This research aims to observe and analyze Correlation between Background Education, Willingness to invest into New Technology, and Success Factors of Heavy-Duty Transportation: Crane Rental Business in Samut Sakhon. This research applies the quantitative research method, purposive sampling, the data was collected using reviewed questionnaire. The questionnaire dived into 3 parts: Demographic of the business operators, business background information and perception of the business operators toward future investment. Data collected from 120 crane rental business owner, or management team with least five years-experience in crane renal business. All educational background is positively related. There is no significant correlation between background education and year in business, size of the business and total employee. There is significant correlation between year in business, size of the business and total employee. The respondents agree to invest of all aspect in business. There is significant positive correlation between willingness to invest on human resources management and year in business. There is significant positive correlation between willingness to invest on management technology and total employee.
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