Building Consumer Trust Research Articles

An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market: A Balancing Act

This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between criticism and praise. The goal is to help businesses figure out effective ways to build and keep consumer trust in the digital marketplace. The main idea is summed up in the title, "An Insight on the Role of Criticism and Praise in Building Consumer Trust in Digital/E-Market: A Balancing Act." KEYWORDS Review Dynamics, Trust Factors, Balancing Act, Digital Credibility, User Influence, Consumer Insights, Online Trust

Gen Z Customer Loyalty in Online Shopping: An Integrated Model of Trust, Website Design, and Security

The study aimed to examine the direct impact of website design and security on trust and loyalty, with trust serving as a mediator. The research focused on Generation Z consumers purchasing e-commerce products in Indonesia, with 307 respondents. Data collection utilized a Google Form questionnaire survey distributed via social media. Structural equation modeling with AMOS 21 was employed for data analysis. Results indicated positive impacts on loyalty and trust in Generation Z consumers stem from good website design and robust security. Trust was found to positively mediate the relationship between exogenous and endogenous variables. The findings suggest that e-commerce companies in Indonesia can enhance loyalty and trust by prioritizing website design, and security, and investing in strategies that build consumer trust through online marketing and security measures.

A Brief Discussion on Reputation Risk and Management of Insurance Company

The reputation of insurance companies plays a crucial role in building consumer trust, thus affecting consumers' purchase intention to buy insurance products and services. Insurance companies with a good reputation will have higher customer loyalty and more easily stimulate consumers' potential insurance demand. This paper will study the factors that affect the reputation risk of insurance companies. The quality of the staff, the level of enterprise management, corporate charisma, financial indicators, and media coverage are 5 factors that affect the reputation risk of insurance companies. It is of great significance for insurance companies to strengthen reputation risk management, avoid and control reputation crisis events, and incorporate reputation risk into their comprehensive risk management system. Therefore, this paper proposes some suggestions for strengthening the reputation risk management of insurance companies. First, the awareness of the reputational risk of insurance companies should be improved; Second, improve the quality of insurance products and services; Third, establish an effective reputational risk management mechanism for insurance companies; Finally, improve the information disclosure system of insurance companies.

Enhancing transparency in AI-powered customer engagement

This paper addresses the critical challenge of building consumer trust in AI-powered customer engagement by emphasising the necessity for transparency and accountability. Despite the potential of AI to revolutionise business operations and enhance customer experiences, widespread concerns about misinformation and the opacity of AI decision-making processes hinder trust. Surveys highlight a significant lack of awareness among consumers regarding their interactions with AI, alongside apprehensions about bias and fairness in AI algorithms. The paper advocates for the development of explainable AI models that are transparent and understandable to both consumers and organisational leaders, thereby mitigating potential biases and ensuring ethical use. It underscores the importance of organisational commitment to transparency practices beyond mere regulatory compliance, including fostering a culture of accountability, prioritising clear data policies and maintaining active engagement with stakeholders. By adopting a holistic approach to transparency and explainability, businesses can cultivate trust in AI technologies, bridging the gap between technological innovation and consumer acceptance, and paving the way for more ethical and effective AI-powered customer engagements.

THE ROLE OF BUSINESS LAW IN IMPROVING CONSUMER PROTECTION IN THE DIGITAL AGE

Purpose: The purpose of this study is to identify and analyze the role of business law in improving consumer protection in the digital era. Theoretical reference: The development of digital technology has brought significant impacts in the business world, including in terms of interactions between businesses and consumers. The digital era has opened up new opportunities for businesses to sell products and services online, but it has also created new challenges in terms of consumer protection. Consumers often face risks such as fraud, privacy violations, or dissatisfaction with the products or services they purchase online. Therefore, it is important to examine the role of business law in enhancing consumer protection in the digital era. Method: This research uses a normative research method, while the data collection technique is carried out by literature study which involves searching and analyzing legal documents related to consumer protection in the digital era. Results and Conclusion: The results show that the role of business law in improving consumer protection in the digital era includes establishing and enforcing regulations that protect consumers, regulating the privacy and security of consumer data, ensuring transparency and clear information for consumers, establishing the responsibility of producers and sellers for the quality, safety, and reliability of products and services offered, providing effective dispute resolution mechanisms for consumers, and increasing consumer education and awareness, providing information about consumer rights, the risks of online transactions, and how to deal with problems in the digital environment. Implications of research: The data suggests advocating for tailored business laws to address digital-era consumer protection, privacy, and data security. It emphasizes the importance of legal compliance in digital operations to build consumer trust and mitigate legal risks. Additionally, the data highlights the need to prioritize initiatives aimed at educating consumers about their online rights, risks, and dispute resolution mechanisms, ultimately empowering them in the digital landscape. Originality/value: The data contributes to legal scholarship by addressing a critical gap through the exploration of how business law intersects with consumer protection in the digital age. It provides practical relevance by offering actionable insights for policymakers, businesses, and consumers to navigate the rapidly evolving legal and digital landscapes. Furthermore, it paves the way for future research by highlighting the need for further inquiry into the effectiveness of legal interventions and the evolution of consumer behaviors online.

