Investigating the relationship between web quality, brand image, price, and student satisfaction: Evidence from Indonesia

Abstract

The English language for English Instructed Class students as the end-users of Higher Education is an integral part of the sustainability of globalization in Indonesia. The research investigates the relationship between brand image, price, web quality, and student satisfaction in conducting English-instructed classes. The data was obtained via an online inquiry form 105 respondents and analyzed using Partial Least Square (PLS). The findings show that the influence of the brand image on student satisfaction, price towards student satisfaction, and web quality on student satisfaction are significant. The results illustrate that English-instructed class students' happiness depends on how the institution creates the brand image, offers competitive tuition, and develops web quality to attract prospective English-instructed class students.