Brand Price Research Articles

Pengaruh Brand Image Dan Harga Melalui Minat Beli Terhadap Keputusan Pembelian Produk Fashion Secara Online Di Rawa Lumbu (Studi Pada E-Commerce Zalora)

The purpose of this research is to determine and analyze the influence of brand image and price through purchasing interest on purchasing decisions. The research method used in this research is a quantitative method. Respondents in this research were Zalora consumers in Rawa Lumbu. The population in this study are customers who have purchased fashion products online on Zalora e-commerce. This sampling technique uses the Accidental sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 150 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results of the research show that the brand image variable has a positive and significant effect on purchase interest, the price variable has a positive and significant effect on purchase interest, the purchase interest variable has a positive and significant effect on purchase decisions, the brand image variable has a positive and significant effect on purchase decisions through purchase interest, and The price variable has a positive and significant effect on purchasing decisions through purchase interest.

Analysis of the Influence of Brand Image, Product Quality, and Price on Consumer Purchase Interest

Competition in the business world is increasingly fierce, making companies try to find fast and appropriate strategies in marketing their products. The aim of this research is to analyze the influence of brand image, product quality and price on purchasing interest among Matahari department store Surakarta consumers. This type of research uses quantitative methods. The data used in this research is primary data. Data collection in this research was carried out by distributing questionnaires. This research uses a purposive sampling technique. The sampling method in this research used 200 respondents. Data analysis methods in processing data and drawing conclusions, researchers use computer assistance through the SPSS program. The results of this research are that brand image has a significant effect on consumer buying interest. The large influence of brand image shows that consumers, apart from looking at the brand, also see other factors such as price, product quality and other factors that influence buyer interest. Product quality has a positive and significant effect on consumer buying interest. This shows that the better the product quality, the more consumer buying interest will increase. Price has a positive and significant effect on consumer buying interest. In this case, the need for competitive product prices will increase interest in purchasing the product itself.

The Influence of Price Discount, Bonus Pack, Brand Image on Impulse Buying of Cuddleme Products in Yogyakarta

This study aims to analyze the effect of price discounts, bonus packs, and brand image on impulse buying behavior for CuddleMe products in Yogyakarta. The sample of this study consists of 40 respondents who have purchased CuddleMe products at least once within the last year or in the year 2023, and respondents who made purchases of CuddleMe products in the Yogyakarta area. The data collection technique used in this research is a survey method with a questionnaire as the research instrument. The data was processed using regression linear, t test, F test. The results of this research prove that: (1) Price Discount does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (2) Bonus Pack does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (3) Brand Image influences impulse buying behavior for CuddleMe products in Yogyakarta, (4) Price Discount, Bonus Pack, and Brand Image simultaneously have a significant influence on impulse buying behavior for CuddleMe products in Yogyakarta. These findings imply that further researchers should explore the impulse buying behavior influenced by various factors. The findings of this research have implications for CuddleMe product manufacturers to formulate strategies for customers who have purchased their products to exhibit impulse buying behavior.

A Systematic Literature Review: Dietary and Cultural Shifts and Child Nutrition Status in Fishing Families

This study aims to analyze the effect of price discounts, bonus packs, and brand image on impulse buying behavior for CuddleMe products in Yogyakarta. The sample of this study consists of 40 respondents who have purchased CuddleMe products at least once within the last year or in the year 2023, and respondents who made purchases of CuddleMe products in the Yogyakarta area. The data collection technique used in this research is a survey method with a questionnaire as the research instrument. The data was processed using regression linear, t test, F test. The results of this research prove that: (1) Price Discount does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (2) Bonus Pack does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (3) Brand Image influences impulse buying behavior for CuddleMe products in Yogyakarta, (4) Price Discount, Bonus Pack, and Brand Image simultaneously have a significant influence on impulse buying behavior for CuddleMe products in Yogyakarta. These findings imply that further researchers should explore the impulse buying behavior influenced by various factors. The findings of this research have implications for CuddleMe product manufacturers to formulate strategies for customers who have purchased their products to exhibit impulse buying behavior.

