Smartphone Brands Research Articles

An Analysis of Smartphone Brands and Their Sales Market in China

An Analysis of Smartphone Brands and Their Sales Market in China

Determinants of smartphone brand switching intention of consumers in Hong Kong

Determinants of smartphone brand switching intention of consumers in Hong Kong

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

This study examines the effects of content characteristics (i.e., informational and emotional characteristics), language, and nonverbal information on social media engagement (SME; i.e., likes, shares, and comments) in the context of global brands operating in an emerging market and implementing TikTok as a tool for social media marketing. The data set comprised 680 posts, 1,527,340 likes, 58,529 shares, and 18,743 comments collected from global smartphone brands’ TikTok accounts specifically targeting Indonesian consumers. The findings confirm that informational content mainly generates higher SME than emotional content. English and code-switched languages generally improve SME, whereas nonverbal information mostly has no significant effects. Furthermore, English and code-switched languages mainly have negative moderating effects on the relationship between content characteristics (both informational and emotional characteristics) and SME. Theoretically, this study provides a preliminary understanding of effective SME enhancement strategies for global brands targeting consumers on TikTok in emerging markets. Practically, the results of this research can provide guidelines for global brands engaging with consumers in emerging markets. These insights can also assist global brands in creating TikTok-famous content.

PENGARUH WORD OF MOUTH (WOM) DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO MELALUI BRAND IMAGE

Smartphones are one of the technologies that cannot be separated from the lives of consumers, such as those in Indonesia. The purpose of this study was to see the effect of word of mouth and product attributes on purchasing decisions through the brand image of Vivo smartphones. This research category is analytical descriptive using Path Analysis as an analytical technique. Respondents in this study were students of the Faculty of Economics and Business, Pancasila University, Special Regular Class Class 2018-2020 with a total of 66 students. From the estimation results, it is found that consumer buying decisions on smartphones are influenced by word of mouth and product attributes received by consumers through the smartphone brand image. Based on the results obtained, brand image is directly influenced by word of mouth, product attributes, and purchasing decisions. Meanwhile, indirectly, word of mouth does not affect purchasing decisions through the Vivo smartphone brand image, because consumers trust consumer reviews of smartphone users more than the smartphone brand image. Meanwhile, Vivo smartphone product attributes indirectly influence purchasing decisions through brand image. Therefore, to be able to influence purchasing decisions, Vivo smartphones must maintain product quality in accordance with current consumer needs, especially among students.

The Effect of Smartphone Brand Personality on Purchase Intention: The Mediation Role of Brand Identification and the Moderating Role of Self-Construal

The Effect of Smartphone Brand Personality on Purchase Intention: The Mediation Role of Brand Identification and the Moderating Role of Self-Construal

Analisis Pengaruh Online Review di Youtube, Citra Merek, dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Oppo

This study aims to determine the effect of Online Review (X1) on Yotube, Brand Image (X2), and Price Perception (X3) on the Purchase Decision (Y) of Oppo Smartphones. This type of research is a quantitative research by taking samples from students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta batch 2019 - 2020, as many as 93 people who have purchased Oppo brand smartphones as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the SPSS application by conducting data quality tests, classical assumption tests, multiple regression tests, t tests and coefficients of determination tests. Based on the test results in this research, it shows that the Online Review variable on YouTube and the price perception have a positive and significant effect on the Oppo Smartphone Purchase Decision. While the Brand Image variable has a positive but not significant effect on the Oppo Smartphone Purchase Decision.

A Study on Young Buyer’s Perception Regarding Online Purchasing of Smartphones in Anand City

Online purchasing of smartphones is not something new to young Indians these days. Since most of the youth at present have grown up with the developing technology, they are much more comfortable purchasing their requirements online while sitting and relaxing at their homes. Therefore, it is vital to identify the perception of young buyers regarding the online purchasing of smartphones. With this regard, a study was conducted in Anand city by surveying 130 young people aged up to 30 years. The sample was taken from the convenience non-probability method and statistical tools like percentage analysis, graphs and tables were used to analyze and interpret the data collected. According to the results of the study, it is found that young buyers have a positive perception regarding online purchasing of smartphones. The most preferred smartphone brands were Samsung, Apple and Oneplus. The factor that influences them the most while purchasing smartphones online is the ‘discounts’ offered to them while the factor ‘ratings from previous buyers’ prevents them from purchasing smartphones online. It is also found that the most important characteristics young buyers look for before purchasing smartphones online are brand, price, and camera. This study is helpful to online sellers to understand the view and expectations of young buyers towards online purchasing of smartphones.

Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19

PurposeThe world has been forced to implement movement restriction strategy because of the COVID-19 pandemic, and industries have to embrace online technologies and social media marketing activities (SMMAs) to continue their business operations. Considering the aftermath of COVID-19 on the business world, this study aims to explore the determining elements of SMMAs and analyse how these factors affect brand equity (BE), relationship equity (RE) and purchase intention (PI) among smartphone consumers in China. Five constructs of SMMAs, namely, entertainment (EN), interactivity (IN), trendiness (TR), customisation (CU) and electronic word-of-mouth (WM), were examined to examine the effects of SMMAs on BE and RE. Subsequently, the mediation effects of BE and RE on the relationships of all constructs of SMMAs with PI were analysed.Design/methodology/approachAn online survey was conducted with the participation of 347 Chinese consumers who used social media platform managed by the smartphone brands as their marketing activities during COVID-19. The data were analysed via structural equation modelling using SmartPLS.FindingsThis study’s result showed the significant and positive influence of CU, TR and WM on BE and the strong and positive influence of CU, IN and TR on RE. Furthermore, BE was found to fully mediate the relationships of CU, TR and WM with PI, while RE was found to mediate the relationships of TR and CU with PI. The performance and impact factor analysis revealed RE as the most important factor for PI, followed by BE, CU and TR.Originality/valueThis study extended the authors’ knowledge and understanding about social media marketing, BE and smart phone PI during COVID-19. Findings of this study can assist smartphone brands in China to develop the most effective strategies for SMMAs, which can be tailored for consumers to maximise profits, even during any crisis when physical business activities are deemed difficult. Moreover, this study’s findings can benefit the government and policymakers in developing and regulating rules and regulations for e-commerce and social media commerce for all industries and areas.

Reflecting Customer - Brand Identification on Customers Brand Passion: An Applied Study of Smartphone Brands in Iraq

The main objective of the current study is to verify the role of customer-brand similarity in the brand passion for some brands of smartphones, as the sample study consisted of 296 customers, and therefore the problem of the study was formulated with regard to the relationship between the study variables, as a result of which the objectives of the study were defined. The study hypothesis chart crystallized the formulation of the special hypotheses tested in the statistical package to model structural equations in the least squares method (AMOS.V.25) and to analyze what the study tool provided, a set of statistical methods were used: The deterministic factor analysis, the alpha Kronbach coefficient, the determination coefficient (R2), and the normal distribution of data. The results of the study showed a clear and important perception of the relationship between customer-brand similarity and brand passion, and perhaps the most important results of the study are reflected in a positive statistical correlation and impact between customer-brand affinity and brand passion. Customers are familiar with their brand, which means a repeat purchase and a pride in keeping with it despite the presence of other brands. In the light of these findings, the study presented a series of recommendations, the most important of which is (strengthening the relationship between preferred brands and their customers by ensuring the strength and stability of the relationship between them in the light of ongoing marketing research).

Extension of Consumer Brand Engagement Framework: Indonesian Smartphone Brands Consumers

This research identifies evidence regarding the nexus between the antecedents of CBE dimensions and consequences on smartphone brands in Indonesia. Data were collected through an online questionnaire targeted at a total of 1251 smartphone users/consumers in Indonesia. AMOS SEM was used in processing the statistical tests of this research. Convergent validity and composite reliability were also used to check the questionnaire items. The authors found that consumer involvement and self-expressive brand affect all the CBE dimensions (COG, AFF, ACT) while consumer participation only affects one CBE dimension (COG). Subsequently, CBE dimensions affect brand usage intent and self-brand connection. Therefore, this study contributes to the body of work in consumer brand engagement literature.
 Keywords: consumer brand engagement, consumer involvement, consumer participation, self-expressive brand, brand usage intent, and self-brand connection

Analisis Faktor-Faktor Brand Loyalty Smartphone Samsung di Sidoarjo

The rapid advancement of communication technology is characterized by a huge number of requests for various sorts of communication tools, resulting in increased rivalry in communication products such as smartphones. On the market, there are numerous smartphone brands. As a result, Samsung smartphones have a large market share. This study aimed to analyze how Brand Personality, Brand Love, and Brand Experience affect Samsung Smartphone Brand Loyalty in Sidoarjo Regency. This study employed a quantitative approach, with 90 respondents and a total of 90 samples evaluated. The sampling method employed a non-probability approach with a purposive sampling strategy, in which the sample was chosen depending on the researcher's criteria.The data processing technique used was Partial Least Square (PLS). The results revealed that (1) brand personality has no significant effect on brand loyalty, (2) brand love has a significant positive effect on brand loyalty on Samsung smartphones, (3) brand experience significant positive effect on brand experience on Samsung smartphones.