The Impact of Blockchain Technology Adoption on an E-Commerce Closed-Loop Supply Chain Considering Consumer Trust

This paper analytically explores the value of blockchain technology in building consumer trust in recyclers. We focus on an e-commerce closed-loop supply chain composed of an online platform and a manufacturer. In the forward chain, the platform selects a reselling or marketplace model to sell products. In the reverse chain, the platform collects used products, and the unknown whereabouts of the used products will cause consumer mistrust and be detrimental to the corporate image. Blockchain technology can address these challenges by improving the visibility of the recycling chain. By constructing differential game models, we specify the conditions for blockchain implementation and explore its impact on the online sales model choice and the E-CLSC performance. The findings show that the manufacturer consistently benefits from blockchain technology, while the platform decides to adopt it when the long-term profits outweigh the initial investment costs. Interestingly, the sales model selection will not change with the advent of blockchain technology. We further show the benefits of blockchain-enabled recycling and provide tangible insights for related practitioners.

Peran Etika Bisnis Terhadap Kepercayaan Konsumen

Business ethics is a business approach to conducting operations that covers all aspects of society, business and the public. Business ethics in an organization can influence the values, norms, and behavior of leaders and staff. Consumer trust is the confidence that consumers have in a product, service, or brand. This belief has an important role in influencing consumers' decisions to buy, reuse, and recommend certain products and services. CSR is a business initiative to consider the concerns of many stakeholders, including the environment, society, workers, and customers. The purpose of this research is to find out how important company ethics is in building consumer trust. This research uses a qualitative descriptive analysis method and data is obtained from literature studies, several books, references on the internet, and journals that examine similar research to support research on "The Role of Business Ethics in Building Consumer Trust". This research shows that a company's most morally responsible practices influence customer trust. This study highlights how urgent it is to see how the most morally responsible corporate practices influence customer trust. Sharia marketing strategies have a significant effect on consumer satisfaction and their trust in certain products and services. This research shows that the role of business ethics has a significant influence in building consumer trust.

FEATURES OF DEVELOPING A DIGITAL MARKETING STRATEGY IN AN ELECTRONIC BUSINESS ORGANIZATION

This article analyzes the fundamental aspects of constructing a digital marketing strategy in organizations focused on electronic business. The impact of contemporary trends and challenges in electronic business on the strategic thinking of enterprises is described, particularly in the context of rapid technological changes and increased competition. The author explores key aspects of digital marketing strategy, defining their role in achieving success in electronic business. Specifically, the transition from traditional marketing methods to the use of online tools and internet platforms is examined. Special attention is given to creating an effective company image in the online environment and developing strategies aimed at building consumer trust. Proposed practical recommendations focus on improving segmentation, integrating electronic marketing, and creating personalized marketing messages for effective interaction with digital consumers. Proper construction of a digital marketing strategy enables the efficient utilization of digital marketing tools and internet platforms to enhance interaction, attract new customers, and retain existing ones. The overall goal is to improve the efficiency of marketing strategies, ensure high customer satisfaction, and increase the profitability of electronic business. This information can be utilized by top management, marketing departments, and electronic business specialists for the development and enhancement of marketing strategies. The emphasis is placed on the fact that an effective digital marketing strategy is a key success factor for organizations operating in the electronic business sector, highlighting the importance of continual adaptation to changes in the online environment to secure a sustainable competitive advantage through the use of personalized approaches and innovations.

