Brand Quality Research Articles

The Characterization of Dry Fermented Sausages under the "Chorizo Zamorano" Quality Label: The Application of an Alternative Statistical Approach.

The characterization of quality brand meat products, such as "Chorizo Zamorano" dry fermented sausages, involves a wide range of data which makes it necessary to use alternative statistical methodologies. In this study, the feasibility of the Categorical Principal Components Analysis as a multivariate non-linear technique for the characterization of "Chorizo Zamorano" was assessed. The data analyzed were those of eight commercial brands covered by the quality mark over an eight-year period (2013-2020) and included parameters of the physicochemical composition and organoleptic properties of the product. The results showed that "Chorizo Zamorano" has an average moisture content (28.28%), high protein (38.38%) and fat (51.05%) contents, and a very low carbohydrate concentration (1.52%). Results showed that the fat and protein content and the sensory parameters related to external and internal odor appeared to be the studied variables with the greatest influence on the classification of the products according to their quality.

STUDY OF MULTIPLE ATTRIBUTES OF TRADITIONAL AND COMMERCIAL YOGHURTS TRADED FOR HUMAN CONSUMPTION IN DISTRICT RAWALPINDI

The present study was designed to evaluate the quality of traditional and commercialyoghurt brands and to acknowledge their health benefits for human consumption in districtRawalpindi. Nine types of samples collected from different resources were divided into threecategories. A, B and C were from cow, buffalo, and mixed (cow and buffalo) samples respectively. D,E, and F were from local vendors while G, H, and I were from different commercial yogurt brands.These samples were evaluated thrice on weekly basis using standard protocols for sensory, physicochemical, and microbiological attributes. It was concluded from the current study that the overall acceptability of commercial brand yoghurt was higher as compared to traditional ones. Physiochemical analysis of commercial yoghurt samples was consistent and showed a slight variation as compare to traditional yoghurt. Microbiological analysis revealed that total bacterial count of commercial yoghurtwas lower as compared to traditional ones.

Building the Brand Image of Demak as a Center for Religious Tourism Destinations through Brand Development and e-WOM

This paper aims to investigate the factors that influence the brand image of a destination. This research examines the impact of destination brand awareness, brand quality, and e-WOM on destination brand image. The sample data used in this study were 112 respondents from 7 provinces in Indonesia. Multiple linear regression was used to test the significance of the effect of the independent variable on the dependent variable. The results of the IBM SPSS 25 test show that the destination and the quality of the destination brand can affect the destination's brand image; on the other hand, e-WOM cannot. Tour service providers can predict tourist behaviour through this paper. As for academics, this paper can be used for further research by integrating branding strategies as predictors of the destination image. Empirically this research helps improve understanding of how to communicate a brand in a destination.

Mouth Level Intake of Nicotine from Three Brands of Little Filtered Cigars with Widely Differing Product Characteristics Among Adult Consumers.

Little filtered cigars are tobacco products with many cigarette-like characteristics. However, despite cigars falling under the U.S. Food and Drug Administration regulatory authority, characterizing flavors, which are still allowed in little filtered cigars, and filter design may influence how people use the products and the resulting exposure to harmful and potentially harmful constituents. We estimated nicotine mouth level intake (MLI) from analyses of little cigar filter butt solanesol levels, brand characteristics, carbon monoxide boost, and puff volume in 48 dual cigarette/cigar users during two repeat bouts of ad lib smoking of three little filtered cigar brands. Mean nicotine MLI for the three brands was significantly different with Swisher Sweets (0.1% ventilation) Cherry at 1.20 mg nicotine, Cheyenne Menthol (1.5%) at 0.63 mg, and Santa Fe unflavored (49%) at 0.94 mg. The association between nicotine MLI and puff volume was the same between Cheyenne Menthol and Santa Fe unflavored. However, these were different from Swisher Sweets Cherry. At least five main factors─flavor, ventilation, filter design, nicotine delivery related to tar, and user puff volume─may directly or indirectly impact MLI and its association with other measures. We found that users of little filtered cigars that have different filter ventilation and flavor draw dissimilar amounts of nicotine from the product, which may be accompanied by differences in exposure to other harmful smoke constituents.