Faktor-Faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Kemasan Bermerek di Kota Bandung

Consumer behavior influences the purchase decision-making process. The consumer decision process in buying branded packaged cooking oil products will be decided by various things, including product attributes. The purpose of this study is to see how much influence product attributes (brand, product quality, and price) on consumer decisions in buying branded packaged cooking oil in Bandung City. This study uses a quantitative research design with survey methods conducted in three sub-districts, namely Buah Batu District, Babakan Ciparay District, and Bandung Kulon District. The analysis used is descriptive analysis and inferential analysis consisting of regression analysis, T test, and F test. The results showed that product attributes which include brand variables, product quality, and price were only product quality variables that had a negative effect or hypotheses were rejected against purchasing decisions, while brand and price variables had a positive effect. This shows that the majority of consumers making purchases do not make quality the main goal. Consumers make purchases as an obligation to meet basic needs.

Purchase Intentions in Indonesian E-Learning: A Study on Brand Equity, Advertising, and Pricing

This study investigates the factors influencing purchase intentions for online paid courses in Indonesia, with a particular focus on brand equity, advertising, and price. Utilizing a Likert scale questionnaire distributed to 595 Indonesians aged 18-35, who bought their e-learning themselves or through family support. The research employs Partial Least Square-Structural Equation Modeling (PLS-SEM) for data analysis. Key findings indicate a strong preference for e-learning platforms offering interactive, practical content aligned with personal and professional development goals. The study reveals that enhancing skill sets, especially for career advancement or entrepreneurship, is a primary motivator for users. The importance of practical application of skills in real-world scenarios is emphasized, highlighting the need for practical exercises and case studies in course content. Quality mentorship and interactive features like live sessions significantly improve the learning experience, while technical issues and budget considerations are noted as potential barriers. The findings suggest that e-learning providers should focus on delivering high-quality content through flexible and competitive pricing models to attract and retain learners.

PENGARUH CITRA MEREK DAN HARGA TERHADAP NIAT BELI PRODUK PADA SUPERMARKET SYARIAH DENGAN MODERASI RELIGIUSITAS

This research was conducted with the aim of knowing the influence of brand image and price on product purchase intentions at 212 Mart with moderate religiosity. The research method used is a quantitative method with a non-probability sampling technique with a purposive sampling method to determine the research sample. This study involved consumers or customers at 212 Mart with a sample size of 130 respondents. Data analysis was carried out with WarpPLS. The results of this research show that 1) brand image has a positive effect on purchase intention; 2) price has a positive effect on purchase intention; 3) the moderating role of religiosity is not confirmed on the influence of brand image on purchase intention; 4) the moderating role of religiosity is not confirmed in terms of the influence of price on purchase intention. For practitioners, this study provides guidance on how to manage brand image and price to increase purchase intentions.

PENGARUH CITRA MEREK, HARGA DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK PADA MAHASISWI DI KOTA JAMBI

This study aims to determine the effect of brand image, price and religiosity on the decision to buy lipstick on female students in Jambi City. The population in this study were female students in Jambi City, namely Sulthan Thaha Saifuddin Jambi State Islamic University, Muhammadiyah University and Stai Ma'arif. The number of samples in this study were 371 people using a stratified random sampling technique. The method used in this study is the quantitative method, and the data analysis method used is validity test, reliability test, multiple linear regression, t test, f test and test the coefficient of determination with SPSS 25 tools. Based on the partial test results (T test) the brand image variable (X1) indicates that the calculated t value is greater than t table, namely 5.104 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "brand image has a significant influence on purchasing decisions". The price variable (X2) shows that the calculated t value is greater than t table, namely 4.378 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "price has a significant influence on purchasing decisions. Religiosity variable (X3) shows that the calculated t value is greater than t table, namely 4.459 > 1.966 with a significance level of 0.000 <0.05, thus it can be concluded that "religiosity has a significant influence on purchasing decisions. From the research results of the simultaneous test results (Test F) brand image, price and religiosity variables have a positive and significant effect on purchasing decisions. In testing the classical assumptions of this study, the distribution is normal, there is no heteroscedasticity and multicollinearity.

