Brand Price Research Articles

Boosting Employee Performance through Communication, Teamwork, and Discipline in Indonesia

This study examines the impact of brand ambassador, product quality, and price on consumer buying interest in Lemonilo noodles among Sidoarjo residents. Using a quantitative approach with 96 purposively sampled respondents, data was collected via Likert scale questionnaires and analyzed with SPSS 26. The findings reveal that all three factors significantly influence buying interest. Employing NCT Dream as a brand ambassador effectively attracts consumers, the product quality meets expectations, and the pricing is appropriate for the market. PT Lemonilo should maintain these strategies while exploring additional promotional activities to expand their market reach. Highlights: 1. Effective communication fosters a harmonious and organized work environment.2. Strong teamwork significantly enhances employee performance and outcomes.3. Work discipline ensures efficient and effective work processes. Keywords: Communication, Teamwork, Work Discipline, Employee Performance, PT. Zeger Indonesia

The cigarette market in Brazil: new evidence on illicit practices from the 2019 National Health Survey

ObjectiveTo explore new evidence on illicit practices, such as selling legal brands below the minimum legal price (MLP), and smugglers selling illicit brands at or above the MLP.MethodsFor the first...

From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category

As consumers look to reduce discretionary spending, one option available to them is to switch to lower priced copycat brands. Facing such financial constraints, this paper asks whether Generation Z might prefer these more value-orientated products. Through four focus groups participants were asked to compare competing confectionery products from both copycats and leader brands. By drawing on their own experiences and responding to the physical products, participants were asked to explain their preferences when buying such products. Three themes emerged from the analysis. Firstly, contextual convenience shaped the available options when buying snacks; second, taste was assigned the highest priority for such relatively low-cost items. This preference was dependent on prior experience with the products and therefore brand familiarity and trust. Third, price disparity became an influential factor for the more generic tasting products but less important for products that were considered more distinctive in their taste profiles. The implication of this research is that for these types of low-cost, emotional buys, the price advantage has to be meaningful for it to translate into a cost-driven decision. For copycat products, this means that the greater the price disparity and the more comparable the taste, the more they appeal. For leader brands, this study highlights the importance of maintaining the emphasis on preserving their distinctive taste and keeping prices relatively comparable with those of competitors to avoid conceding market share.

Estimating own-price and cross-price elasticity of cigarette consumption by price tiers in Bangladesh

ObjectivesThe overall price elasticity of cigarette consumption in Bangladesh has been studied extensively. The estimates of price elasticity by price tiers are not available in the existing literature.MethodsUsing cohort data...

Brand Ambassadors and Price Drive Consumer Decisions in Indonesia

This study investigates the impact of brand ambassadors, product design, and price on purchasing decisions for Le Minerale in Sidoarjo, East Java. Using a quantitative survey method, data were collected from 100 respondents and analyzed with multiple linear regression via SPSS 25. Results show that brand ambassadors and price significantly influence purchasing decisions, while product design does not. Consumers tend to follow brand ambassadors' recommendations and are attracted to affordable pricing. These findings suggest that Le Minerale should focus on effective brand ambassador campaigns and competitive pricing to boost sales, while maintaining current product design standards. Highlights: Brand Ambassadors: Significantly influence purchasing decisions, enhancing consumer trust. Price: Positively affects purchasing decisions due to affordability. Product Design: Does not significantly impact purchasing decisions. Keywords: Brand Ambassadors, Product Design, Price, Purchasing Decisions, Le Minerale

Enhancing Customer Satisfaction in Indonesia Through Brand Image, Price, and Service Quality

This study examines the effects of brand image, price, and service quality on customer satisfaction at Matahari Department Store in Sidoarjo. Using a quantitative, descriptive approach, data were collected from 96 customers through questionnaires and analyzed with SPSS Version 22. The findings indicate that all three factors—brand image, price, and service quality—significantly and positively influence customer satisfaction. These results suggest that enhancing these elements can improve customer satisfaction, highlighting the need for Matahari Department Store to continuously refine its branding, pricing, and service strategies. Highlights: 1. Significant Impact: Brand image, price, and service quality affect customer satisfaction.2. Data Collection: 96 customer responses analyzed with SPSS Version 22.3. Strategic Focus: Improve branding, pricing, and service to boost satisfaction. Keywords: Brand Image, Price, Service Quality, Customer Satisfaction, Retail

The Effect of Brand Image, Product Quality, and Price on Thriftshop Clothing Purchasing Decisions in Medan City (Case Study @cchase.id)