Brand anthropomorphism on Twitter: communication strategies and consumer engagement

Purpose Anthropomorphized brands have been widely used as marketing communication tools to engage consumers on social media, especially on Twitter. Guided by the social exchange theory (SET) and the dialogic theory, this study aims to investigate how anthropomorphized brands leverage different communication strategies on Twitter and how these strategies are related to consumer engagement. Design/methodology/approach Supervised machine learning was used to identify the communication strategies (i.e. message types and dialogic principles) of 125,887 tweets from 21 brand characters. Some statistical analyses (e.g. frequency analysis, Chi-square analysis and Poisson regression analysis) were performed to explore the relationships between communication strategies and consumer engagement (i.e. retweets and replies). Findings The majority of anthropomorphized brands’ tweets belonged to the socioemotional category and the most adopted dialogic principles were generation of return visits and conservation of visitors. Consumers engaged more with socioemotional tweets as well as the tweets that adopted the principles of dialogic loop and conservation of visitors. There were clear relationships between message types and dialogic principles in anthropomorphized brands’ tweets, and certain dialogic principles were found to effectively improve consumer engagement with certain message types. Originality/value To the best of the authors’ knowledge, this study is the first to investigate the communication strategies of anthropomorphized brand characters on Twitter using computational research methods. It not only provides brand managers a systematic review of how current anthropomorphized brands communicate with consumers on Twitter and what strategies work more effectively to trigger consumer engagement but also contributes to theory building in brand management by integrating the SET and the dialogic theory in brand anthropomorphism research.

Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty

This study examines the role of brand love and its relationship with brand-related variables, such as brand quality, brand trust, brand commitment, and brand loyalty. A total of 265 responses from smartphone users were collected via an online survey over a two-week period. The findings confirmed the effect of brand quality on brand trust, brand love, and brand loyalty as well as the effect of brand trust on brand love and brand commitment. Brand love affects brand commitment and brand loyalty, which comprises purchase intention, word-of-mouth, and willingness to pay. Managerial implications and future research directions are provided.

ANALISIS PENGARUH BRAND ATTITUDE DAN BRAND QUALITY TERHADAP BRAND VALUE DAN BRAND LOYALTY PADA SMARTPHONE SAMSUNG DI SURABAYA

The purpose of the research was to determine the effect of Brand Attitude, Brand Quality on Brand Value and Brand Loyalty on Samsung smartphone products. The research was conducted using a quantitative approach with the number of samples analyzed, namely 150 Samsung smartphone users in Surabaya. Data collection techniques were carried out using questionnaires and partial least squares analysis as data analysis techniques. The results showed that 1) Brand Attitude has a significant effect on Brand Value, 2) Brand Attitude has a significant effect on Brand Loyalty, 3) Brand Quality has a significant effect on Brand Value, 4) Brand Quality has a significant effect on Brand Loyalty, and 5) Brand Value has a significant effect significantly significant to Brand Loyalty.

THE EFFECT OF MOBILE BRANDS ON CONSUMER PURCHASE DECISION IN JORDAN

This study aims to explore the different brand dimensions that affect consumer purchase decisions. The researcher distributed 470 questionnaires for participants with Samsung- branded cellular devices. The research hypotheses were tested using the SPSS version 17.0 Program and AMOS 20.0 software- structural equation modeling SEM, which was used to analyze the data collected from the respondents. The study found that there is a significant positive effect of Perceived brand name and Perceived brand quality on consumer purchase decisions, while there is an insignificant effect for perceived brand price and perceived brand value on a consumer purchase decision. The recommendations were developed to enhance the role of the brand dimensions to benefit from it in the marketing of cellular devices both for companies and customers, perceived brand name and the Perceived brand quality are the ones that have the strongest effect, and therefore, companies that produce cellular devices should focus more on these dimensions to encourage consumers to make a purchasing decision. Furthermore, to improve the dimensions that got the lowest effect. Keywords : Mobile Brand, Consumer Purchase Decision, Brand Quality, Brand Name, Jordan DOI： https://doi.org/10.35741/issn.0258-2724.58.1.73