The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co

This research aims to analyze the influence of brand image and price perception on purchasing decisions by considering purchasing interest. The sample for this research is FEB UMS students who wear jeans products from Levi Strauss & CO. The sampling technique used nonprobability sampling and obtained 127 respondents. Analysis of this research data uses the PLS 3.0 program. The research results state that brand image has a positive and significant influence on consumer buying interest, price perception has a positive and significant influence on consumer buying interest, brand image has a positive and significant influence on purchasing decisions, price perception has a positive and significant influence on purchasing decisions, Consumer buying interest has a positive and significant influence on purchasing decisions, consumer buying interest is able to mediate brand image on purchasing decisions, and consumer buying interest is able to mediate price perceptions on purchasing decisions.

The Influence of Brand Image, Product Quality, and Price on Purchase Interest in Scarlett Products in Bengkulu City

The purpose of this research is to determine the influence of Brand Image, Product Quality and Price on Interest in Purchasing Scarlett Products in Bengkulu City. This type of research is a quantitative and casual type of research. The data collection method in this research uses observation and questionnaire techniques, with a sample of 105 respondents. The research results show that multiple linear regression Y = 22.739 + 0.146 (X1) + 0.270 (X2) + 0.153 (X3) + 4.056. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the brand image variable (X1) and product quality (X2) with a value of zero, then buying interest has increased by 0.153. The coefficient is positive, meaning that there is a positive or unidirectional relationship between price (X3) and interest in buying Scarlett products in Bengkulu City. The results of the brand image test (X1) show tcount 2.418 > ttable 1.983 and significance 0.007 ttable 1.983 and 1 significance 0.000 ttable 1.983 and significance 0.005 2.46, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between brand image (X1), product quality (X2) and price (X3) on interest in buying Scarlett products in Bengkulu City (Y ). This can be seen at the significance level of 0.000 <0.05.

Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian produk Cok Ko Tengok (CKT) Pada Masyarakat Kota Pematang Siantar

The purpose of this study determines variables of brand image, product quality and price have a partial and simultaneous influence on the purchase decision of Cok Ko Tengok products in the people of Pematang Siantar city.This study used a quantitative approach and the sampling used a non-probability sampling method with 96 sample, analyzed using regression analysis and the analysis tool, SPSS. Based on the test results on data that has been collected through questionnaires distributed. The results of the first hypothesis were obtained that the brand image variable had a significant and simultaneous effect on purchasing decisions, product quality was not significant on purchasing decisions but had a simultaneous effect, price had a significant and simultaneous effect.

Determining consumers’ willingness to pay in view of extrinsic attributes of Erzurum Stuffed-Kadayif with Protected Geographical Indication

The aim of the study is to determine consumers’ willingness to pay (WTP) in view of the brand types and food retailers simulations from the product profiles based on the intrinsic and extrinsic attributes of Erzurum Stuffed-kadayif profiles with Protected Geographical Indication, and then to create the marketing strategies for each consumer segment. In order to reach to these goals, the main material composed of the primary data obtained from consumers consuming Erzurum Stuffed-kadayif in Erzurum Province. Based on the data, k-means cluster analysis was firstly used to segment heterogeneous consumer masses according to their consumption frequencies, and choice-based CA model was secondly applied to calculate the total utilities for each consumer segment and then to measure consumers’ WTP for Erzurum Stuffed-kadayif profile simulations. The results of the study highlighted that the light and heavy users’ WTPs with higher premium prices for the local brands and manufacturer outlets calculated as 48.0% and 28.2%, and 40.8% and 26.5% respectively, but the medium users’ WTPs with high premium prices for each product attribute found as 14.5%. Focused on such consumer-oriented attitudes, the market actors should position Erzurum Stuffed-kadayif with local retailer brands sold from the higher premium prices at the manufacturer stores for the light and heavy users, but it should be implemented the product differentiation strategies under the intrinsic and extrinsic food attributes for the medium users.

CONSUMER BUYING BEHAVIOUR TOWARDS PRIVATE LABELS IN HOME HYGIENE PRODUCTS CATEGORY.

