses

U.S. undergraduate business communication (BCOM) classes teach students workplace communication fundamentals, but may not build the cross-cultural communication (CCC) skills that learners will need in today’s global workplace. This project surveyed BCOM instructors and students about the importance of including cross-cultural material in BCOM classes. While all instructors considered it at least moderately important to include CCC material, most covered the subject briefly. Students showed interest in receiving CCC training in their BCOM courses but received limited information about it in their classes. Incorporating CCC comprehensively and systematically into BCOM classrooms may help students become competent intercultural communicators.

Effects of the Genre of Business Cases in the Business Communication Classroom in Higher Education Institutions

Effects of the Genre of Business Cases in the Business Communication Classroom in Higher Education Institutions

Social Media Acceptance and Usage by Business Communication Faculty

Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum. This qualitative study investigated business communication faculty members’ perceptions and usage of social media in classroom and business contexts. Data were collected via interviews and course syllabi review. Interviews were transcribed and coded using an adapted technology acceptance model. Overall, participants accepted social media’s importance as a business tool but did not reach a consensus about its inclusion in the curriculum. Guidelines for addressing social media in the business communication classroom are presented.

Orienting Access in Our Business and Professional Communication Classrooms

A hallmark of business and professional communication is an emphasis on pragmatic but theoretically grounded work. Thus, business and professional communication scholars are ideally suited to turn the theories found in disability studies into practice. In this article, I do just that by creating a theory—orienting access—that draws on concepts from disability studies. Orienting access calls for business and professional communication faculty to consider alternate pedagogies to ensure that our classrooms are truly accessible to all students. It also models the behaviors to teach how to design and create information that is accessible for all audiences.

Open Digital Badges in a Business Communication Classroom: A Case Study

Open Digital Badges in a Business Communication Classroom: A Case Study

Teaching Toward the Telos of Critical Thinking: Genre in Business Communication

The implementation of genre theory in the business communication classroom could lead to the cultivation of critical thinking skills in students. The lack of a common definition of critical thinking skills across academia and the workplace creates a difficult end goal to pursue; therefore, teachers should consider explicitly teaching to the outcome, or telos, of critical thinking through genre. This article examines a small corner of genre theory, identifies a genre theory framework for business communication, and discusses the implications of such a framework.

Authentic materials in the Business English classroom: Annual Reports

International firms are interested in getting the best possible professionals, those who are able to communicate accurately at the workplace. To help them, the use of authentic materials in the classroom can enhance students’ options to succeed in their prospective working environment. From a genre-based perspective, annual reports can be useful for that purpose, as they offer a real corporate image of the companies, helping students to understand better how firms work. This paper shows a practical implementation of three activities that are carried out among three different groups of students at a Spanish public university to promote their communicative skills. To do so we have followed a multimodal approach, so that our students can experience, conceptualize and apply meaning to a genre (annual report), completing some tasks in which they have to communicate in English the information appearing in those texts. The final pedagogical recommendations enhance the benefits of using authentic materials in the English for business communication classroom. The combination of multimodality and genre-based pedagogy lead students to understand the current meaning construction in professional settings.

Understanding and Using the Relationships Between Business and Professional Communication and Public Relations

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.

“Going Mobile” in Business Communication at an Arabian Gulf University

In this article, we describe a project in which undergraduate business seniors at a university in the Arabian Gulf created or evaluated the chapters of an iBook as part of their final course in business communication. Students were surveyed throughout the project, and they also participated in a focus group discussion at the end. The aim was to evaluate their experience with learning from a peer-generated iBook and to identify any motivating factors behind it. The study showed that incorporating mobile learning into the business communication classroom was highly meaningful for the students involved for a range of different reasons.

Personal, Reflective Writing

The use of personal, reflective writing exercises is well documented in the disciplines of composition and management, and each discipline has been highly influential in establishing pedagogical practices in the business communication classroom. However, we see little evidence of the pedagogical practice, the use of personal reflective writing exercises, in the teaching of business communication. This article looks at pedagogy and theory that informs the use of personal, reflective writing exercises in composition and management and suggests the relevance of these same practices in business communication classrooms today. Building on relevant pedagogical theory and practice, the author also makes the claim that personal reflective writing exercises can make students better writers and more effective managers and leaders. The article concludes with sample exercises that readers might try in their own business communication classrooms.