Kvalitet gastronomskih manifestacija u funkciji jačanja kapitala brenda turističke destinacije - studija slučaja Vojvodine

The paper examines the influence of the quality of gastronomic manifestations on tourist destination brand equity. The research was conducted on the example of the tourist destination of Vojvodina. More precisely, the research was conducted on a sample of 600 visitors at 32 gastronomic manifestations, which were organized on the territory of Vojvodina in the second half of 2022. The survey was conducted during the holding of gastronomic manifestations. The research was conducted using SEM. The results show that the quality of gastronomic events has a positive impact on strengthening the brand equity of the destination. This conclusion was drawn based on findings that show that all dimensions of the quality of the hospitality event have a positive impact on all components of brand equity. The results of the survey show that food at the event has the greatest impact on destination brand equity, while souvenirs have the least impact. The facilities at gastronomic events have a significant impact on brand quality, while the informational services at a gastronomic event have a significant impact on destination brand awareness.

Evaluation of the level of quality development of the manufacturing industry in the Northeast

This paper takes the manufacturing industry in the three northeastern provinces as the research object. It establishes an index system based on the connotation of high-quality development of the manufacturing industry from six aspects: development efficiency, green development, innovation-driven, quality brand, people's livelihood sharing, and openness, and measures it used the entropy-weight-TOPSIS method. The results show that, on the whole, the manufacturing industry in Northeast China has been steadily improving, and there are differences in the level of high-quality development of the manufacturing industry among the three provinces in Northeast China, showing that Liaoning is the highest, Jilin the second highest and Heilongjiang the lowest. From each subdivision dimension, there are also differences in the indicators of high-quality development of the manufacturing industry in the three provinces.

Comparative study of chemical quality and sensory attributes of top brand cooking oils in Indonesia

Cooking oil is one of the food products that are the basic needs of people in Indonesia. To maintain the quality of cooking oil, the government has issued a regulation that requires cooking oil to use in packaging. For four consecutive years (2019 – 2022), there have been three brands of packaged cooking oil with the highest Top Brand Index (TBI), namely A, B, and C brands. However, whether this is in line with chemical qualities and people's preferences regarding sensory attributes needs to be explored. The purpose of this study was to compare the chemical qualities of 3 cooking oils based on TBI and to find out the ranking of brands based on the sensory attributes of these cooking oils according to the people in Subang. It tested the quality of palm cooking oil based on SNI 7709:2019 with water and volatile matter, free fatty acid content, peroxide value, vitamin A, and pelican oil. Parameters in the ranking test are color, clarity, odor, and texture of packaged palm cooking oil. Order of TBI-based palm cooking oil brands according to chemical quality. The First Rank A brand has the lowest value of water content and volatile matter (0.028%), free fatty acids (0.009%) and peroxide value (0.1 Mek O2/kg), as well as vitamin A content (61.2 IU/g) and negative results for pelican oil. Ranking test results with respondents in Subang showed that the 1-3 brand ranks were C, B, and A-brands. The preference rating for cooking oil in Subang is inversely proportional to TBI and its chemical quality.

A Comparative Study of Chinese and International Famous Brands -- Taking Tiffany&Co. and Chow Tai Seng as Examples

According to the definition of brand by the American Marketing Association: “A brand is a name, term, logo, symbol or design, or a combination of them. Its purpose is to identify the products or services of a seller or a group of sellers, and distinguish them from the products or services of competitors.” Brand comparison is to analyze the similarities and differences of brands respectively, so as to draw a conclusion that is conducive to the development of the jewelry industry. There are only a handful of Chinese corporate brands among the top 100 corporate brands worldwide. Regarding the luxury jewelry sector, a significant disparity still exists between Chinese and international brands. In this article, an international brand, Tiffany & Co., and a Chinese brand, Chow Tai Seng, will be compared and analyzed using the three dimensions of corporate culture, brand value, and inspiration in order to identify the characteristics of Chinese and foreign jewelry brands.

