Abstract
Online purchasing of smartphones is not something new to young Indians these days. Since most of the youth at present have grown up with the developing technology, they are much more comfortable purchasing their requirements online while sitting and relaxing at their homes. Therefore, it is vital to identify the perception of young buyers regarding the online purchasing of smartphones. With this regard, a study was conducted in Anand city by surveying 130 young people aged up to 30 years. The sample was taken from the convenience non-probability method and statistical tools like percentage analysis, graphs and tables were used to analyze and interpret the data collected. According to the results of the study, it is found that young buyers have a positive perception regarding online purchasing of smartphones. The most preferred smartphone brands were Samsung, Apple and Oneplus. The factor that influences them the most while purchasing smartphones online is the ‘discounts’ offered to them while the factor ‘ratings from previous buyers’ prevents them from purchasing smartphones online. It is also found that the most important characteristics young buyers look for before purchasing smartphones online are brand, price, and camera. This study is helpful to online sellers to understand the view and expectations of young buyers towards online purchasing of smartphones.
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