Smartphone Brands Research Articles

Determining Inaccurate Coordinates in Electronic Data Collection for Surveillance and Immunization Supportive Supervision: A Case Study of Nigeria EPI Supportive Supervision Module.

The mobile phone global positioning system (GPS) is used to reconnaissance a mobile phone user's location, e.g., at work, home, shops, etc. Such information can be used to feed data gathering expeditions, the actual position of the interviewer/surveyor using the mobile phone inert settings of location mode via GPS, WIFI, and Mobile networks. Mobile devices are becoming progressively erudite and now integrate diverse and robust sensors. The new generation of smartphones is multi-laden with sensors, including GPS sensors. The study describes and evaluates a data-gathering process used by the World Health Organization (WHO–Nigeria, EPI Program) that uses phone-based in-built GPS sensors to identify the position of users while they undergo supportive supervision. This form of spatial data is collected intrinsically using the Open Data Kit (ODK) GPS interface, which interlaces with the mobile phone GPS sensor to fetch the geo-coordinates during the process. It represents a step in building a methodology of matching places on the map with the geo-coordinates received from the mobile phones to investigate deviation patterns by devices and location mode. The empirical results can help us to understand the variation in geospatial data collation across devices and highlight critical criteria for choosing mobile phones for mobile surveys and data campaigns. This study reviewed the existing data gathered inadvertently from 10 brands of smartphones over 1 year of using the mobile data collection with over 80,000 field visits to predict the deviation pattern for spatial data acquisition via mobile phones by different brands.

The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity

Masstige marketing represents the democratization of luxury to middle-class consumers. The purchase of luxury brands aims to satisfy utilitarian and hedonic customers’ motives, based on their personality traits, even the dark ones (such as narcissism, Machiavellianism, and psychopathy). The continuous evolution of technologies pushes consumers to face their technological adoption propensity. Smartphones can be considered as objects able to extend the self of consumers and their status. The interest of our research is to investigate the masstige perception of smartphone brands, through the lens of the antecedents of consumers' behavior and the dark side of their personalities. The relationship is explored considering the technological propensity of consumers. We analyzed three market leader brands in the smartphone industry – Apple (iPhone), Samsung, and Huawei.The research contributes to the academic literature on the impact of the dark side of personalities on masstige marketing and technology adoption propensity.

Smartphone Market Analysis with Respect to Brand Performance Using Hybrid Multicriteria Decision Making Methods

In this era of information explosion, smartphones have become a necessary device in our daily life. In order to select a better smartphone, most users try to collect more attributes to help them purchase their own smartphones, including the brand image from the advertisements, features from the specifications, word-of-mouth from their peers, and the average sales from some secondary data webs. In order to assist the users to evaluate the brand performance from the market attributes, in this paper, we selected nine smartphone brands and used multi-criteria decision-making methods to rank the smartphones’ functions. We first use TOPSIS to evaluate word-of-mouth, together with average sales collected from the website of each brand, and the brand image obtained by the use of questionnaires. Finally, we summarize the final rankings of these smartphone brands. The brand performance analysis shows that our proposed hybrid method can significantly derive the overall rankings of smartphone brands.

Solving Color Reproducibility between Digital Devices: A Robust Approach of Smartphones Color Management for Chemical (Bio)Sensors.

In the past twelve years, digital image colorimetry (DIC) on smartphones has acquired great importance as an alternative to the most common analytical techniques. This analysis method is based on fast, low-cost, and easily-accessible technology, which can provide quantitative information about an analyte through the color changes of a digital image. Despite the fact that DIC is very widespread, it is not exempt from a series of problems that are not fully resolved yet, such as variability of the measurements between smartphones, image format in which color information is stored, power distribution of the illuminant used for the measurements, among others. This article proposes a methodology for the standardization and correction of these problems using self-developed software, together with the use of a 3D printed light box. This methodology is applied to three different colorimetric analyses using different types and brands of smartphones, proving that comparable measurements between devices can be achieved. As color can be related to many target analytes, establishing this measurement methodology can lead to new control analysis applicable to diverse sectors such as alimentary, industrial, agrarian, or sanitary.