Secondhand clothing, especially among teens, has become more fashionable because most people consider it unique and classic. Indonesia sold more imported used garments due to their higher quality and lower price. Demand for imported used clothes is rising. Fans and customers can buy affordable, wearable famous brand outfits. This study examines how brand image, quality, and price affect buying decisions. This quantitative study collects data using a questionnaire and analyzes it using IBM SPSS Software. Probability and puposive sampling were utilized in this investigation. Research instrument tests, classical assumption tests, model accuracy tests, multiple linear analysis, and partial tests are used in data analysis. Brand image, product quality, and price influence Medan City Thriftshop clothes purchases, according to Hasi research. Brand image strongly influences used apparel purchases. Brand image t test has 0.000 0.05 significant level and 3.904> 1.655 tcount> ttable value. Product quality strongly influences used clothing purchases. The t-test results for product quality indicate a significance level of 0.000 <0.05 and a tcount> ttable value of 1.747> 1.655. Price strongly influences used clothing purchases. The t-test results for the price variable indicate a significance level of 0.000 < 0.05 and a tcount value of 3.753> 1.655 Thus, brand image, quality, and pricing influence purchases

The Role of CPV as a Mediation of Factors That Influence Repurchase Intention in Outdoor Products

Consumers have an interest in repurchasing a product due to several factors, namely brand image, quality, price and the balance between the benefits obtained and the sacrifices made (Customer Perceived Value). This research aims to test the influence of brand image, quality, and price on repurchase interest in Merapi Mountain outdoor products, and to test the influence of brand image, quality, and price on repurchase intention with customer perceived value (CPV) as an intervening variable for outdoor products Merapi Mountain. The variable measurement scale used is a Likert scale with a score rating (1-5) and a sample of 122. Data processing in this research uses smartPLS (Partial Least Square) software with outer model and inner model measurement models. The results of this research show that brand image and quality have a positive and significant effect on repurchase intention. Price has an insignificant positive effect on repurchase interest. Brand image, quality, and price have a positive influence on repurchase intention with CPV as an intervening variable.

The Effects of Brand-self Connection on the Willingness to Pay a Price Premium: A New Look at the Consumerbrand Relationship in the Chinese Luxury Market

Exploring brand-self connection as a tool for driving profitability is gaining traction among scholars and industry professionals. This study introduces and validates a conceptual model aimed at discerning the influence of brand-self connection on luxury consumers willingness to pay (WTP) a price premium. Based on survey data from 270 Chinese luxury consumers and analysis via SPSS 27.0, the results reveal that brand-self connection not only directly augments consumers WTP a price premium but also exerts an indirect influence through the mediating roles of brand experience and brand loyalty. Interestingly, though brand-related social media engagement emerges as a moderating factor in this relationship, its impact remains marginal within the luxury market context. Together, these findings illuminate the complex nuances of luxury consumer behavior, enriching brand management, consumer-brand relationships, and pricing strategy. Practitioners can harness these insights for strategic decision-making in the luxury market arena.

Sustainability and Green Marketing

The crucial question is whether consumers will choose green products, even if they are more expensive than traditional things without such environmentally friendly qualities. This subject has important consequences for marketers because it might influence their sustainability plans and budgeting considerations. Numerous elements must be considered to investigate this, including consumer perception of green marketing, its impact on brand loyalty, price sensitivity, and demographic influences.

Evaluation of patient anxiety level and patient decision-making in selecting dental services

This study aimed to assess the patient decision-making process regarding dental visits and evaluate patient perceptions in selecting dental services/clinics. A cross-sectional study was conducted on 624 patients attending the Dental Outpatient Department from February 2023 to March 2023. A questionnaire consisting of 15 questions covering various aspects of patient perception was administered to willing participants. Questions were framed in both English and vernacular languages, focusing on patient perspectives, expectations, decision-making, anxiety reduction, and suggestions for future dental practices. The study revealed key insights into patient behavior: 87% sought opinions from others regarding dental treatment, 50% visited the dentist only when a problem arose, and 51.5% relied on friends and peers for treatment information. Factors influencing clinic choice included proximity (41%), procedure quality (43.5%), and popularity (38%). Brand image (35.5%) and pricing (29%) were significant in purchasing dental products. Patient anxiety was reduced when procedures were explained thoroughly (57.5%) and restorations lasted long (34%). Recommendations for dental clinics were based on treatment quality (62%) and dentist honesty (45%).Understanding patient decision-making processes are vital for dental practitioners. Clear communication, quality care, and honesty are crucial in building patient trust and satisfaction. Dentists should address patient concerns honestly and provide assurances regarding treatment outcomes to meet patient expectations effectively.