Design Thinking for Sustainable Mascot Character Design

In the character licensing industry, we identify one use of a character brand in the shape of a mascot. A good design for a mascot in an institution, community, or specific event will increase the mascot and the institute's sense of belonging. In order for the mascot design to match the community's tastes, the appropriate formulation is required during the process of producing this mascot figure. As a result, it is vital to have a strategy that enables achieving this goal to be more manageable, which can be employed in creating different mascot designs. This research intends to build a formula based on design thinking to capture the target market's tastes, through a poll based on design elements and principles, in a case study of making the "We Love Design" event mascot from Bina Nusantara University. The baby Sumatran tiger was selected as the mascot's form because, in addition to carrying the most frequently selected features in the poll, it also embodies the local content of Indonesia to raise the sense of belonging. The fundamental contribution of this study is the innovation of a system that streamlines the process of developing a brand character, which in this case takes the form of a mascot. Two polls with 724 & 1,018 respondents were employed as the approach. The process used to create this mascot character design is expected to be used in other character designs, including mascots and character licenses to make it sustainable.

An Empirical Study of the Role of Brand Quality and Loyalty in Driving Market Development in Pakistan

An Empirical Study of the Role of Brand Quality and Loyalty in Driving Market Development in Pakistan

Influential celebrities through brand co-creation by music video: how does it change perceived brand quality and impact on purchase intention

Influential celebrities through brand co-creation by music video: how does it change perceived brand quality and impact on purchase intention

Influence of service marketing mix on Perceived Brand Quality: Mobile Telecommunication Perspective in Northern Bangladesh

Purpose: The study tried to identify the influence of service marketing mix on perceived brand quality in mobile telecommunication industry with the reference to northern Bangladesh. Methodology: Research model has been developed from the previous literatures. The study adopted descriptive research design, quantitative approach, and survey-based research strategy. All the operators have been considered for the study where individual subscribers were treated as samples. Rajshahi district was selected as the study area. Sample size with 378 were determined who used a total of 672 SIM. Simple random sampling technique was used to draw the required samples while a pre-tested structured questionnaire was employed for survey. Researcher himself with two well-trained enumerators has completed the field data collection process. Researcher used SEM analysis to test the hypotheses. Findings: Result shows, all the seven hypotheses have been rejected. It suggests that service marketing mix has statistically significant effect or influence on perceived brand quality in mobile telecommunication industry in northern Bangladesh. Practical Implications: Implementation of the findings may provide operators with opportunities to improve their strength as perceived brand equity will increase. Moreover, operators would be able to leverage strategic marketing for brand management. Originality: Researcher tried to identify the variables and items that influence perceived brand quality that would be helpful for strategic fit in developing marketing strategy to gain competitive advantage for mobile telecom operators in northern Bangladesh. Research Limitations: As this study covered only Rajshahi district, it may not be generalized for overall Bangladesh.

Student Organization Website at Bina Nusantara University As a Media To Build Pancasila Values in Indonesia

Speaking of brand image, in the science of visual communication design, particularly in a product, we will discuss branding imagery. The State of Indonesia is a brand that has brand values namely Pancasila and the unifying sentence, namely Bhinneka Tunggal Ika. Sumpah Palapa, Satu Nusa Satu Bangsa, and noble principles originating from Sumpah Palapa all strengthen these brand characteristics. Of course, by adapting the media through the Internet of Things (IoT), we can implant this tradition in the nation's next generation. The researchers worked with the coordinators of student organization sites in this study as a way of contributing and transmitting aspirations through publications on the Indonesian nation's noble values relevant to the field of student organizations. This research relies on on-site observation. As a result, one shared purpose, namely the site as a means of delivering information, has been achieved. As a result, one common purpose has been achieved, namely the site as a means of teaching Pancasila ideals to young activists of student organizations, with the goal of achieving Making Indonesia 4.0, a sense of nationalism, and building academic integrity in educational institutions.