MOTIVASI, SIKAP DAN PERSEPSI TERHADAP PERILAKU KONSUMEN DALAM MENGGUNAKAN SMARTPHONE MERK SAMSUNG PADA MASYARAKAT KOTO BARU HIANG KAB. KERINCI

This problem is motivated by the use of Samsung brand smartphones. The research objectives are: 1) To determine the partial effect of motivation, attitudes and perceptions on consumer behavior in using Samsung brand smartphones in the Koto Baru Hiang Kab community. kerinci, 2) To determine the effect of motivation, attitudes and perceptions partially on consumer behavior in using Samsung brand smartphones in the Koto Baru Hiang Regency community. kerinci. The population in this study is the people of Koto Baru Hiang Kab. Kerinci. The sample for this study amounted to 90 respondents with the sampling technique of accidental sampling. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and f-test. Based on the results of the study indicate that: Motivation has a significant and positive effect on consumer behavior 0.000 <0.05. Attitudes have a significant and positive effect on consumer behavior 0.000 <0.05. Perception has a significant and positive effect on consumer behavior 0.000 <0.05

Factors Affecting Buying Decision of Smart Phones – (In Reference to The College Student of Kathmandu)

Now a days, Smart phone becomes the popular choice of all individual for the communication. It not only works for the communication but also works to check the email, use of internet, shaving and sharing of important documents, sound recording, taking photos. There are different models and brand of smartphone. Considering the growing needs and demand of smart phone, the study was conducted to identify the factors affecting buying decision of smart phones. The study was conducted among the 170 students of Public Youth Campus of Kathmandu. The data was collected via Google form due to spread of Covid-19. The descriptive research design had selected for the study to describe the factors that affect the purchase decision. The study had used some statistical models like mean, medium, St. deviation, and correlation to analyze the data. The result shows that product attributes, price and brand was regarded as first, second, and third most important factors respectively. The correlation analysis shows all the independent variables: price, brand and product features had positive and significant relationship in consumer buying decision towards Smart Phones. The study has considered only three explanatory variables i.e., price, brand and product features in the entire study so future researcher can test the impact of other independent variables on purchase decision of smart phone consumers.

THE CUSTOMER TESTIMONIAL REVIEW OF OPPO SMARTPHONE USER IN MANADO

The purpose of this research is to know The Customer Testimonial Review of Smartphone Brand at OPPO user in Manado. In accordance to achieve the purpose of this research, the testimonial was interviewed to 21 informants of OPPO Smartphone user. An in-depth interview is an unstructured one-to-one discussion session between a trained interview and a respondent, (Hair, Money, and Samouel, 2007). Based on the research result and discussion following conclusions can be drawn: most informants are satisfied with the OPPO smartphone, based on the features, performance, camera quality, design, sound, and comparable to its price. But one of the informant complain about the casing frame that easily peeled of and the unlock button are easily broken.

Naive bayes algorithm performance for smartphone sentiment analysis in social media

Indonesia with a population of 250 million is a large market, Millennials tend to be more adaptive to the development of communication technology [1]. There are lot of opportunities that are used by various groups, one of which is the need to use smartphones that can make it easier for people to exchange information [2].  The shift in sales of smartphone brands in Indonesia is influenced by massive advertising carried out by smartphone vendors (smartphone capitalists) to consumers [3]. The enthusiasm of the community in welcoming this platform is so great, lot of comment about smartphone brand stated by public is an interesting thing to be processed to be information. Utilization of that information requires analytical techniques so that the produced information can help many parties. The method used in this study is Naïve Bayes classification method which is a learning technique for data mining algorithms that uses probability and statistical methods [4]. This method is used to classify comments given by the community to smartphone brands. The comments given in this application will later be classified into positive, negative, and neutral comments. The purpose of this study was to find out how much positive, negative and neutral comments the community gave to smartphone brands, so that later it would facilitate the smartphone brand in providing policies or development in the future.

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

Rapid advances in mobile technology with high product diversity have led to high levels of smartphone brand switching among users. Hence, customers’ brand loyalty is the key to a smartphone manufacturer’s survival in this highly competitive market. This study developed Oliver’s four-stage loyalty model by integrating major constituents of each loyalty stage with the incorporation of brand reputation as a moderator. This study adopted a cross-sectional design and collected quantitative data from 327 smartphone users in Malaysia. The results from the structural model supported the sequential process of loyalty development through cognitive (hedonic value), affective (brand satisfaction and emotional attachment), conative (brand trust), and action (smartphone brand loyalty). Contrary to expectation, cognitive (utilitarian value) has no impact on affective (brand satisfaction and emotional attachment). Further, the moderating impact of brand reputation on the linkage between conative (brand trust) and action (smartphone brand loyalty) was verified. The discussions, implications, and limitations are provided in this study.

PREFERENSI KONSUMEN TERHADAP MEREK SMARTPHONE BERDASARKAN SISTEM OPERASI (Studi Perbandingan Smartphone menggunakan Iphone S/IOS dengan Android OS)

This study aims to analyze the differences in smartphone brand preference in relation to android operating system and iOS, by analyzing the relationship between smartphone features and selection of smartphone brands based on android OS and iPhone OS, and the effect of the features offered Operating system used today by a brand smartphone with an interest in smartphone devices. Samples in this study as many as 100 respondents students in Denpasar City who use smartphones with iOS and Android operating system. By using convenience sampling method. Data analysis technique used in this research is multiple regression analysis and chi square test. The results of this study prove the difference in preference to smartphones with IOS and Android operating system, with Android smartphones have a greater preference than iOS smartphones. There is a connection between the smartphone feature and the preference to change the smartphone device it has.