Pengaruh Atribut Produk, Ketidak Puasan Konsumen, Dan Mencari Variasi Terhadap Perilaku Perpindahan Merk Smartphone Di Kota Metro (Studi Pada Mahasiswa Manajemen FEB UM Metro Angkatan 2017)

Nowadays, a brand can no longer be said to be a part of a product. Therefore, the brand must be maintained if it is managed properly. Such brand management activities must be viewed as valuable activities for the company. Types of consumer behavior in purchasing decisions that tend to make brand shifts are limited and inertia decision making. The purpose of this study is to determine whether product attributes, consumer dissatisfaction, and looking for variations simultaneously influence the behavior of smartphone brand switching. In this study using primary data and secondary data, the research method used was the sampling technique using the Slovin formula, namely management students of the faculty of economics and business, Muhammadiyah University of Metro class of 2017, with a total sample of 114 people. The data analysis technique used is validity test, reliability test, normality test, linearity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that product attributes have a significant and significant effect on the behavior of smartphone brand switching, consumer dissatisfaction has no and insignificant effect on the behavior of smartphone brand switching, and looking for variations has an effect and is significant on the behavior of smartphone brand switching. From the product attribute F test, consumer dissatisfaction and looking for variations together have an effect and are significant on the behavior of smartphone brand switching.
 
 Keywords- Product Attributes, Consumer Dissatisfaction, Seeking Variation and Brand Change Behavior

Colorimetric detection of H2O2 with Fe3O4@Chi nanozyme modified µPADs using artificial intelligence.

Peroxidase mimicking Fe3O4@Chitosan (Fe3O4@Chi) nanozyme was synthesized and used for high-sensitive enzyme-free colorimetric detection of H2O2. The nanozyme was characterized in comparison with Fe3O4 nanoparticles (NPs) using X-ray diffraction,Fourier-transform infrared spectroscopy,dynamic light scattering, and thermogravimetric analysis. The catalytic performance of Fe3O4@Chi nanozyme was first evaluated by UV-Vis spectroscopy using 3,3',5,5'-tetramethylbenzidine. Unlike Fe3O4NPs, Fe3O4@Chi nanozyme exhibited an intrinsic peroxidase activity with a detectionlimit of 69nM. Next, the nanozyme was applied to a microfluidic paper-based analytical device (µPAD) and colorimetric analysis was performed at varying concentrations of H2O2 using a machine learning-based smartphone app called "Hi-perox Sens++ ." The app with machine learning classifiers made the system user-friendly as well as more robust and adaptive against variation in illumination and camera optics. In order to train various machine learning classifiers, the images of the µPADs were taken at 30s and 10min by four smartphone brands under seven different illuminations. According to the results, linear discriminant analysis exhibited the highest classification accuracy (98.7%) with phone-independent repeatability at t = 30s and the accuracy was preserved for 10min. The proposed system also showed excellent selectivity in the presence of various interfering molecules and good detection performance in tap water.

Investigating Smartphone Brand Loyalty for Millennials and Gen Z

The purpose of this paper is to examine smartphone users' brand loyalty decisions across and within generation cohorts, Gen Z and Millennials, based on customer value theory. The study discovers value perceptions for the cohorts, utilizes these for identifying distinct consumer segments within the cohorts, and finally, investigates the impact of these value perceptions, on loyalty, for each of the sub-segments. A four-stage analysis involving exploratory factor analysis, cluster analysis, ANOVA, and MANOVA was undertaken. Three distinctive clusters were obtained within both Gen Z and the Millennials, and for each of these sub-segments, the influence of the identified value perceptions, when investigated on attitudinal and behavioral components of loyalty, threw striking differences. The paper extends the current understanding of smartphone brand management, particularly from the perspective of identifying value perception-based consumer segments, within the cohorts and mapping the influence of these identified perceptions on both attitudinal and behavioral components of loyalty.

Relational Capital and Technology Brands Over Time

Study examines alternative metrics for assessing relational capital. Associated with intellectual capital, relational capital has to do with knowledge about external relationships. It is chiefly knowledge about customers, but also includes knowledge concerning all external entities such as regulators, collaborators, and others.
 
 Relational capital is not widely studied. It’s not even included in some popular metrics such as VAIC but is increasingly important in a digital world dependent on customer information, customer interactions, and customer relationships. The concept of brand equity is very similar though from another discipline and not often discussed with or related to the relational capital framework. But by bringing similar disciplines closer together, we can learn things that allow a better understanding of both. Brand equity is particular important to reference because a number of consultancies offer metrics for measuring it, particularly for firms with powerful brands. As a consequence, any alternative metrics suggested will have some baseline for comparison once brand equity is included.
 
 This study explores alternative metrics for relational capital, specifically using web-scraping sentiment analysis software to examine select brands. In this case, the study replicates previous work on technology brands, looking at key indicators for the top worldwide smartphone brands. The previous study examined them over a five-week period in early 2021, and this study continues the research with similar results from early 2022. Key metrics include sentiment (positive/negative), influencers, platforms (social networks, blogs, forums), location, and volume. Brands identified as more valuable by other metrics show more interest and more stability over time though all brands do show the potential for a change in value in response to circumstances.