This paper attempts to understand and highlight the buying behaviour of the consumers towards the Private Label (PL) products in Home Hygiene Products (HHP) in Belagavi. The growth of retail sector post globalization encouraged retailers to come out with their own multiple forms of products which are marketed by them but not manufactured. The resultant was the emergence of Private Label products in variety of segments. This paper tends to bring up the attributes of the consumers towards buying these PL products and tries to emphasize their buying behaviour. The current study aims to identify factors of PLs which have an impact on the consumers purchase intentions. The cleaning products and the products with chemical composition which are not for personal use are considered for the study. Consumers buying behaviour was analyzed with their intensions which influenced the purchase. The main motives behind the introduction of PLs were to fulfill customer needs and increase retailers profit share. The research attempts to examine the different factors that influence consumers' purchasing intentions of private label products among the residents at Belagavi area. Five important factors were identified; they are collectivist culture, perceived risk, price, quality and store loyalty. Collectivist culture and perceived risk were found out to be important background factors which affect the other three factors. Furthermore, the result shows that price and quality of private label brands are highly related as most of the target consumers tend to associate expensiveness with high quality and vice-versa. However, it was also seen that the store image has some effect towards the consumers being loyal (Belagavi residents) in purchasing the Private Labels.Key words Private label brands, manufacturer brands, collectivist culture, perceived risk, price and quality, store loyalty, store image.

The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City

The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City

Investigating the relationship between web quality, brand image, price, and student satisfaction: Evidence from Indonesia

The English language for English Instructed Class students as the end-users of Higher Education is an integral part of the sustainability of globalization in Indonesia. The research investigates the relationship between brand image, price, web quality, and student satisfaction in conducting English-instructed classes. The data was obtained via an online inquiry form 105 respondents and analyzed using Partial Least Square (PLS). The findings show that the influence of the brand image on student satisfaction, price towards student satisfaction, and web quality on student satisfaction are significant. The results illustrate that English-instructed class students' happiness depends on how the institution creates the brand image, offers competitive tuition, and develops web quality to attract prospective English-instructed class students.

Advertising's Impact on Brand Price Elasticity

Advertising's Impact on Brand Price Elasticity

The Influence of Brand Image And Price Perception on Consumer Purchase Decisions on Buttonscarves in East Java

This study aims to evaluate the impact of brand image and price perceptions on purchasing decisions for Buttonscarves headscarves. The method applied in this study is a quantitative approach using a purposive sampling technique. The research sample consisted of 100 consumers who had purchased Buttonscarves Veils in the East Java region. Data for this study were collected by filling out questionnaires which were distributed to these consumers. Data analysis was performed using the Partial Least Square (PLS) model. The findings of this study indicate that brand image and price perceptions have a significant influence on the purchasing decisions of consumers who buy Buttonscarves Veils in East Java.

Success in Indonesia Analyzed Through Price, Quality, Branding, Promotion, and Consumer Perception

The present research delves into the elements that influence the performance of private label businesses in Indonesia's Micro, Small, and Medium-Sized Enterprises (MSMEs) market. Specifically, it examines the interdependent aspects of pricing strategy, brand, promotion, and consumer perception. Structural Equation Modeling (SEM), a quantitative method, was utilized to examine the association between these factors utilizing a sample of 197 MSMEs. The findings provide important information for MSMEs trying to survive in the cutthroat market environment by demonstrating a strong and positive correlation between each component and private label performance. This research provides useful suggestions for enhancing private label tactics and expanding market share in Indonesia.

The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women's Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females

This study examines the influence of price consciousness, brand image, and celebrity endorsement on purchase intention among women in the whitening skincare segment, focusing on Generation Y women in Indonesia. In the rapidly growing beauty market, particularly in the whitening skincare category, understanding consumer behavior is crucial. The factors of price consciousness, brand image, and celebrity endorsement have become prominent in shaping consumer preferences, especially among Generation Y women. The research aims to explore the relationships between these factors and the purchase intentions of Generation Y women towards whitening skincare products. By delving into the impact of price awareness, brand perception, and celebrity endorsements on purchase decisions, the study seeks to provide valuable insights for the beauty industry. The findings are expected to assist in crafting more effective marketing strategies aligned with the preferences and needs of the Generation Y female consumer market in Indonesia.

Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.