The Influence of E-Service Quality, Price, and Brand Image on Purchase Intention Islamic Perspective (Case Study on Shopee Customers in Cilegon City)

This study aims to investigate how consumers’ purchase decisions are influenced by the quality, cost, and brand perception of e-services. The sampling strategy utilized in this study is simple random sampling because it is not possible to sample every consumer in the city of Cilegon. The study’s sample consisted of 140 participants. The measurement method used is the Likert scale, and the data collection was done using a questionnaire. Among the analytical methods used are validity and reliability checks, normality checks, multicollinearity checks, heteroscedasticity checks, multiple linear regression analysis, hypothesis testing (t-test and f-test), and R2 tests for the coefficient of determination, using IBM SPSS Statistics 23 as a statistical tool. The results showed a strong correlation between brand perception, pricing, purchase intent, and e-service excellence. Keywords: E-Service quality, price, brand image and purchase intention

Brand Image, Kualitas Produk dan Persepsi Harga terhadap Pembelian Ulang Produk pada KFC (Kentucky Fried Chicken) di Kabupaten Jember

This research aims to investigate the influence of Brand Image (X1), Product Quality (X2), and Product Repurchase (X3) on Repurchase. Descriptive and associative methods were used, with data collection through questionnaires and interviews. Data analysis involves descriptive statistical tests, data instruments, validity and reliability, as well as classic assumptions such as normality, multicollinearity and heteroscedasticity tests. Multiple linear regression, t test, and coefficient of determination were used to analyze the data. The results show that Brand Image (X1), Product Quality (X2), and Price Perception (X3) together influence repeat purchases (Y) by 47.5% (0.475), while 52.5% is influenced by these factors. others are outside the scope of the research. In conclusion, this research provides insight into the factors that influence repeat purchases and their relevance in the market context. Keywords: Brand Image, Product Quality, Price Perception, Repeat Purchase

ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

This study aims to analyze the influence of brand image, price and service quality on customer loyalty with customer satisfaction as an intervening variable in Donat-Roti Ciliwung Pagah Jember Branch customers. The quantitative approach method was used in this study. Examining was done by purposive sampling, the number of samples in this study was 105 respondents. The analysis used in this study used a variance-based SEM test or Partial Least Square (SEM-PLS) with the Warp PLS 7.0 program. The results of the study prove, brand image has a positive and significant effect on customer satisfaction, brand price has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer loyalty, price has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, Customer satisfaction has a positive and significant effect on customer loyalty, there is an indirect influence both from the variables of brand image, price and service quality on customer loyalty through intervening variables of customer satisfaction. With the value of indirect influence is small than the direct influence.

Promotion Hurts Brand Personality and Consumer Responses

This study investigates the impact of promotional offers on consumer perceptions of brand personality and their subsequent behavioral intentions. Research employs a between-subjects design with two conditions: exposure to an advertisement with a promotional offer versus no offer. The results reveal that promotional offers significantly affect perceptions of several brand personality traits, notably reducing the perception of traits such as 'spirited', 'outdoorsy', and 'upper class'. Moreover, the study examines how individual differences in consumer price sensitivity and brand affinity moderate these effects, indicating that the impact of promotional offers varies across different consumer segments. Mediation analyses further demonstrate that the perceived changes in brand personality traits due to promotional offers significantly mediate the relationship between advertising conditions and consumer responses, such as willingness to pay a premium and likelihood of visiting the brand's retail outlets. These findings suggest that promotional offers can alter consumer perceptions of brand personality. This study provides essential insights for marketers on how promotional strategies can be optimized to influence consumer attitudes and behaviors effectively, offering a nuanced understanding of the interplay between promotional offers, brand personality perception, and consumer behavior.

A study on the price variability of branded medicines and Jan aushadi versions of selected commonly prescribed psychiatric medications in India using a cost-comparative approach and a passive evaluation of the Jan aushadhi scheme in India.

The cost of medications poses a significant financial burden on patients. It limits access and adherence to treatment. Psychiatric disease burden is rising and it needs treatment for long durations. The high cost of branded medicines and lack of access to medicines at affordable prices can limit adherence. A cost comparison study was done to investigate the price difference between branded and Jan aushadhi versions of 20 selected psychiatric drugs was done at the Department of Community Medicine of a Government medical college in Southern India. The average (mean) price of branded medicines of each drug was calculated with minimum, and maximum using online data, and comparison was done by calculating the percentage price difference between branded and Jan aushadhi medicines. The overall percentage price difference between branded and Jan aushadhi medicines was calculated. The overall percentage price difference between the mean price of branded medicine and Jan aushadhi medicine was + 252% for antipsychotics, indicating that the mean branded price was 252% (2.52 times) Jan aushadhi price. Similarly, the overall percentage price difference between the mean branded price and Jan aushadhi price among antidepressants was +277.54%, and the overall percentage price difference between mean branded price and Jan aushadhi was +227.73% for anticonvulsants. Similarly, price differences of maximum and minimum branded prices and Jan aushadhi were high. The study was able to estimate variation in the price of branded drugs and compare the price of branded medicines with Jan aushadhi by estimating price differences. The results of the study are useful in further reference regarding the subject for public, policy makers and healthcare providers. It gives valuable evidence into medication costs in India.