FEATURES OF DEVELOPING A DIGITAL MARKETING STRATEGY IN AN ELECTRONIC BUSINESS ORGANIZATION

This article analyzes the fundamental aspects of constructing a digital marketing strategy in organizations focused on electronic business. The impact of contemporary trends and challenges in electronic business on the strategic thinking of enterprises is described, particularly in the context of rapid technological changes and increased competition. The author explores key aspects of digital marketing strategy, defining their role in achieving success in electronic business. Specifically, the transition from traditional marketing methods to the use of online tools and internet platforms is examined. Special attention is given to creating an effective company image in the online environment and developing strategies aimed at building consumer trust. Proposed practical recommendations focus on improving segmentation, integrating electronic marketing, and creating personalized marketing messages for effective interaction with digital consumers. Proper construction of a digital marketing strategy enables the efficient utilization of digital marketing tools and internet platforms to enhance interaction, attract new customers, and retain existing ones. The overall goal is to improve the efficiency of marketing strategies, ensure high customer satisfaction, and increase the profitability of electronic business. This information can be utilized by top management, marketing departments, and electronic business specialists for the development and enhancement of marketing strategies. The emphasis is placed on the fact that an effective digital marketing strategy is a key success factor for organizations operating in the electronic business sector, highlighting the importance of continual adaptation to changes in the online environment to secure a sustainable competitive advantage through the use of personalized approaches and innovations.

The Journey of Marketing Research in Driving Successful Marketing Strategies

The study aims to explore the transformative impact of artificial intelligence (AI) and machine learning (ML) algorithms in marketing research, with a focus on understanding consumer behavior and optimizing marketing strategies. The research design and methodology involve a comprehensive review of recent literature and empirical studies in the field of marketing, analyzing trends, challenges, and opportunities associated with the integration of AI and ML technologies. The findings reveal that AI-driven analytics offer businesses unprecedented opportunities to gain deeper insights into consumer behavior, personalize marketing efforts, and optimize campaign performance. However, the widespread adoption of AI in marketing research also raises ethical considerations related to data privacy, transparency, and algorithmic bias. The implications of these findings underscore the importance of balancing the benefits of AI-driven insights with ethical practices to build consumer trust, maintain regulatory compliance, and foster long-term relationships with stakeholders.

The Impact of Retailer Brand Name Substitution on Consumer Trust

Purpose: The aim of this article is to understand the impact of retailer brand name substitution on consumer trust. Theoretical Framework: Drawing on existing research on product brand substitution, the paper introduces variables that could influence consumer trust in situations where a brand name is substituted. Design/Methodology/Approach: To achieve this goal, a quantitative study was conducted among 351 Tunisian consumers to test the hypotheses and quantify the impact of each variable. Findings: The results of this research highlight three variables that can contribute to building consumer trust during a retailer brand name substitution, namely: (1) communication about the change; (2) perceived similarity and (3) perceived benefits derived from the change. The results also indicated that consumer attachment has a moderating effect on the relationship between trust and its determinants. More precisely, the stronger the attachment to the initial retailer brand, the more the consumer's trust in the brand decreases after the brand substitution. Research, Practical & Social implications: This paper assists practitioners in identifying the key success determinants that can facilitate the transfer of consumer trust from the old retailer brand to the new one. It provides guidance for a successful retailer brand name substitution. Originality/Value: This research fulfils an identified need to study how consumers’ trust in a brand can be transferred successfully in the case of a retailer brand name substitution.

The Impact of Retailer Brand Name Substitution on Consumer Trust

Purpose: The aim of this article is to understand the impact of retailer brand name substitution on consumer trust. Theoretical Framework: Drawing on existing research on product brand substitution, the paper introduces variables that could influence consumer trust in situations where a brand name is substituted. Design/Methodology/Approach: To achieve this goal, a quantitative study was conducted among 351 Tunisian consumers to test the hypotheses and quantify the impact of each variable. Findings: The results of this research highlight three variables that can contribute to building consumer trust during a retailer brand name substitution, namely: (1) communication about the change; (2) perceived similarity and (3) perceived benefits derived from the change. The results also indicated that consumer attachment has a moderating effect on the relationship between trust and its determinants. More precisely, the stronger the attachment to the initial retailer brand, the more the consumer's trust in the brand decreases after the brand substitution. Research, Practical & Social implications: This paper assists practitioners in identifying the key success determinants that can facilitate the transfer of consumer trust from the old retailer brand to the new one. It provides guidance for a successful retailer brand name substitution. Originality/Value: This research fulfils an identified need to study how consumers’ trust in a brand can be transferred successfully in the case of a retailer brand name substitution.

