Evaluation of patient anxiety level and patient decision-making in selecting dental services

Abstract

This study aimed to assess the patient decision-making process regarding dental visits and evaluate patient perceptions in selecting dental services/clinics. A cross-sectional study was conducted on 624 patients attending the Dental Outpatient Department from February 2023 to March 2023. A questionnaire consisting of 15 questions covering various aspects of patient perception was administered to willing participants. Questions were framed in both English and vernacular languages, focusing on patient perspectives, expectations, decision-making, anxiety reduction, and suggestions for future dental practices. The study revealed key insights into patient behavior: 87% sought opinions from others regarding dental treatment, 50% visited the dentist only when a problem arose, and 51.5% relied on friends and peers for treatment information. Factors influencing clinic choice included proximity (41%), procedure quality (43.5%), and popularity (38%). Brand image (35.5%) and pricing (29%) were significant in purchasing dental products. Patient anxiety was reduced when procedures were explained thoroughly (57.5%) and restorations lasted long (34%). Recommendations for dental clinics were based on treatment quality (62%) and dentist honesty (45%).Understanding patient decision-making processes are vital for dental practitioners. Clear communication, quality care, and honesty are crucial in building patient trust and satisfaction. Dentists should address patient concerns honestly and provide assurances regarding treatment outcomes to meet patient expectations effectively.