The society is making continuous progress, and the results of urban planning and construction are obvious to all. However, there are still many problems in the planning and construction of villages and towns, resulting in relatively backward development. The purpose of this article is to study the planning of ecological villages and towns and the design of green buildings from the perspective of rural environmental aesthetics. This article briefly introduces the principles and problems of ecological village planning through literature research and investigation and puts forward some suggestions on ecological village planning. Through investigation and experiment, the energy problem, structural material problem, and planning problem in green building design are analyzed. The results show that due to various limitations, the use and promotion of solar energy are blocked. Only by helping farmers solve their difficulties can clean energy be used in green buildings and the burning of straw be reduced. Nationwide, the proportion of brick-concrete structures, brick-wood structures, and reinforced concrete structures in rural housing reached 57.2%, 26%, and 12.5%, respectively. Many rural buildings pursue reinforced concrete structures, but brick and wood structures may be more suitable for most rural areas.