ABSTRACT The widespread presence of pharmaceutical compounds as emerging environmental contaminants in aquatic environments has become a significant concern in recent years. In this study, synthesised granular activated carbon (GAC) derived from Elaeagnus Angustifolia L. seeds was utilised as an adsorbent to remove an emerging contaminant, acetaminophen (commercially known as paracetamol). The operating conditions for the chemical synthesis of the GAC, utilising ZnCl2 as an activating agent, included an impregnation ratio of 1:1, carbonisation at 500°C for 1 hour, and a heating rate of 5 °C/min. The efficacy of this adsorbent was assessed through both batch and fixed-bed column adsorption experiments under various operational parameters, including adsorbent mass (1–6 g/L), contact time, pH (2–10), temperature (20–60°C), inlet acetaminophen concentration (20–150 mg/L), and flow rate (0.5–1.5 mL/min). The results indicate that acetaminophen was better adsorbed in its neutral form rather than in its dissociated state. The findings also revealed that both the Langmuir (two-parameter) and Sips (three-parameter) models provided the best fit for the static adsorption equilibrium data. Furthermore, kinetic analysis indicated that the experimental data were best modelled by the Elovich model and governed by both external diffusion and intraparticle diffusion mechanisms. Therefore, the Yan-Viraraghavan model provided a good fit for the experimental breakthrough curves under various operating conditions. However, the adsorbed amounts of acetaminophen obtained from the column experiment indicated that the high-adsorbed amount of 204.11 mg/g was achieved with an inlet acetaminophen concentration of 150 mg/L, a bed depth of 6 cm, and a flow rate of 0.5 mL/min. These results highlight the potential of the synthesised GAC as a promising adsorbent for pharmaceutical wastewater treatment using fixed-bed column systems.