ANALISIS PENGARUH LOYALITAS MEREK DAN PREFERENSI MEREK TERHADAP NIAT PEMBELIAN ULANG SMARTPHONE PADA GENERASI Z

The study aims to examine students repurchase intentions on smartphone brands. The population used in this study was Indonesian students who used smartphones and once bought back their smartphones. The study used primary data and used purposive sampling techniques in sampling. The number of samples collected was as many as 156 student respondents. The analysis test was conducted using the SEM method and data process using Smart PLS software. The results of the data analysis successfully showed all five significant hypotheses. (1) Brand Engagement in Self-Concept positively affects Brand Loyalty, (2) Value Consciousness positively affects Brand Loyalty, (3) Brand Loyalty positively affects Repurchase Intentions, (4) Self-Congruity positively affects Brand Preferences, (5) Brand Preferences positively affect Repurchase Intentions. The results of this research are expected to help marketers in developing any aspect that can foster the intention of buying smartphone brands in Indonesia among students.

Determinants of Patronage of Smartphone Among Female Students of Tertiary Institutions in Ekiti State

Telecommunication industry has reconfigured our big world to a small village through the availability of swift devices for easy communication. One of the best gifts ever presented to humanity by this industry is Smartphone. However, irrespective of the sound and impressive job done by this industry, there is a need for the purchase of this device for proper usage. This therefore brings us to a marketing platform where demand and supply agreement need to be fulfilled between manufacturer and consumers. This study examined the determinants of Patronage of Smartphone among the Female Students in Tertiary Institutions in Ekiti State . Stratified and convenient random sampling technique were used to select the study area and the respondents in order to make sure that every member of the selected faculties in the university evenly represented. The population for this study was 21,827. The sample size for the study was 399 using the Taro and Yamane (1992).Three hundred and ninety-nine questionnaires were administered to the respondents. Data obtained was analyzed using descriptive statistics and multiple regressions. The article therefore established smartphone brand awareness through usage, brand perception through price and brand quality through designs contribute d significantly to the patronage of Smartphone among female students of tertiary institutions in Ekiti State. It is therefore recommended that the above mentioned factors should be taken into consideration for better patronage of smart phone among female students of tertiary institutions.

THE INFLUENCE OF CUSTOMERS’ VALUE ON SATISFACTION AND ITS IMPACT TOWARDS LOYALTY USING IPHONE BRAND SMARTPHONE IN PALU CITY

This research aims to determine the influence of customers’ value on satisfaction and its impact towards loyalty using iPhone brand smartphone in Palu city. This is descriptive-causal research. The research sample is 165 consumers who use iPhone brand smartphones in Palu City selected through purposive sampling method. The research used data analysis methods carried out by looking at the assumptions of Structural Equation Modeling (SEM) as well as conformity tests and statistical tests which are all carried out with the AMOS 16.0 and SPSS 23 programs. The research results reveal that 1) Customer value has a positive and significant influence on satisfaction using an iPhone brand smartphone in Palu City., 2) Customers’ value has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 3) Customers’ satisfaction has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 4) Satisfaction can mediate the influence of customers’value on loyalty using iPhone brand smartphone in Palu City.
 
 Keywords: Customers Value, Customers Satisfaction, and Customers Loyalty.

Research on Trend, similarity and difference of Chinese and oversea’ s smartphone brand——Take Apple and Xiaomi as an Example

In the last 10 years, the smartphone industry has risen and gradually become a crucial industry in human beings’ society due to the growth of communicational technology. However, the cost of producing a phone has been cut these years because of the industry’s maturity. More and more brands are to be born in the future. The situation can be an influential factor in developing the smartphone industry. The convergence of the smartphone industry might cause a recession in the industry. The research will focus on the two symbiotic smartphone brands, Xiaomi and Apple, to study their marketing strategy. By comparing various strategies, the study will also predict the smartphone industry and offer persuasive suggestions for the transition of the smartphone industry. The methodology such as questionnaire and case study will be included in the article to gain the analysis data. The research has analyzed and predicted the smartphone industry trend with the data.

PENGARUH TECHNOLOGY ACCEPTANCE TERHADAP USER EXPERIENCE DALAM PENGGUNAAN SMARTPHONE

There are many factors that cause someone to tend to like and choose a smartphone brand to use. The selection of certain smartphone brands is related to consumer loyalty, one of which is influenced by the user experience quality factor of the smartphone that has been used and is an important consideration for switching or making choices on smartphone products from the same brand. To get a high user experience, a positive attitude on smartphones is needed. This study aims to examine the effect of attitudes on smartphones on user experience in the use of the gadget. The sampling technique used was random sampling, and the samples of this study are men and women who actively use smartphones. Data analysis in this study used path analysis. The results of the analysis concluded that the model fit with P=0.209 and GFI = 0.967.