Purpose Determining the suitable material and accurate thickness of the thermal insulation layer used in exterior walls during the design phase of a building can be challenging. This study aims to determine suitable material and optimum thickness for the insulation layer considering both operational and embodied factors by a comprehensive assessment of the energy, economic and environmental (3E) parameters. Design/methodology/approach First, the energy model of an existing building was created by using Autodesk Revit software according to the as-built floor layout to evaluate the impact of five alternative insulating materials in varying thickness values. Second, using the results derived from the model, a thorough evaluation was conducted to ascertain the optimal insulation material and thickness through individual analysis of 3E factors, followed by a comprehensive analysis considering the three aforementioned factors simultaneously. Findings The findings indicated that polyurethane with 13 cm thickness, rockwool with 10 cm thickness and EPS with 20 cm thickness were the best states based on energy consumption, cost and environmental footprint, respectively. After completing the 3E investigation, the 15-cm-thick mineral wool insulation was presented as the ideal state. Practical implications This study explores how suitable material and thickness of insulating material can be determined in advance during the design phase of a building, which is a lot more accurate and cost-effective than applying insulating materials by assumed thickness in the construction phase. Originality/value To the best of the authors’ knowledge, this paper is unique in investigating the advantages of using thermally insulating materials in the context of a mosque structure, taking into account its distinctive attributes that deviate from those of typical buildings. Furthermore, there has been no prior analysis of the cost and sustainability implications of these materials concerning the characteristics of subtropical monsoon climate.
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