Analysis Of The Influence Of Brand Image, Price, Location And Product Quality On Used Clothing Customer Satisfaction At The Monja Horas Aek Tapa Rantauprapat Store

In the current era of globalization, the development of the business world is increasingly rapid. One of them is business in the fashion sector. This business cannot be separated from global influence due to a situation that forces developing countries to follow the fashion of developed countries. The aim of this research is to determine the influence of brand image, price, location and product quality on customer satisfaction with used clothing at the Monja Horas Aek Tapa Rantauprapat shop. The results of the research show that brand image, price, location and product quality on used clothing customer satisfaction at the Monja Horas Aek Tapa Rantauprapat store have a significant effect on customer satisfaction partially and simultaneously.

Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention?

The study explored the impact of beauty influencer credibility on purchase intention, focusing on how influencer effectiveness mediated this relationship. With the rise of social media platforms like Instagram and YouTube, beauty influencers have become key players in shaping consumer behavior, particularly in the competitive beauty industry where local brands like Somethinc compete with global brands. The research analyzed responses from 100 female teenagers aged 15-24 in Bali using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. The results showed that beauty influencer credibility had a direct and positive effect on influencer effectiveness, with trust and expertise being critical factors. Influencer effectiveness significantly increased purchase intention, as consumers were more likely to make purchasing decisions when influencers communicated persuasively. Credibility also directly influenced purchase intention, but its effect was strengthened when mediated by influencer effectiveness. The findings highlighted that credibility alone was not sufficient; influencers needed to effectively engage their audience to maximize their impact. The study provided valuable insights for beauty brands, suggesting that selecting credible and effective influencers is crucial for successful digital marketing. It also opened avenues for future research into additional factors such as brand loyalty and price, and the potential for cross-cultural and longitudinal studies.

The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta)

The purpose of this research is to examine: The Influence of Brand Reputation and Price on Purchase Decisions for Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products in South Jakarta). This research used a sample of 100 samples, with the criteria being consumers who had used fake Crocs products and consumers who were still using fake Crocs products. The data analysis that researchers used in this research used descriptive analysis, data quality testing, classical assumption testing, multiple linear regression testing, hypothesis testing, and coefficient of determination testing. The software that researchers use is SPSS version 25. The results of this research are: 1) Based on the results of the T test, it is known that the sig value is 0.000 < 0.05, meaning that the Brand Reputation variable (X1) statistically has a positive and significant effect on Purchasing Decisions (Y). 2) Based on the results of the T Test on the Price variable, it is known that the sig value is 0.015 < 0.05, meaning that the Price variable (X2) statistically has a positive and significant effect on Purchasing Decisions (Y). 3) The Brand Reputation and Price variables simultaneously have a significant effect on Purchasing Decisions by having a sig value of 0.000 <0.005, meaning they have a positive and significant effect on Purchasing Decisions (Y) simultaneously.

THE INFLUENCE OF BRAND IMAGE, LIFESTYLE, PROMOTION AND PRICE ON OPPO MOBILE PHONE PURCHASE DECISIONS AT ANUGERAH KARYA ABADI KEDIRI STORE

This research aims to test and explain the influence of brand image, lifestyle, promotion and price on purchasing decisions for Oppo cellphones at Toko Anugerah Karya Abadi Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who purchased Oppo cellphones within the 3 month research period. The number of samples taken was 97 respondents, and the sampling method used purposive sampling. Data was collected through questionnaires, while analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, R2 determinant test, t test, and f test. The research results show that (1) brand image has no significant effect on purchasing decisions with a t value of -2.050 and a sig value. 0.043 < 0.05, (2) lifestyle has a significant effect on purchasing decisions with a t value of 5.076 and a sig value. 0.000 < 0.05, (3) promotion has a significant effect on purchasing decisions with a t value of 3.403 and a sig value. 0.001 < 0.05, (4) price has a significant effect on purchasing decisions with a t value of 2.212 > t table and a sig value. 0.029 < 0.05, (5) brand image, lifestyle, promotion and price together have a significant influence on purchasing decisions with an Fcount value of 17.708 and a sig value. F 0.000 < 0.05. The decision to purchase an Oppo cellphone at Toko Anugerah Karya Abadi Kediri is influenced by these four variables amounting to 43.5% while the remaining 56.5% is influenced by other factors outside this research.