One of the major tasks of the Business Law course is the acquisition and right application of legal concepts by business and public administration students. This article makes an insight into the inconsistency exposed through surveying the students' opinions on non-compete agreements. The study bases on the hypothesis that the business mindset which dominates American society influences the students' perception of this legal concept. Pursuing the aim to unveil the cognitive factors influencing the students' perception, the author traces the formation and historical dynamics of the concept of business mindset in the US, and its influence on popular attitudes to legal concepts resulting in the positive perception of non-compete agreement. Contributing to such positive perception was creation of a delusional myth compensating for the harsh reality of capitalism and euphemizing the words ‘capitalism’ and ‘capitalist’. The author offers actions to address students’ perception, in order to bring their subjective views and attitudes in compliance with legal reality and scientific worldview.
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