Pengaruh Psikologis Konsumen Terhadap Keputusan Pembelian Produk Smartphone Merek Vivo (Studi Kasus Pada Masyarakat Dusun II Desa Tanjung Mulia Kecamatan Tanjung Morawa)

This study uses descriptive data analysis methods to describe or analyze research results but are not used in making broad conclusions, and this study also uses quantitative methods, namely the method used to show data in the form of numbers. Purchase of Vivo Brand Smartphone Products from the Community of Hamlet II, Tanjung Mulia Village, Tanjung Morawa District. Data collection techniques using interviews, questionnaires, observations. The results of consumer psychology research have a positive and significant effect on purchasing decisions which are indicated by the value of tcount> ttable (5.169>1.98447) and significant at 0.000 <0.05. The coefficient of determination (R square) is 0.214, which means 21.4% of the purchasing decision variables. can be explained by the independent variable Consumer Psychology, while the remaining 78.6%. Keywords: Psychological, Consumer, Vivo Smartphone

The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

A smartphone is now part of Filipino consumers' lifestyles, so smartphone brands are becoming more competitive and innovative to become the top brand in consumers' choice. There are many factors to consider in determining how Filipino consumers choose their preferred smartphone brands. As past studies show, Filipino consumers are xenocentric and prefer to buy products made internationally and not locally. The researchers focused on three (3) Independent variables and one (1) Moderating Variable to understand if Filipino consumers are xenocentric in buying smartphones. (1) Brand Preference, to understand the factors that affect their preference in buying. (2) Brand Equity, to study how the consumers value the brand. (3) Purchase Intention, to know the factors that contribute to the consumers' purchase decision, and (1) Country of Origin as moderating variable on the three (3) variables. The result revealed that the Country of Origin has no moderating influence on the three (3) Independent variables. This study used the descriptive-correlational and quantitative method in collecting data from the respondents through an online questionnaire. The survey was divided into sections to aid researchers in determining the relationship between these three variables. Country of Origin is not the priority of Filipino consumers in terms of smartphone brands. Consumers are focusing more on their Brand Preference and Brand Equity in purchasing smartphones.

The influence of marketer and user-generated communication on brand preference

Social media channels have evolved into a powerful platform for brands and consumers to communicate with each other, with today’s consumers increasingly relying on the information obtained through social media to guide their opinions and preferences. This paper examines the relationship between social media communication and different aspects of smartphone brands. The study uses structural equation modelling to interrogate data collected from 651 heavy or medium users of social media. The findings reveal that user-generated content has a strong influence on brand image, attitude toward the brand and brand preference, while marketer-created content has a significant but relatively smaller effect on attitude toward the brand and brand preference. The mediation role of attitude toward the brand is found to be significant in the development of brand preference. These findings will help marketers improve their social media communication by focusing on unbiased information. At the same time, this will help them understand the increasing importance of user-generated communication over marketer-created communucation.

Effect of online social media marketing efforts on customer response

AbstractIt has been a challenge to map the efficacy of marketing communications in building stronger brands on social media. Given the paucity of research in this area, the present study offers a holistic model that maps the effect of social media marketing (hereinafter SMMEs) on consumer response via building brand equity and brand trust. This study was conducted on customers of major brands of smartphones in India. The data were collected from 318 consumers who visited fan pages of the selected brands of smartphones. The current study examines how SMMEs influence customer behavior via brand equity and trust. Additionally, the study examines how brand equity and brand trust interact during the process. The current study's findings indicate that brand equity partially mediates the effect of SMMEs on customer response. On the other hand, SMMEs do not succeed in converting brand trust into customer response. Further, brand equity fully mediates SMMEs' effect on brand trust. Finally, the results also show that the effect of brand equity on customer response is partially mediated by brand trust. Toward the end, study dwells on its practical implications and limitations.

Brand preferences for consumer electronics in the United Arab Emirates

The global consumer electronics industry has recently seen intense rivalry between a few major players. This research focuses on consumer behaviour, brand preferences and the relationship between socio-demographic factors and brand preferences in the United Arab Emirates (UAE). A quantitative study of data collected through a web-based questionnaire concludes that quality and brand equity are the major determinants of a consumer's decision and identifies Sony and Apple as the preferred electronics and smart phone brands. Age, gender and income do not influence brand preference within the UAE market.