Unveiling the wholesomeness of whole foods: A comprehensive analysis

The organic farming industry has experienced significant growth in recent years, driven by increasing consumer demand for healthier and sustainably produced food products. This case study explores the opportunities, challenges, and technological solutions within the organic farming sector. With an annual growth rate of 16.25 percent projected for organic farming, aspiring entrepreneurs are presented with a promising market to venture into. Learning from successful case studies, such as Whole Foods Market (WFM) provides valuable insights into the problems and challenges faced by organic stores, enabling entrepreneurs to make informed decisions and capitalize on this expanding industry. One of the key challenges in organic farming is traceability, as consumers are becoming more conscious about the sourcing and rearing of their food. Blockchain technology offers a potential solution by providing a transparent and immutable system for tracking products from farm to fork. Implementing accurate labeling processes and integrating blockchain across the value chain can enhance transparency, build consumer trust, and mitigate traceability issues. Additionally, automation plays a vital role in streamlining organic farming processes. By reducing human intervention and minimizing errors, automation enhances efficiency, productivity, and overall operational effectiveness. By embracing these technological solutions, entrepreneurs can meet consumer demands for organic products while promoting transparency, traceability, and health-conscious practices in the organic farming and retail sector.

Influence of E-Wom, Innovation, E-Trust, and Website Attractiveness on Purchase Decision

Abstract. This research explores the impact of product innovation, website attractiveness, electronic word of mouth (e-WOM), and electronic trust (e-trust) on consumer purchasing decisions in the context of online transactions. In this explanatory quantitative study, the sample consists of 142 consumers who made online purchases through company website accounts. Data collection was conducted using questionnaires, and analysis was performed through the Structural Equation Modeling (SEM) approach with the assistance of SPSS software. The research results indicate that all variables, namely product innovation, website attractiveness, e-WOM, and e-trust, significantly and positively influence consumer purchasing decisions. These findings provide in-depth insights into the factors affecting consumer preferences in online purchases, with key roles played by e-WOM, online reputation, online social interaction, website attractiveness, and electronic trust. Practical implications emphasize the need for companies to focus on the development of attractive websites, the management of e-WOM, and the establishment of an online trust to enhance consumer purchasing decisions online. In conclusion, product innovation is also a crucial factor in capturing consumer attention in the competitive online environment. By implementing these findings, companies can design more effective marketing strategies, enhance online attractiveness, build consumer trust, and ultimately improve consumer purchasing decisions. Keywords: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision

Plant phytochemicals as bio-responsive compounds in smart packaging for food spoilage detection: a comprehensive review

With growing consumer concern for eating fresh and nutritious food, there arises a demand for freshness indicators to build consumer trust and brand value.

Development in Digital Capitalism: Challenges and Prospects of Nepal

This study delves into the challenges and possibilities surrounding the establishment of digital capitalism in Nepal. Utilizing a secondary data analysis methodology, it examines the current state of digital capitalism in the country and identifies the key obstacles and opportunities. The theoretical framework employed incorporates concepts like transnational informational capitalism, digital governance, and actor-network theory to comprehend the dynamic relationship between labor, technology, and capitalism in the digital era. The findings indicate that while Nepal has witnessed growth in internet penetration and mobile phone usage, there are still significant disparities in digital access and infrastructure between urban and rural areas. The challenges faced include inadequate digital infrastructure, limited consumer trust and awareness, and the need for more robust regulatory frameworks. Nevertheless, Nepal also holds promising prospects for digital capitalism. The increasing availability of smart-phones a techno-literate youth population, and government initiatives aimed at promoting digital literacy and entrepreneurship contribute to the country's potential in this area. The study underscores the significance of digital capitalism for Nepal's economic development and provides recommendations to policymakers, entrepreneurs, and researchers on how to foster an environment that facilitates the growth of digital capitalism. By addressing the challenges of digital infrastructure, building consumer trust, and strengthening regulatory frameworks, Nepal can harness the benefits of digital capitalism, leveraging it as a catalyst for economic progress in the country.