The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s

In order to meet the needs of consumers, luxury cosmetic brands all over the world have improved the efficiency of brand names, designs, and products functionality which promoted consumer purchases. Therefore, this study aimed at Chinese women in their 20s to 50s to investigate whether the characteristics and marketing strategies of beauty influencers had an impact on the purchase intention of luxury cosmetic brands. The 200 questionnaires were used from July 06 to 28, 2022 were analyzed by using WeChat and the Wenjuanwang program. Data analysis was conducted via SPSSWIN 21.0 with frequency analysis and factor analysis to test validity. Reliability was assessed by Cronbach‘s coefficient. Descriptive statistics analysis, correlation analysis, and multiple regression analysis were also conducted. Analysis results were as follows. The 20s age group (age), university (education), white collar (occupation), 3000~5000 yuan (monthly income). The characteristics of Beauty Influencer are shown in the order of similarity and reliability, the marketing strategy is shown in the order of product type and product characteristics, the purchase intention of luxury cosmetics brand is shown in the order of product information exploration and consumer attitude. The characteristics and marketing strategies of beauty influencer had a positive (+) correlation with purchase intention of luxury cosmetics brand. The similarity and reliability factors of influencer characteristics have a great impact on all factors of the purchase intention of luxury cosmetics brand. The brand characteristics and product characteristics of the marketing strategy have a great effect on all the factors of the purchase intention of luxury cosmetics brand. This study shown a great influence on purchase intention in terms of the similarity and reliability of influencers characteristics and brand characteristics and product characteristics of marketing strategies. Therefore, according to the characteristics of beauty influencer and marketing strategies of publicity products, positive factors to meet the need of consumers are put forward.

Brand loyalty among mobile users

The purpose of this study is to explore the factors that influence brand loyalty among young mobile phone users. The study establishes a conceptual framework and tests hypotheses with a sample of 315 respondents from mobile phone users of various brands to explore the factors influencing brand loyalty. A structured questionnaire is used to gather data, and a descriptive and causal-comparative research design is used to assess the impact of perceived brand quality, customer satisfaction, brand image, brand experience, and social media marketing on brand loyalty. The study reveals statistically significant positive correlations between the study variables and brand loyalty using both descriptive and inferential statistical techniques. Notably, perceived brand quality, customer satisfaction, brand image, brand experience, and social media marketing all have significant positive connections with brand loyalty, showing that improving these factors can lead to higher user loyalty. Regression analysis, on the other hand, shows that only perceived brand quality, customer satisfaction, and brand experience have a significant impact on brand loyalty. This result emphasizes the important roles of quality, customer satisfaction, and brand experience in developing long-term brand loyalty. These findings have implications for users, suppliers, and regulatory agencies, shaping strategies and approaches for developing long-term brand loyalty.

Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction

The purpose of this study is to investigate the factors contributing to brand switching and how product quality can help to maintain the brands competitive position in the market. The direct relationship of brand quality with brand switching was measured through the mediators of customer satisfaction and brand image. The data was collected from 300 top-tier consumer brands. Findings show that brand availability and perception are intrinsically tied to the brand service or product quality. The results demonstrate the role of product quality in influencing customer loyalty and brand image which leads to less brand switching. The novelty of this research lies in that previous relevant research studies focus on the telecommunication and smartphone sector. Our study is the first application of the framework on the fast moving consumer goods industry. In addition, this paper also makes a novel theoretical contribution by applying the Theory of planned behaviour and the Push and Pull theory to a new area of behavioural research. It provides practical implications to the decision makers on engaging the consumers with multiple marketing techniques, increasing the business productivity.