PENGARUH CITRA MEREK, PERCEIVED VALUE, DAN PENGALAMAN PELANGGAN TERHADAP LOYALITAS PENGGUNA IPHONE

The objective of this research is to identify the effects of brand image, perceived value, and customer experience on the loyalty of iPhone users in Malang city. This is an explanatory research because it explains causal relationships between variables through hypothesis testing. The sample was selected using non-probability sampling method and purposive sampling technique, resulting in 150 respondents. The data analysis includes descriptive analysis, classical assumption test, multiple linear regression, and hypothesis testing. This study finds that brand image, perceived value and customer experience positively and significantly influence the loyalty of iPhone users in Malang city. This study also finds that iPhone is a smartphone brand with technological superiority and that the values contained in iPhone meet the customers expectation prior to the purchase of the product. Furthermore, the product influences customer loyalty. The experience of using iPhone ensures that users will choose iPhone as their smartphones in the future. This means that the loyalty of iPhone users in Malang city is affected by brand image, perceived value, and customer experience.

Evaluation of Brand Switching Factors for Smartphones Products in Surabaya, Indonesia

The purpose of this research is to analyze the factors influence the smartphone brand switching in Surabaya City, Indonesia during the pandemic. The research uses quantitative approach to analyze the data collected from 128 respondents by purposive sampling with exploratory factor analysis technique to analyze the possible factors in switching smartphone brands. The study found four factors influence the switching brands among consumers, namely, “Loyalty”, “Comfort”, “Knowledge” and “Cost”. The higher the loyalty on currently used brand will make the possibility to switch brand is low. The “Comfort” factor shows that the consumers aren’t likely to switch brands once they feel the enjoyment in using the current brand. The “Knowledge” factor about product quality, feature and performance can urge the consumers to stay or leave the current brand. The last factor “Cost” directs the consumers to switch the brand of their smartphones if the consumers do not need too much sacrifice. The suggestions for future study are the possibility to use other analysis technique and its implementation to other product types.

Consumer perception of high-tech brands and related products

Purpose: The paper examines the opinions and attitudes of young adults as the target audience towards a high-tech brand on several specific levels. The goal of research is to investigate and explore the perception of both Apple product users and non-users related to the Apple brand, brand loyalty, purchase intention, recommendation intention, and other aspects. Methodology: The research instrument was created for the purpose of this research and was partially based on several prior studies with different standpoints. The online questionnaire consists of 22 items and was carried out in 2019. Parametric and nonparametric statistical tests were used for testing the difference between sample segments. Results: The results indicate that the Apple brand has a generally positive image among the respondents. The majority of the respondents use or have used at least one Apple product. Apple users are generally loyal to the brand and willing to recommend Apple products to their friends and family. Users primarily recall Apple as a top-of-mind (first-mention) high-quality smartphone brand. In contrast, non-consumers tend to recall different brand names when thinking about high-end smartphones but also suggest that a brand name is an important factor in the consumer decision-making process. Conclusion: Collected data and related analysis provide insight into (non)consumer perception of the Apple brand and Apple products in the Croatian market accentuating the main consumer attitudes and brand perception related to a high-tech brand.

The Effect of the Number of E-Stores Subscribers on Chinese Smartphone Brand Purchases: Evidence from a Machine Learning Model.

The Effect of the Number of E-Stores Subscribers on Chinese Smartphone Brand Purchases: Evidence from a Machine Learning Model.

Chinese smartphones in Latin America. Geographical and institutional bases of production

Latin America has been demonstrating steady growth of the smartphone market over the past two decades due to the “catching up digitalization” of the population. Against the background of this process, bypassing the classical stages of the development of telecommunication systems, financial technologies have flourished in the region, the 5G standard is being actively implemented. The low purchasing power of the population and the national business community contributes to the growing attractiveness of Chinese smartphone brands and production chains with Chinese participation. Thus, Latin America is the most important supplier of traditional metal resources for Chinese manufacturers of smartphones and their components. In recent years, there has been a trend with the placement of smartphone production directly in Latin American countries (Argentina, Brazil) in order to compete with brands from Japan, the Republic of Korea, the USA and Europe. Due to serious competition the penetration of Chinese manufacturers into a new market requires a new territorial organization of production. An analysis of the placement of Chinese smartphone assembly factories in Latin America over the past 10 years has shown two geographical production models. The Brazilian model assumes the placement of production facilities in densely populated industrial clusters with an emphasis on the use of skilled labor and the organization of a full production cycle directly by the Chinese brand. The Argentine model focuses on the preferences of free economic zones and only the final assembly of smartphones by local firms without an exclusive contract.