PurposeThe paper aims to clarify the relationship between energy flexibility and building components and technologies. It determines the energy flexibility potential of buildings in relation to their physical characteristics and heat supply systems with respect to external boundary conditions.Design/methodology/approachThe emphasis of the evaluation is based on the timing and the amount of shiftable and storable thermal loads in buildings under defined indoor thermal comfort conditions. Dynamic building simulation is used to evaluate the potential of selected building characteristics to shift heating loads away from peak demand periods. Insights on the energy flexibility potential of individual technologies are gained by examining the thermal behaviour of single-zone simulation models as different input parameters are varied. For this purpose, parameters such as envelope qualities, construction materials, control systems for heating are modified.FindingsThe paper provides a comprehensive understanding of the influence of the different building parameters and their variations on their energy shifting potential under “laboratory conditions” with steady boundaries. It suggests that the investigated boundary conditions such as outside temperature, infiltration, envelope quality and user behaviour, which influence the heating load of a building, also influence the resulting potential for energy flexibility. The findings show that the combination of a slowly reacting heat transfer system, such as concrete core activation and a readily available storage mass in the room, and a high insulation standard proved to have a high potential to shift heating loads.Originality/valueIn this paper, energy-flexible components were evaluated in a steady-state simulation approach. Outside temperature, solar irradiation and internal loads over the simulation duration were set constant over time to provide laboratory conditions for the potential analysis. On the basis of both duration and performance of the load shifting or storage event, the components were then quantified in a parametric simulation. The determined energy flexibility is directly related to the power of the heating, cooling, hot water and ventilation system, which can be switched on or off. In general, it can be seen that high power (high loads) demand usually can be switched on and off for a short duration, and low power demand usually for a longer duration. The investigated boundary conditions such as outside temperature, infiltration, envelope quality and user behaviour, which influence the load of a building, also influence the resulting potential for energy flexibility. Higher insulation standards, for example, lead to lower loads that can be switched on or off, but increase the duration of the event (flexibility time). So that, in particular, the shiftable load potential is low but results in a long switch-off duration. Furthermore, passive storage potential in buildings like the storage mass inside the room and the type of heat/cooling transfer system can affect the flexibility potential by more than three times. Especially the combination of a high storage mass and a concrete core heat transfer system can significantly increase the flexibility.