“Going Mobile” in Business Communication at an Arabian Gulf University

Abstract

In this article, we describe a project in which undergraduate business seniors at a university in the Arabian Gulf created or evaluated the chapters of an iBook as part of their final course in business communication. Students were surveyed throughout the project, and they also participated in a focus group discussion at the end. The aim was to evaluate their experience with learning from a peer-generated iBook and to identify any motivating factors behind it. The study showed that incorporating mobile learning into the business communication classroom was highly meaningful for the students involved for a range of different reasons.