The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers

Manuscript type: Research Article Research Aims: Examine the relationship between shopping values consumers perceive during live streaming and their trust, engagement, and intention to purchase from Indonesian social commerce thrift clothes sellers. Design/methodology/approach: Data was gathered through an online survey from consumers who have watched a live-streaming session of an online thrift clothes shop on Instagram. Data were analysed using covariance-based Structural Equation Modelling (SEM). Research Findings: The output shows that only the utilitarian value of live stream positively affects trust in products and sellers. The variable engagement was only significantly affected by hedonic value. Additionally, the only significant indirect relationship22222 is between utilitarian value and consumer engagement mediated by trust in products. Lastly, utilitarian value, symbolic value, and engagement positively affect the intention to purchase from Indonesian thrift clothes shops on Instagram, while hedonic value affects it negatively. Theoretical Contribution/Originality: This study extended several research models by utilising the Stimulus – Organism – Response framework to see how perceived values of live streaming on s-commerce affect consumer engagement and purchasing intention when mediated by consumer’s trust in the seller and product. Practitioner/Policy Implication: Marketers and entrepreneurs who sell thrift clothes on Instagram should utilise the Instagram Live feature while focusing on the utilitarian value to increase consumer engagement and intention to purchase. Research limitation/Implications: Demography, number of samples, and differences in live streaming style and thrift clothes brands still need to be addressed. Keywords: Consumer Engagement, Trust, Intention to Purchase, Live Streaming, Shopping Values, Social Commerce, Thrift clothes.

E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry

This research aims to explore the impact of promotions on e-commerce purchasing decisions among MSMEs in Indonesia. In addition, e-customer behavior is studied as a mediator of promotional activities and purchasing decisions. Data was collected from a total of 160 E-commerce users in Indonesia through structured questionnaires and hypothesis testing using the PLS model. These results validate that promotional activities have a significant influence on e-customer behavior and direct purchasing decisions. Purchasing decisions are directly influenced by e-customer behavior. In addition, e-customer behavior completely mediates the relationship between promotional activities and buyer decisions which has an indirect influence. In this study, the sample size was limited to 160 respondents, most of whom came from Jabodetabek, Indonesia. It is recommended that future research use larger sample sizes and include individuals from various industry sectors. Second, this research only focuses on promotions, purchasing decisions through e-customer behavior in MSME e-commerce. This research suggestion will help the e-commerce retail sector to build consumer trust, thereby increasing the e-commerce user base and increasing customer loyalty through various improvements so that it can meet your needs to understand

Peran Etika Bisnis dalam Membangun Kepercayaan Konsumen

In terms of establishing relationships with other parties in the business world, ethics play an important role. Business ethics play an important role in determining the success or failure of a business. The purpose of this study is to determine and analyze the role of business ethics in building consumer trust. The research method used is the Systematic Literature Review (SLR) method on journals that have been published from 2014 to 2023. The results of this study indicate that the role of business ethics has a significant influence in building consumer trust.
 

Building Consumer Trust in E-Commerce (Survey: Wiralodra University Students)

This study aims to analyze the influencing factors and strategies that can be used to build consumer trust in e-commerce. Through a comprehensive literature review, this study identifies factors such as transaction security, data privacy, display quality, and information quality as important elements in building consumer trust. In addition, strategies such as ability, benevolence, and integrity also play an important role in increasing consumer trust. By understanding the importance of consumer trust and implementing appropriate strategies, businesses can strengthen customer relationships, increase loyalty, and achieve sustainable growth in an increasingly competitive environment. The research method used in this study is library research. Data is collected through analyzing various literature sources, including academic journals, books, research reports, and electronic sources related to consumer trust in e-commerce. Through this method, the research can provide deep insight into the theoretical foundations and empirical findings that exist in the literature related to consumer trust in e-commerce. The results of this study reveal some significant findings related to building consumer trust in the context of e-commerce. In this study, factors such as transaction security, data privacy, display quality and information quality were identified as key elements that influence consumer trust.